Taking Cara Babies
Taking Cara Babies is a digital-first baby and toddler sleep coaching platform that sells age-staged online video courses, eBooks, and proprietary swaddling products to individual parents of children from birth through age four.
- Company typePrivate
- Founded2013
- HeadquartersGlendale, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Taking Cara Babies does
Taking Cara Babies is a digital-first consumer education and product company that sells evidence-based baby and toddler sleep training programs to individual parents. The company's core product is a portfolio of age-staged online video courses delivered on demand: the Newborn Sleep Bundle ($99) for ages 0–4 months, The 5–24 Month Collection ($249) covering nights, naps, and regressions, and Toddler Sleep Training ($199) for ages 2–4. Course access is sold as one-time purchases with lifetime on-demand viewing. The offering is extended by two proprietary physical products — the b.e.s.t. swaddle ($64) and the Jacky Swaddle Transition Jacket ($45) — plus ancillary offerings including a $29 "Flying with a Baby or Toddler" guide, phone consultations, gift cards, and a curated "Cara's Favorites" affiliate storefront linking to Amazon and LTK.
Taking Cara Babies firmographics
Firmographics- Name
- Taking Cara Babies
- Legal name
- Taking Cara Babies
- Website
- https://takingcarababies.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Taking Cara Babies is a digital-first baby and toddler sleep coaching platform that sells age-staged online video courses, eBooks, and proprietary swaddling products to individual parents of children from birth through age four.
- Ownership category
- akta.pro rank
Taking Cara Babies industry classification
Industry- Product category
- Baby and Toddler Sleep Education
- NAICS
- Educational Support Services (61171), Educational Services (61)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372), Women's, Misses', Children's & Infants' Undergarments (2340)
- akta.pro primary industry
- Infant & Toddler Sleep, Feeding & Diapering Support Programs (EDACAGAJ)
- akta.pro secondary industries
- Overnight Sleep Coaching & Night-Weaning Support (Non-Clinical) (HSAAADAI), Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids) (CRAIABAG)
Keywords
Where Taking Cara Babies is headquartered
LocationHeadquarters
- HQ city
- Glendale
- HQ country
- United States
- HQ region
- North America
Markets served
Taking Cara Babies business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Online Sleep Classes: Video-based online classes sold as one-time purchases with lifetime on-demand access. Products include Newborn Sleep Bundle ($99), 5-24 Month Collection ($249), Toddler Sleep Training ($199), and individual classes. Classes are available worldwide and delivered immediately after purchase.
- Swaddle and Sleepwear Products: Physical products including b.e.s.t. swaddle ($64) and Jacky swaddle transition jacket ($45). Ships within US with flat-rate or free shipping options depending on order size.
- Phone Consultations: One-on-one phone consultation services available for personalized sleep guidance, offered as a premium add-on service.
- Gift Cards: Gift cards sold at class prices ($99, $249, $199) that never expire and can be redeemed for class access.
- Affiliate Program: Referral/affiliate program allowing partners to earn commission for driving sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Newborn Sleep Bundle |
| One time/ perpetual license | Pay-as-you-go | The 5-24 Month Collection |
| One time/ perpetual license | Pay-as-you-go | Toddler Sleep Training |
| One time/ perpetual license | Pay-as-you-go | Flying with a Baby or Toddler |
| Unit Pricing | Pay-as-you-go | b.e.s.t. swaddle |
| Unit Pricing | Pay-as-you-go | Jacky Swaddle Transition Jacket |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Taking Cara Babies product offering
Product offeringCore offering
Taking Cara Babies sells age-segmented online sleep training video courses and complementary eBooks for parents of children from birth through age 4, anchored by the Newborn Sleep Bundle, The 5-24 Month Collection, and Toddler Sleep Training programs. The curriculum is paired with two proprietary physical sleep products, the b.e.s.t. swaddle and the Jacky Swaddle Transition Jacket, plus an interactive flying-with-a-baby guide, gift cards, and one-on-one phone consultations.
