What Bauer Built Inc. does

Bauer Built Inc. (DBA Bauer Built Tire & Service) is a family-owned commercial and retail tire sales and service company founded in 1944 and headquartered in Durand, Wisconsin. The company operates approximately 50 physical service and retail locations across 10 Midwest states (Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Nebraska, North Dakota, South Dakota, Wisconsin), supplemented by 24/7 emergency roadside service, mobile mechanical units at eight locations, and five Michelin Retread Technologies plants executing a nine-step certified retread process (MRTWX_3CZ31MHB inspection, casing integrity analysis, X-ray, computer-controlled curing). Its technology stack is industrial rather than software-native: laser computerized alignment with 90-day warranty, robotic powder coating and infrared curing for wheel reconditioning, VIS automated wheel polishing at ~5 minutes per wheel, and Michelin Bibtread software for fleet tire-tracking.

The company earns revenue across eight streams: commercial and retail tire sales (multi-brand, with Michelin, BFGoodrich, Uniroyal, Bridgestone, Firestone, Continental, General Tire, Kumho, Alliance, Carlisle, Camso, Galaxy, Falken, Apollo, Hercules), Michelin-certified retreading, fleet maintenance and DOT/FMCSA/CSA inspections, the Mounted Wheel Program (pay-as-you-go with managed inventory), Tire Maintenance Programs (monthly subscriptions for small and large fleets), mobile mechanical services (professional services unit-priced), retail automotive mechanical services (alignment, brakes, oil, batteries, suspension), and 24/7 emergency roadside service handling 20,000+ calls annually at a 93% acceptance rate. Pricing is quote-based and not publicly disclosed; commercial contracts are predominantly monthly subscription or pay-as-you-go, with unit pricing on tires.

Customer segments span commercial fleet operators and owner-operators (primary), commercial vehicle types (semi-trucks, trailers, buses, last-mile fleets), agricultural operations, industrial/commercial equipment operators, and retail automotive consumers. The company is a franchise member of the Michelin Commercial Service Network (MCSN) with TIA 300 equivalent certified technicians, serving the Midwest as its exclusive operating geography.

Name

Bauer Built Inc.

Legal name

Bauer Built Inc.

Website

https://bauerbuilt.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bauer Built Inc. is a family-owned Midwest tire and vehicle service company, founded 1944, operating approximately 50 service and retail locations across 10 states. It sells commercial, retail, agricultural, and industrial tires, runs five Michelin retread plants, and provides fleet maintenance, mobile mechanical service, and 24/7 emergency roadside response to fleets and consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Durand

HQ country

United States

HQ region

North America

Offices51 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Commercial Tire Sales: Sale of new commercial truck tires including steer, drive, trailer, and all-position tires from brands like Michelin, BFGoodrich, Uniroyal, Continental, General Tire, Kumho, Galaxy, Falken, and Apollo.
2. Tire Retreading Services: Michelin Retread Technologies process operating at 5 plants across the Midwest, providing cost-effective retread tires that use only 7 gallons of oil compared to 22 for new tires.
3. Commercial Fleet Maintenance and Repair: Comprehensive fleet maintenance including inspections (FHWA, FMCSA, CSA), suspension, alignment, brake service, wheel-end repair, and general fleet repairs.
4. Retail Tire and Automotive Services: Automotive tire sales for cars, trucks, SUVs plus mechanical services including alignment, brake service, oil changes, preventive maintenance, batteries, and suspension repair.
5. Mounted Wheel Program: Cost-per-mile savings program featuring tire/wheel assessment, grading, mounting/dismounting, balancing, and managed inventory for commercial fleets.
6. Mobile Mechanical Services: On-site fleet maintenance and federal inspection services at select locations including Omaha, Lincoln, Rochester, Waterloo, Cedar Rapids, Romeoville, Kansas City, and Indianapolis.
7. Tire Maintenance Programs: Customized fleet tire maintenance programs including tire selection assistance, mounted wheel programs, and performance tracking technology for small and large fleets.
8. 24/7 Emergency Roadside Service: Round-the-clock emergency tire service managing 20,000+ emergency calls annually with 93% acceptance rate. Response within 2 hours for customers within 50 miles of locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Bauer Built Tire & Service sells commercial, agricultural, industrial, and automotive tires from leading brands (Michelin, BFGoodrich, Bridgestone, Continental, Firestone, General Tire, etc.) and provides Michelin-certified retread tires manufactured at five Midwest plants. The company delivers fleet maintenance and mechanical services including alignment, brake service, wheel-end repair, DOT/FHWA/FMCSA inspections, wheel reconditioning, automated wheel polishing, and 24/7 emergency roadside tire service. Bauer Built also runs fleet maintenance programs such as the Mounted Wheel Program and Michelin Tire Care Program for cost-per-mile optimization.

