Forkbiz

What Forkbiz does

Forkbiz is an Australian privately-held material handling equipment company founded in 2004 by Gary Peterson and Garry Ball in Minchinbury, New South Wales, with Andrew Tulloch joining as a partner in 2006. The company operates as an authorized dealer for Manitou Australia and Hyundai Forklifts Australia from two branches in Sydney (headquarters) and Brisbane (regional HQ opened in 2010), serving customers across New South Wales and Queensland. Its revenue model blends hardware sales (new Manitou and Hyundai forklifts, plus pre-owned Hyster, Toyota, Crown, and Terberg units), short- and long-term rental from an owned hire fleet, workshop and onsite maintenance/repair services, and spare parts supply. Customer segmentation spans single-forklift small businesses through to large multinational fleet operators across warehousing, construction, logistics, and manufacturing use cases.

The underlying technology is OEM-sourced rather than proprietary: Forkbiz distributes Manitou's ME/MI/MC-X electric, diesel, LPG, and all-terrain series alongside Hyundai's full counterbalance and reach truck range, with capacity coverage from 1.6 to 18 tonnes. The company has begun expanding into adjacent electrified categories such as lithium-ion pallet trucks. Go-to-market is primarily enterprise field sales supplemented by an e-commerce storefront with publicly listed inventory and some pricing, plus organic social presence on Facebook, LinkedIn, and YouTube. Pricing is predominantly quote-based, with sample listed units ranging from approximately $29,990 AUD for a Hyundai electric counterbalance to $65,000+ AUD for higher-capacity container handlers.

Operationally, Forkbiz runs a service-led model with 4 mobile service vans deployed from its Brisbane branch alone, on-site breakdown attendance, and a workshop that has already outgrown its original footprint. The business is bootstrapped and founder-owned with no disclosed external capital, no parent company, and no subsidiaries, and is positioned within the Australian independent dealer segment of the broader material handling industry.

Name

Forkbiz

Legal name

Forkbiz

Website

https://forkbiz.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Forkbiz is an Australian authorized dealer of Manitou and Hyundai forklifts operating from Sydney and Brisbane, selling, renting, and servicing new and used material handling equipment for SMBs through large multinational fleet operators across NSW and Queensland.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Forklift sales
• Material handling equipment
• Forklift rental services
• Forklift repair services
• Warehouse equipment supply

Headquarters

HQ city

New Farm

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. New Forklift Sales: Sales of brand new forklifts from authorized dealer relationships with Manitou Australia and Hyundai Forklifts Australia. Products range from 1.6 tonne to 18 tonne capacity.
2. Used Forklift Sales: Sales of quality pre-owned forklifts including various brands such as Hyster, Toyota, Crown, and others.
3. Forklift Rental/Hire: Short-term and long-term forklift hire services with flexible terms. Company maintains its own hire fleet for rental to customers.
4. Service and Repairs: Maintenance and repair services for forklifts, both onsite and in workshop. Includes servicing the company's own hire fleet and customer equipment.
5. Spare Parts: Sales of forklift spare parts to support maintenance and repair needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Forkbiz is an Australian multi-brand forklift dealer that supplies new and used forklifts to businesses, offers short- and long-term forklift hire/rental, and operates an in-house workshop for scheduled servicing, repairs, and spare parts replacement across supported brands.

Product overview

Forkbiz is an Australian-owned national forklift company operating from Sydney and Brisbane locations. The company functions as an authorized dealer for Manitou Australia and Hyundai Forklifts Australia, while also dealing in used forklifts from other brands including Hyster, Heli, Crown, Toyota, and Terberg. Their product portfolio encompasses new forklift sales, used forklift sales, forklift rental (short and long-term), forklift maintenance and repairs, and spare parts supply. The company offers forklifts in various configurations including diesel, electric, LPG, and flameproof models with capacities ranging from 1.6 to 18 tonnes, including reach trucks, container handling forklifts, and all-terrain models.

