Harvard Media
Harvard Media is a privately held Western Canadian multi-platform media company operating 13 radio stations and 18 digital brands across Alberta and Saskatchewan. It serves over 3,800 local businesses with radio advertising, digital marketing services (Excelerate), and event marketing, and recently expanded nationally via the 3DownNation acquisition.
- Company typePrivate
- Founded1984
- HeadquartersRegina, Canada
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Harvard Media does
Harvard Media is a privately held Canadian multi-platform media company headquartered in Regina, Saskatchewan, operating continuously since approximately 1984. The company runs 13 owned radio stations across 7 Western Canadian markets (Fort McMurray, Red Deer, Calgary, Edmonton, Regina, Saskatoon, Yorkton) and maintains 18 digital brands spanning sports, news, and digital marketing services. Its operations are organized into four service pillars: Harvard Local Media (radio broadcasting and advertising strategy), Harvard Interactive Brands (web and app development for portfolio properties), Harvard Excelerate (digital marketing services for SMBs including Google Business Profile management, website design, social media marketing, and the HARV business management app), and Harvard Experiences (event and sponsored experience marketing).
The company generates revenue through three primary streams: traditional and digital radio advertising priced at $30-50 per 30-second spot, digital marketing professional services via Excelerate, and a barter-based Radio Auctions program where businesses exchange goods or services for advertising airtime. It serves over 3,800 local businesses across Western Canada through a sales-led go-to-market motion, with a combined audience reach exceeding 1.15 million users through owned radio and digital properties and an additional 3 million users via the November 2025 acquisition of 3DownNation. Harvard Media holds exclusive broadcast rights for the Saskatchewan Roughriders and operates sports and news content platforms including SportsCage.com (flagship sports platform launched April 2024), SaskToday.ca (connecting 12 Saskatchewan newsrooms), Edmonton Sports Talk (Canada's first 24/7 digital sports station), and the Rider Broadcast Network.
Primary customer segments are SMBs in retail, automotive, real estate, hospitality, and service verticals across Alberta and Saskatchewan, with secondary audiences in CFL sports fans and Saskatchewan community news consumers. Recent strategic activity has been heavily offensive — the 3DownNation acquisition in November 2025 marked the company's first move beyond its Western Canadian base, while 2024-2025 saw the launches of SportsCage, HARV Business App, The Nielson Show on 95.7 Cruz FM Edmonton, and a refreshed Rider Broadcast Network lineup, alongside continued investment in digital video and streaming capability.
Harvard Media firmographics
Firmographics- Name
- Harvard Media
- Legal name
- Harvard Media
- Website
- https://harvardmedia.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Harvard Media is a privately held Western Canadian multi-platform media company operating 13 radio stations and 18 digital brands across Alberta and Saskatchewan. It serves over 3,800 local businesses with radio advertising, digital marketing services (Excelerate), and event marketing, and recently expanded nationally via the 3DownNation acquisition.
- Ownership category
- akta.pro rank
Harvard Media industry classification
Industry- Product category
- Radio Broadcasting and Advertising Services
- NAICS
- Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161), Advertising, Public Relations, and Related Services (5418), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Radio Broadcasting Stations (4832), Services-Advertising Agencies (7311), Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)
- akta.pro secondary industries
- Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC)
Keywords
Where Harvard Media is headquartered
LocationHeadquarters
- HQ city
- Regina
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Harvard Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Radio Advertising: Traditional and digital radio advertising across 13 radio stations in Alberta and Saskatchewan, with ad rates of $30-50 per 30-second ad. Revenue generated through on-air commercials, live reads, and promotional partnerships with local businesses.
- Digital Marketing Services (Excelerate): Comprehensive digital marketing solutions including Google Business Profile management, responsive website design, social media marketing, and digital advertising campaigns. Revenue generated through service fees and advertising campaign management.
- Radio Auctions: Barter-based advertising model where local businesses exchange products or services for equal value in radio advertising time. Each station charges $30-50 per 30-second ad equivalent.
