What Muse Creative Group does

Muse Creative Group is a Miami-anchored, remote-first brand strategy and marketing services agency founded by Gabriella Mutti in May 2020. The firm operates a four-stage services practice — Brand Discovery, Brand Strategy, Brand Development, and Brand Management — anchored by a proprietary "Listening Tour" stakeholder research methodology and integration of the StoryBrand 7-Step Framework. Its production stack is conventional for a boutique creative agency: WordPress for web builds, multimedia and motion graphics for content, and a brand portal/asset management offering for ongoing client stewardship.

The agency's client base is dominated by mission-driven and nonprofit advocacy organizations (Greenpeace USA, EDF Action, GreenLatinos, PPLCC, NOPC, The Water Hub, ELK, Azul, Stryker Johnston Foundation) alongside a smaller hospitality book (EVOS, Casa Xabi, Loretta & the Butcher), with homepage logos indicating enterprise reach to Yale Press and Nobu Hotel. The team is approximately 6 full-time members plus an extended bench of PR, photography, and video contractors, with personnel distributed across the U.S. (Miami, Boston, Rocky Mountains), Spain, Argentina, and Venezuela. A bilingual English/Spanish capability is a documented differentiator.

Revenue mechanics are primarily project-based and recurring agency fees from long-term client engagements, supplemented by a small direct-to-consumer e-commerce line under the Camp Muse (graphic tees) and Holiday Muse (customizable ornaments) sub-brands. Distribution is contact-driven agency sales (a "Find Your Muse" intake form), event-led community engagement (Muse Fest, Yelp Elite events, art gallery pop-ups), and co-marketing with strategic partners — most notably López-Wagner Strategies (joint nonprofit campaign delivery) and Prosal (a platform/brand design partnership). No external funding, parent company, or M&A activity is disclosed.

Name

Muse Creative Group

Legal name

Muse Creative Group

Website

https://musecreativegroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Muse Creative Group is a Miami-anchored, remote-first brand strategy and marketing services agency serving mission-driven nonprofit advocacy organizations and hospitality clients with brand discovery, strategy, development, and management engagements, supplemented by a small branded merchandise e-commerce line.

Ownership category

akta.pro rank

Product category

Brand Strategy & Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Naming & Verbal Identity (BPAFAEAB), Creative Boutique Agencies (MPAAAAAB)

Keywords

• Brand strategy services
• Marketing agency services
• Visual identity design
• Digital content production
• Nonprofit communications

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Agency Professional Services: Primary revenue stream. Project-based and recurring brand discovery, development, strategy, and management engagements (Listening Tour, Brand Development, Brand Strategy, Brand Management). Long-term client relationships (approximately 10 long-term clients as of 2023) supplemented by project-based clients.
2. Branded Merchandise E-commerce: Direct-to-consumer sales of branded apparel and ornaments via the on-site WooCommerce-style shop. Product lines include Camp Muse (graphic tees in 100% organic cotton, priced e.g. $35.00 for "Adventure Awaits Scenic Tee") and Holiday Muse (customizable disc plastic ornaments $20.00–$45.00, flat acrylic bulb ornaments with text/logo customization). One-time unit purchases, not subscription.
3. Design / Licensing Engagements (Prosal): Project-based design work for Prosal including the trademarked Prosal logo and puffin mark, as well as Prosal badges — representing a design-licensing/royalty-adjacent revenue line.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

Muse Creative Group is a Miami-based brand strategy, marketing, and design agency that partners with mission-aligned businesses and nonprofits to deliver a four-stage brand engagement (Brand Discovery, Brand Strategy, Brand Development, Brand Management). Services are anchored by a proprietary "Listening Tour" stakeholder research methodology paired with the StoryBrand 7-Step Framework, producing brand identity, messaging, digital content, websites, and integrated campaigns. The agency also sells own-brand merchandise (Camp Muse graphic tees and Holiday Muse customizable ornaments) through an on-site e-commerce shop.

