Caribbean Resort & Villas

What Caribbean Resort & Villas does

Caribbean Resort & Villas is a privately held oceanfront resort property located at 3000 North Ocean Blvd. on the Grand Strand in Myrtle Beach, South Carolina, operating across four interconnected buildings (Cayman, Chelsea Villas, Dominican, and Jamaican) that together offer condo-style accommodations ranging from ocean-view rooms to four-bedroom condos. The property delivers a full-service leisure experience anchored by an extensive water amenity complex (5 pools, 5 hot tubs, 3 kiddie pools, a 200-foot outdoor and indoor lazy river, Pirate's Plunge water slide, and Silly Submarine feature), complemented by Mist Spa, four on-site food and beverage venues (Sea Captain's House, Starbucks, Ben & Jerry's, Oceanfront Tiki Bar, The Shipyard Bar & Grill), a fitness center, a game room, and a recently added 24/7 Grab and Go Market.

The resort's commercial model is direct-to-consumer leisure, with primary distribution through caribbeanresort.com (featuring a 'Best Rate Guarantee') and a centralized reservations line (855-421-6947), supplemented by third-party OTAs (Expedia, Hotels.com, Booking.com) and a dedicated group sales desk for corporate meetings, weddings, sports teams, and tour/travel groups up to 120 people. Revenue is generated from four streams: accommodation/room rentals (primary), food and beverage, spa services, and group/event hosting. Pricing is unit-based with no publicly disclosed rack rates; bookings require a first-night deposit, with a 13% tax and optional $49.99 trip-protection fee, and promotions such as the 'Coast into Summer Sale' (up to 30% off plus two daily free breakfasts) actively drive demand in shoulder and peak seasons. A separately marketed Winter Monthly Rentals program targets snowbird/extended-stay demand to offset seasonality.

The property is operated under Brittain Resorts & Hotels, which manages a portfolio of 10+ Myrtle Beach properties (Bay View, Breakers, Compass Cove, Grande Cayman, Monterey Bay Suites, North Beach, Ocean Reef, Paradise, The Strand) and enables cross-property guest referrals. The Brittain Rewards loyalty program integrates 10+ local attractions (Myrtle Waves, Broadway Grand Prix, Ripley's Aquarium, Wonderworks, SkyWheel) into a bundled value offering of $200–$325 per reservation. There is no proprietary technology platform; technology usage is limited to standard reservation systems, the public website, social channels (Facebook, YouTube, Instagram), and OTA integrations. A $20+ million comprehensive renovation was completed in 2024–2025 and featured in Southern Living Magazine, modernizing rooms, lobby, fitness center, and common areas through iQ Designs.

Name

Caribbean Resort & Villas

Legal name

Caribbean Resort

Website

https://caribbeanresort.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Caribbean Resort & Villas is a privately held, oceanfront full-service resort in Myrtle Beach, SC, operating across four buildings with condo-style accommodations, a water amenity complex, dining venues, spa, and group event space, serving families, couples, golfers, and corporate/tour groups under the Brittain Resorts & Hotels management umbrella.

Ownership category

akta.pro rank

Product category

Resort Hotels & Vacation Rentals

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Oceanfront resort hotels
• Condo vacation rentals
• Family beach vacations
• Golf package holidays
• Group event venues

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Accommodation/Room Revenue: Primary revenue stream from vacation rental accommodations across 4 buildings (Cayman, Chelsea Villas, Dominican, Jamaican). Room rates vary by unit type, bedrooms, and season. Booking requires advance deposit equal to first night's stay.
2. Food & Beverage: On-site dining includes Sea Captain's House restaurant, Oceanfront Tiki Bar, Starbucks, Ben & Jerry's, and The Shipyard Bar & Grill. Revenue from food, beverages, and catering services for events.
3. Spa Services: Mist Spa offers massage, facials, body treatments, and scrubs. Revenue from spa services and treatments.
4. Group Sales & Events: Meeting space and event hosting for corporate meetings, weddings, military reunions, sports teams, and church events. Includes catering and event planning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Caribbean Resort & Villas operates an oceanfront Myrtle Beach resort property offering condo-style accommodations across four buildings (Cayman, Chelsea Villas, Dominican, and Jamaican), complemented by on-site water amenities (pools, hot tubs, lazy rivers, Pirate's Plunge water slide), multiple dining venues, a full-service Mist Spa, and the Brittain Rewards loyalty program. The resort also offers golf vacation packages, group sales and event hosting for up to 120 guests, and winter monthly rentals for snowbirds.

Product overview

Caribbean Resort & Villas is a multi-building oceanfront resort hotel in Myrtle Beach, SC offering a unified accommodation portfolio across four distinct buildings (Cayman, Chelsea Villas, Dominican, and Jamaican). The resort operates as a single integrated property combining core accommodations with comprehensive amenity modules including water attractions (Pirate's Plunge, lazy rivers, pools), dining options (Sea Captain's House, Starbucks, Ben & Jerry's, Tiki Bar, The Shipyard), Mist Spa, and the Brittain Rewards loyalty program. Additional services include golf packages, group/event hosting, and seasonal attraction packages. The resort recently completed a $20+ million renovation upgrading all rooms, lobby, fitness center, and common areas.

Differentiator

Problem solved

Functional benefit

Brands

• Brittain Rewards: Loyalty program offering free and discounted admission to Myrtle Beach attractions including water parks, museums, shows, and tours with seasonal offerings valued at over $200-$325 per reservation.