- Content & Digital Media: Revenue from digital platforms including SportsCage.com, SaskToday.ca news network, and 3DownNation acquisition. Generates traffic-based advertising revenue and content licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Radio Ad Placement |
| Transaction based/ take rate | Monthly | Radio Auction Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Harvard Media product offering
Product offeringCore offering
Harvard Media operates 13 radio stations and 18 digital brands across Alberta and Saskatchewan, providing local businesses with radio advertising, digital marketing services (Excelerate), event and sponsored experiences, and digital content platforms. The company serves over 3,800 businesses across 7 Western Canadian markets with a combined audience reach exceeding 1.15 million.
Product overview
Harvard Media operates a diversified media and advertising portfolio organized into four core service pillars: Harvard Local Media (radio broadcasting and strategy across 13 stations), Harvard Interactive Brands (apps and websites), Harvard Excelerate (digital marketing solutions and the HARV business management app), and Harvard Experiences (events and sponsored experiences). Supporting these core offerings are digital brands including SportsCage.com (sports coverage platform launched April 2024 with live streaming), SaskToday.ca (local news across 12 Saskatchewan newsrooms), 3DownNation (acquired November 2025, Canadian football coverage reaching 3M users), Edmonton Sports Talk (first 24/7 digital sports station), and The Nielson Show (sports talk program on 95.7 Cruz FM). The company serves over 3,800 businesses across Western Canada with a combined audience reach of 1,154,797 through its radio stations and digital platforms.
Differentiator
Problem solved
Functional benefit
Brands
- SportsCage: Harvard Media's flagship sports brand covering Saskatchewan sports and CFL, featuring live streaming, news, analysis, and the Rider Broadcast Network.
- SaskToday.ca
- Harvard Excelerate
- Edmonton Sports Talk
- HARV
- 3DownNation
Products and services
- Harvard Local Media Radio broadcasting and strategy services across 13 radio stations in Western Canada, providing businesses with targeted advertising solutions to reach local audiences.
- Harvard Interactive Brands World-class apps and websites development and management, enabling digital presence for businesses across Harvard Media's portfolio brands.
- Harvard Excelerate Digital marketing services for local businesses, including Google Business Profile management, responsive website design, social media marketing, and digital advertising campaigns.
- Harvard Experiences Event and sponsored experiences creation and management, delivering customer-focused events and promotional opportunities for local businesses.
- SportsCage.com Immersive online sports platform providing comprehensive coverage of Saskatchewan sports, Saskatchewan Roughriders content, live video streaming, expert analysis, and exclusive interviews.
- SaskToday.ca Saskatchewan's trusted local news source connecting 12 newsrooms across the province, providing community-focused reporting including agriculture, politics, sports, and local community stories.
- 3DownNation Canada's premier independent source for Canadian football news, insight, and analysis covering CFL, U Sports, and Canadian football at every level, reaching approximately 3 million annual Canadian users.
- HARV Business App Free all-in-one digital business management tool for Harvard Excelerate clients, featuring online scheduling, reputation management, social marketing tools, customer voice feedback collection, secure customer portal, and digital marketing report card.
- Edmonton Sports Talk Canada's first 24/7 digital sports station providing continuous sports talk and coverage.
- Radio Auctions Barter-based advertising program where businesses exchange products or services for radio advertising time on Harvard Media's 13 radio stations, with each station offering $30-50 per 30-second ad equivalent.
Quantifiable outcome
- Reaching over 1.15 million audience members across Western Canada
- +2 more outcomes
Companies that use Harvard Media
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles1 record
Harvard Media technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Harvard Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 3DownNationcoreHarvard Media acquired 3DownNation, Canada's premier source for Canadian football news, insight, and analysis. Founded in 2015, 3DownNation reaches approximately 3 million Canadian users annually. The acquisition expands Harvard Media's national footprint beyond Western Canada, building on commitment to connecting Canadians through trusted journalism and digital communities. Team led by veteran football insider Justin Dunk.
