What Zorka Keramika does

Zorka Keramika d.o.o. Beograd is a privately held Serbian ceramic tile manufacturer founded approximately 40 years ago (c. 1984) and headquartered in Belgrade (Bulevar Vudroa Vilsona), with production concentrated in Šabac. Following post-privatization restructuring, the company positions itself as the largest Serbian producer of ceramic tiles and operates as a hybrid of regional and international entrepreneurial ownership. It manufactures two core technical product classes — Monoporosa wall tiles and Gres Porcellanato floor tiles — using digital printing technology that imitates natural materials (wood, stone, marble, concrete, travertine) across six design collections comprising roughly 30 sub-product lines.

The company monetizes primarily through one-time unit sales of ceramic tiles priced in Serbian Dinars (RSD 1,539–2,223 per m2/unit across disclosed SKUs) to three end segments: residential renovation consumers, commercial and hospitality projects, and public/infrastructure builds. Distribution runs through an omni-channel model comprising company-owned showrooms in Belgrade and Šabac, a warehouse and distribution hub in Kragujevac, an authorized dealer network of 100+ retailers across Serbia (including Keramika Jovanović, Enmon, and Domis Enterijeri), and country-specific regional sales representatives exporting to 17 European markets (Serbia, Croatia, Bosnia and Herzegovina, Montenegro, Macedonia, Albania, Bulgaria, Greece, Hungary, Slovakia, Czech Republic, Austria, Italy, Switzerland, Slovenia, Romania, Moldova, Russia). Marketing relies on a website with downloadable Ceramic Book catalogs (2021–2025), email newsletters, social media presence (LinkedIn, Facebook, Instagram, Twitter), a free 0800 hotline, and an annual customer satisfaction survey.

The business is ISO 9001:2015 and ISO 14001:2015 certified, CE-marked under EN 14411 Annexes G and K, and additionally HACCP-, anti-slip (R9–R11/A/B), frost-resistant, and abrasion/stain-resistant certified. The company does not disclose revenue, headcount trends, management composition, or capital structure, and shows no evidence of AI/ML capabilities, patents, M&A activity, or external funding rounds.

Name

Zorka Keramika

Legal name

Zorka-Keramika d.o.o. Beograd

Website

https://zorka-keramika.rs

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Zorka Keramika is a privately held Serbian ceramic tile manufacturer producing Monoporosa wall tiles and Gres Porcellanato floor tiles across six design collections, selling through own showrooms, 100+ Serbian dealers, and export representatives to 17 European markets for residential, hospitality, and public-sector customers.

Ownership category

akta.pro rank

Product category

Ceramic Tiles

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Kaolin, Clay, and Ceramic and Refractory Minerals Mining (212323)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industry

Kaolin & Ball Clay (IMAEAFAB)

Keywords

• Ceramic tile manufacturing
• Wall floor tiles
• Porcelain stoneware tiles
• Monoporosa wall tiles
• Gres porcellanato tiles

Headquarters

HQ city

Novi Beograd

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Ceramic tile sales: Zorka Keramika generates revenue primarily through manufacturing and selling ceramic tiles including wall tiles (Monoporosa) and floor tiles (Gres Porcellanato). Products are sold through direct showrooms, dealer networks, and export to multiple countries.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Zorka Keramika manufactures and sells ceramic tiles for residential and commercial construction. Its core offering consists of Monoporosa wall tiles and Gres Porcellanato (porcelain stoneware) floor tiles, organized into design collections inspired by wood, stone, marble, concrete, and rustic aesthetics, plus a technical Architect line. Products are sold through company-owned showrooms, an authorized Serbian dealer network, and export channels across Southeast and Central Europe.

