What Long Island Nets does

The Long Island Nets is a privately-held professional basketball franchise operating as the NBA G League developmental affiliate of the Brooklyn Nets. Founded in 2015 and based at Nassau Veterans Memorial Coliseum in Uniondale, New York, the team plays a regular-season and postseason schedule within the NBA G League and has produced 22 NBA call-ups over its franchise history, including three during the 2025-26 season under former head coach Mfon Udofia, who subsequently departed for the Orlando Magic. The organization fields both a professional roster and supporting entertainment properties including the Long Island Nets Dance Team, Kids Dance Team, and the Dale the Eagle mascot, and runs a year-round community programming calendar covering youth basketball clinics, summer camps, GameDay Clinics, Coaches Clinics presented with Hospital for Special Surgery (HSS), community open runs, and outreach initiatives such as Read to Achieve and food and coat drives.

The franchise monetizes through four principal revenue streams: ticket sales (single game tickets via Ticketmaster, season memberships, group experiences starting at $16 per attendee, birthday packages, and an Education Day daytime format for school groups), corporate sponsorships structured in three tiers from $5,000 to $25,000, merchandise sold through a Shopify online store, and community/youth basketball programming priced from $25 per participant. Distribution is direct-to-consumer through Ticketmaster and on-site at Nassau Coliseum, supplemented by a direct B2B sales team for partnerships and group tickets. Marketing leverages organic social channels (Instagram, X, Facebook, LinkedIn, YouTube, TikTok, Twitch), email/SMS opt-in, and the cross-promotional umbrella of the Brooklyn Nets and WNBA's New York Liberty brands, with shared executive leadership (Morgan Taylor as VP of Business Operations for both the LI Nets and the Liberty) enabling operational leverage across the BSE Global portfolio.

The competitive position is structurally defined by its NBA affiliation rather than by proprietary technology or software products. Underlying technology dependencies are limited to commodity platforms — Ticketmaster for ticketing, Shopify for merchandise, LeagueApps for program registration, and the NBA's media and CDN infrastructure — and there are no disclosed AI/ML, data, or API capabilities. Operating geographies are regional, centered on Long Island and the New York metro, with exploratory activity into the Canadian market via sold-out neutral-site games in Montreal/Laval. The franchise does not pursue standalone funding, operating instead as a cost center within BSE Global's broader sports and entertainment portfolio, with all players, coaches, and corporate resources ultimately routed through the Brooklyn Nets organization.

Name

Long Island Nets

Legal name

Long Island Nets

Website

https://longisland.gleague.nba.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Long Island Nets is the NBA G League affiliate of the Brooklyn Nets, operating professional basketball games at Nassau Veterans Memorial Coliseum in Uniondale, NY, serving Long Island sports fans, youth athletes, and corporate partners through ticketing, sponsorships, merchandise, and year-round community basketball programming.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

Keywords

• Professional basketball team
• NBA G League affiliate
• Live sports entertainment
• Minor league basketball
• Player development program

Headquarters

HQ city

Uniondale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from single game tickets, season ticket memberships, group experiences (10+ tickets starting at $16), and birthday party packages sold directly to consumers at Nassau Coliseum home games.
2. Corporate Sponsorships: Corporate partnership tiers including Associate Partner ($5,000), Presenting Partner Tier 1 ($15,000), and Presenting Partner Tier 2 ($25,000), offering group tickets, logo placement, and in-game activations.
3. Merchandise Sales: Online merchandise store (Shopify storefront) selling Long Island Nets branded merchandise and apparel.
4. Community Programs: Revenue from basketball clinics, camps, community open runs ($25 per participant), and coaches clinics offered to youth and community members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Long Island Nets operate a professional NBA G League basketball team that plays home games at Nassau Veterans Memorial Coliseum in Uniondale, NY, as the official developmental affiliate of the Brooklyn Nets. Their core offering includes live game entertainment during the regular season and playoffs, supplemented by ticket products (single-game tickets, season memberships, group experiences, birthday packages, business plans, education day), branded entertainment (dance teams and mascot), and youth basketball development programs including clinics, camps, and coaching education.

Product overview

Long Island Nets is an NBA G League basketball team and entertainment organization affiliated with the Brooklyn Nets. The company's primary product is professional basketball games at Nassau Veterans Memorial Coliseum in Uniondale, NY. The offering portfolio consists of game entertainment (regular season and playoff games), ticket products (single game tickets, season memberships, group experiences, birthday packages, education day), entertainment features (Long Island Nets Dance Team, Kids Dance Team, mascot Dale the Eagle), basketball development programs (GameDay Clinics, Coaches Clinics presented by HSS, Community Open Run), and community engagement initiatives (youth basketball clinics, summer camps, community outreach programs). The company also offers corporate partnership and sponsorship packages at various tiers. All offerings are centered around live sports entertainment and community engagement rather than software products.

