Servistores

What Servistores does

Servistores (legal entity SERVISTORES Nord) is a French private limited company (SARL) operating from Cernoy-en-Berry, founded in 1981 as a specialist distributor of window-covering products and spare parts. The company runs an e-commerce platform (servistores.com) selling roller shutters, swing shutters, louvered shutters, exterior and interior blinds, awnings, mosquito nets, curtains and rods, motorization kits, connected-home/domotics components, and a deep catalog of replacement parts across more than 15 brands including Somfy, Simu, Nice, Bubendorff, CAME, Selve, Franciaflex, Geiger, and Zurfluh Feller. Its own private-label SVS brand provides French-made, made-to-measure rolling shutters configured through online configurators.

The business serves two primary segments: professional tradespeople (menuisiers, storistes, serruriers, miroitiers, electricians, plumbers, maintenance professionals, and quincailleries) using a sales-led B2B model with dedicated pro accounts, offline ordering via fax/email, and credit terms unlocked after the first order; and individual consumers served via a direct-to-consumer storefront with separate accounts and 14-day withdrawal rights. A third, smaller institutional segment covers public administrations and social-housing operators requiring volume procurement. Revenue is generated through one-time product sales, with pricing in euros excluding VAT, free shipping in France for orders ≥€400 HT (flat €10 HT otherwise), and Alma installment payment for orders above €100. Differentiators include same-day processing for in-stock items ordered before noon, 24-hour delivery, deep SKU inventory, and French-speaking telephone technical support.

Geographically, Servistores distributes to France, Belgium, Luxembourg, and Switzerland. The company actively markets itself through regional sports sponsorships (AJ Auxerre as principal partner since 2015, Tango Bourges Basket since 2017, JDA Dijon Basket), trade-magazine advertising (Système D, Bricothèmes), an educational blog, social media channels, and trade-show presence. The company is privately held with no disclosed external investors, subsidiaries, or recent leadership changes; Fabrice Trouve serves as Gérant (Managing Director). Revenue, funding rounds, and patents are not publicly disclosed.

Name

Servistores

Legal name

SERVISTORES Nord

Website

https://servistores.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Servistores is a French e-commerce specialist founded in 1981 that sells spare parts, motors, and finished products for roller shutters, blinds, and awnings to professional installers and individual consumers in France and neighboring European markets.

Ownership category

akta.pro rank

Product category

Window Coverings & Shutter Components

NAICS

Window Treatment Retailers (449122)

SIC

Wholesale-Durable Goods, Nec (5099), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE)

akta.pro secondary industries

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)

Keywords

• Roller shutter parts
• Window covering distribution
• Made-to-measure shutters
• Shutter motorization systems
• Awning spare parts

Headquarters

HQ city

Cernoy-en-berry

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (B2C and B2B): Direct online sales of finished products (roller shutters, blinds, awnings, mosquito nets, curtains) and spare parts to both end consumers and professional tradespeople. Orders are processed via the website with various payment methods including credit card, Alma installments, check, and bank transfer.
2. Spare Parts Sales: Specialized distribution of replacement parts for roller shutters and blinds, covering multiple brands (Somfy, Simu, Nice, Bubendorff, Franciaflex, Selve, Came, Becker, Cherubini, Profalux, Gaposa, Delta Dore, AOK). This is positioned as a core specialty of the company.
3. Custom / Made-to-Order Products: Sale of made-to-measure products including rolling shutters (traditionnel and monobloc SVS), interior blinds, exterior awnings, and custom-cut components. These products are manufactured to customer specifications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Servistores operates a French e-commerce platform (servistores.com) specializing in the distribution of spare parts and complete products for roller shutters, blinds, awnings, motors, and connected home automation systems. The catalog spans more than ten major brands (Somfy, Simu, Nice, Bubendorff, Franciaflex, Selve, Came, Becker, Cherubini, Profalux, Gaposa, Delta Dore, AOK) plus the company's own SVS private label for custom-made French-manufactured rolling shutters. The business serves both professional tradespeople (carpenters, blind specialists, electricians, hardware stores, public institutions) and individual consumers across France and select EU markets (Belgium, Luxembourg, Switzerland).

Product overview

Servistores is a French e-commerce specialist serving both professionals (shutter installers, glaziers, electricians, hardware stores) and individual consumers in the window treatment and building closure industry. The product portfolio centers on rolling shutters (volets roulants), swing shutters (volets battants), jalousie/persienne shutters, adjustable exterior solar shades (brise-soleil orientable), interior blinds and shades (stores intérieurs), exterior awnings (stores extérieurs), curtains and rods, mosquito nets, and replacement awning fabrics. The offering is complemented by motorization systems for shutters, gates, and garage doors from major brands (Somfy, Simu, Nice, Bubendorff, Came, Franciaflex, Selve, Geiger, Becker, Cherubini, Profalux, Gaposa, Delta Dore, Aok), connected home automation products (Somfy wireless alarms, domotics boxes), and a comprehensive spare parts catalog. The company differentiates through same-day order processing for in-stock items, 24-hour delivery, significant inventory, and French manufacturing for certain products like SVS shutters. The business model combines an online retail platform with professional account services.

