Le Vieux Pin Winery

What Le Vieux Pin Winery does

Le Vieux Pin Winery is a private Canadian ultra-premium winery founded in 2005 and based at 5496 Black Sage Road, Oliver, British Columbia, on the Black Sage Bench in the South Okanagan Valley. It produces a focused portfolio of Rhône-inspired wines — Syrah, white Rhône blends including the prestige Cuvée Dorée, rosés, and most recently a Sauvignon Blanc — drawing primarily on Okanagan Valley grapes with selected lots from Washington State AVAs (Red Mountain, Wahluke Slope). Production is small-scale and tiered, with flagship releases such as the 2022 Equinoxe Syrah and limited small-batch offerings around 1,000 cases (e.g., 2024 Cuvee Sereine).

The company operates as a subsidiary brand within the Enotecca Wineries & Resorts portfolio, accessing the parent's online wine shop, wine-club platform, and cellar-door operations as its primary channels. Go-to-market is direct-to-consumer: one-off wine sales through the Enotecca storefront, recurring wine-club and society memberships with customizable shipments and priority access to new releases, library wine sales of aged vintages, and appointment-based tasting and cellar tour experiences. Marketing is concentrated on the company website, email newsletter, and organic social (Instagram, Twitter, Facebook), supplemented by earned media from critics including James Suckling, David Lawrason, and Christopher Waters (Globe & Mail). Pricing is not publicly disclosed.

The target customer is the discriminating wine enthusiast and collector seeking terroir-driven, French-tradition wines with New World fruit intensity; the segment is a persona-based horizontal play. Headcount is in the 11–50 range, financial figures are not disclosed, and there are no current funding rounds, M&A, or regulatory actions in evidence.

Name

Le Vieux Pin Winery

Legal name

Le Vieux Pin Winery

Website

https://levieuxpin.ca

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Le Vieux Pin Winery is a private Canadian ultra-premium winery on the Okanagan's Black Sage Bench producing Rhône-inspired wines — Syrah, white Rhône blends, rosé, and Sauvignon Blanc — sold directly to wine enthusiasts via the Enotecca e-commerce platform, wine clubs, library releases, and appointment-based cellar tours.

Ownership category

akta.pro rank

Product category

Premium Winemaking (Rhône-style)

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Rhône-style wines
• Premium red wines
• Wine club memberships
• Okanagan wine production
• Wine tourism experiences

Headquarters

HQ city

Oliver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Consumer purchases through the Enotecca online wine shop, including current releases, library wines, and customizable orders shipped directly to customers.
2. Wine Club Memberships: Recurring wine shipments through wine clubs and societies, offering members priority access to new releases and customizable shipments throughout the year.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Le Vieux Pin Winery is a Canadian winery that produces ultra-premium Rhône-inspired wines from grapes sourced in the Okanagan Valley, BC and select Washington State vineyards. It sells wines directly to consumers via the Enotecca online shop and wine club, and offers tasting and cellar tour experiences by appointment at its Oliver, BC estate on the Black Sage Bench.

Product overview

Le Vieux Pin Winery is a traditional French-inspired winery located in Oliver, BC on the Black Sage Bench of the South Okanagan Valley. The winery produces a focused portfolio of ultra-premium wines centered on Rhône-originating varieties including Syrah, Pinot Noir, and white Rhône blends. Their core wine lineup includes the flagship 2022 Equinoxe Syrah, the prestige 2022 Cuvée Dorée white blend, the savory 2024 Syrah Cuvée Classique, the approachable 2024 Cuvee Sereine Rhône blend, the crisp 2025 Sauvignon Blanc, and the pale salmon 2025 Vaïla Rosé. The winery supports its wine sales with membership programs (Wine Clubs & Societies) offering priority access and customizable shipments, along with cellar tour experiences and library wines from aged vintages. The portfolio reflects a dedication to elegance, intensity of fruit, and capturing the essence of French winemaking tradition with New World Okanagan fruit.

