Harvard Media

What Harvard Media does

Harvard Media is a privately held Canadian multi-platform media company headquartered in Regina, Saskatchewan, operating continuously since approximately 1984. The company runs 13 owned radio stations across 7 Western Canadian markets (Fort McMurray, Red Deer, Calgary, Edmonton, Regina, Saskatoon, Yorkton) and maintains 18 digital brands spanning sports, news, and digital marketing services. Its operations are organized into four service pillars: Harvard Local Media (radio broadcasting and advertising strategy), Harvard Interactive Brands (web and app development for portfolio properties), Harvard Excelerate (digital marketing services for SMBs including Google Business Profile management, website design, social media marketing, and the HARV business management app), and Harvard Experiences (event and sponsored experience marketing).

The company generates revenue through three primary streams: traditional and digital radio advertising priced at $30-50 per 30-second spot, digital marketing professional services via Excelerate, and a barter-based Radio Auctions program where businesses exchange goods or services for advertising airtime. It serves over 3,800 local businesses across Western Canada through a sales-led go-to-market motion, with a combined audience reach exceeding 1.15 million users through owned radio and digital properties and an additional 3 million users via the November 2025 acquisition of 3DownNation. Harvard Media holds exclusive broadcast rights for the Saskatchewan Roughriders and operates sports and news content platforms including SportsCage.com (flagship sports platform launched April 2024), SaskToday.ca (connecting 12 Saskatchewan newsrooms), Edmonton Sports Talk (Canada's first 24/7 digital sports station), and the Rider Broadcast Network.

Primary customer segments are SMBs in retail, automotive, real estate, hospitality, and service verticals across Alberta and Saskatchewan, with secondary audiences in CFL sports fans and Saskatchewan community news consumers. Recent strategic activity has been heavily offensive — the 3DownNation acquisition in November 2025 marked the company's first move beyond its Western Canadian base, while 2024-2025 saw the launches of SportsCage, HARV Business App, The Nielson Show on 95.7 Cruz FM Edmonton, and a refreshed Rider Broadcast Network lineup, alongside continued investment in digital video and streaming capability.

Name

Harvard Media

Legal name

Harvard Media

Website

https://harvardmedia.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Harvard Media is a privately held Western Canadian multi-platform media company operating 13 radio stations and 18 digital brands across Alberta and Saskatchewan. It serves over 3,800 local businesses with radio advertising, digital marketing services (Excelerate), and event marketing, and recently expanded nationally via the 3DownNation acquisition.

Ownership category

akta.pro rank

Product category

Radio Broadcasting and Advertising Services

NAICS

Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161), Advertising, Public Relations, and Related Services (5418), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Radio Broadcasting Stations (4832), Services-Advertising Agencies (7311), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)

akta.pro secondary industries

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC)

Keywords

• Radio advertising
• Digital marketing services
• Local media broadcasting
• Event marketing experiences
• Digital content publishing

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Radio Advertising: Traditional and digital radio advertising across 13 radio stations in Alberta and Saskatchewan, with ad rates of $30-50 per 30-second ad. Revenue generated through on-air commercials, live reads, and promotional partnerships with local businesses.
2. Digital Marketing Services (Excelerate): Comprehensive digital marketing solutions including Google Business Profile management, responsive website design, social media marketing, and digital advertising campaigns. Revenue generated through service fees and advertising campaign management.
3. Radio Auctions: Barter-based advertising model where local businesses exchange products or services for equal value in radio advertising time. Each station charges $30-50 per 30-second ad equivalent.
4. Content & Digital Media: Revenue from digital platforms including SportsCage.com, SaskToday.ca news network, and 3DownNation acquisition. Generates traffic-based advertising revenue and content licensing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Harvard Media operates 13 radio stations and 18 digital brands across Alberta and Saskatchewan, providing local businesses with radio advertising, digital marketing services (Excelerate), event and sponsored experiences, and digital content platforms. The company serves over 3,800 businesses across 7 Western Canadian markets with a combined audience reach exceeding 1.15 million.

Product overview

Harvard Media operates a diversified media and advertising portfolio organized into four core service pillars: Harvard Local Media (radio broadcasting and strategy across 13 stations), Harvard Interactive Brands (apps and websites), Harvard Excelerate (digital marketing solutions and the HARV business management app), and Harvard Experiences (events and sponsored experiences). Supporting these core offerings are digital brands including SportsCage.com (sports coverage platform launched April 2024 with live streaming), SaskToday.ca (local news across 12 Saskatchewan newsrooms), 3DownNation (acquired November 2025, Canadian football coverage reaching 3M users), Edmonton Sports Talk (first 24/7 digital sports station), and The Nielson Show (sports talk program on 95.7 Cruz FM). The company serves over 3,800 businesses across Western Canada with a combined audience reach of 1,154,797 through its radio stations and digital platforms.