Differentiator

Problem solved

Functional benefit

Brands

• Long Island Nets Dance Team: Professional dance team performing at Long Island Nets home games and community events, led by Head Coach Kristen Greto with team captains Dennette and Sarah.
• Dale the Eagle
• Kids Dance Team

Products and services

• Long Island Nets Games Professional NBA G League basketball games played at Nassau Veterans Memorial Coliseum in Uniondale, NY. The team competes as the affiliate of the Brooklyn Nets in the NBA G League regular season and playoffs.
• Ticket Memberships Season ticket membership packages offering exclusive benefits for Long Island Nets home games.
• Group Experiences Group ticket packages for 10+ attendees providing on-court experiences, performances, and tickets starting at $16 per person.
• Business Select Membership Premium floor-level seat packages with customizable business plans for corporate entertainment at Long Island Nets games.
• Birthday Parties & Bundles Package including 20 tickets in the Birthday Zone, meals, birthday bags, videoboard message, and a group fan experience.
• Education Day Daytime game experience with 11am tip-off designed for school groups and educational outings.
• Single Game Tickets Individual game tickets available through Ticketmaster for Long Island Nets home games at Nassau Coliseum.
• Basketball Programming Youth basketball development initiatives including youth basketball clinics, summer camps, coaches clinics (presented by HSS), and community open run sessions.
• GameDay Clinics Basketball skill development sessions led by Long Island Nets staff, available on select dates for youth participants.
• Coaches Clinics Educational clinics for youth coaches presented in partnership with Hospital for Special Surgery (HSS), focusing on coaching development, safety, and best practices.
• Community Open Run Open gym basketball sessions on official NBA court for adults 18+, includes game ticket and Long Island Nets t-shirt.
• Group Partnerships Corporate partnership tiers (Associate Partner $5,000, Presenting Partner Tier 1 $15,000, Presenting Partner Tier 2 $25,000) offering group tickets, branding opportunities, and in-game activations.

Quantifiable outcome

• 22 NBA call-ups in franchise history, including 3 during 2025-26 season
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Brooklyn NetsflagshipStrategic or Co-development PartnerBrooklyn Nets is the NBA parent franchise that owns and operates the Long Island Nets as its official NBA G League affiliate. The partnership provides player assignments, two-way contract placements, coaching development, and organizational resources. Long Island serves as the primary development platform for Brooklyn Nets players and coaching talent.
• Hospital for Special Surgery (HSS)coreStrategic or Co-development PartnerHSS co-presents the Long Island Nets Coaches Clinic, a professional development program for youth coaches across Long Island. The partnership focuses on coaching education, safety, and best practices in basketball instruction.
• New York LibertyminorStrategic or Co-development PartnerShared leadership through Morgan Taylor, who serves as VP of Business Operations for both the Long Island Nets and the WNBA's New York Liberty, enabling cross-organizational operational expertise and shared resources.
• NBA G LeaguecoreStrategic or Co-development PartnerLong Island Nets is a member team of the NBA G League, the official developmental league of the NBA consisting of 30 affiliate teams. The partnership provides league structure, scheduling, and national recognition through NBA G League branding and events.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Austin Spurs: NBA G League affiliate of the San Antonio Spurs — comparable NBA G League team running a similar portfolio of single-game tickets, memberships, group experiences, and community programming.
• Grand Rapids Gold: NBA G League affiliate of the Denver Nuggets — comparable NBA G League team operating with a similar model of ticketing, sponsorships, and basketball development clinics in a mid-size U.S. market.
• Delaware Blue Coats: NBA G League affiliate of the Philadelphia 76ers, playing in Wilmington, Delaware — comparable Northeast-based NBA development team with similar revenue mix (tickets, sponsorships, community programs).
• Motor City Cruise: NBA G League affiliate of the Detroit Pistons — comparable NBA G League team with similar membership, group ticket, and community-driven operating model.
• Cleveland Charge: NBA G League affiliate of the Cleveland Cavaliers — comparable NBA G League team with similar ticket, group experience, and community basketball programming structure.
• Greensboro Swarm: NBA G League affiliate of the Charlotte Hornets — comparable NBA G League team with similar sponsorship packaging, group ticket offerings, and youth/community outreach structure.
• Windy City Bulls: NBA G League affiliate of the Chicago Bulls — comparable Midwest NBA G League team operating with similar sponsor tiers, group experiences, and youth basketball development programs.
• Capital City Go-Go: NBA G League affiliate of the Washington Wizards based in Washington, D.C. — directly comparable mid-Atlantic NBA G League team with similar corporate partnership and youth programming offerings.
• Westchester Knicks: NBA G League affiliate of the New York Knicks, playing in White Plains, NY — the most direct geographic and structural competitor to Long Island Nets, also operating in the NY metro market as a flagship NBA affiliate.
• Maine Celtics: NBA G League affiliate of the Boston Celtics based in Portland, Maine — directly comparable as a New England-based NBA development team with similar player development, ticketing, and community programming model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nbagleague
• YouTubeyoutube.com/channel/UCL4hbEfrgnmoUOU_OU3vZig
• Facebookfacebook.com/nbagleague
• LinkedInlinkedin.com/company/long-island-nets
• Instagraminstagram.com/longislandnets
• TikToktiktok.com/@longislandnets

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Long Island Nets