What IDEE does

IDEE is a privately held Brazilian B2B consulting firm headquartered in São Paulo's Morumbi district, operating since 2008 with 11–50 employees. It serves Brazilian enterprise clients by structuring organizations, designing compensation architectures, and providing HR data intelligence and human development services. The firm addresses recurring pain points observed in growing Brazilian companies — slow decision-making, unclear roles, cost increases without proportional gains, and compensation structures disconnected from strategy — by connecting organizational design, roles, incentives, and leadership development into a single integrated practice.

The firm's offering is organized around four branded solution lines: Design Organizacional (organizational design and governance), Reconhecimento & Recompensas (compensation, rewards, and incentive programs), Inteligência de Informação de RH (HR data intelligence and benchmarking surveys), and Desenvolvimento Humano (human development, succession planning, and leadership). These are delivered through sub-brands ID-Redesign, ID-REWARD, ID-INFORMATION, and ID-EVOLUTION, respectively. Underpinning the practice is a proprietary national compensation and benefits database covering 502 companies, 1,800+ researched positions, and over 1.3 million data points. The firm also operates a client-facing portal, DATAPAY, for survey research participation, indicating incremental productization of what is otherwise a project-based, quote-driven consulting model. Named reference clients span banking (Cielo, ABECS), healthcare (Amil, AC-Camargo Cancer Center, Unimed), retail (Magazine Luiza, Angeloni, Wine), mining/energy (Vale, Cosan, Citrosuco), agribusiness, and media (O Dia).

IDEE's business model is professional services: revenue is generated through fee-based consulting engagements and survey subscriptions, with pricing not publicly disclosed. Distribution is direct, via the firm's website, email, and phone, supplemented by content marketing, LinkedIn and Instagram presence, YouTube webinars, and an outreach email newsletter. The firm does not disclose revenue, has not raised institutional funding, and has no recorded M&A or international expansion in the available data, indicating a bootstrapped, owner-operated consulting boutique rather than a venture-backed scale-up.

Name

IDEE

Legal name

IDEE

Website

https://ideeconsult.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

IDEE is a São Paulo-based B2B consulting firm serving Brazilian enterprises with organizational design, compensation architecture, HR data intelligence, and human development services, supported by a proprietary 502-company benchmarking database.

Ownership category

akta.pro rank

Product category

HR & Organizational Consulting

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

HRIS/HCM Implementation & EOR Platform Services (BPACAHAJ)

Keywords

• Organizational design consulting
• Compensation management consulting
• HR intelligence services
• Executive compensation advisory
• Human resources consulting

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels1 record

Marketing channels6 records

Core offering

IDEE is a Brazilian consulting firm that helps business owners and HR leaders structure organizations by aligning organizational design, positions and career paths, compensation architecture, and HR data intelligence. It sells four integrated solutions — organizational design, recognition and rewards (compensation), HR information intelligence (surveys and benchmarking), and human development (succession, leadership, coaching) — delivered via direct consulting engagements to enterprise clients in Brazil.

Product overview

IDEE is a Brazilian consulting firm offering an integrated ecosystem of four core solutions: Design Organizacional (organizational design and governance), Reconhecimento & Recompensas (compensation and rewards management), Inteligência de Informação de RH (HR data intelligence and surveys), and Desenvolvimento Humano (human development). The company operates through sub-brands ID-EVOLUTION (human development) and ID-INFORMATION (HR intelligence). IDEE also provides a client portal called DATAPAY for accessing research and consultation services. The solutions are designed to work in an integrated manner, connecting organizational structure, positions, remuneration, data, and human development to drive measurable business impact.

Differentiator

Problem solved

Functional benefit

Brands

• ID-REWARD: Recognition & Rewards - compensation architecture with solidity, innovation and real results
• ID-INFORMATION
• ID-EVOLUTION
• ID-Redesign

Products and services

• Design Organizacional (ID-Redesign)

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Mercer: Operates one of the world's largest compensation and benefits consulting practices with proprietary survey data. Closely comparable to IDEE on HR intelligence, compensation architecture, and rewards design.
• Willis Towers Watson: Major global HR consulting firm with deep compensation benchmarking, talent, and rewards practices. Competes directly with IDEE for enterprise compensation and benefits advisory work in Brazil.
• Aon: Global consulting firm with significant human capital and rewards advisory practices. Competes with IDEE on compensation strategy and organizational consulting for large enterprises.
• Korn Ferry (Hay Group): Global leader in organizational design, executive search, and compensation consulting. Directly comparable to IDEE's organizational design, executive compensation, and rewards advisory offerings.

Broad incumbents

• McKinsey People & Organizational Performance: Top-tier strategy consulting practice dedicated to organizational design, leadership, and HR transformation. Competes for high-end Brazilian organizational consulting mandates similar to those IDEE pursues.
• PwC People & Organisation: Big-4 HR transformation and workforce practice competing for large-scale organizational design and rewards mandates. Comparable to IDEE on enterprise consulting deals, though at broader scale.
• Deloitte Human Capital: Big-4 human capital practice offering organizational transformation, rewards, and workforce strategy. Overlaps with IDEE's consulting scope, especially on large enterprise engagements across Brazil.

Regional players

• InfoJobs Brasil: Brazilian-focused employment and HR data platform with salary benchmarking content. Comparable data-side positioning to IDEE's ID-INFORMATION benchmark database within the same Brazilian market.
• Catho: Established Brazilian HR solutions and salary benchmarking platform serving employers with recruitment and compensation data. Adjacent to IDEE's HR intelligence product within the same geography.

Emerging players

• Robert Half: Global staffing and talent solutions firm with compensation benchmarking and HR consulting adjacencies. Overlaps with IDEE in salary benchmarking and HR advisory for mid-market employers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCm89gWrVDm2FvLIvj8lMUsA
• LinkedInlinkedin.com/company/idee-consult
• Instagraminstagram.com/idee_consult

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDEE