What Imperial Design + Display does

Imperial Design + Display (IDD) is a Rogers, Minnesota-based custom design and manufacturing partner for retail store fixtures, displays, and in-store graphics. Operating as a private business since 1981, the company serves enterprise retail clients across the United States and works material-agnostically across steel, wood, plastics and acrylics, laminates, and mixed systems. Its operating model treats design, engineering, manufacturing, and rollout as a single connected system, with in-house production capabilities including laser cutting, CNC welding, powder coating, and 3D CAD via SolidWorks. The company structures its offerings around five service lines — Design, Retail Store Fixtures, Manufacturing + Capabilities, Print Solutions, and Program Management — and complements them with a Retail Ready Fixtures & Supplies line sourced through wholesale partners for standardized needs.

The customer base is enterprise-tier and spans diverse retail verticals: home furnishings (World Market, West Elm, Williams-Sonoma), consumer electronics and home improvement (Best Buy, GameStop, Home Depot, The Tile Shop), grocery and convenience (Kroger via Celsius, Hy-Vee, Kwik Trip), footwear (Birkenstock), entertainment (Bowlero), apparel (Hammer Made), and consumer goods (General Mills, AMSOIL, Polaris). Revenue is generated primarily through project-based, quote-priced engagements tied to material selection, manufacturing complexity, quantity, and rollout logistics, often delivered as multi-location national programs — exemplified by a 1,500-unit Kroger/Celsius rollout executed in three weeks with a 99.6% quality placement rate and a 30-store World Market rollout completed in four weeks.

Go-to-market is direct relationship-based enterprise sales, with case studies, an Insights/blog content library, and SEO-oriented educational resources supporting inbound demand, plus a dedicated new-business contact. The program management layer — covering production scheduling, kitting, packaging, labeling, warehousing, fulfillment, and real-time tracking — is positioned as a switching-cost driver for retailers running complex, multi-location store programs.

Name

Imperial Design + Display

Legal name

Imperial Design + Display

Website

https://imperialdesigndisplay.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Imperial Design + Display is a Rogers, Minnesota-based custom manufacturer of retail store fixtures, displays, and in-store graphics, serving national retail chains across the U.S. with material-agnostic design, engineering, manufacturing, print, and rollout program management.

Ownership category

akta.pro rank

Product category

Retail Store Fixtures & Displays

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Industrial Design Services (54142), Ornamental and Architectural Metal Products Manufacturing (33232)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industries

Custom Cabinet Design & Build (HSAPAIAA), Set Construction Shops & Millwork Facilities (MPADAIAE), Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls) (IMAFANAM)

Keywords

• Custom retail fixtures
• Retail display manufacturing
• In-store graphics production
• Visual merchandising design
• National rollout program management

Headquarters

HQ city

Rogers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Retail Fixtures and Displays: Design, engineering, and manufacturing of custom retail fixtures, displays, and in-store programs. Revenue generated from one-time custom project engagements with enterprise clients for national rollout programs. Pricing is quote-based, determined by material selection, manufacturing complexity, quantity, and rollout logistics.
2. Integrated Services: Bundled design, manufacturing, program management, print solutions, and rollout support services. Revenue streams include design fees, manufacturing production, kitting and packaging, warehousing and fulfillment.
3. Retail Ready Products: Access to standardized, off-the-shelf retail fixture solutions through trusted wholesale partners. Curated product selection for standard fixture needs when custom solutions are not required.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Imperial Design + Display designs, engineers, and manufactures custom retail store fixtures, displays, and in-store graphics for enterprise retail brands and national chain operators. The company works across steel, wood, plastics/acrylics, and mixed materials, offering an integrated service that spans concept design, rapid prototyping, scalable production, multi-method print, and nationwide rollout and program management.

