Greensboro Swarm
Greensboro Swarm is the NBA G League affiliate of the Charlotte Hornets, based in Greensboro, NC, that develops NBA players and delivers live basketball entertainment through tiered ticketing, sponsorship, merchandise, and community programs at Novant Health Fieldhouse.
- Company typePrivate
- Founded2016
- HeadquartersGreensboro, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Greensboro Swarm does
The Greensboro Swarm is a professional basketball team and the official NBA G League affiliate of the Charlotte Hornets, playing home games at Novant Health Fieldhouse (capacity approximately 2,487) in Greensboro, North Carolina. Founded in 2016 and operated as part of the NBA G League network owned by NBA Media Ventures, LLC, the team's core function is player and basketball-operations development for the Charlotte Hornets, paired with live sports entertainment for the Greensboro market. The product surface is anchored on a tiered ticketing system (single-game tickets, season memberships, voucher plans, group tickets, premium and courtside seating, all-you-can-eat seats) and is supplemented by hospitality packages (birthday, nonprofit-of-the-night), youth programming (Hornets Hoops Summer Camp), fan experiences, and a Community Tickets Program serving North Carolina nonprofits and Title 1 schools. In the 2025-26 season the team recorded a franchise-best 24-12 regular season, reached the No. 2 seed in the Eastern Conference, and won its first NBA G League Championship by sweeping the Stockton Kings in the Finals.
The business model combines direct-to-consumer ticketing through Ticketmaster and the team website with subscription-style season memberships and voucher plans, complemented by merchandise sales (operated through Fanatics), and recurring sponsorship and naming-rights revenue anchored by Novant Health and including BlueCross NC and Marriott. The go-to-market motion relies on a multi-channel marketing stack (organic social across Instagram, Facebook, X, TikTok, and Twitch via the NBA G League's national channels), email/CRM, community events, and cross-promotion with the Charlotte Hornets. The team sells through dedicated internal sales teams for season memberships, premium seating, group sales, and community partnerships. With a headcount of approximately 44 staff across basketball operations, coaching, athletic training, partnerships, ticket sales, communications/CSR, and digital design, the organization runs as a compact, partnership- and community-anchored sports property rather than a technology platform.
The Swarm's competitive position is defined by its protected NBA G League franchise status and parent affiliation, with no proprietary technology, no AI capabilities, no public revenue disclosure, and no disclosed external funding. Strategic momentum in 2025-26 (championship, franchise-best record, sellout attendance) is being converted into the 2026-27 commercial cycle through renewed season-membership sales and a broadened package offering.
Greensboro Swarm firmographics
Firmographics- Name
- Greensboro Swarm
- Legal name
- Greensboro Swarm
- Website
- https://gsoswarm.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greensboro Swarm is the NBA G League affiliate of the Charlotte Hornets, based in Greensboro, NC, that develops NBA players and delivers live basketball entertainment through tiered ticketing, sponsorship, merchandise, and community programs at Novant Health Fieldhouse.
- Ownership category
- akta.pro rank
Greensboro Swarm industry classification
Industry- Product category
- Minor League Professional Basketball (NBA G League)
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where Greensboro Swarm is headquartered
LocationHeadquarters
- HQ city
- Greensboro
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Greensboro Swarm business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Ticket Sales: Revenue generated from single game tickets, season memberships, voucher plans, group tickets, and premium seating options including courtside experiences and all-you-can-eat packages.
- Merchandise Sales: Sale of Swarm branded merchandise including apparel and memorabilia through the team shop and fanatics.com.
- Sponsorships and Partnerships: Corporate partnerships and sponsorship deals including naming rights (Novant Health Fieldhouse), advertising on venue signage, and promotional partnerships with sponsors like BlueCross NC.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season Membership - Full season access with premium benefits |
| Subscription | Annual | Voucher Plan - 10 ticket vouchers with flexibility |
| Unit Pricing | Per event | All-You-Can-Eat Seats - Courtside premium dining experience |
| Unit Pricing | Per event | Premium Seating - Courtside access with VIP benefits |
| Unit Pricing | Per event | Group Tickets - Discounted tickets for parties |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Greensboro Swarm product offering
Product offeringCore offering
The Greensboro Swarm operates a professional men's basketball franchise in the NBA G League, affiliated with the Charlotte Hornets. It sells live-game tickets, season memberships, group and premium seating packages, branded merchandise, and runs youth basketball camps. The team plays home games at the Novant Health Fieldhouse in Greensboro, North Carolina.