Differentiator

Problem solved

Functional benefit

Products and services

• 2025 Sauvignon Blanc White wine assemblage inspired by California Fumé Blanc, Marlborough New Zealand, and Loire Valley Pouilly-Fumé styles, with partial skin contact and fermentation in stainless steel and neutral oak. Sold to individual wine consumers.
• 2025 Vaïla Rosé Traditional press-method rosé made from Pinot Noir, aged entirely in stainless steel, with a pale salmon hue and notes of strawberry, rhubarb, grapefruit, and mineral. Scored 91 points from Christopher Waters (Globe & Mail). For individual wine consumers.
• 2024 Cuvée Sereine Rhône-style blend sourced from Wahluke Slope AVA, Washington State, released as a small-batch one-time production of just over 1,000 cases in a fresh, approachable style with cherry, plum, and dried herbs. For individual wine consumers and collectors.
• 2024 Syrah Cuvée Classique Syrah exploring the darker, savory, spicy, commanding dimension of the grape, sourced from very old vines near Red Mountain AVA, Washington State using the Joseph Phelps clone. For individual wine consumers seeking age-worthy red wine.
• 2022 Cuvée Dorée Fourth-edition prestige cuvée, a Rhône white blend aged twice as long as the standard Ava blend, all in French oak (225L and 500L puncheons), delivering a rich, full, decadent profile with apricot and vanilla notes. For individual wine consumers and collectors.
• 2022 Equinoxe Syrah Flagship Syrah from Le Vieux Pin, described by wine critic James Suckling as 'wonderful and complex,' sold through the Enotecca online shop to individual wine consumers.
• Library Wines Aged library wines from previous vintages available for purchase, allowing collectors to acquire older, mature bottlings. For individual wine collectors and enthusiasts.
• Wine Clubs & Societies Wine membership program offering priority access to newest wines and experiences, plus customizable recurring wine shipments throughout the year. For individual wine enthusiasts.
• Wine Customization Customization service allowing customers to personalize wine orders, including selection of specific bottles and quantities for direct shipping. For individual wine consumers.
• Cellar Chaperone Tour Guided tour experience of the winery's cellar operations, available by appointment at the Oliver, BC winery location. For individual wine tourists and enthusiasts.

Quantifiable outcome

• Wine critic James Suckling describes Syrahs as wonderful and complex
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Enotecca Wineries & ResortscoreChannel Partner/ Reseller/ DistributorEnotecca Wineries & Resorts is the parent company and distribution platform for Le Vieux Pin wines, operating the online wine shop and wine club platform. The winery is part of the Enotecca portfolio of Okanagan wineries.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mission Hill Family Estate: One of BC's most established ultra-premium Okanagan wineries, producing estate-grown Bordeaux- and Rhône-style wines sold through DTC, wine club, and tasting room channels. Comparable scale, geography, premium positioning, and diversified DTC-revenue mix (tastings + club + retail).
• Tantalus Vineyards: BC (East Kelowna) premium winery producing limited-release Pinot Noir and Riesling with DTC focus and wine club. Comparable ultra-premium boutique positioning and library/aged wine program.
• Burrowing Owl Estate Winery: Okanagan (Black Sage / Oliver area) premium estate winery with DTC, wine club, and on-site hospitality. Same sub-region, same varietal palette, similar preeminent DTC and tourism model.
• Cayuse Vineyards: Boutique Walla Walla winery specializing in Syrah and Rhône varieties from cobblestone vineyard blocks. Comparable ultra-premium positioning, scarcity-driven allocation model, and cult-wine critic acclaim.
• CheckMate Artisanal Winery: Boutique Okanagan ultra-premium winery in Oliver focused on Chardonnay, Merlot, and small-lot wines; similar craft-scale production, high critic scores, and DTC scarcity positioning. Direct competitor for the high-end bottle-purchase consumer.
• Quails' Gate Vineyards: Major Okanagan (West Kelowna) premium winery with strong DTC, wine club, and on-site restaurant/visitor program. Comparable BC origin, premium positioning, hospitality/DTC revenue mix, and broad varietal focus including Rhône-inspired reds.
• Painted Rock Estate Winery: Premium Okanagan estate winery on Skaha Bench producing small-batch Bordeaux- and Rhône-inspired reds. Matches Le Vieux Pin on boutique scale, premium DTC sales, and curation of single-vineyard reds.
• K Vintners: Washington State (Walla Walla) winery renowned for Syrah and Rhône-style blends sourced from old-vine sites. Direct stylistic analogue to Le Vieux Pin's Syrah Cuvée Classique; comparable small-batch, single-vineyard, terroir-driven approach and DTC-led distribution.

Broad incumbents

• Inniskillin Wines: One of Canada's most prominent premium wineries (Niagara/Okanagan) with broad portfolio, national retail, icewine leadership, and DTC/wine club infrastructure. Larger and broader but a comparable Canadian ultra-premium reference point.

Regional players

• JoieFarm Wines: Boutique Naramata/Okanagan winery producing ultra-premium Chardonnay and Pinot Noir in small lots. Same BC craft terroir ethos and DTC scarcity model, though focused on Burgundy-style whites/reds versus Le Vieux Pin's Rhône focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LeVieuxPin
• LinkedInlinkedin.com/company/le-vieux-pin-winery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Vieux Pin Winery