Cersanit
Cersanit S.A. is a Polish manufacturer of ceramic tiles and integrated bathroom equipment, serving residential consumers and commercial contractors across Central and Eastern Europe with a 5,466-product catalog, proprietary ceramic technologies such as ROCKLITE and CleanOn, and multi-country dealer and e-commerce distribution.
- Company typePrivate
- Founded1989
- HeadquartersKielce, Poland
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cersanit does
Cersanit S.A. is a Polish manufacturer of ceramic tiles and integrated bathroom equipment, headquartered in Kielce, Poland, with a Ukrainian subsidiary (TOV «Церсаніт Інвест» / Cersanit Invest LLC) supporting Eastern European operations. The company was founded in 1989 and operates a catalog of 5,466 products across 971 collections, spanning ceramic tiles (floor, wall, and universal formats in multiple surfaces and themes), sanitaryware (washbasins, toilets, bidets, urinals), bathroom furniture, fittings, bathtubs, shower enclosures, linear drains, concealed flushing systems, and accessibility products.
The company's product platform is anchored by proprietary functional technologies: ROCKLITE (a corundum-infused ceramic mass enabling 5-6mm thin washbasin rims with high scratch resistance), CleanOn (rimless toilet design), AQUASAFE (moisture resistance), SimpleOn (concealed-frame mounting), CleanPro (easy-clean coating), CERSANIT VORTEX and TORNADO (flushing systems), and Water Save (conservation). These are organized into branded collections (LARGA, CREA, MODUO, CITY, ZEN, MILLE, ARTECO, ETIUDA) that bundle ceramics, furniture, and fittings into coordinated bathroom specifications.
Cersanit operates a multi-channel go-to-market: an authorized dealer network and physical showrooms in Poland, Ukraine, and Romania, supported by regional sales representatives serving commercial/contractor accounts, plus owned e-commerce and downloadable annual general catalogues. The website is localized in Polish, Romanian, Russian, and Ukrainian. Revenue is generated through one-time unit sales of physical bathroom products to a fragmented base of residential consumers and commercial contractors, with pricing managed through dealers rather than publicly disclosed list prices. No public ticker, ownership disclosure, or financial statements are present in the available data.
Cersanit firmographics
Firmographics- Name
- Cersanit
- Legal name
- Cersanit S.A.
- Website
- https://cersanit.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Cersanit S.A. is a Polish manufacturer of ceramic tiles and integrated bathroom equipment, serving residential consumers and commercial contractors across Central and Eastern Europe with a 5,466-product catalog, proprietary ceramic technologies such as ROCKLITE and CleanOn, and multi-country dealer and e-commerce distribution.
- Ownership category
- akta.pro rank
Where Cersanit is headquartered
LocationHeadquarters
- HQ city
- Kielce
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
Cersanit business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Bathroom Ceramics Sales: Revenue from sanitary ceramics including toilets, bidets, urinals, washbasins, and pedestals sold through retail and wholesale channels.
- Ceramic Tiles Sales: Revenue from wall tiles, floor tiles, and universal ceramic tiles for residential and commercial interiors.
- Bathroom Furniture Sales: Revenue from bathroom furniture including cabinets, mirrors, shelving, and modular furniture systems.
- Bathroom Fittings Sales: Revenue from faucets, shower systems, and bathroom fittings sold as individual products and collections.
- Shower Enclosures and Accessories: Revenue from shower enclosures, bathtubs, shower trays, linear drains, and related bathroom accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing through authorized dealers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Cersanit product offering
Product offeringCore offering
Cersanit manufactures and markets a comprehensive range of ceramic tiles and bathroom equipment, including sanitary ceramics (toilets, washbasins, bidets, urinals), bathroom furniture, fittings, bathtubs, shower enclosures, and linear drains. The company offers over 5,400 products across 971 collections, enabling single-source bathroom procurement for residential and commercial projects through proprietary ceramic technologies including ROCKLITE, CleanOn, AQUASAFE, and CleanPro.
Product overview
Cersanit is a manufacturer of ceramic tiles and comprehensive bathroom equipment, offering a complete bathroom ecosystem through its integrated product portfolio. The core offering comprises Ceramic Tiles (available in multiple themes including Cemento, Wood, Stone, and Geometric patterns with various formats and surfaces) and Ceramics and Equipment (including sanitary ware, bathroom furniture, fittings, bathtubs, shower enclosures, linear drains, and accessories). The product range includes proprietary technologies: ROCKLITE (ultra-thin durable ceramic washbasins using corundum), CleanOn (rimless toilet technology), SimpleOn (installation system), AQUASAFE (moisture resistance), CleanPro (easy-clean coating), and Water Save (water conservation). Collections span from full bathroom solutions (LARGA, CREA, MODUO, CITY, ZEN, MILLE) to specialized product lines for shower enclosures (ARTECO, JOTA, LARGA SHOWER), bathroom fittings, bathtubs, and linear drainage (TAKO). The company positions itself as providing complete bathroom arrangements from design through installation, with modern technologies addressing water efficiency, hygiene, durability, and ease of maintenance.