Product overview
The Greensboro Swarm operates as a single-entity professional basketball entertainment product within the NBA G League, serving as the developmental affiliate of the Charlotte Hornets. The organization's product portfolio centers on live basketball events at Novant Health Fieldhouse, supported by a tiered ticketing system (single game tickets, season memberships, voucher plans, group tickets) and premium hospitality offerings (premium seating, all-you-can-eat seats, birthday packages, nonprofit of the night packages). Beyond game-day experiences, the Swarm offers community programs including community tickets for nonprofits and schools, youth basketball development through Hornets Hoops Summer Camp, and fan experience opportunities such as on-court performances and mascot appearances. The Swarm achieved its first NBA G League Championship in 2026, completing a 2-0 Finals sweep of the Stockton Kings.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Game Tickets
- $5 Kids Tickets
- All-You-Can-Eat Seats
- Season Membership
- Voucher Plan
- Group Tickets
- Premium Seating
- Birthday Package
- Community Tickets Program
- Nonprofit of the Night
- Fan Experiences
- Hornets Hoops Summer Camp
- Swarm Merchandise
Companies that use Greensboro Swarm
Customer profileSegments3 records
Ideal customer profiles3 records
Greensboro Swarm technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greensboro Swarm partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- Charlotte HornetscoreThe Greensboro Swarm are the official NBA G League affiliate of the Charlotte Hornets. This partnership serves as a key part of the Hornets' player development system, providing a pathway for players, coaches, and basketball operations staff to develop their skills and advance to the NBA. Many current Charlotte Hornets players have spent time with the Swarm.
- NBA G LeaguecoreThe NBA G League is the official minor league of the NBA, designed to develop players, coaches, officials, trainers, and front office personnel. The Swarm is one of over 25 teams in the league, which serves as the NBA's primary pipeline for talent and innovation.
- Novant HealthflagshipNovant Health Fieldhouse is the home arena for the Greensboro Swarm. Novant Health is the team's primary healthcare partner and naming rights sponsor for the venue.
- BlueCross NCminorBlueCross NC is a sponsor visible in team advertising and promotional materials, including programmatic display advertising.
- Marriott (Greensboro High Point Marriott Airport)minorMarriott hotel partnership providing travel accommodation partnerships and promotional visibility for the team.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Greensboro Swarm competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Greensboro Swarm social profiles
Digital presenceGreensboro Swarm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greensboro Swarm leadership team
Management profileNumber of profiles
Profiles13 records
Greensboro Swarm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greensboro Swarm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greensboro Swarm
What does Greensboro Swarm do?
The Greensboro Swarm operates a professional men's basketball franchise in the NBA G League, affiliated with the Charlotte Hornets. It sells live-game tickets, season memberships, group and premium seating packages, branded merchandise, and runs youth basketball camps. The team plays home games at the Novant Health Fieldhouse in Greensboro, North Carolina.
Is Greensboro Swarm a public or private company?
Greensboro Swarm is a private company. It is classified as corporate owned and is currently operating.
When was Greensboro Swarm founded?
Greensboro Swarm was founded in 2016. It employs 11 to 50 people.
Where is Greensboro Swarm based?
Greensboro Swarm is headquartered in Greensboro, United States, in the North America region.
How does Greensboro Swarm make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales and sponsorships and Partnerships.
Does Greensboro Swarm have an API?
No public API is recorded for Greensboro Swarm.
What industry is Greensboro Swarm in?
Greensboro Swarm's product category is Minor League Professional Basketball (NBA G League). Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 711211 and its SIC code is 7997.