Mjøsbil

Automotive Parts and Service Retailmjosbil.no

Mjøsbil is a Norwegian automotive aftermarket retailer and workshop operator serving individual vehicle owners and B2B fleet customers across the Innlandet region via four physical branches in Gjøvik, Lillehammer, Otta, and Dokka, complemented by a WooCommerce e-commerce storefront selling parts, accessories, tires, trailers, and tools alongside EU-control, repair, and EV service offerings.

Company typePrivate
Founded1989
HeadquartersGjøvik, Norway
Headcount11–50
GTM typeB2C
OfferingServices

What Mjøsbil does

Mjøsbil AS is a Norwegian automotive aftermarket company operating under the Aksjeselskap (private limited) legal form with organization number 950 223 243. Founded in 1989 and headquartered at Rambekkvegen 4 in Gjøvik, the company runs a hybrid retail-and-workshop business across four physical locations in Gjøvik, Lillehammer, Otta, and Dokka, serving the Innlandet region of Norway. Its offering combines an online e-commerce storefront with brick-and-mortar branches, free click-and-collect, and Klarna-based payments including financing options.

The product portfolio spans twelve-plus categories: batteries and electrical components (including EV charging cables), car paint and bodywork supplies, car equipment and accessories, tires and rims (summer/winter studded and studless), oils and chemicals, spare parts, trailers, workshop materials, tools, leisure products, and a discounted outlet line. Service revenue comes from official EU vehicle inspections up to 7.5 tons, general maintenance and repair, and a specialized electric vehicle service line. The company also operates a dedicated B2B program ("Bli bedriftskunde") for fleet and commercial buyers.

Revenue mechanics are split between one-time product sales (unit pricing in NOK ranging from approximately 15 NOK to over 30,000 NOK, with free shipping above 1500 NOK) and professional services income from workshop operations, with online booking integrated into the storefront. The underlying technology is a WooCommerce e-commerce platform on WordPress. The company maintains a brand partnership with DEFA for vehicle heating and electrical products, holds a GDPR-compliant data posture with all processing within the EU, and markets through its website, blog ("Tips og råd"), email newsletter, and organic social channels (Facebook, Instagram, YouTube).

Mjøsbil firmographics

Firmographics

Name: Mjøsbil
Legal name: Mjøsbil AS
Website: https://mjosbil.no
Company type: Private
Founded year: 1989
Operating status: Operating
Headcount range: 11–50 employees
Short description: Mjøsbil is a Norwegian automotive aftermarket retailer and workshop operator serving individual vehicle owners and B2B fleet customers across the Innlandet region via four physical branches in Gjøvik, Lillehammer, Otta, and Dokka, complemented by a WooCommerce e-commerce storefront selling parts, accessories, tires, trailers, and tools alongside EU-control, repair, and EV service offerings.
Ownership category
akta.pro rank

Mjøsbil industry classification

Industry

Product category: Automotive Parts and Service Retail
NAICS: Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Parts and Accessories Retailers (44133)
SIC: Retail-Auto & Home Supply Stores (5531)
akta.pro primary industry: Retail Tire Sales & Installation (Consumer) (TLAKADAA)
akta.pro secondary industries: Tires, Wheels & Retread Supply Distribution (TLAKAOAD), Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

Keywords

Automotive parts retail
Vehicle spare parts
Tire and rim sales
Workshop repair services
Vehicle inspection service

Where Mjøsbil is headquartered

Location

Headquarters

HQ city: Gjøvik
HQ country: Norway
HQ region: Europe

Offices4 records

Markets served

Mjøsbil business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

Product Sales: One-time product sales across multiple categories including car accessories, tires, trailers, batteries, tools, and workshop materials. Revenue is generated through individual transactions at varying price points.
Workshop Services: Service revenue from workshop operations including EU-control/vehicle inspection, maintenance, repairs, and installation services. Customers can book appointments through the website.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Unit pricing for individual products

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Mjøsbil product offering

Product offering

Core offering

Mjøsbil retails automotive parts, accessories, tires, rims, batteries, tools, oils, trailers, and workshop materials through an online storefront and four physical stores in Norway (Gjøvik, Otta, Lillehammer, Dokka). It also operates an in-house workshop providing EU vehicle inspections (EU-kontroll/PKK), general vehicle maintenance and repairs, and specialized electric vehicle service. Revenue is generated through one-time product sales and fee-based workshop services, with prices in NOK and online payment via Klarna.