Products and services

• Resort Accommodations Condo-style oceanfront accommodations spread across four buildings (Cayman, Chelsea Villas, Dominican, and Jamaican). Room configurations range from one-bedroom suites (sleeps up to 4-8) through two-bedroom, three-bedroom, and four-bedroom oceanfront condos (sleeps up to 12), all newly renovated with modern coastal styling, quartz countertops, and LED vanity mirrors. Pricing varies by unit type, bedroom count, and season, and guests have access to on-site water amenities, dining, and Mist Spa.
• Mist Spa Full-service spa at the resort offering individual massage, couple massage, facials, body treatments, and scrubs for resort guests and visitors, designed to complement the oceanfront vacation experience.
• On-site Dining & Beverage Collection of on-site and adjacent food and beverage outlets: Sea Captain's House seafood restaurant (breakfast, lunch, dinner), Oceanfront Tiki Bar (tropical cocktails, ocean views), The Shipyard Oceanfront Bar and Grill (drinks and casual food), on-site Starbucks, and Ben & Jerry's ice cream. Available to resort guests and walk-in visitors.
• Brittain Rewards Program Loyalty and value-add program bundled with resort stays that provides complimentary and discounted attraction tickets to top Myrtle Beach venues, including water parks, museums, amusement centers, and observation attractions. Seasonal ticket packages tailored to summer, fall, winter, and spring stays.
• Golf Packages Vacation packages bundling lodging at Caribbean Resort with tee times and play at Myrtle Beach area golf courses. Includes stay-and-play bundles and tee-time-only bookings, taking advantage of the resort's location in the 'Golf Capital of the World'.
• Group Sales & Events Event planning and group accommodation services for corporate meetings, team building, weddings, military reunions, sports team lodging, church events, and tour & travel groups, accommodating up to 120 guests with meeting space, catering, and audiovisual support.
• Winter Monthly Rentals Extended winter-stay accommodations priced on a monthly basis, providing snowbirds and long-term visitors with condo-style units featuring kitchen and laundry amenities for an extended Myrtle Beach stay during colder months.

Quantifiable outcome

• $100s in savings per reservation through Brittain Rewards attraction tickets
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Brittain Resorts & HotelscoreStrategic or Co-development PartnerParent management company overseeing Caribbean Resort & Villas operations. Manages portfolio of 10+ Myrtle Beach resort properties including Bay View, Breakers, Compass Cove, Grande Cayman, Monterey Bay Suites, North Beach, Ocean Reef, Paradise, and The Strand.
• Sea Captain's House RestaurantcoreGTM or Marketing PartnerAdjacent full-service restaurant open for breakfast, lunch, and dinner. Features seafood and coastal cuisine. Connected to Caribbean Resort with breakfast package deals available for guests.
• StarbucksminorGTM or Marketing PartnerOn-site Starbucks location at Caribbean Resort offering coffee beverages and refreshments for resort guests.
• Ben & Jerry'sminorGTM or Marketing PartnerOn-site Ben & Jerry's ice cream location at the resort for guest refreshments.
• Myrtle Waves Water ParkminorGTM or Marketing PartnerBrittain Rewards partner offering free adult admission with every stay during summer season ($50 value). One of 10+ attraction partners in rewards program.
• Broadway Grand PrixminorGTM or Marketing PartnerBrittain Rewards partner offering free unlimited ride wristband after purchase of another ($50 value). Included in seasonal rewards lineup.
• Wonderworks Myrtle BeachminorGTM or Marketing PartnerBrittain Rewards partner offering free adult all-access admission ($31-$34 value). Featured across all seasonal rewards programs.
• SkyWheel Myrtle BeachminorGTM or Marketing PartnerBrittain Rewards partner offering free flight on the Myrtle Beach SkyWheel ($18-$20 value). Featured across all seasonal rewards.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dunes Village Resort: Myrtle Beach oceanfront condo-resort with extensive indoor waterpark and family amenities — directly comparable on family-vacation positioning and amenity-led differentiation.
• Grande Cayman Resort: Sister Brittain property offering oceanfront Myrtle Beach accommodations with similar family-occasion amenities and direct-booking distribution.
• Sea Watch Resort: Myrtle Beach oceanfront resort with condo-style units and family-oriented amenities; competes in the same Grand Strand family-stay segment.
• Breakers Resort: Sister property under Brittain Resorts & Hotels in Myrtle Beach with similar oceanfront condo-style accommodations, water amenities, and family-occasion positioning; directly comparable on product, customer, and channel.
• Sand Dunes Resort: Myrtle Beach oceanfront resort with condo-style units, water park amenities, and family-vacation positioning; directly comparable mid-market competitor.
• Compass Cove Resort: Myrtle Beach oceanfront condo-resort targeting families with multiple pools, water amenities, and on-site dining — direct competitor for the same family beach-vacation customer as Caribbean Resort.
• North Beach Resort & Villas: Brittain Resorts-managed Myrtle Beach property with condo-style villas and water amenities; directly comparable on product offering, distribution, and target customer.
• Bay View Resort: Sister Brittain Resorts property in Myrtle Beach offering oceanfront accommodations with similar F&B and amenity mix; directly comparable in product, management, and customer profile.

Broad incumbents

• Marriott Myrtle Beach Resort & Spa at Grande Dunes: Branded full-service oceanfront resort in Myrtle Beach with spa and F&B; competes for similar leisure and group demand at a higher price point and with the Marriott Bonvoy loyalty infrastructure.
• Hilton Myrtle Beach Resort: Major branded oceanfront resort in Myrtle Beach competing for group, leisure, and corporate travel with Hilton Honors loyalty and broader brand standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/CaribbeanresortMB
• Facebookfacebook.com/CaribbeanResort
• Instagraminstagram.com/CaribbeanresortMB

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caribbean Resort & Villas