Surge Adventure Parks
- Company typePrivate
- Founded2017
- HeadquartersRichmond, United States
- Headcount—
- GTM typeB2C
- OfferingServices
Surge Adventure Parks firmographics
Firmographics- Name
- Surge Adventure Parks
- Legal name
- Surge Management
- Website
- https://surgefun.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Ownership category
- akta.pro rank
Surge Adventure Parks industry classification
Industry- Product category
- Family Entertainment Centers
- NAICS
- Amusement Parks and Arcades (7131), Amusement Arcades (71312)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)
- akta.pro secondary industries
- Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ), Amusement Parks & Theme Parks (THAAAAAA)
Keywords
Where Surge Adventure Parks is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Surge Adventure Parks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Entry and Activity Fees: Revenue from admission tickets, jump time purchases, hourly attraction access, and activity-based fees. Includes pricing for unlimited jump passes, timed sessions, and group rates.
- Birthday Party Packages: All-inclusive birthday party packages with pricing based on number of guests. Includes jump time, party hosting, food, and decorations. Virginia Beach offers $299.99-$553.99 depending on group size.
- Food and Beverage: On-site restaurant and bar services including Bistreaux dining, full-service bar, and food items like burgers, pizza, wings, and nachos. Happy hour specials drive afternoon traffic.
- Private Event Bookings: Corporate events, team building activities, church groups, school events, and fundraising bookings. Revenue from organized group events with custom pricing based on activity selection.
- Gift and Play Cards: Location-specific gift cards and play cards for arcade credits, attractions, and activities. Digital and physical card sales drive prepaid revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Toddler Time (Ages 6 & under) - Mon-Fri 11AM-3PM |
| Unit Pricing | Pay-as-you-go | General Admission - Ages 5 and up |
| Unit Pricing | Pay-as-you-go | Group Rates (Schools K-12) - Minimum 10 jumpers |
| Unit Pricing | Multi-year contract | Birthday Party Packages - Virginia Beach |
| Unit Pricing | Pay-as-you-go | $5 Bowling - Monday-Thursday all day |
| Unit Pricing | Pay-as-you-go | Happy Hour - Monday-Friday 11AM-5PM |
| Unit Pricing | Pay-as-you-go | All-In Fun Pass - Metairie Entertainment Center |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Surge Adventure Parks product offering
Product offeringCore offering
Surge Adventure Parks operates a chain of company-owned indoor family entertainment venues under two formats: Surge Entertainment Centers (featuring arcades, bowling, laser tag, indoor karting, sports simulators, full-service restaurant and bar) and Surge Adventure Parks (indoor trampoline parks with ninja courses, climbing walls, zip lines, dodgeball, and soft play). Revenue is generated through admission and activity fees, all-inclusive birthday party packages, private event bookings, food and beverage sales, and location-specific gift/play cards.
Product overview
Surge Adventure Parks operates a dual-brand portfolio of family entertainment venues. The core offerings consist of Surge Entertainment Centers (featuring arcade games, bowling, laser tag, karting, sports simulators, full-service bistreaux restaurants, and bars) and Surge Adventure Parks (indoor trampoline parks with ninja courses, climbing walls, zip lines, dodgeball, soft play, and ropes courses). The company also offers the Surge Fun mobile app for reservations and exclusive deals, location-specific Play Cards for attraction credits, and comprehensive birthday party and private event hosting services. All locations are operated as cashless businesses with online booking systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Surge Entertainment Center Family entertainment centers featuring arcade games, bowling lanes, laser tag arenas, go-kart tracks, XD Dark Ride, sports simulators, full-service Bistreaux restaurants, and bars, operating at six locations across Louisiana and Alabama.
- Surge Adventure Park Indoor trampoline parks featuring dodgeball courts, zip lines, climbing walls, ninja courses, soft play areas, and high ropes courses, operating at eight locations across Alabama, Florida, South Carolina, Virginia, and Oklahoma.
Quantifiable outcome
- Fundraising events can raise $10,000+ for schools and organizations in single night events
- +1 more outcomes
Companies that use Surge Adventure Parks
Customer profileSegments6 records
Ideal customer profiles3 records
Surge Adventure Parks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Surge Adventure Parks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ochsner Children's HospitalminorSurge Entertainment partnered with Ochsner Children's Hospital for holiday season fundraising. Customers could round up their purchase through January 1 or donate a new $10 toy by December 14 to receive a FREE $10 game card. Partnership supports pediatric healthcare and community giving.
