Zillion
Zillion is a Boston-based insurtech that provides embedded jewelry and luxury watch insurance at the point of sale through API integrations with retailer POS and eCommerce systems, distributed exclusively via an invite-only network of jewelry and watch retailers, with policies underwritten by AXA XL.
- Company typePrivate
- Founded2018
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Zillion does
Zillion Insurance Services, Inc. is a Boston-based insurtech founded in 2018 that provides embedded specialty insurance for jewelry and luxury watches at the point of sale. The company's core product is an API-first platform that integrates directly with retailer point-of-sale systems (Oracle Xstore, The Edge, ARMS, Crystal, Luxe Software, ChainDrive, Diaspark, LogicMate, Jewelry Shopkeeper, BusinessMind, Merchant Applications, ZeroShrink) and enterprise eCommerce platforms (Salesforce Commerce Cloud, SAP Commerce Cloud/Hybris, Magento), enabling customers to activate 1-click insurance protection via SMS or at checkout. A distinctive 10-day temporary coverage feature provides instant protection at sale while customers decide on permanent coverage. Underlying policies are underwritten by AXA XL through XL Specialty Insurance Co., with Zillion acting as a licensed insurance agency.
Zillion distributes exclusively through an invite-only partner network of jewelry and watch retailers, ranging from luxury brands (Kwiat, Roberto Coin, Watches of Switzerland Group, Martin Flyer) to mass-market players (Helzberg Diamonds under Berkshire Hathaway, Shane Co., CD Peacock, Shreve & Co., Heller Jewelers, Solomon Brothers, Gunderson's) and digital-native retailers (Clean Origin). The company monetizes through recurring insurance commissions on annual premiums (typically 1-2% of item value) and through shared lead fees with retail partners. Additional products include standalone watch and jewelry insurance policies with $0 deductibles and concierge claims service, plus a free appraisal software tool for partner jewelers.
The business is privately held with 11-50 employees and dual offices in Boston, MA and Chattanooga, TN. Management is led by co-founders and Managing Directors Adam Black and Kevin Hartley, alongside VP of Technology Craig Lyons, VP of Partner Success Jay Gerber, VP of Enterprise Partnerships Matt Dreisiger, and Director of Operations Karen Redfield. Operations are US-only with state-level restrictions in California, Florida, Georgia, Ohio, Oklahoma, Pennsylvania, South Carolina, Virginia, and Washington.
Zillion firmographics
Firmographics- Name
- Zillion
- Legal name
- Zillion Insurance Services, Inc.
- Website
- https://myzillion.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zillion is a Boston-based insurtech that provides embedded jewelry and luxury watch insurance at the point of sale through API integrations with retailer POS and eCommerce systems, distributed exclusively via an invite-only network of jewelry and watch retailers, with policies underwritten by AXA XL.
- Ownership category
- akta.pro rank
Zillion industry classification
Industry- Product category
- Embedded Insurance Software
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industries
- Embedded Insurance Distribution & Premium Financing (FSAGALAF), Fine Art, Jewelry & Specie (FSAJAGAL)
Keywords
Where Zillion is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Zillion business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Insurance Premium Revenue: Zillion acts as an insurance agency licensed across all US states, earning commissions on insurance policies sold through retail partners. Customers pay annual insurance premiums (typically 1-2% of item value) for coverage against loss, theft, accidental damage, mysterious disappearance, and natural disasters. Zillion facilitates payment through its own system or third-party payment processor Stripe, receiving commissions from Insurance Partners.
- Retailer Lead Fees: Partner jewelers earn lead fees when customers receive the insurance benefit. Zillion shares revenue with retail partners as part of the embedded insurance model.
- Insurance Partner Commissions: As an authorized representative of AXA XL and other property/casualty insurance companies, Zillion earns commissions from Insurance Partners on all policies issued.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Jewelry Insurance (1-2% of item value) |
| Subscription | Annual | Standalone Specialty Jewelry Insurance |
| Subscription | Annual | Homeowners/Renters Jewelry Rider Alternative |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Zillion product offering
Product offeringCore offering
Zillion operates an embedded insurance platform that integrates directly into jewelry retailers' point-of-sale (POS) and eCommerce checkout systems, enabling 1-click instant specialty insurance (jewelry and watches) at the time of purchase with 10 days of temporary coverage and a frictionless path to permanent coverage. The company also sells standalone Jewelry Insurance and Watch Insurance policies direct-to-consumer and provides a Free Jewelry Appraisal Software tool for partner jewelers. Policies are underwritten by carrier partners (including AXA XL), and Zillion earns commissions on each policy issued.
