What Kwiat does

Kwiat is a privately held, family-owned luxury diamond jewelry company founded in 1907 and headquartered in New York City, now in its fourth generation of family operation. The company sells natural diamond engagement rings, wedding bands, bracelets, earrings, necklaces, and fashion rings through a direct-to-consumer model comprising its e-commerce platform at kwiat.com, a Las Vegas showroom at 3131 Las Vegas Boulevard South, and a flagship store scheduled to open at 713 Madison Avenue in Spring 2026. Custom engagement rings are handcrafted in the company's New York City workshop.

The company's core technology is proprietary diamond cutting: the Kwiat Tiara Diamonds portfolio comprises seven trademarked cuts (Kwiat Round, Kwiat Cushion, Kwiat Emerald Cut, Kwiat Oval, Kwiat Radiant, ASHOKA, and Fred Leighton Round) engineered for maximum brilliance and to make diamonds appear larger per carat. The Mine to Shine program allows customers to select a rough natural diamond and follow it through cutting and setting for full provenance transparency. Sub-brands include Fred Leighton (vintage and estate jewelry), Kwiat Tiara Diamonds, and Mine to Shine, supported by collections such as Starry Night, Cobblestone, and Entwine.

Kwiat generates revenue exclusively through one-time retail sales of natural diamond jewelry priced from approximately $1,700 for entry pendants to over $37,000 for statement necklaces, with publicly disclosed pricing and complimentary shipping, returns, and sizing. Affirm provides 0% APR financing to broaden accessibility to high-AOV purchases, and Zillion provides integrated jewelry insurance. The customer base is affluent individuals and couples purchasing bridal, anniversary, and special-occasion jewelry, served entirely through owned U.S. channels with no wholesale or third-party retail distribution.

Name

Kwiat

Legal name

Kwiat

Website

https://kwiat.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Diamond Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Engagement Rings (CRAKACAA)

akta.pro secondary industries

Wedding Bands (Bridal Rings) (CRAKACAB), Diamond Jewelry (CRAKAAAA), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

Keywords

• Luxury diamond jewelry
• Engagement rings
• Wedding bands
• Custom bridal jewelry
• Fine jewelry manufacturing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Diamond Jewelry Retail: Kwiat generates revenue through direct retail sales of diamond jewelry including engagement rings, wedding bands, bracelets, earrings, necklaces, and rings. The company sells natural diamonds exclusively, positioning in the luxury/premium segment with price points ranging from approximately $1,700 to over $37,000 for individual pieces.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kwiat designs, manufactures, and retails luxury natural diamond jewelry, with bridal pieces — engagement rings and wedding bands — as the anchor of its assortment alongside bracelets, earrings, necklaces, and fashion rings. The company sells through its own e-commerce site and two physical retail locations, offering custom ring design services handcrafted in its New York City workshop and proprietary Kwiat Tiara Diamonds™ cuts engineered for maximum brilliance.

Differentiator

Problem solved

Functional benefit

Brands

• Fred Leighton: A luxury vintage and estate jewelry brand, separately marketed under the Kwiat family umbrella.
• Kwiat Tiara Diamonds
• Mine to Shine