Differentiator
Problem solved
Functional benefit
Brands
- ZEN by Cersanit: A bathroom collection featuring minimalist Scandinavian-style bathroom furniture and fittings.
- ROCKLITE
- CleanOn
- Cersanit Vortex
- Cersanit Tornado
Products and services
- Ceramic Tiles
Quantifiable outcome
- Tens of thousands of ROCKLITE washbasins sold globally, confirming market acceptance of the technology
Companies that use Cersanit
Customer profileSegments3 records
Ideal customer profiles2 records
Cersanit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Cersanit partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Cersanit competitors and assessment
Company assessmentDirect peers
- Roca: Spanish multinational and one of the world's largest bathroom manufacturers, producing ceramic sanitary ware, faucets, bathtubs, and bathroom furniture. Directly competes with Cersanit across the full European bathroom solutions portfolio and serves overlapping residential and commercial segments.
- Villeroy & Boch: German manufacturer of bathroom ceramics, tiles, and wellness products with strong European presence. Closely comparable in product breadth (ceramics, furniture, fittings, tiles) and in serving premium residential and project channels.
- Ideal Standard: European provider of total bathroom solutions including ceramics, fittings, and shower systems for residential, commercial, and healthcare projects. Competes head-to-head with Cersanit in mid-market and project segments across Europe.
- Duravit: German manufacturer of designer bathroom ceramics, furniture, bathtubs, and wellness products with a comparable ceramics-plus-furniture portfolio. Overlaps with Cersanit on sanitary ware, vanity furniture, and coordinated bathroom collections.
- Geberit: Swiss sanitary technology specialist focused on concealed cisterns, flushing systems, and installation technology, a category in which Cersanit also competes directly with its SimpleOn installation, CERSANIT VORTEX, and TORNADO flushing systems.
- Grohe: German manufacturer of bathroom fittings, faucets, and shower systems (LIXIL subsidiary). Direct competitor in the fittings and shower category that forms a meaningful share of Cersanit's product range.
- Hansgrohe: German manufacturer of premium showers, faucets, and bathroom accessories. Competes with Cersanit's fittings and shower enclosure collections (MILLE, ARTECO) in the European mid-to-premium segment.
Regional players
- Ceramika Paradyż: Polish manufacturer of ceramic tiles with strong domestic market share and growing European presence. Direct competitor in the core tile category and a fellow CEE-based player competing for similar residential and project channels.
- Opoczno: Historic Polish tile brand whose digital assets appear within Cersanit's website structure, suggesting brand or operational ties. Comparable in tile heritage, Polish market presence, and mid-market residential positioning.
Broad incumbents
- Kohler: American multinational offering bathroom fixtures, kitchen products, tiles, and engines. Broadly overlaps with Cersanit's sanitary ware and tile business, but at much larger global scale and with a wider product portfolio beyond bathrooms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Cersanit social profiles
Digital presenceCersanit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cersanit leadership team
Management profileNumber of profiles
Profiles4 records
Cersanit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cersanit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cersanit
What does Cersanit do?
Cersanit manufactures and markets a comprehensive range of ceramic tiles and bathroom equipment, including sanitary ceramics (toilets, washbasins, bidets, urinals), bathroom furniture, fittings, bathtubs, shower enclosures, and linear drains. The company offers over 5,400 products across 971 collections, enabling single-source bathroom procurement for residential and commercial projects through proprietary ceramic technologies including ROCKLITE, CleanOn, AQUASAFE, and CleanPro.
Is Cersanit a public or private company?
Cersanit is a private company. It is classified as unknown and is currently operating.
When was Cersanit founded?
Cersanit was founded in 1989. It employs 5,001 to 10,000 people.
Where is Cersanit based?
Cersanit is headquartered in Kielce, Poland, in the Europe region.
How does Cersanit make money?
Five revenue lines are on record. Bathroom Ceramics Sales are the primary driver. The others are ceramic Tiles Sales, bathroom Furniture Sales, bathroom Fittings Sales and shower Enclosures and Accessories.
Who are Cersanit's main competitors?
Direct peers on record are Roca, Villeroy & Boch, Ideal Standard, Duravit, Geberit, Grohe and Hansgrohe. Regional players are Ceramika Paradyż and Opoczno. Kohler is listed as a broad incumbent.
Does Cersanit have an API?
No public API is recorded for Cersanit.