BilXtra
- Company typePrivate
- Founded2009
- HeadquartersOslo, Norway
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
BilXtra firmographics
Firmographics- Name
- BilXtra
- Legal name
- AS Sørensen og Balchen
- Website
- https://bilxtra.no
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where BilXtra is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
BilXtra business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Retail: Sale of automotive parts, accessories, car care products, tools, and equipment through e-commerce and physical retail stores. One-time purchase model for individual consumers.
- Workshop Services: Vehicle service and repair through affiliated BilXtra Verksted workshops, including EU control, oil changes, brake service, AC service, and general repairs. Revenue generated from labor and parts installed.
- Corporate/B2B Sales: Sale of parts and accessories to workshops, garages, and businesses in the automotive aftermarket sector.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for consumers |
| Subscription | Pay-as-you-go | Xtraklubben loyalty program member pricing |
| Subscription | Monthly | Klarna flexible payment options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
BilXtra product offering
Product offeringCore offering
BilXtra is a Norwegian retailer of automotive parts, accessories, car care products, tools, and loading equipment, sold through the bilxtra.no e-commerce platform, 70+ physical retail stores, and a network of 270+ affiliated workshops (BilXtra Verksted) that perform vehicle service, EU inspections, oil changes, brake service, and repairs with a 5-year warranty on installed parts. The company also runs the Xtraklubben loyalty program and a Click & Collect reservation service.
Product overview
BilXtra is a Norwegian e-commerce platform and workshop chain operating under AS Sørensen og Balchen (organization number 916 591 144). The offering consists of a unified online retail platform (bilxtra.no) combined with a physical workshop network of over 270 locations across Norway. The product portfolio is organized into main categories: Bilrekvisita (car accessories including electrical, batteries, EV charging), Bildeler (car parts including engine, brakes, filters), Bilpleie (car care products including polishers, wax, pressure washers), Lasteutstyr (loading equipment including Thule roof boxes, bike racks, bags), Barn i bil (child car seats from Cybex/AXKID/BeSafe), Henger (trailer parts), Olje/Kjemi (oils and chemicals), and Verktøy (tools). The ecosystem includes a customer club (Xtraklubben), click-and-collect service (Klikk & Hent), and workshop services (BilXtra Verksted) offering EU inspection, AC service, diagnostics, and oil changes with 5-year parts warranty. BilXtra primarily sells third-party branded products (Thule, Carwise, AVA, Strands, Fenice) rather than proprietary products.
Differentiator
Problem solved
Functional benefit
Products and services
- BilXtra Verksted (Workshop Service) Automotive workshop service with over 270 locations across Norway offering EU-kontroll (vehicle inspection), AC service, wheel alignment, electric/hybrid vehicle service, motor service, diagnostics, and oil changes, with 5-year warranty on installed parts.
- Xtraklubben Loyalty Program Free customer club offering 20% off first purchase, personalized member offers, digital receipts, regular exclusive member pricing, and 365-day return rights for Norwegian car owners shopping at BilXtra.
- Klikk & Hent (Click & Collect) Service allowing customers to reserve products online and pick up at any BilXtra retail store within 2 hours of receiving SMS notification; reservation is held for 2 business days and pickup shipping is free.
- Bildeler (Car Parts) Category of car parts sold to vehicle owners and workshops, including belt and chain drives, exhaust systems, engine heaters, brakes, steering, chassis, filters, clutch, lighting, wheel bearings, engine parts, ignition, batteries, EV charging, oils and chemicals, shocks and springs, body parts, car-specific tools, ABS/ESP, wiper equipment, AC equipment, mirrors and glass, engine cooling, drivetrain, starters and alternators, and heating systems.
- Bilrekvisita (Car Accessories) Category of car accessories including car electrical equipment, batteries, cabin heaters, battery chargers, jump starters, measurement equipment, switches and fuses, HiFi and multimedia, DAB radio, cameras, speakers, cables, boat stereo, lighting, LED bars, bulbs, electric vehicle supplies, and miscellaneous car items.
- Bilpleie (Car Care Products) Category of car care products including polishing machines (Carwise, Rupes), wax and polishes, polishing pads, pressure washers (AVA), interior care, plastic/rubber treatment, vacuum/cleaners, leather care, textile care, car shampoo, washing accessories, degreasers, car wax, glass cleaner, rust treatment, wheel cleaner, microfiber cloths, and accessories.
- Lasteutstyr (Load Equipment) Category of load equipment including roof solutions, roof racks, roof boxes, roof tents, roof baskets, bike racks (rear-mounted, roof-mounted, hitch-mounted), kayak/SUP/ski racks, bags, luggage boxes, and accessories from Thule and other brands.
- Barn i bil (Child Car Safety) Category of child car safety products including car seats, rear-facing seats, baby seats, toddler seats, belt seats, accessories, rearview mirrors, sun shading, seat protection, neck pillows, pregnancy belts, and brands Cybex, AXKID, and BeSafe.
- Henger (Trailer Products) Category of trailer and caravan products including caravan covers, caravan mirrors, straps, support wheels, trailer connectors, trailer parts (load/lock/security, wheels/accessories, gas springs, couplings/drawbars, electrical/lighting, axle/brakes), ball couplings, load nets, and boat/trailer winches.
- Olje/Kjemi (Oils and Chemicals) Category of oils and chemicals including engine oils, agricultural oils, MC/marine/garden oils, marine oils, truck oils, hydraulic oils, power steering oils, gear oils, screen wash, lacquer, additives, brake fluids, coolants, rust treatment, grease, and miscellaneous.