Product overview
Taking Cara Babies is a digital-first baby and toddler sleep coaching platform offering a portfolio of age-staged online video courses, eBooks, physical sleepwear products, and personalized consultation services. The core offering consists of three main class bundles organized by developmental stage: the Newborn Sleep Bundle (0-4 months) combining a video class with an eBook on navigating months 3-4; The 5-24 Month Collection (three classes: ABCs of Sleep, Conquering Naps, and Bumps Along the Way) targeting consolidated 10-12 hour nights; and the Toddler Sleep Training course for ages 2-4. These digital products are complemented by two proprietary physical sleepwear items—the b.e.s.t. swaddle for newborns and the Jacky Swaddle Transition Jacket for babies transitioning out of swaddling—and supplementary offerings including a Flying with a Baby or Toddler travel guide, gift cards, and phone consultations. The company was founded by Cara Dumaplin, a neonatal nurse and certified pediatric sleep consultant.
Differentiator
Problem solved
Functional benefit
Products and services
- Newborn Sleep Bundle An online class and eBook bundle for parents of babies 0-4 months that teaches cue reading, flexible schedules, calming overtired babies, and building independent sleep foundations, priced at $99.
- The 5-24 Month Collection A collection of three online classes for parents of babies 5-24 months covering 10-12 hour consolidated nights, daytime nap strategies, and sleep regressions, sold for $249.
- Toddler Sleep Training An online class for parents of 2-4 year olds covering independent night sleep, consistent naps or quiet time, bedtime battles, and transitions such as crib-to-toddler-bed, priced at $199.
- b.e.s.t. swaddle A premium swaddle for newborns 0-4 months featuring buttery soft Oeko-Tex certified Modal fabric, silent-seal closure, and three-way swaddling options, priced at $64 per unit in Coconut Cream, Coastal Blue, and Ballerina Pink.
- Jacky Swaddle Transition Jacket A swaddle transition jacket for babies 2-8 months (8-25 pounds) made of Oeko-Tex certified Modal fabric with a silent-seal wing design that provides non-weighted calming support for the Moro reflex while allowing safe rolling, priced at $45.
- Flying with a Baby or Toddler An interactive guide covering how to fly with children under five, including booking, packing, airport navigation, sleep on planes, and managing jet lag, priced at $29.
- Gift Cards Non-expiring gift cards that can be redeemed for any Taking Cara Babies online class at face values of $99, $199, or $249.
- Phone Consultations One-on-one phone consultation sessions providing personalized support for parents struggling with baby or toddler sleep issues, offered as a premium service.
Quantifiable outcome
- Babies achieving 10-12 hour consolidated night sleep
- +3 more outcomes
Companies that use Taking Cara Babies
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Taking Cara Babies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Taking Cara Babies partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- KajabicoreKajabi platform used for hosting and delivering all online classes. Customers access their purchased content through Kajabi login system at takingcarababies.mykajabi.com/login. Platform provides course delivery infrastructure, video hosting integration, and customer access management.
- WistiacoreWistia video player used for class video content delivery. Closed captioning available through Wistia platform. Technical support includes troubleshooting for Wistia video player issues.
- ShopifycoreShopify e-commerce platform used for product store, checkout, and order management. Powers the takingcarababies.com storefront for both physical products and class purchases.
- LTKminorLTK (formerly RewardStyle) platform for influencer/shopper marketing. Cara's Favorites page links to LTK shop where users can browse recommended products.
- AmazonminorAmazon Influencer storefront featured on Cara's Favorites page. Affiliate-style links to Amazon products that Cara recommends.
- UppromoteminorUppromote affiliate platform used for managing partner/affiliate program. Partners register through Uppromote to earn commissions on referred sales.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Taking Cara Babies competitors and assessment
Company assessmentDirect peers
- Huckleberry: Huckleberry offers an AI-powered baby sleep tracking app paired with optional 1:1 sleep consultant services, directly competing with TCB's video course + consultation model for parents of infants and toddlers.
