Oceana Resorts
Oceana Resorts operates eight oceanfront and marina-front vacation resorts totaling over 1,000 rooms in Myrtle Beach and North Myrtle Beach, South Carolina, serving families, couples, golfers, and group/event travelers through direct booking, on-site amenities, and a local merchant discount ecosystem.
- Company typePrivate
- Founded-
- HeadquartersNorth Myrtle Beach, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Oceana Resorts does
Oceana Resorts is a privately held, Myrtle Beach-based operator and property manager of a portfolio of eight oceanfront resorts and one marina-front property across the South Carolina Grand Strand, totaling over 1,000 rooms. The company manages vacation rental units that are individually owned by third parties, layering on-site amenities such as pools, lazy rivers, spas, dining outlets (B-Bar, C-Bar, Magnolia's at 26th, Indigo Coastal Kitchen, Ground Floor Cafe, Stranded Jack's), Awakening Spa at Anderson Ocean Club and gift shops. Its proprietary technology stack centers on a direct-booking website with a Best Rate Guarantee and the GuestDesk reservation/booking platform, supplemented by Google Analytics, Meta/Facebook Ads, and Google Ads for digital marketing.
Revenue is generated through three primary streams: (1) nightly vacation rental revenue from studios through three-bedroom suites and penthouses, with variable pricing by season, unit type, and ocean view; (2) on-site amenity and dining revenue; and (3) group and event services covering corporate meetings, weddings, sports groups, and tour travel (11 meeting rooms, 6,500+ sq ft of event space). Distribution is direct-to-consumer via the website, 800-number reservations, and a dedicated group sales team. Customer segments are diversified across families (primary), couples, golfers, wedding parties, corporate groups, sports/student groups, winter snowbirds, pet owners, and tour groups. A wraparound guest-benefit ecosystem — Oceana Privileges Discount Card (up to $500 in savings across 50+ local partners), Myrtle Beach Seasonal Fun Pass, Kids Stay & Play Free, and seasonal on-site activities — is the core differentiator versus OTA-led competition.
Oceana Resorts firmographics
Firmographics- Name
- Oceana Resorts
- Legal name
- Oceana Resorts
- Website
- https://oceanaresorts.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Oceana Resorts operates eight oceanfront and marina-front vacation resorts totaling over 1,000 rooms in Myrtle Beach and North Myrtle Beach, South Carolina, serving families, couples, golfers, and group/event travelers through direct booking, on-site amenities, and a local merchant discount ecosystem.
- Ownership category
- akta.pro rank
Oceana Resorts industry classification
Industry- Product category
- Oceanfront Resort Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Beachfront & Coastal Full-Service Hotels (THAGAAAI)
- akta.pro secondary industries
- Beachfront & Island Luxury Resorts (THAGACAA), Beachfront & Lakefront Homes (THAMAAAF)
Keywords
Where Oceana Resorts is headquartered
LocationHeadquarters
- HQ city
- North Myrtle Beach
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Oceana Resorts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Vacation Rental Revenue: Nightly rental revenue from hotel rooms, efficiencies, and 1-3 bedroom suites across 8 oceanfront properties. Units are individually owned and managed by Oceana Resorts. Variable pricing based on season, unit type, and view (oceanfront vs resort view).
- Amenity and Dining Revenue: On-site dining at B-Bar, C-Bar, Magnolia's at 26th, Indigo Coastal Kitchen, Ground Floor Cafe, and Stranded Jack's Beached Bar. Spa services at Awakening Spa. Gift shops and convenience stores at properties.