Product overview
Zillion is an embedded insurance platform offering specialty jewelry and watch insurance products through an invite-only partner network. The core offering includes standalone Jewelry Insurance and Watch Insurance policies with $0 deductibles and concierge claims service. The Embedded Insurance Platform enables retail partners to offer 1-click instant protection at point of sale and eCommerce checkout through integrations with leading POS (Oracle Xstore, The Edge, ARMS, Crystal, Luxe Software, ChainDrive, Diaspark, LogicMate, Jewelry Shopkeeper, BusinessMind) and eCommerce platforms (Salesforce Commerce Cloud, SAP Commerce Cloud, SAP Hybris, Magento). Free Jewelry Appraisal Software and Zillion CustomerCenter support partner retailers with statement creation and insurance tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Jewelry Insurance
Quantifiable outcome
- Insurance costs 1-2% of item value annually ($72-$144 for $6,000 engagement ring)
- +3 more outcomes
Companies that use Zillion
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
Zillion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature4 records
Zillion partnerships and signals
Strategic signalPartnerships
35 partnerships are on record, tiered flagship, core and minor.
- Roberto Coin, Inc.flagshipStrategic partnership with preeminent Italian luxury jewelry brand celebrated for exceptional craftsmanship and iconic design. Zillion provides instant peace of mind benefit at point of sale paired with exclusive concierge claims experience for Roberto Coin clients at US boutiques. Distribution in North America is owned and operated by Watches of Switzerland Group.
- Luxe SoftwarecorePartnership with operating system for jewelry retailers makes Zillion's instant concierge protection available directly from Luxe's platform. Retailers can enable customers to leave locations with immediate coverage for purchases. Integration provides competitive edge and increases client loyalty.
- Watches of Switzerland GroupflagshipMajor luxury watch and jewelry retailer partnership (UK's largest watch retailer) offering instant embedded insurance at point of sale. Clients enjoy instant coverage for watch and jewelry purchases with 1-click on mobile without applications, appraisals, or app downloads. Group operates 221 showrooms including 96 mono-brand boutiques.
- Salesforce Commerce CloudcoreIntegration with Salesforce Commerce Cloud enables customers shopping online with Commerce Cloud Retailers to instantly protect purchases from loss, theft and damage while reviewing a Zillion quote. Protect now and decide later benefit aligns with modern shopping expectations.
- SAP Commerce Cloud & SAP HybriscoreLaunch of SAP Commerce Cloud and SAP Hybris Extension enables enterprise retailers using these platforms to provide customers with Zillion's immediate protection benefit. Customers receive insurance offer at sale conclusion with 1-click quote and coverage while deciding.
- CrystalcorePartnership with trusted POS platform for modern jewelers enables instant seamless protection at checkout. Crystal retailers can provide clients with peace of mind at point of sale without extra steps or paperwork. All replacements fulfilled by original store.
- CD PeacockcoreChicago's oldest jeweler since 1837 partners with Zillion to offer insurance quote at point of sale. Clients can enjoy immediate coverage while deciding without applications, appraisals, or app downloads.
- Helzberg DiamondsflagshipPartnership with one of nation's leading jewelry retailers (member of Berkshire Hathaway family) advances digitally-centric strategy. Helzberg customers can instantly receive 1-click insurance quote at purchase completion with no forms, applications, or appraisals.
- Shane Co.coreFourth-generation family-owned fine jeweler since 1929 offers Zillion's embedded insurance through POS system. Customers given option to add total loss and theft coverage for fine jewelry purchases at 21 stores nationwide.
- Solomon BrotherscorePremier jewelry retailer enables immediate insurance at point of sale through Zillion integration. Partnership presents easy integrated solution providing retailer distinction, increased brand loyalty, and consumer peace of mind.