Scale indicators9 records
Recent moves5 records
Expansion highlights6 records
Harvard Media competitors and assessment
Company assessmentDirect peers
- Pattison Media (Jim Pattison Group): Largest private Canadian radio broadcaster with a network of stations across multiple provinces including British Columbia and Alberta. Direct competitor to Harvard Media in regional Western Canadian radio advertising and community media.
- Stingray Group: Canadian-owned media company that owns music and radio properties (including former NewCap Radio stations) plus in-store and digital media solutions. Compares as a multi-platform Canadian radio and digital media operator serving SMB advertisers.
- Vista Radio: Privately held Canadian radio broadcaster operating stations primarily in Western Canada and BC, focused on small/medium markets. Direct overlap with Harvard Media's regional radio station model and SMB advertiser base.
- Evanov Radio Group: Independent Canadian radio broadcaster operating stations in Ontario, Quebec, Alberta, and BC. Smaller scale direct peer competing for SMB radio advertising budgets in regional Canadian markets.
- ZoomerMedia: Canadian broadcaster operating radio stations including The New AM 740, Vision TV, and other properties. Smaller scale diversified Canadian media company with overlapping radio broadcasting and digital audience monetization.
- Golden West Broadcasting: Western Canadian-owned broadcaster with radio stations across Alberta, Saskatchewan, Manitoba, and BC. Comparable in geographic focus to Harvard Media and competes head-to-head in Alberta/Saskatchewan markets.
Broad incumbents
- Bell Media (BCE): Canada's largest traditional broadcaster with radio, TV, and digital assets including iHeartRadio operations in Canada. Major incumbent competitor for radio ad dollars and sports media rights.
- Corus Entertainment: Major Canadian media company operating both radio stations and television networks across the country. A larger incumbent that overlaps with Harvard Media's radio advertising business but operates across broader media verticals.
- Postmedia Network: Canada's largest newspaper publisher operating national and local news properties including Saskatoon StarPhoenix and Regina Leader-Post. Comparable digital publishing and local news arm that competes with Harvard Media's SaskToday and local news brands.
Regional players
- Glacier Media: Canadian community newspaper and trade media company with significant presence across Western Canada. Comparable local news publishing and SMB advertiser network, though focused on print/digital newspapers rather than broadcast.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Harvard Media social profiles
Digital presenceHarvard Media compliance and trust
Trust signalCompliance1 record
Harvard Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harvard Media leadership team
Management profileNumber of profiles
Profiles3 records
Harvard Media subsidiaries and ownership
Company hierarchySubsidiaries1 record
Harvard Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harvard Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harvard Media
What does Harvard Media do?
Harvard Media operates 13 radio stations and 18 digital brands across Alberta and Saskatchewan, providing local businesses with radio advertising, digital marketing services (Excelerate), event and sponsored experiences, and digital content platforms. The company serves over 3,800 businesses across 7 Western Canadian markets with a combined audience reach exceeding 1.15 million.
Is Harvard Media a public or private company?
Harvard Media is a private company. It is classified as family owned and is currently operating.
When was Harvard Media founded?
Harvard Media was founded in 1984. It employs 101 to 250 people.
Where is Harvard Media based?
Harvard Media is headquartered in Regina, Canada, in the North America region.
How does Harvard Media make money?
Four revenue lines are on record. Radio Advertising is the primary driver. The others are digital Marketing Services (Excelerate), radio Auctions and content & Digital Media.
Who are Harvard Media's main competitors?
Direct peers on record are Pattison Media (Jim Pattison Group), Stingray Group, Vista Radio, Evanov Radio Group, ZoomerMedia and Golden West Broadcasting. Broad incumbents are Bell Media (BCE), Corus Entertainment and Postmedia Network. Glacier Media is listed as a regional player.
Does Harvard Media have an API?
No public API is recorded for Harvard Media.
What industry is Harvard Media in?
Harvard Media's product category is Radio Broadcasting and Advertising Services. Its primary akta.pro industry code is MPAIAEAG, Talk/News/Sports Radio Networks & Syndication, with a secondary code of MPAIAEAL, Radio Content Production & Studios (On-air Production, Imaging, Jingles). Its NAICS code is 51611 and its SIC code is 4832.