Wee Sleep

What Wee Sleep does

WeeSleep® is a privately held, Toronto-based baby and toddler sleep training company founded in 2011 by Janey Reilly. The company sells a portfolio of one-on-one sleep coaching packages — including Rescue Me ($499), Toddler Time ($595), Lead Me ($1,025), Stay With Me ($1,645), Double Help for twins, Speedy Sleep 911 ($299), Fresh Start ($349), and School Age Struggles — delivered primarily virtually (Zoom, Skype, FaceTime) with optional in-person service. The core commercial promise is a "Sleep In 10 Days" guarantee, supported by a proprietary four-step methodology (the "4 WeeSleep Keys to Success") and a self-reported 98%+ success rate, with 18,000+ families served since founding across the USA, Canada, Mexico, UK, and Australia in multiple languages.

Underlying technology is light and primarily operational: services are sold through an e-commerce storefront (wee-sleep.com) with PayPal checkout, delivered over commodity video tools, and supported by a proprietary "Dream Portal" client portal for progress tracking and consultant messaging. The company's structural moat sits in its methodology and brand, codified in the WeeSleep® and Dream Team Academy trademarks, and reinforced by a certification/academy program — operational since 2015 — that trains consultants to operate under the WeeSleep brand and receive centralized leads, admin, and mentorship. Consultants are reported to earn an average of ~$3,000/month, and WeeSleep captures revenue through package sales, add-on support services (text support, email follow-up, refresh packages, extra support weeks), per-mile travel fees, and Academy tuition.

Since 2024, WeeSleep has operated as part of the WeeWellness™ parent brand, extending into adjacent family-wellness verticals such as potty training and wellness consults. The company is bootstrapped (no disclosed funding), employs 11–50 people, and sells through a multi-channel marketing mix that combines content (Live Rested Blog), organic social (Instagram, Facebook), paid remarketing (Google), email, SEO, and earned media. The customer base is exclusively direct-to-consumer families, with no disclosed B2B or enterprise contracts.

Name

Wee Sleep

Legal name

WeeSleep®

Website

https://wee-sleep.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

WeeSleep® is a Toronto-based, privately held baby and toddler sleep training company founded in 2011, selling one-on-one sleep coaching packages (priced $299–$1,645) delivered virtually or in-person by certified Dream Team consultants across the US, Canada, UK, Mexico, and Australia.

Ownership category

akta.pro rank

Product category

Children's Sleep Consulting Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Overnight Sleep Coaching & Night-Weaning Support (Non-Clinical) (HSAAADAI)

akta.pro secondary industries

Sleep Health Coaching (HSADAGAE), Infant & Toddler Sleep, Feeding & Diapering Support Programs (EDACAGAJ)

Keywords

• Baby sleep training
• Toddler sleep consulting
• Infant sleep coaching
• Sleep consultant certification
• Family wellness services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Sleep Package Sales: One-time purchase of sleep training packages ranging from $299 to $1,645, including Rescue Me, Toddler Time, Lead Me, Stay With Me, Speedy Sleep 911, Fresh Start, and School Age programs.
2. Add-on Support Services: Supplementary services including Text Support Add On ($149), Email Follow-up Support, and 1-Week Extra Support ($125).
3. Dream Team Academy Tuition: Tuition fees for the certified sleep consultant training program, with payment plans and financing options available including Buy Now, Pay Later with Affirm or Klarna.
4. Travel Fee Revenue: In-person consultation services billed at $1 per mile or KM for travel costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

WeeSleep provides one-on-one sleep coaching and customized sleep plans for infants, toddlers, school-age children, and multiples through a network of certified "Dream Team" consultants. Services are delivered virtually (Zoom, Skype, FaceTime) or in-person, backed by a "Sleep In 10 Days" guarantee for children over 4 months. The company also runs the Dream Team Academy, a sleep consultant certification and franchise-style program.

Product overview

Wee Sleep is a baby and toddler sleep training company operating as part of the WeeWellness family. The company offers a portfolio of sleep consulting services structured around its core guarantee: children will sleep through the night within 10 days. The primary service delivery is virtual via FaceTime, Skype, or Zoom, with in-person options available at premium pricing tiers. The product portfolio includes tiered packages ranging from entry-level (Speedy Sleep 911 at $299) to intensive hands-on support (Stay With Me Full Night at $1,645), plus age-specific programs for babies (Rescue Me), toddlers (Toddler Time), twins (Double Help), school-age children, and newborns (Fresh Start). Add-on support modules include text support, email follow-up, additional support calls, and refresh packages for regression situations. All programs are delivered by Wee Sleep Certified Dream Team consultants who have completed the company's proprietary 4-week certification training program.

Differentiator

Problem solved

Functional benefit

Brands

• WeeWellness™: Parent wellness brand under which WeeSleep® now operates, offering expanded family wellness services including sleep support, potty training, and wellness consults.