- Group and Event Services: Corporate meetings, weddings, sports groups, and tour travel group bookings with dedicated group rates and event coordination services. Includes 11 meeting rooms and 6,500+ square feet of event space.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard Rooms and Studios - Entry-level accommodations |
| Subscription | Pay-as-you-go | Efficiencies and Suites - Mid-range options |
| Subscription | Pay-as-you-go | 1-3 Bedroom Suites - Premium accommodations |
| Subscription | Pay-as-you-go | Penthouse Suites - Luxury top-tier |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Oceana Resorts product offering
Product offeringCore offering
Oceana Resorts operates, manages, and rents oceanfront vacation accommodations across eight Grand Strand properties in Myrtle Beach and North Myrtle Beach, South Carolina, totaling over 1,000 rooms that range from studios to 3-bedroom penthouses. The company bundles lodging with on-site amenities (pools, lazy rivers, spas, fitness centers, dining venues) and exclusive guest benefits such as the Privileges Discount Card (up to $500 in partner savings), the Seasonal Fun Pass (free attraction tickets), Kids Stay & Play Free, and pet-friendly services. It also delivers group sales, event, and conference services using 11 meeting rooms and 6,500+ square feet of event space for weddings, corporate meetings, sports teams, and tour groups.
Product overview
Oceana Resorts operates a portfolio of 8 Myrtle Beach and North Myrtle Beach oceanfront properties offering vacation rentals and hotel accommodations. The core product portfolio includes four primary resorts (Anderson Ocean Club and Spa, Carolinian Beach Resort, Ocean Park Resort, The Patricia Grand) plus Sands Dunes Resort, North Shore Oceanfront Hotel, and Harbourgate Marina Club. Accommodations range from studios to 3-bedroom suites with various amenities including pools, spas, fitness centers, and pet-friendly options. The company complements its lodging with guest benefit programs including the Oceana Privileges Discount Card (up to $500 in savings), Myrtle Beach Seasonal Fun Pass (free attraction tickets), Kids Stay & Play Free program, and On-Site Seasonal Activities. Group sales services include meetings, weddings, sports groups, and tour travel with over 1,000 oceanfront rooms available across properties.
Differentiator
Problem solved
Functional benefit
Products and services
- Anderson Ocean Club and Spa Upscale oceanfront resort offering 1-, 2-, and 3-bedroom suites with Awakening Spa, 200 ft. oceanfront sundeck, lazy river, indoor/outdoor pools, hot tubs, fitness center, and on-site dining. Targeted at couples, honeymooners, golfers, and upscale families seeking a refined Myrtle Beach experience.
- Carolinian Beach Resort Downtown Myrtle Beach oceanfront resort with standard rooms, efficiencies, and suites. Includes free daily breakfast for 2 guests at Magnolia's on 26th, lazy river, outdoor pool, hot tub, fitness center, and direct beach access. Targeted at families and couples seeking a centrally located budget-to-mid-range option.
- Ocean Park Resort Premier dog-friendly oceanfront resort at the South End of Myrtle Beach with pet-friendly rooms and suites, on-site dog grooming, doggie daycare, indoor/outdoor pools, hot tubs, fitness center, and business computer. Targeted at pet owners traveling with dogs.
- The Patricia Grand Family-friendly and dog-friendly oceanfront resort in downtown Myrtle Beach offering rooms and efficiencies with ocean views. Features heated oceanfront pool, lazy river, hot tubs, kiddie pool, on-site restaurant (Indigo Coastal Kitchen), coffee shop, gift shop, and convenience store. Targeted at families and value-conscious travelers.
- Sands Dunes Resort Myrtle Beach oceanfront resort property operated as part of the Oceana Resorts portfolio. Provides vacation accommodations in the Grand Strand area.
- North Shore Oceanfront Hotel Myrtle Beach oceanfront hotel property operated as part of the Oceana Resorts portfolio, offering oceanfront accommodations to leisure travelers.
- Harbourgate Marina Club Marina-front resort property in North Myrtle Beach featuring a private marina. One of eight Grand Strand properties operated by Oceana Resorts, targeted at boating and marina-oriented travelers.