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
Surge Adventure Parks competitors and assessment
Company assessmentBroad incumbents
- Dave & Buster's: Largest publicly listed U.S. FEC chain combining arcade, sports viewing, and full-service dining across 200+ locations; broader adult-leaning incumbent that competes for birthday parties, corporate events, and group bookings with Surge Entertainment Centers.
- Bowlero Corporation: National bowling-focused FEC operator with 300+ locations, expanding into arcades, food and beverage, and private events; overlaps with Surge's bowling lanes and event-driven revenue within a much larger footprint.
Direct peers
- Sky Zone: Original and largest indoor trampoline park franchise with hundreds of locations worldwide; directly comparable to Surge Adventure Parks' trampoline-based Adventure Park format, targeting the same families and birthday party use case.
- Urban Air Adventure Parks: One of the largest indoor active entertainment franchises with hundreds of U.S. locations offering trampolines, ninja courses, climbing walls, and zip lines — a near-1:1 overlap with Surge's Adventure Park activity mix and birthday party model.
- Scene75 Entertainment Center: Large-format indoor entertainment centers with go-karts, laser tag, mini golf, bowling, and arcades; comparable to Surge Entertainment Centers on activity breadth and regional family-events positioning.
- Main Event Entertainment: National family entertainment center chain combining bowling, laser tag, arcade, billiards, and food; the closest scaled analog to Surge Entertainment Centers across both activity mix and target market.
- Malibu Jack's: Mid-sized family entertainment center chain with trampolines, laser tag, mini golf, go-karts, and arcades; competes in the same regional-mid-market FEC segment as Surge.
- Andretti Indoor Karting & Games: Premium indoor FEC chain featuring multi-level go-kart tracks (analogous to Surge's new Metairie 2-story track), bowling, arcade, laser tag, and full-service restaurants — directly comparable premium-positioning FEC peer.
- Launch Trampoline Park: Indoor trampoline and adventure park chain competing in the same family-events and birthday party niche as Surge, with overlapping attractions (trampolines, ninja courses, dodgeball, climbing).
- Altitude Trampoline Park: Franchised indoor trampoline park chain with connected family entertainment attractions (dodgeball, ninja courses, soft play); directly comparable to Surge Adventure Parks in target customer, activity mix, and franchise-style expansion model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Surge Adventure Parks social profiles
Digital presenceSurge Adventure Parks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surge Adventure Parks leadership team
Management profileNumber of profiles
Profiles2 records
Surge Adventure Parks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surge Adventure Parks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surge Adventure Parks
What does Surge Adventure Parks do?
Surge Adventure Parks operates a chain of company-owned indoor family entertainment venues under two formats: Surge Entertainment Centers (featuring arcades, bowling, laser tag, indoor karting, sports simulators, full-service restaurant and bar) and Surge Adventure Parks (indoor trampoline parks with ninja courses, climbing walls, zip lines, dodgeball, and soft play). Revenue is generated through admission and activity fees, all-inclusive birthday party packages, private event bookings, food and beverage sales, and location-specific gift/play cards.
Is Surge Adventure Parks a public or private company?
Surge Adventure Parks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Surge Adventure Parks founded?
Surge Adventure Parks was founded in 2017.
Where is Surge Adventure Parks based?
Surge Adventure Parks is headquartered in Richmond, United States, in the North America region.
How does Surge Adventure Parks make money?
Five revenue lines are on record. Entry and Activity Fees are the primary driver. The others are birthday Party Packages, food and Beverage, private Event Bookings and gift and Play Cards.
Who are Surge Adventure Parks's main competitors?
Broad incumbents on record are Dave & Buster's and Bowlero Corporation. Direct peers are Sky Zone, Urban Air Adventure Parks, Scene75 Entertainment Center, Main Event Entertainment, Malibu Jack's, Andretti Indoor Karting & Games, Launch Trampoline Park and Altitude Trampoline Park.
Does Surge Adventure Parks have an API?
No public API is recorded for Surge Adventure Parks.
What industry is Surge Adventure Parks in?
Surge Adventure Parks's product category is Family Entertainment Centers. Its primary akta.pro industry code is THAAAAAD, Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play), with a secondary code of THAJAEAJ, Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks). Its NAICS code is 7131 and its SIC code is 7900.