Ashford Place

What Ashford Place does

Ashford Place is a registered charity (No. 1097475, limited by guarantee, Company No. 04407339) founded in 1983 as Cricklewood Homeless Concern and rebranded in 2013 to reflect its expanded scope. Headquartered at a purpose-built, DDA-compliant five-storey hub at 60 Ashford Road, London NW2 6TU (purchased 2004, rebuilt with Irish Government and Big Lottery support), the organisation delivers a portfolio of community services to vulnerable residents of Brent, North West London — one of the top 15% most deprived areas in the UK. Its programmes span three pillars: housing assistance and homelessness prevention (598 clients supported in 2023), social inclusion (Irish Support Project, Befriending, The Belonging Project launched June 2025, Community Garden, food bank referrals), and health & wellbeing (Brent Changing Mindsets mental health initiative, Dementia Hubs and CAD Brent, Fit & Well exercise programme, Keep Well Discharge Support, SMI health checks, the Mezz community kitchen and Side Door Café).

The technology footprint is intentionally lightweight and human-mediated: PureChat webchat, JustGiving and Give as you Live donation platforms, email and telephone advice lines (020 8208 8590), and a Tech Buddies digital-inclusion programme helping clients access NHS apps and basic device settings. Services are delivered through multiple channels — walk-in at the centre, pop-ups at Harlesden and Willesden Green libraries, telephone, webchat, email and community referrals from Brent Council, NHS/Brent CCG, GP surgeries and 15+ community partners. There is no proprietary software product or AI/ML capability.

Ashford Place generates income through four streams: charitable donations and fundraising (JustGiving campaigns, electronic transfers, legacies); government and lottery grants (Government of Ireland Emigrant Support Programme, Brent Council, Brent CCG, Big Lottery Fund, Heritage Lottery Fund, plus trusts such as Garfield Weston, Mercers, Henry Smith and Wates Family Enterprise Trust); room and facility hire (The Mezz, Side Door Café, meeting rooms for private meetings and events); and community dining contributions (suggested £7 per lunch, with dementia café lunch at £5, partially subsidised by surplus food from The Felix Project and City Harvest). End-user services are largely free, with only suggested/donation-based contributions for community meals.

Name

Ashford Place

Legal name

Ashford Place

Website

https://ashfordplace.org.uk

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Ashford Place is a registered Cricklewood-based charity delivering housing, social inclusion, and health & wellbeing services — including dementia support, mental health counselling, fitness programmes, and community dining — to vulnerable and isolated adults in Brent, North West London.

Ownership category

akta.pro rank

NAICS

Community Housing Services (62422), Community Food Services (62421)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAEAF

Elder Services & Aging Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYHSABANAM

Meals, Nutrition & Congregate Dining Day Programs

Home & Personal Services/Elder Care & In-Home Care Services/Adult Day Care & Senior Day Programs

Keywords

• Community charity services
• Homelessness prevention support
• Social inclusion programmes
• Dementia peer support
• Mental health counselling

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Ashford Place relies on charitable donations from individuals, trusts, and foundations. The organization runs JustGiving campaigns, electronic transfers, cheque donations, and legacy bequests.
2. Government and Lottery Grants: Core funding from government bodies including Government of Ireland (Emigrant Support Programme), Brent Council, Brent Clinical Commissioning Group, and lottery funders including Big Lottery Fund and Heritage Lottery Fund.
3. Room Hire: The organization generates revenue through hiring out rooms and spaces including The Mezz community dining area and Side Door Café for private meetings, events, and activities.
4. Community Dining: Revenue from community meals served at The Mezz (5 star food hygiene rated kitchen), with suggested contribution of £7 for lunch. Food is also partially funded by surplus food from The Felix Project and City Harvest.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Ashford Place is a community-based charity that delivers integrated housing, health & wellbeing, and social inclusion services from a single hub in Cricklewood. Core offerings include housing assistance and homelessness prevention, dementia and mental health support, befriending, community dining, food bank referrals, and an exercise and activities programme, supplemented by room hire and community dining contributions.