Differentiator

Problem solved

Functional benefit

Brands

• SportsCage: Harvard Media's flagship sports brand covering Saskatchewan sports and CFL, featuring live streaming, news, analysis, and the Rider Broadcast Network.
• SaskToday.ca
• Harvard Excelerate
• Edmonton Sports Talk
• HARV
• 3DownNation

Products and services

• Harvard Local Media Radio broadcasting and strategy services across 13 radio stations in Western Canada, providing businesses with targeted advertising solutions to reach local audiences.
• Harvard Interactive Brands World-class apps and websites development and management, enabling digital presence for businesses across Harvard Media's portfolio brands.
• Harvard Excelerate Digital marketing services for local businesses, including Google Business Profile management, responsive website design, social media marketing, and digital advertising campaigns.
• Harvard Experiences Event and sponsored experiences creation and management, delivering customer-focused events and promotional opportunities for local businesses.
• SportsCage.com Immersive online sports platform providing comprehensive coverage of Saskatchewan sports, Saskatchewan Roughriders content, live video streaming, expert analysis, and exclusive interviews.
• SaskToday.ca Saskatchewan's trusted local news source connecting 12 newsrooms across the province, providing community-focused reporting including agriculture, politics, sports, and local community stories.
• 3DownNation Canada's premier independent source for Canadian football news, insight, and analysis covering CFL, U Sports, and Canadian football at every level, reaching approximately 3 million annual Canadian users.
• HARV Business App Free all-in-one digital business management tool for Harvard Excelerate clients, featuring online scheduling, reputation management, social marketing tools, customer voice feedback collection, secure customer portal, and digital marketing report card.
• Edmonton Sports Talk Canada's first 24/7 digital sports station providing continuous sports talk and coverage.
• Radio Auctions Barter-based advertising program where businesses exchange products or services for radio advertising time on Harvard Media's 13 radio stations, with each station offering $30-50 per 30-second ad equivalent.

Quantifiable outcome

• Reaching over 1.15 million audience members across Western Canada
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• 3DownNationcoreStrategic or Co-development Partner · 24 November 2025Harvard Media acquired 3DownNation, Canada's premier source for Canadian football news, insight, and analysis. Founded in 2015, 3DownNation reaches approximately 3 million Canadian users annually. The acquisition expands Harvard Media's national footprint beyond Western Canada, building on commitment to connecting Canadians through trusted journalism and digital communities. Team led by veteran football insider Justin Dunk.

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Pattison Media (Jim Pattison Group): Largest private Canadian radio broadcaster with a network of stations across multiple provinces including British Columbia and Alberta. Direct competitor to Harvard Media in regional Western Canadian radio advertising and community media.
• Stingray Group: Canadian-owned media company that owns music and radio properties (including former NewCap Radio stations) plus in-store and digital media solutions. Compares as a multi-platform Canadian radio and digital media operator serving SMB advertisers.
• Vista Radio: Privately held Canadian radio broadcaster operating stations primarily in Western Canada and BC, focused on small/medium markets. Direct overlap with Harvard Media's regional radio station model and SMB advertiser base.
• Evanov Radio Group: Independent Canadian radio broadcaster operating stations in Ontario, Quebec, Alberta, and BC. Smaller scale direct peer competing for SMB radio advertising budgets in regional Canadian markets.
• ZoomerMedia: Canadian broadcaster operating radio stations including The New AM 740, Vision TV, and other properties. Smaller scale diversified Canadian media company with overlapping radio broadcasting and digital audience monetization.
• Golden West Broadcasting: Western Canadian-owned broadcaster with radio stations across Alberta, Saskatchewan, Manitoba, and BC. Comparable in geographic focus to Harvard Media and competes head-to-head in Alberta/Saskatchewan markets.

Broad incumbents

• Bell Media (BCE): Canada's largest traditional broadcaster with radio, TV, and digital assets including iHeartRadio operations in Canada. Major incumbent competitor for radio ad dollars and sports media rights.
• Corus Entertainment: Major Canadian media company operating both radio stations and television networks across the country. A larger incumbent that overlaps with Harvard Media's radio advertising business but operates across broader media verticals.
• Postmedia Network: Canada's largest newspaper publisher operating national and local news properties including Saskatoon StarPhoenix and Regina Leader-Post. Comparable digital publishing and local news arm that competes with Harvard Media's SaskToday and local news brands.

Regional players

• Glacier Media: Canadian community newspaper and trade media company with significant presence across Western Canada. Comparable local news publishing and SMB advertiser network, though focused on print/digital newspapers rather than broadcast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goharvardmedia
• YouTubeyoutube.com/channel/UC_g8KOd8mk3lt6kAqt5XMEg
• Facebookfacebook.com/GOHarvardMedia
• LinkedInlinkedin.com/company/harvard-media
• Instagraminstagram.com/goharvardmedia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harvard Media