- Oceana Privileges Discount Card Guest benefit program providing up to $500 in savings at over 50 local shopping, dining, and entertainment partners throughout the Grand Strand. Includes discounts at restaurants, attractions, golf courses, and spas for guests booking direct with Oceana Resorts.
- Myrtle Beach Seasonal Fun Pass Seasonal benefit program providing free admission tickets to Myrtle Waves, Sea Screamer/Sea Thunder Dolphin Cruise, Hollywood Wax Museum, WonderWorks, SkyWheel, and miniature golf, plus up to 50% off at various shows and attractions. Bundled with direct reservations.
- On-Site Seasonal Activities Program Seasonal on-site activity programs offered at participating resorts, including Summer Activities (beach bowling, scavenger hunts, mermaid swims, DJ pool parties, sand castle contests, ice cream socials) and Winter Snowbird Activities (fitness, social events, winery visits, movie matinees, cooking classes).
- Awakening Spa On-site full-service spa at Anderson Ocean Club and Spa offering facials, therapeutic massages, and hydrating body treatments, with 15% discount for Oceana Privileges cardholders. Targeted at resort guests seeking wellness and relaxation services.
- Group Sales & Events Services Group accommodation and event planning services for corporate meetings, oceanfront weddings and receptions, sports and student group travel, and bus tour group packages. Includes 11 meeting rooms and over 1,000 oceanfront rooms across 8 properties, with 24-hour rate request response.
Quantifiable outcome
- Over $100 worth of free attraction tickets per reservation
- +2 more outcomes
Companies that use Oceana Resorts
Customer profileNamed customers9 records
Segments9 records
Ideal customer profiles9 records
Oceana Resorts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Oceana Resorts partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Magnolia's at 26thcoreOn-site restaurant partner offering free daily breakfast for 2 guests with Carolinian Beach Resort reservations. Southern cuisine restaurant located directly across from Anderson Ocean Club and Spa, serving breakfast, lunch, and dinner with classic Southern staples.
- Awakening SpaminorFull-service spa located at Anderson Ocean Club and Spa offering facials, therapeutic massages, hydrating body treatments, and spa services at 15% discount for Oceana Privileges cardholders.
- Myrtle Beach Seasonal Fun Pass PartnerscoreNetwork of local attractions providing free tickets and discounts to Oceana Resorts guests. Includes Myrtle Waves, Sea Screamer/Sea Thunder Dolphin Cruise, Hollywood Wax Museum, WonderWorks, SkyWheel, miniature golf courses, and 30+ other attractions.
- Privileges Discount Card PartnerscoreOver 50 local businesses accepting the Privileges Discount Card for discounts up to 50% off. Includes restaurants (Alabama Theatre, Greg Norman's Australian Grille), attractions (Ripley's Aquarium, Broadway Grand Prix), shopping (Tanger Outlets, Ron Jon Surf Shop), and services (Orvis, Awakening Spa).
- La Belle Amie VineyardminorWinter activity partner for snowbird guests offering 50% off wine tastings and a free keepsake wine glass as part of winter social activities program.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Oceana Resorts competitors and assessment
Company assessmentDirect peers
- Vacasa: Vacasa is the largest US vacation rental management company and is explicitly referenced in Oceana's own 'Worry-Free Booking' language. Both operate professionally managed vacation rental portfolios with direct booking engines and integrated homeowner services in coastal destinations.
- Landmark Resort Myrtle Beach: Landmark Resort is a large independent oceanfront resort in Myrtle Beach offering family-oriented suites, pools, and on-site dining. It competes head-to-head with Oceana properties for the same family vacation segment in the same geography.
- Sea Watch Resort: Sea Watch Resort is an oceanfront Myrtle Beach property offering family suites and beach amenities. Direct competitor in the same Grand Strand submarket and customer segment as Oceana's resort portfolio.
- North Beach Resort & Villas: North Beach Resort & Villas is a North Myrtle Beach oceanfront resort offering multi-bedroom suites, pools, and on-site dining. Directly comparable to Oceana's North Myrtle Beach properties such as the Patricia Grand and Harbourgate Marina Club.