Product overview

Ashford Place is a community charity based in Cricklewood, London, offering a portfolio of interconnected services focused on housing support, social inclusion, and health & wellbeing. The organization operates from a central hub at 60 Ashford Road and provides both direct services and community facilities. Core services include housing assistance and homelessness prevention (598 clients supported in 2023), The Belonging Project (launched June 2025 for social isolation), Irish Support Project, dementia support services including Dementia Friendly Tuesdays and CAD Brent, mental health services through Brent Changing Mindsets, and the Fit & Well exercise programme. Facilities include The Mezz (5-star rated community dining), Side Door Café & Community Shop, and Community Garden. Additional services include befriending, health checks for those with serious mental illness, and food bank referrals. The charity also runs the Cricklewood Town Team for local community development and the annual Shout London mental health arts festival.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 598 clients received housing support in 2023
• +9 more outcomes

Named customers3 records

Segments6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Kiln TheatreminorStrategic or Co-development PartnerCultural partner hosting the annual Shout London mental health, arts, music and film festival organized by Ashford Place.
• Brent Clinical Commissioning Group (CCG)coreStrategic or Co-development PartnerHealthcare commissioner and funder. Supports health checks for people with severe mental illness (SMI), dementia projects, and general health & wellbeing initiatives. Previously funded Dementia Peer Support Project.
• Healthwatch BrentminorStrategic or Co-development PartnerHealth and care champion organization providing voice for local people in Brent health services.
• Brent HubscoreStrategic or Co-development PartnerPartnership providing housing advice, employment support, money management, wellbeing, benefits, food bank access, and digital inclusion services. Jointly refers clients and coordinates food bank access.
• Citizens Advice BrentcoreStrategic or Co-development PartnerReferral partner for benefits, housing, debt and money advice. Provides online advice and telephone support for Ashford Place clients.
• Community Action on Dementia (CAD Brent)coreStrategic or Co-development PartnerAshford Place founded and acts as delivery partner for CAD Brent, a volunteer group working to make Brent a dementia-friendly borough. Ashford Place staff coordinate dementia cafes and peer support.
• The Trussell TrustcoreStrategic or Co-development PartnerFood bank network partnership. Brent Foodbank together with Trussell Trust provides food assistance access through Brent Hubs referrals.
• The Felix ProjectminorStrategic or Co-development PartnerFood surplus charity providing in-kind donations to community kitchen, reducing food costs and food waste.
• City HarvestminorStrategic or Co-development PartnerFood surplus charity providing in-kind donations to community kitchen.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Others

• The Felix Project: London food surplus redistribution charity that supplies Ashford Place's community kitchen; comparable as an enabling/ecosystem partner supporting Ashford Place's meal services rather than a direct competitor.

Broad incumbents

• Alzheimer's Society: UK-wide dementia charity providing information, support, and services; overlaps with Ashford Place's Dementia Hubs, De-Café, and dementia-friendly programming but operates at national scale.
• Mind (Brent): National mental health charity with local Mind branches; comparable to Ashford Place's Brent Changing Mindsets and counselling services within the Brent area.

Direct peers

• St Mungo's: London-based homelessness charity providing housing, recovery, and prevention services; directly comparable to Ashford Place's housing support and homelessness signposting activities in the London market.
• Centrepoint: National UK charity providing housing and homelessness support to young and vulnerable people; comparable to Ashford Place's housing assistance and homelessness prevention work, though operating at significantly larger national scale.
• Irish Community Services: UK charity supporting the Irish diaspora with welfare, health, and housing advice; closely comparable to Ashford Place's Irish Support Project and Emigrant Support Programme-funded activities.
• Brent Hubs: Brent Council-led network providing housing, benefits, and wellbeing advice; directly comparable to Ashford Place's general advice and housing support services in the same borough.
• Citizens Advice Brent: Local advice charity providing benefits, housing, and debt guidance in Brent; both an Ashford Place referral partner and a direct competitor for the same local advice commissioning.
• Age UK Brent: Local Age UK branch serving older adults in Brent; directly comparable to Ashford Place's befriending, Fit & Well, and older adult programmes within the same borough.

Emerging players

• The Trussell Trust: UK food bank network; comparable to Ashford Place's food bank referral service, but operating a national food bank infrastructure rather than local community-based services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ashford_place
• YouTubeyoutube.com/channel/UCwzDUEgotJdHQgrHIOmBzSw
• Facebookfacebook.com/AshfordPlaceCricklewoodNW2
• Instagraminstagram.com/ashfordplace

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashford Place