- Verktøy (Tools) Category of tools and workshop equipment including garage equipment, tire/wheel tools, work lights and flashlights, garden equipment, jacks/lifting equipment, paint/lacquer tools, oil/fluid handling, extension cords, start cables, work stools/carts, workshop organization, hand tools, power tools, specialty tools (brakes, threading, clutch, tires, suspension, motor), pneumatic tools, and consumables.
- Elbil og hybrid (EV & Hybrid Accessories) Subcategory of electric vehicle and hybrid accessories including Mode 3 charging cables, Mode 2 emergency chargers, and accessories for EV charging.
Quantifiable outcome
- 5-year warranty on parts mounted at BilXtra workshops
- +3 more outcomes
Companies that use BilXtra
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
BilXtra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
BilXtra partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major, minor and core.
- Oslo Motor ShowmajorBilXtra exhibited at Oslo Motor Show 2024 (Oct 25-27) at NOVA Spektrum in Lillestrøm with a 350 sqm booth. The event is Norway's largest automotive show.
- Pål Ivar Frigstad (Frigstadmotorsport)minorAmbassador partnership with racing driver Pål Ivar Frigstad, who displayed his 'BADVOLVO' car at the BilXtra stand during Oslo Motor Show 2024.
- Sørensen og BalchencoreAS Sørensen og Balchen is the parent company and importer behind BilXtra. It imports and sells recognized quality products from the strongest suppliers in the automotive industry. Parts supplied by Sørensen og Balchen and mounted at BilXtra workshops come with a 5-year warranty.
- KlarnacoreBilXtra uses Klarna as its payment portal, offering customers multiple payment methods including Pay Later (14-day option), card payment, and installment financing. This enables flexible payment options for all online purchases.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
BilXtra competitors and assessment
Company assessmentDirect peers
- Skruvat: Skruvat is a Swedish online-first auto parts retailer with strong brand recognition and a deep catalog across car parts and accessories. While primarily Swedish, it competes with BilXtra's e-commerce proposition and could expand into Norway.
- AD Bildeler: AD Bildeler (Autodata) is a Norwegian automotive parts distributor serving both consumers and workshops. It overlaps directly with BilXtra's Bildeler category and B2B workshop supply model.
- Meko AB: Meko is the parent of Mekonomen and operates the broader Nordic auto aftermarket distribution and workshop-affiliate ecosystem. As the umbrella over the largest Nordic parts-and-service platform, MEKO is the most relevant scaled peer to BilXtra's combined retail/workshop model.
- Jula: Jula is a Nordic retailer selling auto parts, tools, and accessories alongside broader DIY categories, with both physical stores and e-commerce in Norway. It overlaps with BilXtra's Verktøy and Bilrekvisita categories on price-led SKUs.
- KGK Norge AS: KGK is a Nordic automotive parts distributor with significant presence in Norway, supplying workshops and retailers. It competes with BilXtra for B2B parts volume and is a relevant peer in the wholesale-adjacent segment of the Norwegian aftermarket.
- Biltema: Biltema is a Nordic discount retail chain selling auto parts, accessories, tools, and car care alongside broader DIY categories. It competes with BilXtra across both e-commerce and physical-store channels in Norway on price-led categories.
- Mekonomen: Mekonomen is a leading Nordic auto parts retailer with a comparable affiliated-workshop model (Mekonomen Bilverkstad) and broad parts/accessories catalog across Sweden, Norway, and Denmark. It is the closest direct competitor to BilXtra's integrated retail-plus-workshop concept.
- Autoexperten: Autoexperten is a Norwegian and Nordic auto parts chain operating a workshop-affiliate network similar to BilXtra Verksted, with comparable B2C and B2B parts distribution. Directly competes for both retail customers and workshop partners in Norway.
Broad incumbents
- Bosch Automotive Aftermarket: Bosch is a global automotive parts manufacturer and major aftermarket brand. While not a Norwegian retailer, its parts are stocked by BilXtra and its Bosch Service network competes with BilXtra Verksted for workshop service customers.
Regional players
- Vianor: Vianor is a Nordic tire and vehicle-service chain with a wide workshop network across the Nordics and Baltic states. While its core focus is tires, its service bays overlap with BilXtra Verksted for routine maintenance, oil changes, and seasonal services in Norway.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BilXtra social profiles
Digital presenceBilXtra financial estimates
Financial estimateRevenue estimate
Valuation estimate
BilXtra leadership team
Management profileNumber of profiles
BilXtra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BilXtra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BilXtra
What does BilXtra do?
BilXtra is a Norwegian retailer of automotive parts, accessories, car care products, tools, and loading equipment, sold through the bilxtra.no e-commerce platform, 70+ physical retail stores, and a network of 270+ affiliated workshops (BilXtra Verksted) that perform vehicle service, EU inspections, oil changes, brake service, and repairs with a 5-year warranty on installed parts. The company also runs the Xtraklubben loyalty program and a Click & Collect reservation service.
Is BilXtra a public or private company?
BilXtra is a private company. It is classified as unknown and is currently operating.
When was BilXtra founded?
BilXtra was founded in 2009. It employs 1,001 to 5,000 people.
Where is BilXtra based?
BilXtra is headquartered in Oslo, Norway, in the Europe region.
How does BilXtra make money?
Three revenue lines are on record. Product Sales - Retail is the primary driver. The others are workshop Services and corporate/B2B Sales.
Who are BilXtra's main competitors?
Direct peers on record are Skruvat, AD Bildeler, Meko AB, Jula, KGK Norge AS, Biltema, Mekonomen and Autoexperten. Bosch Automotive Aftermarket is listed as a broad incumbent. Vianor is listed as a regional player.
Does BilXtra have an API?
No public API is recorded for BilXtra.