- Caribbean Resort & Villas: Caribbean Resort is an oceanfront Myrtle Beach property targeting families and groups with multiple pools and on-site amenities. Direct local competitor for family and group bookings against Oceana's Anderson Ocean Club, Carolinian, and Patricia Grand.
Broad incumbents
- Bluegreen Vacations: Bluegreen Vacations operates timeshare resorts including coastal properties. It overlaps with Oceana on multi-bedroom family beach accommodations and group travel, but operates a national vacation ownership business model.
- Wyndham Hotels & Resorts: Wyndham operates a large mid-scale and upscale hotel portfolio including destination resort properties. It competes with Oceana for leisure travelers in beach markets but with national brand scale and a much broader portfolio.
- Marriott Vacation Club: Marriott Vacation Club operates timeshare/vacation ownership resorts in beach destinations. It overlaps with Oceana on oceanfront multi-bedroom family accommodations, but is part of Marriott's broader vacation ownership business.
- Hilton Grand Vacations: Hilton Grand Vacations operates vacation ownership resorts, including oceanfront properties in the Carolinas. Comparable in serving multi-generational family leisure travelers, but as part of Hilton's broader portfolio.
Emerging players
- Airbnb: Airbnb is the dominant vacation rental marketplace increasingly competing with professional managers like Oceana by adding 'Airbnb-Friendly Apartments' and direct host services. It is a structural channel and competitive threat rather than a direct property operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Oceana Resorts social profiles
Digital presenceOceana Resorts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oceana Resorts leadership team
Management profileNumber of profiles
Oceana Resorts subsidiaries and ownership
Company hierarchySubsidiaries10 records
Oceana Resorts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oceana Resorts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oceana Resorts
What does Oceana Resorts do?
Oceana Resorts operates, manages, and rents oceanfront vacation accommodations across eight Grand Strand properties in Myrtle Beach and North Myrtle Beach, South Carolina, totaling over 1,000 rooms that range from studios to 3-bedroom penthouses. The company bundles lodging with on-site amenities (pools, lazy rivers, spas, fitness centers, dining venues) and exclusive guest benefits such as the Privileges Discount Card (up to $500 in partner savings), the Seasonal Fun Pass (free attraction tickets), Kids Stay & Play Free, and pet-friendly services. It also delivers group sales, event, and conference services using 11 meeting rooms and 6,500+ square feet of event space for weddings, corporate meetings, sports teams, and tour groups.
Is Oceana Resorts a public or private company?
Oceana Resorts is a private company. It is classified as unknown and is currently operating.
When was Oceana Resorts founded?
Oceana Resorts was founded in -1. It employs 51 to 100 people.
Where is Oceana Resorts based?
Oceana Resorts is headquartered in North Myrtle Beach, United States, in the North America region.
How does Oceana Resorts make money?
Three revenue lines are on record. Vacation Rental Revenue is the primary driver. The others are amenity and Dining Revenue and group and Event Services.
Who are Oceana Resorts's main competitors?
Direct peers on record are Vacasa, Landmark Resort Myrtle Beach, Sea Watch Resort, North Beach Resort & Villas and Caribbean Resort & Villas. Broad incumbents are Bluegreen Vacations, Wyndham Hotels & Resorts, Marriott Vacation Club and Hilton Grand Vacations. Airbnb is listed as an emerging player.
Does Oceana Resorts have an API?
No public API is recorded for Oceana Resorts.
What industry is Oceana Resorts in?
Oceana Resorts's product category is Oceanfront Resort Hotels. Its primary akta.pro industry code is THAGAAAI, Beachfront & Coastal Full-Service Hotels, with a secondary code of THAGACAA, Beachfront & Island Luxury Resorts. Its NAICS code is 72111 and its SIC code is 7000.