Product overview

Muse Creative Group operates a dual-offering portfolio comprising a four-stage branding services practice and a pair of themed consumer product lines. The branding services practice is structured sequentially as Brand Discovery → Brand Strategy → Brand Development → Brand Management, taking clients from initial brand analysis through long-term brand stewardship. Alongside the services practice, the company sells two branded merchandise lines through its online shop: Camp Muse, a graphic tee collection that includes the Adventure Awaits Scenic Tee, Adventure Awaits Compass Tee, Let Nature Be Your Muse Scenic Tee, and Let Nature Be Your Muse Floral Tee; and Holiday Muse, an ornament collection that includes the Flat Acrylic Bulb Ornament and Disc Plastic Ornament.

Differentiator

Problem solved

Functional benefit

Brands

• Camp Muse: Merchandise sub-brand offering graphic tees celebrating the outdoors, including 100% organic cotton apparel in the Camp Muse Collection.
• Holiday Muse

Products and services

• Brand Discovery Foundational brand engagement that surfaces market position, audience, and competitive landscape through a proprietary "Listening Tour" stakeholder research methodology, paired with market research, interactive workshops, and competitive analysis. For forward-thinking businesses preparing to invest in brand development.
• Brand Strategy Strategic brand planning that defines positioning, messaging architecture, and long-term brand direction, anchored by the StoryBrand 7-Step Framework. For businesses and nonprofits needing a clear brand narrative.
• Brand Development Translates brand strategy into visual identity (logo, color, typography) and verbal identity, including design assets, websites, and launch collateral. For clients ready to operationalize a defined brand strategy.
• Brand Management Ongoing brand stewardship that maintains brand consistency and supports evolution over time, including a brand portal for asset organization, sharing, and team access. For long-term clients.
• Camp Muse Own-brand graphic tee product line sold via the on-site e-commerce shop, including the Adventure Awaits Scenic Tee, Adventure Awaits Compass Tee, Let Nature Be Your Muse Scenic Tee, and Let Nature Be Your Muse Floral Tee. 100% organic cotton apparel (e.g., Adventure Awaits Scenic Tee at $35.00 in sizes S/M/L and colors Herb Green / Sand White). For consumers and lifestyle/outdoor audiences.
• Holiday Muse Own-brand holiday ornament product line sold via the on-site e-commerce shop, including the customizable Disc Plastic Ornament ($20.00–$45.00, 3.15" disc) and the Flat Acrylic Bulb Ornament (2.65" x 3.15", available in quantity tiers of 2/4/6 units). Customizable with text, names, dates, logos, and selectable fonts. For consumer gift-givers.

