United Way of Salt Lake

What United Way of Salt Lake does

United Way of Salt Lake (UWSL) is a 501(c)(3) nonprofit organization founded over 100 years ago and headquartered in Salt Lake City, Utah, that mobilizes people and resources to address basic needs insecurity and educational disparities for Utah children and families. Its core operating assets include 211 Utah, a statewide service navigation platform connecting residents to more than 3,000 providers offering over 10,000 health and human services (70,395 referrals in 2025), and the Promise Partnership, a collective-impact infrastructure coordinating 600+ partners across schools, districts, nonprofits, businesses, and public agencies toward cradle-to-career outcomes. UWSL delivers a portfolio of programs including early childhood workshops (Promise Baby & You), school supply drives (Stuff the Bus), literacy events (Read Across America Day), volunteer mobilization (Day of Caring), college scholarships (Deborah S. Bayle Scholarship Fund), student mentorship (Promise Student Advocates), and a new nonprofit-governance training program (United Boardroom).

The organization is funded through individual donations, corporate and workplace giving, signature fundraising events (notably Power of Your Purse, which raised $361,349 in 2026), foundation grants, and state appropriations (including $1.35M in ongoing state support for 211 Utah operations). Donor networks are tiered (Leadership Circle, Women United at $500-$2,500, Tocqueville Society at $10,000+ annually) with publicly disclosed Transformational-tier corporate supporters including Goldman Sachs, Mark and Kathie Miller Foundation, StriveTogether, and USBE Compact, and Visionary-tier supporters including Zions Bank, Intermountain Health, Eccles Foundation, and LHGM Family Foundation. UWSL maintains an active state-level policy advocacy function, participates in coalitions such as Protect Medicaid Utah, and partners with the Kem C. Gardner Policy Institute for data-driven research. The organization is led by President & CEO Bill Crim (joined 2004, CEO since 2015) and carries a Charity Navigator 100/100 score plus a Platinum Seal of Transparency from Candid. Technology adoption is limited to operational tooling, including KarmaSuite AI-powered tools for grant utilization and payroll allocation.

Name

United Way of Salt Lake

Legal name

United Way of Salt Lake

Website

https://uw.org

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

101–250 employees

Short description

United Way of Salt Lake is a 100+ year-old Utah nonprofit that mobilizes donors and volunteers to address basic needs and education outcomes for kids and families through 211 Utah service navigation, the Promise Partnership collective-impact network, and programs spanning early childhood, K-12 support, and postsecondary scholarships.

Ownership category

akta.pro rank

Product category

Community Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Community impact services
• Human services referral
• Nonprofit fundraising
• Early childhood education
• Workplace giving campaigns

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual and Corporate Donations: Primary revenue stream from individual donors, corporate partners, and workplace giving campaigns. United Way of Salt Lake has various donor networks including Leadership Circle, Women United, and Tocqueville Society ($10,000+ donors).
2. Event Fundraising: Revenue from signature events including Power of Your Purse gala ($361,349 raised in 2026), which supports Promise Baby & You and Deborah S. Bayle Scholarship Fund.
3. State Appropriations and Grants: Seeking state funding including $1.35 million in ongoing state support for 211 Utah operations and various legislative appropriations for education and community programs.
4. Foundation and Nonprofit Partnerships: Funding from foundations and partnerships with organizations like Alliance for Early Success, Promise Partnership, and various corporate foundations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

United Way of Salt Lake is a nonprofit 501(c)(3) organization that mobilizes people and resources to improve basic needs and education outcomes for Utah kids and families. Its core offerings include 211 Utah service navigation connecting residents to 10,000+ health and human services, cradle-to-career collective impact programs (Promise Baby & You, Promise Student Advocates, Promise Partnership), donor networks, annual volunteer events (Day of Caring, Read Across America, Stuff the Bus), and policy advocacy.

Product overview

United Way of Salt Lake operates as a nonprofit collective impact organization rather than a traditional product company. Its core offerings center on community service programs: 211 Utah provides the primary service navigation technology platform connecting residents to 10,000+ health and human services; the Year of Action Events (Read Across America Day, Stuff the Bus, Day of Caring, Season of Service) deliver education and basic needs support; and donor networks (Women United, Tocqueville Society, Leadership Circle) mobilize philanthropic resources. Supporting initiatives include Promise Partnership (600+ partner collective impact infrastructure), United Boardroom (nonprofit governance training), Promise Student Advocates (mentorship), and research publications documenting community impact.

