Good Bull Capital

What Good Bull Capital does

Good Bull Capital is a Texas-based private equity firm founded in 2021 by Luke Cheatham in The Woodlands, operating alongside affiliated RIA Diamond Client Group and consultancy Diamond Client Consulting in an integrated "Three-Headed Monster" model. The firm allocates accredited-investor capital across four stated strategies — private credit, real estate, mature businesses, and professional sports — through closed-end funds (Fund I and Fund II with an 8% preferred-return hurdle) and Good Bull Lending L.P., which offers fixed-return private credit with five lock-up tiers yielding 5% to 8% annually. Multi-product offerings include Good Bull Soccer (an MLS franchise investment tied to FIFA World Cup 26) and Good Bull Datacenters, the data-center vertical anchored by Maximalist V (a 40 MW Texas substation and onsite data center project with PM²) and Maximalist VI (a 100 MW on-grid AI/HPC data center in Lawton, Oklahoma with Phil Stanley), which together deployed $34.1M ($16.1M equity, $18M debt). Real estate activity includes gap and special-situation loans with rapid repayment cycles (Dallas $6M in 90 days, Tampa $4M in 78 days, Houston $1.2M in 56 days) and the June 2025 acquisition of the historic Commodore on the Beach hotel in Galveston for a planned 2027 reopening.

The go-to-market is a consultative, relationship-driven distribution model targeting accredited investors with $50,000 minimums for Good Bull Lending and typically $100,000 for opportunity funds and syndications; subscription agreements are executed through Adobe Sign and funded via wire or ACH, with accreditation verified by CPAs, attorneys, or financial advisors who form the referral channel. The firm does not operate a proprietary technology platform — its stack is operational tooling rather than a differentiated product — and relies on annual third-party audits, investor newsletters, private webinars, and events for transparency and LP engagement. Revenue mechanics combine management fees and carried interest on closed-end funds, fixed interest income from Good Bull Lending, and equity appreciation in portfolio companies; Fund I (as of October 15, 2025) reported $4.6M paid-in capital, $8.8M in realized transactions, and a forecasted 31.4% cash-on-cash return, though the firm does not disclose AUM, LP count, or revenue figures publicly.

Leadership combines operating and advisory pedigree: James Bray (General Partner of Fund II) built Texas Pride Trailers into a $200M manufacturer with nearly 500 employees; Bobby Boyce serves as Chief Compliance Officer with 21+ years across RIAs and private fund managers; Tina Blake (VP of Operations) brings 25+ years in banking and financial services from Wells Fargo and Regions Bank; and the broader team of approximately 10 professionals supports fund administration, marketing, and compliance. The firm is founder-controlled, with no institutional VC or PE ownership disclosed in the available data.

Name

Good Bull Capital

Legal name

Good Bull Capital

Website

https://goodbullcapital.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Texas-based private equity firm founded in 2021 offering accredited investors access to private credit, real estate, mature businesses, and pro sports through closed-end funds and Good Bull Lending fixed-return products.

Ownership category

akta.pro rank

Product category

Private Equity and Alternative Investment Management

NAICS

Other Financial Vehicles (52599), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Short-Term Business Credit Institutions (6153), Investors, Nec (6799)

akta.pro primary industry

Venture Growth / Recurring Revenue Credit Funds (FSANAIAG)

akta.pro secondary industries

Alternative Investments for Private Wealth (Hedge Funds, PE/VC Access, Private Credit) (FSAAABAI), Real Estate Funds — Core (Stabilized, Income) (FSANAEAF)

Keywords

• Private credit lending
• Alternative investments
• Private equity funds
• Accredited investor funds
• Real estate investments

Headquarters

HQ city

The Woodlands

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Private Lending (Good Bull Lending): Generates revenue through origination of gap and special situation loans to borrowers who cannot access traditional bank financing. Earns fixed interest payments based on loan terms ranging from 6 months to 24 months, with rates from 5.5% to 8% annually. Also offers a liquid account option earning 5-5.5% with 15-day redemption notice.
2. Private Equity Fund Management: Closed-end fund structure (Fund I, Fund II) generating returns through direct investment in mature businesses, real estate developments, and operating companies. Revenue derived from management fees, performance/carried interest fees after preferred return is achieved, and equity appreciation in portfolio companies. Fund II offered an 8% preferred return hurdle.
3. Sports/Real Estate Investment: Investment in Major League Soccer franchise and related real estate/sports infrastructure opportunities, targeting returns from league appreciation, stadium developments, and associated commercial revenue streams tied to FIFA World Cup 26 and MLS growth.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Good Bull Capital is a private equity firm that raises capital from accredited investors and high-net-worth individuals to deploy across four strategies: Private Credit (Good Bull Lending L.P. offering gap and special situation loans with 5%–8% fixed returns), Real Estate (including Maximalist V/VI data center developments), Mature Businesses, and Pro Sports (Good Bull Soccer MLS franchise investment). The firm manages closed-end funds with preferred-return hurdles and originates bridge loans to borrowers unable to access traditional bank financing.

Product overview

Good Bull Capital is a private equity firm offering a multi-product investment platform. The core offerings include Good Bull Lending L.P. (private credit with fixed returns from 5% to 8%), Good Bull Soccer (MLS franchise investment), and the upcoming Good Bull Datacenters platform. The firm manages closed-end funds including Good Bull Capital Fund 2 with assets such as Maximalist V (40 MW Texas data center substation) and Maximalist VI (100 MW Oklahoma AI/HPC data center). The investment approach spans four strategies: Private Credit, Real Estate, Mature Businesses, and Pro Sports, all built on a defensive investment philosophy focused on capital preservation.

