What Crealev does

Crealev BV is a privately-held Dutch technology company founded in 2005 and headquartered in Eindhoven, the Netherlands. The company invents, designs, and prototypes magnetic levitation (Maglev) technology and floating products, with the core proposition of suspending objects in mid-air without physical contact using electromagnetic forces. Crealev operates a dual legal-entity structure with Crealev BV in the Netherlands as the primary entity and CREALEV INC in the United States for North American webshop transactions.

Crealev's product portfolio centers on four off-the-shelf levitation modules addressing different weight and height requirements: the Alt37 (entry-level), Flux45 (mid-range workhorse, up to 1kg load, 45mm height), Void71 (heavy-weight, up to 4kg load, 71mm height), and Octo88 (ultra-weight, up to 10kg load, 88mm height). Each module integrates proprietary electromagnetic control systems with built-in ventilation and universal power input (100-240V AC). Beyond the standardized line, the company designs and prototypes bespoke levitation solutions, including custom projects, display installations (such as a "Floating Cloud" ambient LED lamp), and a vertical-movement system branded "The Elevator."

The company's business model combines direct-to-customer e-commerce sales of standardized modules through crealev.com with a quote-based professional services stream for custom projects. Crealev targets four primary customer segments—businesses seeking visual merchandising tools, agencies using levitation as a marketing attention mechanism, designers integrating floating technology into their work, and hobbyists/tinkers experimenting with the technology. The company ships globally under EXW incoterms via DHL, UPS, FedEx, and TNT. Named reference customers include Adidas, Aston Martin, Under Armour, Samsung, and Nespresso, suggesting use in retail product displays and brand activations.

Name

Crealev

Legal name

Crealev BV

Website

https://crealev.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Crealev BV, founded in 2005 and headquartered in Eindhoven, Netherlands, invents, designs, and prototypes magnetic levitation technology and floating products. It sells four off-the-shelf levitation modules (Alt37, Flux45, Void71, Octo88) and custom solutions to businesses, agencies, designers, and hobbyists globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Off-the-shelf Levitation Modules: Sale of standardized levitation modules (Alt37, Flux45, Void71, Octo88) directly through the web shop. Customers can purchase these products with pricing based on unit quantity. The modules are designed for various weight categories from ultra-light to ultra-heavy applications.
2. Custom Levitation Solutions: Bespoke product development and custom levitation solutions for projects where off-the-shelf products don't meet requirements. This includes custom project work and specialized integrations tailored to specific customer needs.
3. Custom Displays and Product Integrations: Bespoke display solutions and product integration services. Includes floating product displays for businesses seeking unique visual presentations, and integration of levitation technology into existing products or designs.
4. Product Quotes and Tailored Solutions: Custom quoting system where customers select preferred products (Alt37, Flux45, Void71, Octo88), colors, and quantities to receive tailored pricing and lead times for their specific requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Crealev invents, designs, and prototypes magnetic levitation technology and floating products. It sells four off-the-shelf levitation modules (Alt ~37, Flux ~45, Void ~71, Octo ~88) directly from its web shop for loads ranging from lightweight objects up to 10 kg, and provides custom levitation solutions, bespoke displays, and product integrations for clients requiring tailored floating-technology implementations.

Product overview

Crealev provides magnetic levitation technology and floating products to businesses, agencies, designers, and tinkers. The product offering consists of four off-the-shelf levitation modules sold directly from their web shop: Alt ~37 (entry-level), Flux ~45 (mid-range workhorse for loads up to 1kg), Void ~71 (heavy-weight for loads up to 4kg), and Octo ~88 (ultra-weight for loads up to 10kg). These modules can be purchased as standalone products or integrated into custom levitation solutions. Crealev also offers custom levitation solutions, bespoke display integrations, and product integrations for clients requiring tailored implementations beyond the standard off-the-shelf modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Alt ~37 Levitation Module

Quantifiable outcome

• Levitation heights range from 45mm (Flux45) to 88mm (Octo88), with load capacities from 1kg (Flux45) to 10kg (Octo88)
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Steelcase: Global office furniture and workspace solutions company serving enterprise customers with display, partition, and visual merchandising-adjacent products. Comparable to Crealev as an incumbent serving enterprise end-customers in commercial interiors and brand-experience spaces.
• LG Electronics: Global consumer electronics incumbent with premium display lines (LG Signature OLED) that emphasize floating aesthetics. Comparable to Crealev as a broad incumbent in premium visual display hardware, with overlapping customer types (luxury retail, designers) but a vastly larger portfolio.
• Sony: Premium consumer electronics company with design-led audio-visual products, including the LSPX glass speaker that uses a floating aesthetic. Comparable to Crealev as a broad incumbent pursuing premium, design-led display and audio experiences for high-end customers.
• Bose: Premium audio hardware company that has explored levitating/portable floating speaker concepts. Comparable to Crealev as a broad incumbent experimenting with floating form factors for premium consumer and commercial audio-visual applications.

Direct peers

• Humanscale: Designs ergonomic workspace products, including monitor arms that suspend displays in a 'floating' configuration. Comparable to Crealev in commercializing the visual effect of weightless, floating hardware for professional environments.
• Mag-Lev Audio: Slovenia-based maker of the ML1 turntable that uses magnetic levitation to suspend the platter. Comparable to Crealev as a specialty consumer hardware company commercializing proprietary magnetic levitation technology for premium, design-forward end products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/crealev/videos
• Facebookfacebook.com/Crealev-358754170814118
• Instagraminstagram.com/crealev
• LinkedInlinkedin.com/company/crealev

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crealev