- Gunderson'scoreIndependent jeweler and Authorized Rolex Dealer with stores in Iowa, Minnesota, Nebraska, North Dakota, and South Dakota embeds Zillion's instant protection at point of sale through ARMS POS integration. Associates benefit from auto-creation of Statements of Value.
- Martin FlyercoreLuxury bridal jewelry designer joins Zillion network so retail customers can support guests with instant protection and brand assurance on all Martin Flyer pieces. Assures Martin Flyer replacement in event of loss.
- Heller JewelerscoreIndependent luxury retail jeweler integrates Zillion's instant insurance protection at sale conclusion through The Edge POS system. Store associates save time with auto-creation of Statements of Value.
- Leading Jewelers GuildcoreMembership in Leading Jewelers Guild enables retailer members to protect customers with 1-click insurance before leaving store. Value-added benefit differentiates retailers and aligns with modern consumer expectations.
- Oracle Retail XstorecoreLaunch of Oracle Xstore Extension enables Oracle XStore retailers to protect customers instantly with Zillion's 1-click embedded insurance. Insurance offer sent to retail customer via SMS at sale conclusion with simple click for quote and coverage.
- Shreve & Co.coreCalifornia's oldest independent jeweler (serving customers for over 170 years) integrates Zillion into San Francisco and Palo Alto stores. Texts instant insurance to customers for jewelry purchases.
- KwiatcoreLuxury diamond jewelry brand embeds Zillion in-store and online to instantly protect customers and assure brand replacement in event of loss. Integrated frictionless service promises Kwiat replacement in loss event.
- Clean OrigincorePremier lab-grown diamond eCommerce retailer selects Zillion as exclusive eCommerce insurance partner. Clean Origin customers can insure online jewelry purchase with 1-click in shopping cart.
- MagentocoreIntroduction of Magento eCommerce plug-in enables retailers using Magento platform to add Zillion's 1-click insurance to checkout. Insurance offer displayed during checkout with simple click for quote and coverage.
- IGI (International Gemological Institute)corePartnership with world premier diamond, gemstone and jewelry laboratory offers 1-click personal jewelry insurance with preferred rates. Consumers purchasing IGI's Registration & Recovery service receive Zillion's special insurance offer.
- CBG & PJI (Continental Buying Group & Preferred Jewelers International)coreSelected as Preferred Digital Insurance Partner for CBG & PJI members, enabling jewelry retailers in the network to offer Zillion's embedded insurance.
- RDI DiamondscoreSelected as exclusive insurance partner for RDI Diamonds, providing instant protection for RDI customers.
- The EdgeflagshipPremier partnership since 2004 with leading jewelry store management system provider. The Edge software enables Zillion's 1-click insurance at point of sale through free software feature. Supports over 3,500 retail jewelers in USA, Canada and Caribbean.
- ARMScorePOS software provider for retail jewelers with over three decades of experience enables Zillion's jewelry insurance integration.
- ChainDrivecoreOmni-channel jewelry software provider partners with Zillion for embedded insurance integration.
- DiasparkcoreJewelry retail POS software provider partners with Zillion for insurance integration.
- LogicMatecoreJewelry industry technology provider exclusively serving industry for over 30 years enables Zillion integration.
- Jewelry ShopkeepercoreAdvanced management software for independent jewelers since 1986 integrates with Zillion for insurance.
- BusinessMindcoreCloud-based jewelry business management application integrates with Zillion for insurance.
- ZeroShrinkcoreRFID software provider for jewelry inventory management integrates with Zillion.
- Merchant ApplicationscorePOS/Retail Management Systems developer integrates Zillion insurance.
- AXA XLflagshipPolicies issued by XL Specialty Insurance Co., backed by AXA XL. AXA XL provides the insurance capacity and underwriting for Zillion's jewelry insurance products.
- Jewelers of AmericaminorIndustry membership promoting professionalism and adherence to high ethical, social, and environmental standards through JA Code of Professional Practices.
- Jewelers Board of TrademinorIndustry membership promoting welfare of jewelry industry by providing accurate and reliable credit information and related education.
