What Mustard IT does

Mustard IT Limited is a London-based boutique managed IT services provider (MSP) serving small and mid-sized businesses, with a stated headcount of 1–10 employees and operations concentrated in Greater London. The company is registered as a private limited company in England and Wales and operates from a Soho headquarters (1 Richmond Mews, W1D 3DA). Its core offering is recurring managed IT support billed on a per-user subscription basis with notably short three-month contracts, supplemented by a broad portfolio of add-on services.

The service catalogue spans four main pillars: IT Support (shared/dedicated service desk, scheduled on-site, flex drawdown, IT-Custodian bundle); Cybersecurity (managed defence, managed offence/pen testing, security awareness training, managed backup, Managed BCDR); IT Consultancy (project services, office moves, compliance management, virtual CISO/CIO, leasing/rental); and a Technology Stack covering cloud computing (Microsoft 365, Microsoft Azure, AWS), managed print, document management, mobile/IP communications, networking, and structured cabling. Underlying operations run on Autotask as the PSA/customer portal, with no proprietary platform or AI/ML capabilities disclosed.

Commercially, Mustard IT runs a sales-led, relationship-driven GTM with dedicated account managers per client, content marketing via an IT blog, and a presence on LinkedIn and Facebook. It targets five verticals — Finance & Professional Services and Media & Creative as primary, with Hospitality & Leisure, Healthcare, and Property/Construction as secondary — and lists enterprise and mid-market clients including Shutterstock, Regus, Extreme Reach, United Agents, Forum Events, and Thickbroom Coventry. The company self-describes as award-winning, although no specific award body or titles are disclosed, and there is no evidence of external funding, M&A activity, or geographic expansion beyond London.

Name

Mustard IT

Legal name

Mustard IT Limited

Website

https://mustardit.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Mustard IT is a London-based boutique managed IT services provider (1–10 staff) offering per-user subscription IT support, cybersecurity, cloud, and consultancy services to small and mid-sized businesses across finance, media, hospitality, healthcare, and property verticals in Greater London.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Managed IT Support Services: Recurring managed IT support services billed on a per-user basis. Customer-friendly pricing is based on the number of users, not devices, allowing users to operate multiple devices cost-effectively. Services include dedicated IT support engineers, account managers, 15-minute response times, and unlimited remote IT support.
2. IT Consultancy Services: Project-based IT consultancy including full IT installations, phone system and VOIP setup, security and remote access, office moves and setup, and other professional services.
3. Equipment and Software Sales: Sale of IT equipment (routers, switching, servers, storage devices, cabling) and software licensing with delivery charges as shown in Quotes.
4. Ad Hoc Services: Ad hoc services may require pre-paid funds deposited with Mustard IT for services on a call-off basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mustard IT is a boutique London-based managed IT services provider delivering outsourced IT support, cloud computing (Microsoft 365, Azure, AWS), managed cybersecurity, business continuity/disaster recovery, IT consultancy and infrastructure services to London businesses. Services are billed per user under short three-month contracts, with 15-minute response SLAs, dedicated engineers and account managers, and unlimited remote IT support.

Product overview

Mustard IT is a boutique London-based IT managed service provider offering a comprehensive portfolio of IT support and services. The core offering is IT Support with dedicated engineers, account management, and 15-minute response times. The IT-Custodian package serves as a bundled add-on combining Service Desk, Backup & Disaster Recovery, Managed Cyber Security, and Compliance services. Service Desk options include Shared Desk, Dedicated Desk, Scheduled On-site, and Flex Drawdown models. IT Consultancy encompasses Project Services, Office Moves, Compliance Management, Virtual CISO & CIO, and Security Awareness Training. The Technology Stack covers Cybersecurity (including Managed Defence and Managed Offence), Cloud Computing (Modern Cloud Workspace, Cloud Infrastructure, Office 365, Azure, AWS), Printing (Managed Print, Document Management), and Communications (Mobile, IP/VoIP, Networking, Structured Cabling). The company operates on three-month contracts with user-based pricing.

Differentiator

Problem solved

Functional benefit

Brands

• IT Custodian: Provides Service Desk, Backup & Disaster Recovery, Managed Cyber Security, Quarterly on-site reviews, Monthly on-site reviews, Compliance and Data Recovery services.
• Managed BCDR
• Shared Desk
• Dedicated Desk

Products and services

• IT Support Outsourced managed IT support service providing dedicated IT support engineers, a 15-minute response SLA, unlimited remote IT support and dedicated account management, priced per user rather than per device for London-based businesses.
• IT-Custodian
• Cybersecurity
• Managed BCDR
• Managed Backup
• Digital Transformation
• Shared Desk
• Dedicated Desk
• Scheduled On-site
• Flex Drawdown
• Project Services
• Office Moves & IT Relocation
• Compliance Management
• Virtual CISO & CIO
• Security Awareness Training
• Leasing & Rental
• Cloud Computing
• Managed Defence
• Managed Offence
• Modern Cloud Workspace
• Cloud Infrastructure
• Managed Print
• Document Management
• Mobile Communications
• IP Communications
• Networking
• Structured Cabling

Quantifiable outcome

• 15-minute response times

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Microsoft 365coreTechnology or IntegrationMustard IT deploys Microsoft 365 cloud solutions as part of their cloud computing services including planning, migration, deployment and ongoing support.
• Microsoft AzurecoreTechnology or IntegrationMustard IT utilizes Microsoft Azure for cloud infrastructure solutions as part of their managed cloud services.
• Amazon Web Services (AWS)coreTechnology or IntegrationMustard IT offers AWS cloud solutions as part of their cloud computing service offerings.
• AutotaskcoreTechnology or IntegrationMustard IT uses Autotask client portal for customer service management and support ticket handling.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Babble: UK provider combining managed IT services, contact-centre and unified communications — adjacent competitor to Mustard IT's communications-heavy portfolio at a larger scale.
• Computacenter: Large UK/European IT infrastructure and managed services group whose mid-market and SMB managed services practice competes with boutique MSPs like Mustard IT for the same London customer wallet.
• Daisy Corporate Services: One of the UK's largest managed services, connectivity and cloud providers, serving the same mid-market and enterprise segments but at materially larger scale and broader product breadth than Mustard IT.
• SCC: Major European ICT solutions provider covering managed services, workplace, cloud and security — overlapping with Mustard IT's portfolio but competing from a much larger scale and broader geographic footprint.

Direct peers

• SysGroup: UK managed services and cybersecurity provider bundling IT support, cloud and compliance for mid-market customers — comparable on managed services breadth and vertical focus.
• Netstar UK: London and Manchester-based IT support and managed services MSP competing for the same mid-market client base with similar Microsoft/Azure stack and per-user support model.
• Mirus IT: UK-based managed IT support provider targeting SMBs with bundled IT support, cloud and security services on a recurring per-user model — a near-mirror of Mustard IT's boutique London-MSP positioning.
• ANS Group: UK managed cloud, security and digital transformation provider serving mid-market and public sector — comparable on cloud + managed services bundling and Microsoft/Cloud platform focus.
• Pure Technology Group: UK managed IT and cloud services firm serving mid-market clients with IT support, cloud, security and connectivity — closely comparable in scope, customer size and channel mix.
• Tilbury - IT Support London: London-focused IT support and managed services provider offering IT support, cloud and telecom to SMBs — directly overlapping Mustard IT's product set and geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mustarditsupport
• LinkedInlinkedin.com/company/mustard-it
• Xx.com/MustardIT

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mustard IT