Products and services

• Rescue Me Comprehensive two-week sleep training package for families with babies still sleeping in a crib, guaranteeing children will sleep through the night and take naps by program completion. Available in virtual or in-person formats. Priced at $499.
• Toddler Time Sleep training package for toddlers over 2.5 years no longer in a crib, ensuring they sleep through the night in their own bed and adhere to developmentally appropriate schedules. Priced at $595.
• Lead Me (Half Night) In-person, step-by-step coaching package where a certified consultant guides parents through implementing their child's sleep plan for the first part of the night. Priced at $1,025.
• Stay With Me (Full Night) Comprehensive 12-hour in-person coaching package where a certified consultant remains beside parents throughout the entire night, walking them through sleep implementation and handling night wakes. Priced at $1,645.
• Double Help (Twins) - Baby Sleep training package for parents of twins, triplets, or more babies under 2.5 years still in crib; guarantees children will sleep through the night and take proper naps. Works with children in shared or separate spaces. Priced at $599.
• Double Help (Twins) - Toddler Sleep training package for parents of twins, triplets, or more toddlers over 2.5 years no longer in crib; guarantees children will sleep through the night and take proper naps. Priced at $695.
• School Age Struggles Virtual sleep training package for school-aged children to help them sleep in their own bed, fall asleep independently, and sleep through the night.
• Fresh Start Sleep preparation package for new or expecting parents to establish healthy sleep habits from day one using gentle methods; includes questionnaire, consultation, custom plan, coaching, and follow-up support. Priced at $349.
• Ask Me Anything - Support Call 30-minute phone consultation for parents of independent sleepers seeking specific advice on current sleep challenges; includes sleep questionnaire but no formal plan or follow-up support. Priced at $65.
• Refresh Me - Baby Follow-up package for previous clients whose babies (still in crib) have regressed; includes questionnaire, mini consultation, coaching, updated sleep plan, and follow-up support. Priced at $199.
• Refresh Me - Toddler Follow-up package for Toddler Time alumni needing extra support after regression; includes questionnaire, mini consultation, coaching, updated sleep plan, and follow-up support. Priced at $255.
• 1-Week Extra Support Additional support package for clients who completed services within the past month and need extra time to feel comfortable or correct issues that have gone off track. Priced at $125.
• Add More - Support Call 30-minute support call add-on for previous clients with additional questions or new sleep challenges; provides guidance to get families back on track.
• Text Support - Add On 7 days of unlimited texting support with sleep consultant for families who purchased a sleep plan package; available 9am-9pm in consultant's timezone with 2-hour response during hours. Priced at $149.
• Email Follow-up Support Extended email support package for families who completed a sleep package within the past month; includes unlimited emails to consultant with 72-hour response time for 3-6 months.
• Travel Fee Per-mile/km fee for in-person consultation services when families require travel; multiplied by number of miles or kilometers. Priced at $1.00 per mile or KM.
• Free Sleep Assessment Complimentary consultation call with a certified sleep assessment specialist to evaluate family needs and recommend appropriate sleep training packages.
• Dream Team Academy Sleep Consultant Certification Proprietary 4-week certified sleep consultant training program that prepares graduates to deliver WeeSleep's methodology to families. Certified graduates join the Dream Team consultant network, receive paid client leads, marketing tools, admin support, and ongoing mentorship from the parent company.

Quantifiable outcome

• Children sleeping through the night within 10 days or less (guaranteed)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• WeeWellnesscoreOthers · 1 January 2024WeeSleep® has become part of the WeeWellness™ family, a new parent company offering expanded family wellness services. The transition represents a rebranding and expansion beyond sleep support to include potty training, wellness consults, and other family health services. The partnership enables WeeSleep consultants to offer additional services while maintaining the sleep training core business.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Sleep Lady (Kim West): Long-established sleep consultant offering personalized coaching, online courses, and a sleep consultant certification program. Comparable in age-group focus, virtual/in-person delivery mix, and franchise-style consultant model.
• Taking Cara Babies: Direct competitor offering infant and toddler sleep classes, courses, and 1:1 consulting. Highly comparable in target customer (new parents), service model (digital courses + virtual coaching), and brand-led go-to-market approach.
• Possums for Healthy Sleep (Dr. Pamela Douglas): Sleep consulting and training program for infants and parents with a clinical/educational angle. Comparable in addressing infant sleep challenges through structured programs and certified practitioner network.
• Loved by Hannah: Boutique sleep and postpartum consulting practice offering 1:1 and group coaching for infants and toddlers. Comparable service model (customized plans, certified consultants) and target market.

Emerging players

• Huckleberry: App-based baby sleep, feeding, and parenting platform offering AI-driven sleep predictions and consulting referrals. Comparable target customer and partially overlapping sleep-coaching offering, but differentiated by technology-first delivery model.
• Baby Merlin's Magic Sleepsuit: Product-based infant sleep solution company selling proprietary sleep suits and related coaching content. Comparable customer base (parents of infants) and overlapping category, but revenue model is product retail rather than coaching services.

Regional players

• Dreamcloud Sleep: Multi-location infant sleep consulting franchise offering in-home and virtual sleep training. Comparable service model and franchise-style distribution, primarily operating in the United States.

Others

• Pediatric Sleep Council: Non-profit physician-led organization providing pediatric sleep education to parents. Comparable in addressing the same parental need for credible infant sleep guidance, but operates as an informational/educational resource rather than paid coaching.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/weesleep
• Facebookfacebook.com/WeeSleep

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wee Sleep