Product overview

Bauer Built Tire & Service operates as a regional tire and vehicle service company providing commercial, agricultural, industrial, and automotive tire products alongside mechanical services. The core product portfolio centers on commercial truck tires (steer, drive, trailer, and all position tires) and Michelin-certified retread tires manufactured at five Midwest plants. Value-added services include the Mounted Wheel Program for fleet cost optimization, Michelin Tire Care fleet maintenance certification, wheel reconditioning (10-step robotic process), VIS automated wheel polishing, and semi-truck alignment. Agricultural and industrial tire categories cover tractor, ag, and industrial applications with tire types including solid, pneumatic, foam-filled, and specialized R1-R4 tractor configurations. Emergency roadside tire service operates 24/7 across 30+ Midwest locations, and general fleet maintenance encompasses suspension, brake, wheel-end, and DOT/FHWA/FMCSA inspections. The company functions as a service-centric provider rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 20,000+ emergency calls managed annually with 93% acceptance rate
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Michelin (Michelin Commercial Service Network)coreStrategic or Co-development PartnerBauer Built is a franchise member of the Michelin Commercial Service Network (MCSN), required to deliver specific levels of commercial truck and semi-truck repairs meeting Michelin's unique standards. Provides Michelin tires and retreads, properly torqued wheels, TIA certified technicians, TIA repair methods, emergency roadside services, and mounted wheel programs.
• Michelin Retread Technologies (MRT)coreStrategic or Co-development PartnerBauer Built operates 5 Michelin Retread Technologies plants across the Midwest using a nine-step process including inspection, buffing, Casing Integrity Analysis, X-ray inspection, repairs, tread building, curing, and final inspection. Plants undergo monthly internal and independent audits.
• Michelin Tire Care ProgramcoreStrategic or Co-development PartnerMichelin Tire Care program featuring comprehensive tire evaluations and analyses across a national service network. Bauer Built meets strict process and service standards as a member, providing fleet management guidance with four-step process: fleet evaluations, identifying downtime/cost threats, creating dashboards/reports, and implementing solutions.
• Wells Fargo (e-Bill Express)minorChannel Partner/ Reseller/ DistributorWells Fargo e-Bill Express payment system used for online bill payment processing.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Goodyear Commercial Tire & Service Network: National commercial tire dealer/franchise network operated by Goodyear Tire & Rubber. Sets competitive benchmarks for service standards, fleet programs, and retread technology that Bauer Built's Michelin-certified model competes against.
• Tire Discounters: Larger privately held regional tire and auto service chain across multiple states with broad commercial and retail offerings. Comparable operating model at greater scale and broader geographic reach.
• Bridgestone Bandag Retread Solutions: Retread brand and network operated by Bridgestone Americas. Directly comparable on retread processes and fleet service standards; represents a Tier-1 incumbent alternative to Michelin Retread Technologies.

Direct peers

• Belle Tire: Family-owned, Midwest-headquartered tire and auto service retailer with dozens of locations. Same regional Midwest footprint and retail/commercial service orientation, though more skewed to consumer automotive.
• Pomp's Tire Service: Michigan-based commercial and retail tire dealer with retread plants and fleet service programs across the Midwest. Head-to-head on commercial tire, retread, and fleet maintenance offerings in overlapping geographies.
• Commercial Tire & Service: Commercial-focused tire dealer and retreader operating multiple service centers in the Midwest. Comparable business model centered on commercial truck tires, retreading, and fleet service.
• Gateway Tire & Service Center: Regional Midwest/South-central commercial and retail tire chain with fleet services. Similar mix of commercial tires, retreading, alignment, and 24/7 emergency service across a regional footprint.
• McCarthy Tire Service: Commercial tire dealer and retreader with multiple locations serving fleet customers in the Mid-Atlantic/Midwest. Closely comparable mix of new tire sales, retreading, mobile service, and 24/7 emergency roadside response.
• Best-One Tire & Service: Cooperative-affiliated network of independent commercial and retail tire dealers across the Midwest and Southeast. Directly comparable service mix including commercial tires, retreads, fleet maintenance, and roadside service.
• Treadways/TSI Commercial Tire: Commercial tire and retread specialist with national coverage through company-owned and affiliate locations. Most comparable on the retread-plus-fleet-service model and emergency roadside coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bauerbuilttire
• Facebookfacebook.com/bauerbuiltinc
• LinkedInlinkedin.com/company/bauer-built-inc-
• Instagraminstagram.com/bauerbuilttire

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bauer Built Inc.