Differentiator

Problem solved

Functional benefit

Brands

• 211 Utah: Single access point to health and human services connecting Utahns to more than 3,000 providers offering more than 10,000 resources
• Women United
• Tocqueville Society
• Promise Partnership
• Promise Baby & You
• Deborah S. Bayle Scholarship Fund for Youth
• United Boardroom
• Promise Student Advocates

Products and services

• 211 Utah A free, confidential helpline and online resource database connecting Utahns to more than 3,000 providers offering more than 10,000 health and human services. Evolved from information-and-referral to comprehensive service navigation with follow-ups to ensure clients successfully access needed resources. Available via phone (dial 211), website, mobile app, and online chat.
• Year of Action Events Annual signature events including Read Across America Day (24 schools, 5,000+ students), Stuff the Bus (50 supply drives, $76,000 raised), Day of Caring (40 projects, 1,000+ volunteers), and Season of Service (holiday support) supporting education and basic needs for Utah kids and families.
• Power of Your Purse Gala Annual women-focused fundraising gala hosted by Women United, featuring silent auctions and paddle raises to support programs like Promise Baby & You and the Deborah S. Bayle Scholarship Fund.
• Promise Partnership Multi-sector partnership infrastructure supporting cradle-to-career education outcomes across Utah, coordinating work among 600+ partner organizations, schools, districts, nonprofits, businesses, and public agencies.
• United Boardroom Six-week workshop series for current and emerging leaders to learn nonprofit governance, covering topics including nonprofit finance, board fundraising, and governance structures, with support from Alliance for Early Success.
• Donor Networks Giving societies including Women United (female philanthropists), Tocqueville Society ($10,000+ annual donors), and Leadership Circle for philanthropists contributing time, talents, and resources at various levels ($500-$10,000+ annually).
• Promise Student Advocates Initiative pairing students with caring adult mentors to navigate school, postsecondary planning, and life, working together on individualized success plans for graduation on a college or career path.
• Promise Baby & You Free nine-week workshop series for parents and caregivers of children ages 0-3, supporting early childhood development and kindergarten readiness across multiple cohorts in South Salt Lake and Davis School District.
• Deborah S. Bayle Scholarship Fund for Youth Scholarship program providing post-secondary education resources and support for students, with 100+ students supported over 10 years and 14 graduates in 2025 in fields including IT, biomedical engineering, social work, and nursing.

Quantifiable outcome

• 211 Utah connected people through 70,395 referrals in 2025
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered flagship, core and major.

• Promise Partnership of UtahflagshipStrategic or Co-development PartnerUnited Way of Salt Lake supports the Promise Partnership of Utah, a nationally recognized partnership infrastructure for improving cradle-to-career education outcomes. The partnership includes 600+ partners from communities, schools, districts, nonprofits, businesses, philanthropic organizations, and public agencies. Promise Partnership achieved Systems Transformation gateway status, the first in StriveTogether's Cradle to Career Network to reach this milestone.
• Kem C. Gardner Policy InstitutecoreStrategic or Co-development PartnerResearch partnership for data-driven policy analysis. The Institute released a report on early literacy (January 2026) showing only half of Utah K-3 students reading on grade level. Also conducted study on childcare's $1.6B economic impact and community-based partnerships research.
• United Way of Northern UtahcoreStrategic or Co-development PartnerPartner in United Ways of Utah, operating 211 Utah together. Collaborated on United Way 211 Emergency Relief Fund during federal government shutdown, raising $251,000. Partnership for legislative advocacy and statewide policy work.
• United Way of Central and Southern UtahcoreStrategic or Co-development PartnerPartner in United Ways of Utah, operating 211 Utah together. Collaborated on United Way 211 Emergency Relief Fund during federal government shutdown. Partnership for statewide policy advocacy.
• Alliance for Early SuccesscoreStrategic or Co-development PartnerFunder and supporter of the United Boardroom training program, launched in April to empower current and emerging leaders with nonprofit governance skills. First cohort completed in October with 20 participants.
• Intermountain HealthmajorStrategic or Co-development PartnerVisionary level supporter; partnership for community health initiatives and healthcare access programs.
• Davis School DistrictcoreStrategic or Co-development PartnerImplementation partner for Promise Baby & You program serving parents of children ages 0-3. 9 cohorts completed across South Salt Lake and Davis School District.
• Harlem Children's ZonecoreStrategic or Co-development PartnerFounder Geoffrey Canada presented at UWSL VIP Breakfast Briefing, sharing about building comprehensive systems of supports for children to succeed and break intergenerational poverty cycles.
• U.S. Chamber of Commerce FoundationmajorStrategic or Co-development PartnerPartnership to publish 'Untapped Potential in Utah' report revealing $1.6B annual economic loss due to lack of affordable child care.
• StriveTogethercoreStrategic or Co-development PartnerNational organization that developed best practices for cross-sector partnerships achieving better results for kids. Performed rigorous assessment of Promise Partnership, resulting in Systems Transformation gateway designation.
• Voices for Utah ChildrencoreStrategic or Co-development PartnerCoalition partner in Protect Medicaid Utah efforts. Collaborated on defeating bills that would have created public health crises.
• Protect Medicaid UtahcoreStrategic or Co-development PartnerCoalition working to protect Medicaid expansion in Utah. Engaged directly with bill sponsors to prevent barriers to essential programs.
• Promise PartnershipflagshipStrategic or Co-development PartnerPromise Partnership hosted roundtables in 7 communities across Utah to discuss community-based partnership initiatives improving education outcomes and economic mobility.

Scale indicators20 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/uwsl
• Facebookfacebook.com/uwsaltlake
• LinkedInlinkedin.com/company/united-way-of-salt-lake

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Salt Lake