Product overview

Imperial Design + Display is a design and manufacturing partner for retail store fixtures and graphics. Formerly known as Imperial Wire + Display, the company operates as a services-based offering organized around five core service areas: Design Services (concept development and engineering), Retail Store Fixtures (custom fixture manufacturing), Manufacturing + Capabilities (material-agnostic production across metal, wood, plastics/acrylics), Print Solutions (large-format, fabric, and offset graphics), and Program Management (rollout coordination). The company also offers a complementary Retail Ready Fixtures & Supplies line for standardized off-the-shelf needs. The portfolio spans from concept through prototyping, scalable production, and nationwide rollout support, with case studies demonstrating work for clients including World Market, Birkenstock, Bowlero, and Celsius.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services A design service for retail fixtures covering concept development, constraint resolution, and build-ready design with a focus on structural integrity, material performance, finish durability, and scalable rollout; intended for enterprise retail brands and national chain operators.
• Retail Store Fixtures Custom-engineered retail fixtures designed for real retail conditions including customer interaction, product load, handling damage, and reset cycles; includes point-of-purchase displays, shop-in-shop displays, and custom retail fixtures for enterprise retailers.
• Manufacturing + Capabilities Material-agnostic manufacturing services for retail fixtures using metal, wood, plastics/acrylics, laminates, and mixed materials; capabilities include laser cutting, CNC welding, powder coating, rapid prototyping, and kitting and packaging for enterprise retail clients.
• Print Solutions In-store retail graphics production across multiple print methods including digital large-format, fabric and dye-sublimation printing for SEG signage, and offset lithography for high-volume retail programs.
• Program Management End-to-end rollout coordination including production scheduling, kitting, labeling, warehousing, fulfillment, real-time tracking, and inventory controls for multi-location retail programs.
• Retail Ready Fixtures & Supplies Standardized, off-the-shelf retail fixture solutions and store supplies curated for durability, availability, and proven performance in real store environments; accessed through trusted wholesale partners when custom solutions are not required.

Quantifiable outcome

• 30-store World Market rollout completed in 4 weeks
• +4 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered supporting and core.

• Trusted Wholesale PartnerssupportingChannel Partner/ Reseller/ DistributorWholesale partners providing access to curated selection of retail-ready fixtures and supplies for standard fixture needs when custom solutions are not required. Partners selected based on durability, availability, and proven performance in real store environments.
• Off-shore and Domestic Production PartnerscoreStrategic or Co-development PartnerOver 20 years of collaboration with off-shore and domestic production partners providing high-quality products and expedient service. Strategic sourcing enables capacity flexibility and cost optimization across different project requirements.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lozier Corporation: One of the largest U.S. manufacturers of retail store fixtures, shelving, and related merchandising systems. Closest comparable to Imperial: enterprise-scale custom fixtures, national rollout capability, and material diversity.
• Nashville Display: Custom retail display and fixture manufacturer for brands, retailers, and consumer products. Comparable to Imperial's project-based custom display work, particularly in promotional and brand-experience environments.
• Spacesaver Corporation: Manufacturer of custom storage and display systems for retail, institutional, and commercial environments. Comparable to Imperial's custom-engineered, multi-material fixture work and national rollout execution.
• Madix Inc. U.S.-based manufacturer of store fixtures, shelving, and gondola systems for grocery, convenience, and mass retail. Comparable to Imperial because both serve national chains with custom-engineered, large-format rollouts.
• Artitalia Group: Custom manufacturer of high-end retail store fixtures, displays, and visual merchandising for global brands. Comparable to Imperial in the premium/brand-experience niche with custom millwork and finishing.
• Nabco Display: Designer and manufacturer of custom retail displays and point-of-purchase fixtures. Comparable in scale, custom-engineered approach, and mix of materials for enterprise retail customers.

Broad incumbents

• Standex Display Products Group: Manufacturer of custom merchandising displays, OEM components, and retail fixtures within a diversified industrial parent. Comparable as an established fixture manufacturer serving enterprise retail, broader portfolio than Imperial.
• Hussmann Corporation: A Panasonic-owned manufacturer of commercial refrigeration, display cases, and store fixtures for grocery and foodservice. Comparable as a broader incumbent in retail fixtures but specialized in refrigerated displays where Imperial is not.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/imperial-design-display

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imperial Design + Display