Differentiator

Problem solved

Functional benefit

Products and services

• New Forklifts Sale of new, factory-backed forklifts supplied under Forkbiz's authorized dealership relationships, targeted at Australian businesses purchasing capital equipment for material handling operations.
• Used Forklifts Sale of pre-owned, refurbished forklifts offered as a lower-cost alternative to new units for Australian businesses needing material handling equipment.
• Forklift Hire / Rental Short- and long-term forklift rental/hire service allowing Australian businesses to access forklifts without capital purchase, covering peak demand, project work, or breakdown replacement.
• Forklift Service & Repairs Workshop-based scheduled servicing and breakdown repair work for forklifts across multiple supported brands, delivered to Australian fleet operators.
• Forklift Spare Parts Supply of spare parts for the forklift brands Forkbiz represents, supporting both in-house service work and direct customer replacement parts needs.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Manitou AustraliacoreChannel Partner/ Reseller/ DistributorForkbiz is an authorized dealer for Manitou Australia. They sell new Manitou forklifts including various models such as MI15G, MI18G, MI20G (LPG), MI15D, MI18D, MI20D (Diesel), ME440/445/450 (Electric), ME425 series, ME418/420, ME320, ME316/318, ME315/315C, and MC-X series. Manitou products represent a significant portion of their new forklift inventory.
• Hyundai Forklifts AustraliacoreChannel Partner/ Reseller/ DistributorForkbiz is an authorized dealer for Hyundai Forklifts Australia. They sell a wide range of Hyundai forklifts including diesel models (20/25/30/33DF-7, 25/30/35DE-7, 70/80D-7E ACE), electric models (25/30/32/35B-9U, 15/18/20BT-9U, 14-25BRJ-9 reach trucks), and larger capacity models (35-50D-9S, 110-160D-7E). Hyundai represents a major portion of their product lineup.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Komatsu Australia: Australian distributor of Komatsu construction and material handling equipment, including forklifts - broader incumbent overlapping with Forkbiz in construction-segment and warehouse material handling.
• Crown Equipment: Global forklift OEM with its own Australian dealer network; broader incumbent in the industrial truck category whose products compete with Hyundai and Manitou units Forkbiz sells.
• Hyundai Construction Equipment: Australian arm of Hyundai's forklift and construction equipment brand; broader incumbent and Forkbiz's other key OEM partner that supplies the bulk of the remaining new unit catalog.
• Manitou Group: Global OEM and one of Forkbiz's two core authorized brand partners; broader incumbent whose Australian distributor relationship defines a major portion of Forkbiz's new unit pipeline.
• KION Group: Global parent of Linde Material Handling and other forklift brands; broad incumbent operating across industrial trucks that competes for the same enterprise fleet contracts Forkbiz targets.
• Hyster-Yale Materials Handling: Global parent of Hyster and Yale forklift brands with established Australian distribution; an incumbent broader player whose forklifts directly compete in capacity classes Forkbiz services.

Direct peers

• Adaptalift Hyster: Major Australian Hyster and Yale authorized dealer operating across multiple states with sales, hire, service, and parts - directly comparable business model to Forkbiz as an authorized multi-brand forklift dealer.
• Linde Material Handling Australia: Linde's Australian operation as a forklift brand dealer selling, renting, and servicing material handling equipment - similar authorized dealer model competing in the same Australian market.
• Toyota Material Handling Australia: Australian distributor for Toyota forklifts offering new and used sales, rental, servicing, and parts - directly parallels Forkbiz's authorized dealership, hire, and after-sales model.
• Magnum Materials Handling: Australian forklift dealer providing sales, hire, service, and parts across multiple brands - closely comparable to Forkbiz's full-service dealer offering in the same domestic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8jRv9YTqRCQqah1VGKM2Mw
• Facebookfacebook.com/forkbiz
• LinkedInau.linkedin.com/company/forkbiz-australasia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forkbiz