Product overview

Mjøsbil is a Norwegian automotive parts, accessories, and service retailer operating a multi-category e-commerce platform alongside physical workshop locations. The product portfolio is organized around core automotive needs: batteries and electrical components, car paint and bodywork supplies, car care and accessories, tires and rims, oils and chemicals, spare parts, trailers, workshop materials, and tools. The company also operates an outlet store for discounted items. Service offerings complement the product business with EU vehicle inspections, general vehicle service, and specialized electric vehicle service. The business operates as a unified retail and workshop model with online shopping capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

Tires and Rims (Dekk og Felg)
Batteries and Electrical (Batteri og elektrisk)

Companies that use Mjøsbil

Customer profile

Segments3 records

Ideal customer profiles3 records

Mjøsbil technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Mjøsbil partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

DEFAOthersDEFA is a Norwegian brand for vehicle heating and electrical products. Mjøsbil sells DEFA motorwarmers (engine heaters), comfort kits, and related electrical accessories including charging cables and PowerSystem products. DEFA products are featured prominently in the car heating category.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Mjøsbil competitors and assessment

Company assessment

Direct peers

BilXtra: Norwegian auto parts retailer with workshop-affiliated network. Closely comparable assortment (parts, accessories, tires) and target customer base of Norwegian vehicle owners.
Mekonomen: Leading Nordic auto parts and workshop service chain with both retail and B2B distribution. Closest direct comparison to Mjøsbil given shared tire, parts, and workshop positioning across the Nordics.
MECA: Norwegian auto parts wholesaler and service concept serving workshops and consumers. Directly comparable in product mix (parts, tires, accessories) and Norwegian market presence.

Broad incumbents

Biltema: Large Nordic discount retailer with significant automotive parts and accessories assortment. Comparable in product categories served but operates at much larger scale and with a broader non-automotive range.
Jula: Nordic discount retailer with shared automotive tools, accessories, and consumables categories. Comparable omnichannel model but with a broader DIY/home focus.
Skousen: Norwegian electronics and household retailer with selected automotive categories. Overlaps in accessories and small electrical parts but not a full-line auto competitor.
Clas Ohlson: Nordic retail chain with overlapping automotive tools, accessories, and workshop supplies. Comparable in physical-store and e-commerce hybrid model but with a wider home/DIY focus.

Others

Bosch Car Service: Global network of authorized automotive workshops. Comparable in the workshop services layer of Mjøsbil's offering (mechanical service, inspection-adjacent work); complementary rather than directly competitive.
Power: Major Norwegian electronics retailer with cars and accessories category. Comparable in Nordic e-commerce operational playbook but largely adjacent rather than directly competitive.

Emerging players

Komplett: Norway's largest online electronics retailer with selective automotive electronics and accessories. Comparable in serving Norwegian consumers online but not a direct auto parts competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Mjøsbil compliance and trust

Trust signal

Compliance1 record

Mjøsbil financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mjøsbil leadership team

Management profile

Number of profiles

Mjøsbil funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mjøsbil M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mjøsbil

What does Mjøsbil do?

Is Mjøsbil a public or private company?

Mjøsbil is a private company. It is classified as unknown and is currently operating.

When was Mjøsbil founded?

Mjøsbil was founded in 1989. It employs 11 to 50 people.

Where is Mjøsbil based?

Mjøsbil is headquartered in Gjøvik, Norway, in the Europe region.

How does Mjøsbil make money?

Two revenue lines are on record. Product Sales are the primary driver. The others are workshop Services.

Who are Mjøsbil's main competitors?

Direct peers on record are BilXtra, Mekonomen and MECA. Broad incumbents are Biltema, Jula, Skousen and Clas Ohlson. Others are Bosch Car Service and Power. Komplett is listed as an emerging player.

Does Mjøsbil have an API?

No public API is recorded for Mjøsbil.

What industry is Mjøsbil in?

Mjøsbil's product category is Automotive Parts and Service Retail. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of TLAKAOAD, Tires, Wheels & Retread Supply Distribution. Its NAICS code is 4413 and its SIC code is 5531.