PUREGrips
PUREGrips is a Mesa, Arizona-based golf grip manufacturer founded in 2008, offering proprietary Pure Grips models (including Midsize and Dtx), Pure Grip Socks accessories, and resale of Iomic Grips, serving golfers through wholesale and pro shop channels.
- Company typePrivate
- Founded2008
- HeadquartersMesa, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
PUREGrips firmographics
Firmographics- Name
- PUREGrips
- Website
- https://puregrips.com
- Company type
- Private
- Founded year
- 2008
- Headcount range
- 11–50 employees
- Short description
- PUREGrips is a Mesa, Arizona-based golf grip manufacturer founded in 2008, offering proprietary Pure Grips models (including Midsize and Dtx), Pure Grip Socks accessories, and resale of Iomic Grips, serving golfers through wholesale and pro shop channels.
- Ownership category
- akta.pro rank
PUREGrips industry classification
Industry- Product category
- Golf Equipment
- NAICS
- Sporting Goods Retailers (459110)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Golf Grips, Shafts & Components Retail (CRAMAGAJ)
- akta.pro secondary industry
- Golf Footwear & Apparel Retail (CRAMACAH)
Keywords
Where PUREGrips is headquartered
LocationHeadquarters
- HQ city
- Mesa
- HQ country
- United States
- HQ region
- North America
Markets served
PUREGrips business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
PUREGrips product offering
Product offeringCore offering
PUREGrips manufactures and sells golf club grips as its core product line, including standard and Midsize variants for players preferring larger grip circumference, with specific models such as Dtx. The company also extends into golf apparel accessories (socks) and resells third-party Iomic golf grips, indicating a multi-brand retail approach centered on physical golf grip products.
Differentiator
Problem solved
Functional benefit
Products and services
- Pure Grips Golf PUREGrips' flagship golf club grip product line, available in standard and Midsize variants for players preferring larger grip circumference. Sold to individual golfers for replacement and upgrade of personal clubs.
- Pure Grips Dtx A specific golf grip model variant offered within the Pure Grips product line, targeted at golfers seeking a particular grip design.
- Pure Grip Socks A golf apparel accessory line consisting of socks marketed under the Pure Grip brand, extending the company's offering beyond grips into on-course apparel.
- Iomic Grips A third-party golf grip brand (Iomic) resold through PUREGrips' distribution channels, indicating a multi-brand retail approach to golf grip offerings.
Companies that use PUREGrips
Customer profileIdeal customer profiles1 record
PUREGrips technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PUREGrips competitors and assessment
Company assessmentDirect peers
- GolfWorks: Retailer and distributor of golf club components including grips, shafts, and supplies. Comparable to PUREGrips as both a multi-brand golf accessories retailer and a grip reseller serving club fitters and consumers.
- Lamkin Grips: Long-established golf grip manufacturer with similar product focus on rubber and synthetic grips. Comparable to PUREGrips in product category, distribution through pro shops, and target consumer.
- Iomic Grips: Japanese golf grip manufacturer whose products PUREGrips already distributes in the US. Comparable as both a product competitor and a brand partner through PUREGrips' resale channel.
- SuperStroke: Golf grip brand specializing in oversized putter grips, with strong tour presence. Comparable to PUREGrips as a direct competitor in the premium golf grip category.
- Golf Pride: The dominant golf grip manufacturer globally, with the most extensive tour and OEM relationships. Directly comparable to PUREGrips as both produce golf grips for the same end consumer and pro-shop channel.
- Winn Grips: Specialty golf grip manufacturer known for polymer grip technology. Direct competitor to PUREGrips in the aftermarket grip category serving recreational golfers and club fitters.
Broad incumbents
- FootJoy: Leading golf footwear, glove, and apparel brand. Comparable to PUREGrips' accessory push (socks) and overlaps in pro-shop distribution and consumer demographic.
- TaylorMade Golf: Major golf equipment OEM with branded grips and accessories. Comparable to PUREGrips via overlapping consumer base and pro-shop retail presence, though at a much larger scale.
- Callaway Golf: Major golf equipment manufacturer with a broader product portfolio but sells grips and accessories alongside clubs. Relevant comparable given overlapping distribution channels and consumer base.
Regional players
- Club Champion: Premium golf club fitting retailer that consumes significant grip inventory. Comparable to PUREGrips as a related channel that drives aftermarket grip demand and could serve as a customer or distributor.
Market position
Customer concentration
PUREGrips social profiles
Digital presencePUREGrips financial estimates
Financial estimateRevenue estimate
Valuation estimate
PUREGrips leadership team
Management profileNumber of profiles
Profiles1 record
PUREGrips funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PUREGrips M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PUREGrips
What does PUREGrips do?
PUREGrips manufactures and sells golf club grips as its core product line, including standard and Midsize variants for players preferring larger grip circumference, with specific models such as Dtx. The company also extends into golf apparel accessories (socks) and resells third-party Iomic golf grips, indicating a multi-brand retail approach centered on physical golf grip products.
When was PUREGrips founded?
PUREGrips was founded in 2008. It employs 11 to 50 people.
Where is PUREGrips based?
PUREGrips is headquartered in Mesa, United States, in the North America region.
Who are PUREGrips's main competitors?
Direct peers on record are GolfWorks, Lamkin Grips, Iomic Grips, SuperStroke, Golf Pride and Winn Grips. Broad incumbents are FootJoy, TaylorMade Golf and Callaway Golf. Club Champion is listed as a regional player.
Does PUREGrips have an API?
No public API is recorded for PUREGrips.
What industry is PUREGrips in?
PUREGrips's product category is Golf Equipment. Its primary akta.pro industry code is CRAMAGAJ, Golf Grips, Shafts & Components Retail, with a secondary code of CRAMACAH, Golf Footwear & Apparel Retail. Its NAICS code is 459110 and its SIC code is 3949.