- Jewelers Security AllianceminorIndustry membership providing crime information and assistance to jewelry industry and law enforcement.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Zillion competitors and assessment
Company assessmentBroad incumbents
- Lemonade: Public insurtech expanding into specialty and embedded lines. Comparable as a digitally-native insurance distribution model, though jewelry is not a primary product line and it does not operate an embedded POS platform of equivalent depth.
- CoverWallet: Digital commercial insurance brokerage. Adjacent in digital insurance distribution but focused on SMB/commercial lines rather than consumer specialty insurance at POS.
- Chubb Personal Insurance: Major P&C carrier offering high-net-worth personal property and valuable items coverage. Overlaps in jewelry/watch insurance within a broader portfolio; competes for affluent consumers but not as an embedded POS specialist.
- Hippo Insurance: Insurtech offering homeowners insurance with embedded protection for valuables. Overlaps conceptually with Zillion's positioning as a modern alternative to homeowner-rider-based jewelry coverage.
Direct peers
- BriteCo: Specialty jewelry and watch insurance provider with a strong digital/online quote experience. Competes head-to-head on engagement ring and fine jewelry coverage with instant quoting — the closest functional competitor to Zillion's consumer-facing offering.
- Sure (Trov): Embedded insurance platform providing APIs for partners to launch digital insurance products. Directly comparable as embedded-insurance infrastructure serving similar partner-distribution use cases.
- Jewelers Mutual: The longest-standing specialty jewelry insurance carrier in the US, offering standalone personal jewelry policies. Directly comparable as a jewelry-insurance specialist competing for the same consumer and retailer mindshare, though distribution-led rather than embedded at POS.
- Boost Insurance: Embedded insurance infrastructure platform enabling brands to offer coverage programmatically. Directly comparable as a B2B embedded-insurance enabler, though it operates as infrastructure across many verticals rather than a single vertical specialist.
- Lavalier Personal Jewelry Insurance: Specialty personal jewelry insurance carrier sold through partner jewelers. Comparable as a jewelry-only insurance specialist with a partner-distribution model; less embedded-tech-driven than Zillion.
Emerging players
- Slice Labs: On-demand, cloud-based insurance platform targeting digital and embedded use cases. Comparable as a technology-first insurance enabler, though oriented to gig economy and SMB rather than luxury retail.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Zillion social profiles
Digital presenceZillion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zillion leadership team
Management profileNumber of profiles
Profiles6 records
Zillion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zillion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zillion
What does Zillion do?
Zillion operates an embedded insurance platform that integrates directly into jewelry retailers' point-of-sale (POS) and eCommerce checkout systems, enabling 1-click instant specialty insurance (jewelry and watches) at the time of purchase with 10 days of temporary coverage and a frictionless path to permanent coverage. The company also sells standalone Jewelry Insurance and Watch Insurance policies direct-to-consumer and provides a Free Jewelry Appraisal Software tool for partner jewelers. Policies are underwritten by carrier partners (including AXA XL), and Zillion earns commissions on each policy issued.
Is Zillion a public or private company?
Zillion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zillion founded?
Zillion was founded in 2018. It employs 11 to 50 people.
Where is Zillion based?
Zillion is headquartered in Boston, United States, in the North America region.
How does Zillion make money?
Three revenue lines are on record. Insurance Premium Revenue is the primary driver. The others are retailer Lead Fees and insurance Partner Commissions.
Who are Zillion's main competitors?
Broad incumbents on record are Lemonade, CoverWallet, Chubb Personal Insurance and Hippo Insurance. Direct peers are BriteCo, Sure (Trov), Jewelers Mutual, Boost Insurance and Lavalier Personal Jewelry Insurance. Slice Labs is listed as an emerging player.
Does Zillion have an API?
Yes. Zillion offers developer-friendly APIs enabling one-way integration with partner platforms. The integration requires just a couple of secure API calls regardless of the platform's language or infrastructure. The company provides documentation with examples and a dedicated sandbox environment for developers to test and iterate quickly.
What industry is Zillion in?
Zillion's product category is Embedded Insurance Software. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAGALAF, Embedded Insurance Distribution & Premium Financing. Its NAICS code is 524210 and its SIC code is 6411.