Differentiator

Problem solved

Functional benefit

Products and services

• Rolling Shutters (Volet roulant)
• Swing Shutters (Volet battant)
• Louvered Shutters (Jalousie / Persienne)
• Adjustable Exterior Solar Shades (Brise-soleil orientable)
• Interior Blinds and Shades (Store intérieur)
• Exterior Awnings (Store extérieur)
• Curtains and Rods (Rideaux et tringles)
• Mosquito Nets (Moustiquaire)
• Replacement Awning Fabrics (Toile de store)
• Motorization Systems (Motorisation)
• Gate Automation (Motorisation portail)
• Garage Door Motorization (Motorisation porte de garage)
• Connected Home Automation (Maison connectée / Domotique)
• Spare Parts (Pièces détachées)

Quantifiable outcome

• Same-day order processing for in-stock items ordered before noon
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core, flagship, minor and moderate.

• Tango Bourges BasketcoreGTM or Marketing Partner · 1 January 2017Servistores became a partner of the Tango Bourges women's basketball team in September 2017. The brand is visible on the back of the players' jerseys, across all club communications, and on arena signage at the Palais des Sports du Prado in Bourges.
• AJ AuxerreflagshipGTM or Marketing Partner · 1 January 2015Servistores is the main/principal partner of AJ Auxerre football club since 2015. The partnership makes Servistores the official sponsor of the club, with the brand displayed on the back of the team jersey, across all club communication materials, and on LED signage at Stade Abbé-Deschamps. The partnership was renewed in June 2019 with Servistores becoming the 'nouveau partenaire principal' for 3 additional seasons.
• JDA Dijon BasketminorGTM or Marketing PartnerServistores is a partner of the JDA Dijon basketball club, providing sports sponsorship and brand visibility in the Dijon basketball community.
• SomfycoreTechnology or IntegrationSomfy is a key brand partner of Servistores. Servistores distributes a wide range of Somfy motors (wired, radio, solar), replacement kits, remotes, and home automation products. The partnership includes Somfy alarm systems, connected home solutions, and garage door motors.
• SimucoreTechnology or IntegrationSimu is a key brand partner, with Servistores distributing Simu motors (wired and radio), automation accessories, and related components. Simu products are prominently featured in Servistores' product listings.
• NicecoreTechnology or IntegrationNice is a key brand partner, with Servistores distributing Nice motors (wired, radio, solar), gate motorization kits, and automation accessories.
• BubendorffcoreTechnology or IntegrationBubendorff is a key brand partner. Servistores distributes Bubendorff motors, replacement parts, slats/blades, and complete roller shutter assemblies. Bubendorff-compatible replacement components are a significant part of the product range.
• SVS (French Manufacturing)coreTechnology or IntegrationSVS is Servistores' own private-label brand for custom-made French-manufactured rolling shutters. The company highlights 'Fabrication française de la marque SVS' as a key differentiator, with monobloc and traditional SVS roller shutters made to measure.
• CAMEcoreTechnology or IntegrationCAME is a brand partner for gate motorization, with Servistores distributing CAME motors, underground motor kits, and gate automation accessories.
• SelvemoderateTechnology or IntegrationSelve is a brand partner listed on Servistores' partner page, distributing Selve motors and automation components for roller shutters.
• FranciaflexmoderateTechnology or IntegrationFranciaflex is a brand partner. Servistores distributes Franciaflex motors and related components, including the Franciasoft radio transmitter (model FF107890) featured as a featured product.
• GeigermoderateTechnology or IntegrationGeiger is a brand partner listed on the website, distributing Geiger motors and spare parts for roller shutters and related products.
• Zurfluh FellermoderateTechnology or IntegrationZurfluh Feller is a brand partner listed on Servistores' partner page, distributing spare parts and components for roller shutters.
• MaritonmoderateTechnology or IntegrationMariton is a brand partner specializing in made-to-measure roof window shades and solar protection products. Servistores distributes Mariton custom-made skylight blind products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lapeyre: Historic French home-improvement retailer offering shutters, blinds, doors, and renovation products. Broader portfolio but overlapping categories in window coverings and home automation.
• Brico Dépôt: Large-format French DIY retailer carrying shutters, blinds, hardware, and accessories. Competes with Servistores on finished products and basic hardware but lacks the deep spare-parts catalog across professional brands.
• Tryba: Established French window/door specialist with franchise and direct installation network. Overlaps with Servistores on roller shutters and windows, but competes primarily through professional installation rather than spare-parts distribution.
• KparK: Major French home-improvement franchise focused on windows, doors, shutters, and pergolas. Comparable product categories but distributed via a franchise/installation model rather than spare-parts e-commerce.

Others

• Somfy: Leading French manufacturer of motors, automation, and connected-home solutions for shutters, blinds, and gates. A key supplier to Servistores but also a potential competitor through direct sales of branded products.
• Bubendorff: French roller-shutter manufacturer with a direct e-commerce and installer network. A core brand partner of Servistores and a partial competitor for finished shutter sales.

Direct peers

• Stores Discount: French online retailer specializing in discounted roller shutters, blinds, and awnings. Overlaps on the clearance and discounted-product side of Servistores' offering.
• Mister Menuiserie: French e-commerce specialist selling made-to-measure roller shutters, blinds, garage doors, and doors directly online. Closest direct comparable in product mix and DTC model, though heavier on finished products than spare parts.
• Allovolets: French online retailer of custom roller shutters, blinds, and awnings. Comparable e-commerce focus on made-to-measure window coverings with configurator-based ordering.

Emerging players

• ManoMano: French-headquartered online marketplace for DIY, home improvement, and gardening. Competes with Servistores on roller shutters, blinds, and spare parts via third-party sellers, with broader assortment but less specialist depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Servistores