Letsee
Letsee is a South Korean WebAR platform provider that enables browser-based augmented reality experiences without app installation. It serves Korean enterprise and government clients across multiple industries via custom licensing of its proprietary WebAR engine and developer API.
- Company typePrivate
- Founded2014
- HeadquartersKangnam, South Korea
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Letsee does
Letsee, Inc. is a South Korean WebAR (Web-based Augmented Reality) company founded in 2014 and headquartered in Yeongdeungpo-gu, Seoul. The company provides a browser-based augmented reality platform that enables AR experiences to run directly in mobile browsers without requiring app installation, addressing consumer friction associated with native AR app downloads. Letsee targets enterprise customers across multiple industries and currently serves approximately 12 named Korean enterprise and government clients, including Samsung, Hyundai, LG, SKT, Shinhan, Hana Bank, Lotte, SM, Ottogi, MGC, Everland, and Seoul Metropolitan Government. The company operates with a very lean headcount of 1-10 employees and is led by CEO Sangchul Ahn.
The company's core technology is the Letsee WebAR Engine, which combines image tracking, QR code tracking, and marker tracking with WebGL-based 3D content rendering and HTML5 content integration. Built on top of this core engine are six specialized service modules: AR Photo Zone (photo/video capture with 3D overlays), AR Coloring (coloring-to-3D for educational materials), AR Post (location-based digital messaging), AR Quest (gamified location missions), AR Navigation (AR-enhanced wayfinding), and AR Guide (docent-style information delivery). The platform is exposed through a JavaScript SDK and WebAR API, with developer documentation at docs.letsee.io, Notion-hosted tutorials, and sample code on GitHub. AI/ML capability is centered on computer-vision techniques for image, QR code, and marker recognition rather than on proprietary models or training pipelines.
Letsee operates a sales-led enterprise go-to-market motion supplemented by a self-service developer portal. Revenue is generated through custom enterprise licensing arrangements on annual subscription terms, with no public pricing disclosed. The company's only disclosed funding event is a round from Evergreen Investment Partners dated 2018-04-06, with no subsequent rounds visible in the source materials. The website is localized into English, Korean, Japanese, and Simplified Chinese, suggesting intent to address enterprise customers outside Korea, though there is no evidence of a localized international sales presence.
Letsee firmographics
Firmographics- Name
- Letsee
- Legal name
- Letsee, Inc.
- Website
- https://letsee.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Letsee is a South Korean WebAR platform provider that enables browser-based augmented reality experiences without app installation. It serves Korean enterprise and government clients across multiple industries via custom licensing of its proprietary WebAR engine and developer API.
- Ownership category
- akta.pro rank
Letsee industry classification
Industry- Product category
- Augmented Reality Software Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- API Documentation & Developer Portals (BPAMAOAH)
- akta.pro secondary industries
- API Management Platforms (API Gateways, Developer Portals) (HDAEAIAA), Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
Keywords
Where Letsee is headquartered
LocationHeadquarters
- HQ city
- Kangnam
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Letsee business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- WebAR Platform Licensing: Letsee offers its WebAR technology platform for business use, likely through licensing arrangements. The platform enables enterprises to create AR experiences without requiring app store downloads or installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise licensing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Letsee product offering
Product offeringCore offering
Letsee provides a browser-based WebAR platform centered on the Letsee WebAR Engine, which enables developers and enterprises to build and deploy augmented reality experiences directly in mobile browsers without requiring any app installation or app-store review. The engine exposes image tracking, QR code tracking, marker tracking, WebGL-based 3D rendering, and HTML content integration through a JavaScript SDK and developer API. Built on top of the engine are packaged service modules — AR Photo Zone, AR Coloring, AR Post, AR Quest, AR Navigation, and AR Guide — that enterprises license for branded AR campaigns, product visualization, education, and location-based experiences.
Product overview
Letsee offers a WebAR platform centered on the Letsee WebAR Solution, a WebAR engine that enables creation and deployment of augmented reality experiences directly in mobile browsers without app installation. The platform supports image tracking, QR code tracking, marker tracking, WebGL 3D rendering, and HTML content integration. Built on top of this core engine are specialized AR service modules including AR Photo Zone for photo/video capture with 3D overlays, AR Coloring for educational 3D model transformation from drawings, AR Post for location-based messaging, AR Quest for gamified location missions, AR Navigation for AR-enhanced wayfinding, and AR Guide for docent-style information delivery. The platform is accessible via a WebAR API with developer documentation, tutorials, and GitHub samples.