Products and services

• Diamond Engagement Rings Custom-made diamond engagement rings offered in seven proprietary Kwiat Tiara Diamond cuts, with setting styles including solitaire, halo, side stones, pavé, bezel, east-west, vintage, and split band. Targeted at engaged couples seeking premium natural diamond bridal jewelry.
• Diamond Wedding Rings Diamond wedding bands and rings designed to commemorate commitment, offered in multiple precious metal options and diamond cuts. Targeted at couples purchasing bridal jewelry.
• Diamond Bracelets Diamond bracelets including bangles, line bracelets, and articulated designs in 18K gold and platinum. Priced from approximately $6,500 to over $36,600.
• Diamond Earrings Diamond earrings including stud, hoop, drop, and huggie styles available in multiple cuts and precious metals. Priced from approximately $1,950 to over $35,800.
• Diamond Necklaces Diamond necklaces and pendants including line necklaces, demi necklaces, and statement pieces. Priced from approximately $1,700 to over $33,200.
• Diamond Rings Fashion and stackable diamond rings in styles including three-row, slim, and statement designs. Priced from approximately $2,150 to over $25,800.
• Starry Night Collection Collection of diamond jewelry featuring floating diamond designs with delicate points of brilliance set along fine metal strands, evoking constellations suspended in a night sky.
• Cobblestone Collection Pavé-set diamond jewelry collection inspired by ancient streets, featuring sculptural 18K gold illuminated by diamonds with interlocking design elements.
• Entwine Collection Knot-inspired diamond jewelry collection featuring intertwined designs in platinum and gold.
• Mine to Shine® Custom Diamond Program Custom diamond sourcing program in which customers choose a rough ethically mined diamond, follow its cutting to Kwiat's standards, design their setting, and have the ring handcrafted in the New York City workshop. Delivered as a service layer across Kwiat's bridal offerings.
• Fred Leighton Vintage and Estate Jewelry Vintage-inspired and estate jewelry collection featuring antique-style diamond cuts and designs, operated as a separately marketed brand under the Kwiat family umbrella.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• ZillionminorGTM or Marketing PartnerZillion provides one-click jewelry insurance protection for Kwiat customers through an integrated insurance offering on the Kwiat website. This partnership enhances the post-purchase customer experience by offering convenient insurance coverage.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tiffany & Co. Iconic luxury diamond jewelry house owned by LVMH, operating flagship stores on Madison Avenue and globally. Direct overlap with Kwiat in engagement rings, diamond bridal jewelry, and high-end gifting, though Tiffany's assortment, scale, and brand reach are vastly larger.
• Signet Jewelers: Parent of Kay Jewelers, Zales, and Jared, the largest specialty jewelry retailer in the US. Competes with Kwiat in bridal diamond jewelry at mass and mid-market price points, contrasting with Kwiat's luxury positioning.
• Cartier: Global luxury jewelry maison under Richemont with deep bridal and high jewelry offering. Comparable to Kwiat on engagement and diamond jewelry, though Cartier operates as a multi-category luxury house with watches, leather, and accessories.
• Van Cleef & Arpels: Richemont-owned luxury jewelry house with engagement and bridal collections alongside high jewelry. Comparable on bridal diamond jewelry and premium DTC salon model, though broader in high jewelry and watches.

Direct peers

• De Beers Jewellers: Luxury diamond jewelry retailer owned by Anglo American with salons in key luxury markets. Direct overlap with Kwiat on engagement diamond jewelry and natural diamond provenance storytelling.
• Harry Winston: Premier luxury diamond jeweler known for high-end bridal and rare stones, with salons on Madison Avenue and other luxury corridors. Closely comparable to Kwiat on bridal focus, price points, DTC salon model, and proprietary diamond craftsmanship positioning.
• Graff: High-end diamond jewelry specialist famous for exceptional stones and proprietary cuts. Direct competitor in the ultra-luxury diamond bridal and fashion jewelry segment with similar emphasis on craftsmanship and proprietary diamond design.
• Fred Leighton: Vintage and estate jewelry specialist operated as a subsidiary of Kwiat. Closest internal peer, sharing customer base and luxury bridal positioning, with overlap in proprietary cut branding and Madison Avenue retail.

Emerging players

• Blue Nile: Online-focused diamond and engagement ring retailer owned by Signet Jewelers. Comparable in engagement diamond jewelry, though positioned more mid-market and digitally native versus Kwiat's luxury DTC and salon model.
• Brilliant Earth: Digitally native jewelry retailer with strong emphasis on ethical sourcing and lab-grown diamonds. Overlaps with Kwiat in engagement jewelry and ethical sourcing messaging, but competes from a lab-grown-led position rather than natural-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kwiatdiamonds
• Instagraminstagram.com/kwiatdiamonds
• Pinterestpl.pinterest.com/kwiatdiamonds
• Xx.com/kwiatdiamonds
• LinkedInlinkedin.com/company/kwiat

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kwiat