- The Sleep Lady: The Sleep Lady (Kim West) sells online sleep training courses, books, and consultations for babies and toddlers using a gentle sleep coaching methodology — directly overlapping TCB's age-staged digital curriculum and consultation offering.
- Precious Little Sleep: Precious Little Sleep (Alexis Dubief) sells an online baby sleep book and courses plus 1:1 consultations, occupying the same gentle-sleep-training niche as TCB with a similar content-led, direct-to-consumer model.
- SwaddleDesigns: SwaddleDesigns manufactures and sells premium baby swaddles and sleepwear, directly comparable to TCB's physical swaddle and Jacky jacket products at similar price points and quality positioning.
- Hey Sleepy Baby: Hey Sleepy Baby offers online sleep courses and consultation packages for infants and toddlers, competing in the same emotionally-attached, gentle-method segment as TCB with comparable pricing and delivery format.
- Loved by Sophia: Loved by Sophia is a baby and toddler sleep consulting brand selling online courses and personalized consultations with a focus on gentle, attachment-friendly methods — directly comparable to TCB's positioning and target customer.
Broad incumbents
- Happiest Baby: Happiest Baby (Dr. Harvey Karp) sells the SNOO smart bassinet and a broader baby product ecosystem including sleep-related content; a broader incumbent that overlaps TCB's sleep domain but at much larger scale and product breadth.
- Nanit: Nanit sells AI-powered baby monitors with integrated sleep tracking and insights, addressing the same parent need (better infant sleep) through a hardware-plus-app approach rather than TCB's course-based model.
- Halo Innovations: Halo Innovations is an established manufacturer of sleep sacks, swaddles, and wearable blankets, directly comparable to TCB's b.e.s.t. swaddle and Jacky transition jacket physical product line.
Emerging players
- Nested Bean: Nested Bean sells weighted sleep sacks and swaddles for infants, overlapping TCB's physical sleepwear category with a different design philosophy (lightly weighted vs. TCB's non-weighted calming approach).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Taking Cara Babies social profiles
Digital presenceTaking Cara Babies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taking Cara Babies leadership team
Management profileNumber of profiles
Profiles1 record
Taking Cara Babies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taking Cara Babies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taking Cara Babies
What does Taking Cara Babies do?
Taking Cara Babies sells age-segmented online sleep training video courses and complementary eBooks for parents of children from birth through age 4, anchored by the Newborn Sleep Bundle, The 5-24 Month Collection, and Toddler Sleep Training programs. The curriculum is paired with two proprietary physical sleep products, the b.e.s.t. swaddle and the Jacky Swaddle Transition Jacket, plus an interactive flying-with-a-baby guide, gift cards, and one-on-one phone consultations.
Is Taking Cara Babies a public or private company?
Taking Cara Babies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Taking Cara Babies founded?
Taking Cara Babies was founded in 2013. It employs 11 to 50 people.
Where is Taking Cara Babies based?
Taking Cara Babies is headquartered in Glendale, United States, in the North America region.
How does Taking Cara Babies make money?
Five revenue lines are on record. Online Sleep Classes are the primary driver. The others are swaddle and Sleepwear Products, phone Consultations, gift Cards and affiliate Program.
Who are Taking Cara Babies's main competitors?
Direct peers on record are Huckleberry, The Sleep Lady, Precious Little Sleep, SwaddleDesigns, Hey Sleepy Baby and Loved by Sophia. Broad incumbents are Happiest Baby, Nanit and Halo Innovations. Nested Bean is listed as an emerging player.
Does Taking Cara Babies have an API?
No public API is recorded for Taking Cara Babies.
What industry is Taking Cara Babies in?
Taking Cara Babies's product category is Baby and Toddler Sleep Education. Its primary akta.pro industry code is EDACAGAJ, Infant & Toddler Sleep, Feeding & Diapering Support Programs, with a secondary code of HSAAADAI, Overnight Sleep Coaching & Night-Weaning Support (Non-Clinical). Its NAICS code is 61171 and its SIC code is 8200.