Differentiator
Problem solved
Functional benefit
Products and services
- Letsee WebAR Solution Browser-based WebAR platform that enables creation and deployment of augmented reality experiences directly in mobile browsers without app installation; provides image tracking, QR code tracking, marker tracking, WebGL 3D rendering, and HTML content integration for enterprise customers such as Samsung, Hyundai, LG, SKT, Shinhan, Hana Bank, Everland, SM, Lotte, MGC, Ottogi, and the Seoul Metropolitan Government.
- WebAR API Developer API and JavaScript SDK that exposes the Letsee WebAR engine's image tracking, QR code recognition, marker tracking, WebGL 3D content rendering, and HTML integration capabilities for programmatic creation of WebAR content; documented at docs.letsee.io with sample code on GitHub and tutorials on Notion.
- AR Photo Zone Browser-based augmented reality photo capture service that overlays AR 3D characters on real objects or locations for brand promotion and social media sharing.
- AR Coloring Educational augmented reality solution where colored drawings transform into 3D animated models, designed to be bundled with e-books, print materials, and learning cards.
- AR Post Augmented reality message board service that allows users to leave digital messages on designated objects or locations, suitable for fan engagement platforms and mass services.
- AR Quest Location-based augmented reality mission game with mini-games and rewards, designed for local events, brand campaigns, and service integrations.
- AR Navigation Augmented reality navigation service that combines facility location information with satellite maps for brand exposure and experiential promotion in target areas.
- AR Guide Docent-style augmented reality information guide that delivers content via object or location recognition, used for product introductions, exhibitions, and promotional content.
Companies that use Letsee
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Letsee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Letsee partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Letsee competitors and assessment
Company assessmentDirect peers
- 8thWall: WebAR platform offering a cloud-based engine for browser-based AR/XR experiences via JavaScript and WebGL. Direct competitor to Letsee on the browser-based AR-without-app-install thesis, with broader global reach and Niantic backing.
- Zappar: UK-based WebAR studio and SDK platform that enables marker, image, face, and world tracking through any mobile browser. Competes head-on with Letsee for enterprise marketing AR campaigns and packaged AR experiences.
- Wikitude: AR SDK historically supporting image, marker, geo, and 3D tracking, with WebAR capabilities and enterprise tooling. Comparable to Letsee's combination of tracking modes and developer-facing SDK; now operating under Qualcomm/PTC-adjacent ownership.
- Blippar: AR content creation and WebAR SDK platform serving enterprise brand experiences via browser. Direct peer in the no-app-download AR activation space that Letsee targets with its Photo Zone and Quest modules.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Letsee social profiles
Digital presenceLetsee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Letsee leadership team
Management profileNumber of profiles
Profiles1 record
Letsee funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Letsee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Letsee
What does Letsee do?
Letsee provides a browser-based WebAR platform centered on the Letsee WebAR Engine, which enables developers and enterprises to build and deploy augmented reality experiences directly in mobile browsers without requiring any app installation or app-store review. The engine exposes image tracking, QR code tracking, marker tracking, WebGL-based 3D rendering, and HTML content integration through a JavaScript SDK and developer API. Built on top of the engine are packaged service modules — AR Photo Zone, AR Coloring, AR Post, AR Quest, AR Navigation, and AR Guide — that enterprises license for branded AR campaigns, product visualization, education, and location-based experiences.
Is Letsee a public or private company?
Letsee is a private company. It is classified as venture growth investor backed and is currently operating.
When was Letsee founded?
Letsee was founded in 2014. It employs 1 to 10 people.
Where is Letsee based?
Letsee is headquartered in Kangnam, South Korea, in the Asia region.
How does Letsee make money?
One revenue line is on record: webAR Platform Licensing.
Who are Letsee's main competitors?
Direct peers on record are 8thWall, Zappar, Wikitude and Blippar.
Does Letsee have an API?
Yes. Letsee WebAR API enables developers to build WebAR content directly in the browser. The API supports image tracking, QR code tracking, marker tracking, WebGL API for 3D content rendering, and HTML API for web content integration. Developer documentation is available at docs.letsee.io with additional tutorials on Notion and GitHub examples available at github.com/letsee. Developer documentation is at docs.letsee.io.
What industry is Letsee in?
Letsee's product category is Augmented Reality Software Platform. Its primary akta.pro industry code is BPAMAOAH, API Documentation & Developer Portals, with a secondary code of HDAEAIAA, API Management Platforms (API Gateways, Developer Portals). Its NAICS code is 5132 and its SIC code is 7371.