Differentiator

Problem solved

Functional benefit

Products and services

• Good Bull Soccer Investment offering providing accredited investors exposure to a Major League Soccer franchise, positioned ahead of FIFA World Cup 26 and rising U.S. soccer interest following Lionel Messi's entry into MLS. Returns are tied to franchise appreciation, league growth, and associated commercial revenue streams.
• Good Bull Lending L.P. Private credit/fixed-return investment vehicle for accredited investors with multiple lock-up tiers (15-day liquid notice to 24-month lock-up) earning 5% to 8% annual fixed returns based on term length and investment size. Minimum investment $50,000. The fund also originates gap and special situation loans to borrowers unable to access traditional bank financing.
• Good Bull Datacenters New investment platform focused on AI-driven and hyperscale data center opportunities, building on the success of the Maximalist V and Maximalist VI projects. Targets energy and data infrastructure for AI and HPC hosting environments.
• Good Bull Capital Fund 2 Closed-end private equity fund focused on mature businesses and real estate development, offering an 8% preferred return hurdle with performance/carried interest fees only accruing after the preferred return is achieved. Assets include Maximalist V (40 MW Texas data center substation) and Maximalist VI (100 MW Oklahoma data center).
• Maximalist V (Fund 2 Asset) Fund 2 asset involving the development of a 40 MW private substation to power an on-site data center in Texas, with capacity leased to technology and computing clients. Developed in partnership with PM².
• Maximalist VI (Fund 2 Asset) Fund 2 asset involving a 100 MW on-grid data center in Lawton, Oklahoma dedicated to AI and HPC (high-performance computing) hosting. Total capital deployment $34.1M ($16.1M equity, $18M debt), developed with partner Phil Stanley.

Quantifiable outcome

• 31.4% Cash-on-Cash Return on Fund 1 investments
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Diamond Client GroupcoreStrategic or Co-development PartnerDiamond Client Group is an affiliated registered investment advisory firm founded by Luke Cheatham in 2016. Together with Good Bull Capital and Diamond Client Consulting, it forms an integrated 'Three-Headed Monster' performance engine delivering comprehensive services to entrepreneurs and accredited investors. Diamond Client Group provides strategic financial planning for business owners and high-net-worth families.
• Diamond Client ConsultingcoreStrategic or Co-development PartnerAffiliated consulting firm offering world-class operational due diligence, consulting, and accounting services for small to mid-sized enterprises. Part of the integrated model alongside Good Bull Capital and Diamond Client Group, all founded/led by Luke Cheatham.
• Phil Stanley (Maximalist VI Partner)minorStrategic or Co-development PartnerPhil Stanley is a collaborator on the Maximalist VI project (100 MW data center in Lawton, Oklahoma), bringing decades of experience in energy infrastructure development to the partnership.
• Third-Party Accounting Firm (Annual Auditor)minorImplementation/ SI/ Consulting PartnerGood Bull Capital's fund undergoes an annual audit by a reputable third-party accounting firm. Audited financial statements are provided directly to investors, supporting transparency and accountability.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Gauge Capital: Dallas-based private equity firm investing in founder-led, lower-middle-market companies, often with operating partner networks. Comparable to Good Bull's mature-businesses strategy and Texas sourcing, though Gauge operates at materially larger fund sizes.
• Trive Capital: Dallas-based private equity firm focused on lower-middle-market companies in Texas and the broader U.S. Sunbelt. Closely comparable to Good Bull Capital's Texas-centric, business-owner-sourced deal flow and PE-plus-credit orientation, though at significantly larger AUM.
• Lone Star Funds: Global private equity firm headquartered in Dallas, Texas, with deep special-situations and opportunistic credit expertise. Comparable in its Texas roots and credit-and-real-asset orientation, but operates at vastly larger scale and is much more globally diversified.
• CIC Partners: Houston-based private equity firm focused on lower-middle-market, founder-owned businesses, primarily in the consumer and industrial sectors. Comparable to Good Bull's Texas sourcing and mature-businesses strategy.

Broad incumbents

• Strive Asset Management: Multi-affiliate alternative asset manager offering private credit, real estate and bespoke yield strategies to accredited investors. Comparable to Good Bull's accredited-investor distribution channel and private-credit-first orientation, but at much broader scale.
• HPS Investment Partners: Major alternative credit investment manager offering direct lending, specialty finance and private credit strategies. Comparable to Good Bull Lending's thesis on non-bank lending to underserved borrowers, though at institutional scale.
• Blue Owl Capital: Alternative asset manager with one of the largest direct-lending and private credit franchises (Owl Rock). Comparable to Good Bull's recurring-revenue, short-duration private credit products, though serving a much larger and more institutional LP base.
• Ares Management: Large alternative asset manager with substantial private credit, real estate and direct lending franchises serving institutional and private wealth. Comparable to Good Bull's Good Bull Lending gap-loan and Fund 2 strategy, but at significantly greater scale and product breadth.

Emerging players

• Whitehorse Capital: Private credit firm specializing in direct lending and special situations to lower-middle-market borrowers. Comparable to Good Bull Lending's gap/special-situation loan strategy, though Whitehorse generally underwrites larger transactions.
• Equity Multiple: Online platform offering accredited investors access to private real estate and debt investments with defined terms. Comparable to Good Bull Capital's accredited-investor distribution and preferred-return lock-up product structure, though delivered via a tech platform rather than direct sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GoodBullCapital

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Bull Capital