It’s Gone Viral
It's Gone Viral is a Manchester-based entertainment media brand, founded in 2016, that creates relatable content for a global digital audience. It operates within KOMI Group's portfolio of large digital media properties, supported by the proprietary KOMI Insights analytics platform.
- Company typePrivate
- Founded2016
- HeadquartersManchester, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What It’s Gone Viral does
It's Gone Viral is an entertainment media brand founded in 2016 and headquartered in Manchester, United Kingdom. The brand is owned and operated by KOMI Group, a private digital media conglomerate that describes itself as the operator of some of the world's largest digital brands. It's Gone Viral produces relatable entertainment content distributed to a global digital audience, with the parent group reporting a significant global monthly audience across its owned digital properties and a claim of no geographic restrictions on its reach.
The brand's operations are supported by KOMI Insights, a proprietary audience analytics and insights platform developed and operated by the parent group. KOMI Insights provides data-driven audience measurement and website performance analytics intended to inform content and distribution decisions across KOMI Group's portfolio of digital media brands, with the platform positioned as a shared technology layer across the group. The platform is described as a "domain_specialization" differentiator within the group's technology stack, though its specific technical architecture, data assets, and analytics methodologies are not publicly detailed.
It's Gone Viral's revenue model is not publicly disclosed, and the company provides no pricing, monetisation, or financial information on its own website. The business appears to operate as a content-driven digital media property monetised through standard digital channels (likely a combination of programmatic advertising, sponsored content, social platform revenue share, and brand partnerships), with revenue accruing at the parent-group level rather than the brand level. In November 2019, the brand completed the acquisition of Happiest, indicating an M&A-driven growth posture. The company has no publicly disclosed headcount, no named management team in available source material, and operates from KOMI Group's Manchester headquarters at Unit G1, Waulk Mill, 51 Bengal Street, Ancoats, Manchester, M4 6LN.
It’s Gone Viral firmographics
Firmographics- Name
- It’s Gone Viral
- Website
- https://itsgoneviral.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- It's Gone Viral is a Manchester-based entertainment media brand, founded in 2016, that creates relatable content for a global digital audience. It operates within KOMI Group's portfolio of large digital media properties, supported by the proprietary KOMI Insights analytics platform.
- Ownership category
- akta.pro rank
It’s Gone Viral industry classification
Industry- Product category
- Digital Media & Entertainment
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)
- akta.pro primary industry
- Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
- akta.pro secondary industry
- Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles) (MPAJAKAE)
Keywords
Where It’s Gone Viral is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
It’s Gone Viral business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels1 record
It’s Gone Viral product offering
Product offeringCore offering
It's Gone Viral is an entertainment media brand that creates relatable digital content distributed to a global online audience through its owned digital properties. The brand operates as part of KOMI Group's portfolio of large digital media brands, with content performance supported by the proprietary KOMI Insights audience analytics platform.
Product overview
KOMI Group is a digital media company that owns and operates multiple digital brands. The company provides KOMI Insights, an analytics platform, as its core technology offering to power mission-focused, values-driven audience insights across its portfolio of global digital brands.
Differentiator
Problem solved
Functional benefit
Products and services
- It's Gone Viral (Digital Media Brand)
Companies that use It’s Gone Viral
Customer profileSegments1 record
Ideal customer profiles1 record
It’s Gone Viral technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
It’s Gone Viral partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights4 records
It’s Gone Viral competitors and assessment
Company assessmentDirect peers
- BuzzFeed: Digital media company built around viral, shareable entertainment and news content with large social-distributed audiences. Closely comparable business model and content category.
- NowThis: Social-first digital media publisher creating short-form viral video content for major platforms. Direct comparable in format, distribution, and target demographic.
- UniLad: UK-based viral entertainment publisher targeting similar male-skewed younger audiences as a portfolio of social-led brands. Direct competitor in the viral entertainment category.
- LADbible Group: Manchester-based digital media company operating viral entertainment brands targeting younger audiences. Highly comparable in geography, content category, and audience demographic to It's Gone Viral.
- JOE Media: Irish/UK digital media company operating viral video and entertainment brands with strong social distribution. Closely aligned content format and audience demographic.
Broad incumbents
- Vox Media: Multi-brand digital media company operating portfolio of editorial brands with proprietary ad-tech and analytics capabilities. Comparable portfolio structure and audience insights orientation.
- Group Nine Media: Multi-brand social-first digital media company (NowThis, The Dodo, Seeker) operating viral content verticals. Comparable portfolio approach and audience demographic.
- Refinery29: Digital media brand focused on lifestyle and entertainment content for younger audiences. Comparable content vertical and social-distribution model, though narrower demographic focus.
- Insider (Insider Inc.): Major digital media publisher with large social-referred audience and entertainment vertical. Comparable in scale of digital audience and ad-supported model.
- Vice Media: Large digital media company producing entertainment and editorial content for global younger audiences with brand partnerships and integrated ad sales. Comparable in audience and monetization approach but at materially greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
It’s Gone Viral social profiles
Digital presenceIt’s Gone Viral financial estimates
Financial estimateRevenue estimate
Valuation estimate
It’s Gone Viral leadership team
Management profileNumber of profiles
Profiles1 record
It’s Gone Viral funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
It’s Gone Viral M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about It’s Gone Viral
What does It’s Gone Viral do?
It's Gone Viral is an entertainment media brand that creates relatable digital content distributed to a global online audience through its owned digital properties. The brand operates as part of KOMI Group's portfolio of large digital media brands, with content performance supported by the proprietary KOMI Insights audience analytics platform.
Is It’s Gone Viral a public or private company?
It’s Gone Viral is a private company. It is classified as corporate owned and is currently operating.
When was It’s Gone Viral founded?
It’s Gone Viral was founded in 2016.
Where is It’s Gone Viral based?
It’s Gone Viral is headquartered in Manchester, United Kingdom, in the Europe region.
Who are It’s Gone Viral's main competitors?
Direct peers on record are BuzzFeed, NowThis, UniLad, LADbible Group and JOE Media. Broad incumbents are Vox Media, Group Nine Media, Refinery29, Insider (Insider Inc.) and Vice Media.
Does It’s Gone Viral have an API?
No public API is recorded for It’s Gone Viral.
What industry is It’s Gone Viral in?
It’s Gone Viral's product category is Digital Media & Entertainment. Its primary akta.pro industry code is MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership), with a secondary code of MPAJAKAE, Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles). Its NAICS code is 516210.