Quantifiable outcome

• ELK rebrand teaser campaign: 3,000+ views, ~200 engagements, 300% above benchmark
• +4 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ProsalcoreStrategic or Co-development PartnerStrategic and design partnership: Gabriella Mutti designed Prosal's trademarked logo, puffin mark, and Prosal badges; Prosal's platform has been instrumental in Muse's growth, connecting Muse with mission-aligned projects. Alfredo Ramirez is listed as a Muse team member (no title shown) and is also Prosal's COO/CMO. Featured in joint "Beacon of Positive Change" Prosal blog post (2023).
• López-Wagner StrategiescoreStrategic or Co-development PartnerJoint communications/digital strategy partner on multiple high-profile nonprofit engagements: Greenpeace ("Countdown to Destruction" media outreach), GreenLatinos (day-to-day communications and digital strategy), The Water Hub (RFP design), NOPC (DEI report), and PPLCC (#DayOfAction campaign). Co-branded on case studies.
• ALRAS DigitalminorGTM or Marketing PartnerCo-hosted the "Creative Industry Professionals Meet-Up" at The Wharf Miami (August 26, 2019) — a networking event bringing together change-makers and entrepreneurs. ALRAS is described as a modern digital and communications strategy firm focused on equitable solutions.
• Yelp MiamiminorGTM or Marketing PartnerCo-organized the April 6, 2022 wine-tasting experience at Loretta & the Butcher for Miami's Yelp Elites, featuring wines, live music by Keanu Reedz, and small bites. Ongoing relationship ("continued trust and support") referenced in the recap post.
• CuarentenismominorGTM or Marketing PartnerCo-hosted "Rompiendo La Pantalla" (Breaking Through the Screen) digital art gallery event in December 2020 at La Santa Taqueria, showcasing works of local artists during the pandemic. Cuarentenismo is a digital art gallery founded by Alejandra Mutti (Gabriella's sister), María Alejandra Valle, and Ana Laura Gomes.
• La Santa TaqueriaminorGTM or Marketing PartnerHost venue for the second edition of Muse Fest (Muse Creative Group's art, music, fashion, and food pop-up celebration) held during La Santa's one-year anniversary week (July 20–25, 2021). Also hosted the Cuarentenismo art event.
• Emerson CollegeminorOthersEducational partner / alma mater: Gabriella Mutti relocated to Boston in 2021 to earn a Master's degree in Strategic Marketing Communication from Emerson College, which expanded her network and led to branding engagements for top NGOs and foundations.
• Environmental Defense Fund (EDF Action)coreStrategic or Co-development PartnerLong-form client engagement: Muse provided development support to EDF Action (EDAF) for the Climate Voters Campaign branding and messaging ahead of the 2022 midterm election, including the "Climate Voters, Unite!" campaign, swag, website banners, and the launch of EDAF's Instagram presence.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Big Duck: Boutique branding agency specializing exclusively in nonprofit and social-purpose organizations, offering brand strategy, visual identity, and website development — directly overlaps Muse's nonprofit brand-development practice at a comparable boutique size.
• Fenton Communications: Mission-driven PR and communications agency serving nonprofits, foundations, and progressive advocacy organizations — the closest direct comparable to Muse's nonprofit advocacy focus and bilingual/multicultural positioning, though at significantly larger scale.
• Burness: Mission-driven communications and PR firm supporting nonprofits, foundations, and social-impact clients with media strategy and campaign execution — overlaps Muse's nonprofit advocacy work and media-relations bench.
• Pursuant (formerly Russ Reid): Digital fundraising and marketing agency serving nonprofits and faith-based organizations with campaign strategy and brand work — comparable in client vertical (nonprofits/advocacy) and service mix (digital campaign + brand strategy).
• Empathic Agency: Certified B Corp creative agency focused on purpose-driven brands, nonprofits, and social enterprises — directly comparable boutique scale, similar client vertical, and similar mission-aligned positioning.

Broad incumbents

• Blue State: Larger digital agency serving nonprofits, progressive causes, and purpose-driven brands across digital strategy, fundraising, and brand — broader portfolio than Muse but directly competes for the same nonprofit RFPs.
• Sensis Agency: Cross-cultural marketing agency serving brands across Hispanic, multicultural, and general-market segments with brand strategy and digital — overlaps Muse's bilingual/multicultural positioning and Miami hospitality exposure.
• Sparks & Honey: Culture-forward brand strategy and insights consultancy working with brands on positioning and storytelling — comparable strategic brand-development services though at a larger consultancy scale.
• Yulu Public Interest: Purpose-driven agency within the WPP network serving nonprofits and social-impact clients with brand, communications, and digital strategy — broader-incumbent comparable serving the same mission-aligned client base.

Emerging players

• The Brixton: Boutique creative agency serving hospitality, lifestyle, and consumer brands with brand development and digital marketing — directly comparable on Muse's hospitality/restaurant vertical (Casa Xabi, Loretta & the Butcher, EVOS) at similar boutique scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=LWyqq4BzxVw
• LinkedInlinkedin.com/company/musecreativegroup
• Instagraminstagram.com/musecreativegroup
• Xx.com/muse_creatives

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muse Creative Group