Product overview

Zorka Keramika is a Serbian ceramic tile manufacturer producing two core product categories: Monoporosa wall tiles and Gres Porcellanato floor tiles. The product portfolio comprises six major collections organized by design inspiration: (1) Wood-Inspired collection featuring TAVOLA, TEATRO, LEGNO, FOREST, and ACCADEMIA; (2) Stone-Inspired collection including NATURAL, ROCA, FUTURA, SOFT TRAVERTINO, TRAVERTINO, PORFIDO, MANTOVA, and CORTINA; (3) Rustic collection with STONE, CALABRIA, ANA, and FELIX; (4) Concrete-Inspired collection featuring STORM and NEW CITY; (5) Marble-Inspired collection comprising MARBLE STATUARIO, ONYX, IMPERIAL, PERSIA, HERMES, and ELEGANT; and (6) Architect technical collection including ARCHITECT and PUBLIC tiles. The products emphasize high quality, attractive design, natural/ecological materials, and modern production technology with over 40 years of manufacturing experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Monoporosa Wall Tiles Monoporosa-class ceramic wall tiles manufactured by Zorka Keramika for residential and commercial interior wall applications, featuring high quality, attractive design, natural and ecological materials, and modern production technology.
• Gres Porcellanato Floor Tiles Porcelain stoneware (Gres Porcellanato) floor tiles manufactured by Zorka Keramika, suitable for residential and commercial interiors and exteriors, offering durability, frost resistance, and anti-slip ratings.
• Wood-Inspired Tile Collection Collection of ceramic tiles imitating wood grain (Tavola, Teatro, Legno, Forest, Accademia), produced using digital printing for natural-looking wood aesthetics on durable ceramic surfaces.
• Stone-Inspired Tile Collection Collection of ceramic tiles imitating natural stone (Natural, Roca, Futura, Soft Travertino, Travertino, Porfido, Mantova, Cortina), with anti-slip and relief variants for various applications.
• Rustic Tile Collection Collection of rustic-style ceramic tiles (Stone, Calabria, Ana, Felix) combining traditional warmth with modern design, available in multiple colors and anti-slip ratings (R9, R10).
• Concrete-Inspired Tile Collection Collection of ceramic tiles imitating concrete texture (Storm, New City), positioning concrete surface aesthetics as ceramic art.
• Marble-Inspired Tile Collection Collection of ceramic tiles imitating marble (Marble Statuario, Onyx, Imperial, Persia, Hermes, Elegant), available in mat/gloss finishes and decorative Cubic formats.
• Architect Technical Tile Collection Technical tile collection (Architect and Public lines) for commercial and public projects requiring abrasion resistance, stain resistance, anti-slip properties, and pool applications.

Quantifiable outcome

• Certified according to ISO 9001:2015, ISO 14001:2015, CE standards, and HACCP

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• M Enterijer GradnjaminorOthersConstruction company that built the kindergarten project in Barič using Zorka Keramika tiles. This is a customer reference/project rather than a formal partnership.
• Keramika LeskovacminorOthersSanitary ware supplier whose products were used alongside Zorka Keramika tiles in the kindergarten project in Barič.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Florim: Major Italian porcelain tile manufacturer with strong export footprint across Europe. Competes in the same Gres Porcellanato / large-format porcelain category Zorka produces, serving overlapping residential and commercial segments.
• Laminam: Italian manufacturer specializing in large-format porcelain slabs with design collections imitating marble, stone, and wood. Comparable to Zorka's porcelain-tile technology base, though operating in the larger-format premium segment.
• Marazzi Group: One of the world's largest ceramic tile manufacturers (owned by Mohawk Industries), producing wall and floor porcelain tiles with broad design collections. Direct competitor to Zorka's Monoporosa and Gres Porcellanato ranges across European and global markets.
• Iris Ceramica: Premium Italian ceramic tile producer with design-led collections across marble, stone, and wood looks. Directly comparable in product breadth and digital-printing-enabled aesthetics to Zorka's full collection portfolio.
• Refin Ceramiche: Italian porcelain tile producer with design-forward collections for residential and architectural applications. Direct competitor in the digitally-printed porcelain tile category with overlapping distribution channels in Europe.
• Saloni Cerámica: Spanish ceramic tile manufacturer with broad wall and floor tile portfolio and significant export distribution. Comparable in product range and European commercial-project focus to Zorka's offering.
• Mosa Tiles: Dutch ceramic wall and floor tile manufacturer known for design collaborations and architectural specifications. Comparable in premium residential and commercial-project positioning with European export distribution.

Broad incumbents

• Villeroy & Boch: Large German ceramics manufacturer with tile, bathroom, and tableware divisions. Operates more broadly than Zorka, but its tile division (V&B Fliesen) competes in the same premium wall and floor tile category across European markets.

Regional players

• Lasselsberger Group: Austrian-headquartered ceramic tile producer with plants in Central Europe. Competes with Zorka across CEE export markets including Hungary, Czech Republic, Slovakia, and Slovenia where Zorka's regional reps operate.
• Cersanit: Polish ceramic tile and bathroom-fixture manufacturer with strong Central and Eastern European presence. Comparable regional competitor to Zorka for residential and commercial tile across CEE markets where Zorka exports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Zorkakeramika
• LinkedInlinkedin.com/company/zorka-keramika
• Instagraminstagram.com/zorka_keramika

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zorka Keramika