El Bandarra

What El Bandarra does

El Bandarra, S.L. is a Spanish vermouth and aperitif producer headquartered in Logroño (La Rioja) and operating since 2014 as the branded bottling arm of traditional vermouth historically produced in bulk at Casa Berger, a winery founded in 1878 in Santa Fe del Penedès, Barcelona. The company manufactures four core products—Rojo (classic red), Blanco (white, Garnacha Blanca and Xarel·lo base with vanilla notes), Rosé (lightest, 35% less sugar), and Al Fresco (14.5% ABV grapefruit aperitif designed to be mixed with tonic)—produced with a 50+ herb and botanical blend, alongside limited edition releases such as Vermunova. The brand was founded by three Virgili brothers (Jordi—production, Alex—business and sales, Albert—marketing) and is positioned around "bandarrismo," a lifestyle narrative referencing 1950s Barcelona terrace culture and a reusable-bottle sustainability message.

The business operates a dual go-to-market motion combining direct-to-consumer e-commerce through its own Shopify storefront (tienda.elbandarra.com) at unit prices between €9.15 and €34.95 with B2B distribution into a network of 50+ partner bars and restaurants ("garitos") curated in its Guía del Michelín across Spanish cities including Barcelona, Madrid, Valencia, Logroño, Vitoria, Girona, and Mallorca. On the B2B side, bars contact [email protected] via a dedicated "Quiero Bandarra en mi local" channel. El Bandarra is affiliated with Democratic Wines, a wine group that brands itself as a movement to democratize wine consumption and provides group-level corporate backing.

Monetization is exclusively through physical product sales in a single domestic market (Spain); there is no disclosed international distribution, no subscription model, and no external funding. The team comprises 11–50 employees, marketing is primarily organic (Instagram, Facebook, Twitter, LinkedIn), supported by a newsletter with a 5% first-order discount and a downloadable press kit. The company holds EU GDPR compliance and operates under Spanish tax code B26551622.

Name

El Bandarra

Legal name

EL BANDARRA, S.L.

Website

https://elbandarra.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

El Bandarra is a Spanish vermouth and aperitif brand founded in 2014 by the Virgili brothers that produces and sells four SKUs (Rojo, Blanco, Rosé, Al Fresco) plus limited editions, distributed via DTC Shopify e-commerce and a 50+ bar/restaurant partner network across Spain.

Ownership category

akta.pro rank

Headquarters

HQ city

Logroño

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of vermouth products through their Shopify online store. Products sold include Rojo, Blanco, Rosé, Al Fresco varieties and limited edition Vermunova. Available in multiple sizes (50cl, 100cl, 300cl, 500cl).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

El Bandarra produces and sells artisanal Spanish vermouth and aperitifs at Casa Berger winery in Santa Fe del Penedès. The portfolio includes four core products — Rojo (red), Blanco (white), Rosé, and Al Fresco (grapefruit aperitif) — each elaborated with more than 50 herbs and botanicals including clove, cinnamon, and bitter orange. Sales occur primarily via the company's own Shopify e-commerce store and through a network of partner bars and restaurants (garitos) across Spain.

Product overview

El Bandarra is a Spanish vermouth brand offering a portfolio of four core vermouth products (Rojo, Blanco, Rosé, and Al Fresco) plus limited edition releases. El Bandarra Rojo is the classic red vermouth made with over 50 herbs. El Bandarra Blanco is a sweeter white vermouth with vanilla notes made from Garnacha Blanca and Xarel·lo wines. El Bandarra Rosé is a lighter option with 35% less sugar. Al Fresco is a grapefruit-flavored light aperitif designed to be mixed with tonic. The products are distributed through the company's Shopify e-commerce platform and various retail locations across Spain.

Differentiator

Problem solved

Functional benefit

Brands

• Vermunova: Limited edition aperitif pack with nostalgic theme
• El Bandarra Rojo
• El Bandarra Blanco
• El Bandarra Rosé
• Al Fresco

Products and services

• El Bandarra Rojo Classic red vermouth (15% ABV) with a smooth, sweet balance between sweetness and bitterness, made with over 50 herbs including clove, cinnamon, and bitter orange. Recommended served with ice and an orange slice. Available in 50cl, 100cl, 300cl, and 500cl formats.
• El Bandarra Blanco Sweet, refreshing white vermouth (15% ABV) with a distinctive vanilla touch, made from Garnacha Blanca and Xarel·lo wines. Recommended with plenty of ice and a slice of lemon. Available in 100cl and 500cl formats.
• El Bandarra Rosé Lightest vermouth variant (15% ABV) with 35% less sugar than other varieties, featuring notes of red fruit, vanilla, and lollipop. Best enjoyed with plenty of ice and an orange slice. Available in 100cl format.
• Al Fresco Light aperitif (14.5% ABV) macerated with spices and citrus, featuring an intense and refreshing grapefruit flavor. Designed to be mixed with tonic water to extend the aperitif experience. Available in 100cl format at €12.50 per bottle.
• Vermunova Bandarra Limited edition nostalgic aperitif pack paying homage to the classic vermouth experience. Sold as a pack at €34.95, featured in the company's nostalgic-themed collection.

Quantifiable outcome

• 35% less sugar in Rosé variety compared to traditional vermouth
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Casa Berger (Santa Fe del Penedès)coreStrategic or Co-development Partner · 1 January 2014El Bandarra is produced at Casa Berger, a century-old winery founded in 1878 in Santa Fe del Penedès. After decades of producing bulk vermouth for local neighborhood wineries, the Virgili brothers decided to bottle this classic in 2014 with a reusable bottle design.
• Democratic WinescoreStrategic or Co-development PartnerEl Bandarra is part of the Democratic Wines group, described as 'un grupo de bodegas que no se siente muy a gusto con esa definición' (a wine group uncomfortable with that definition) - more of a movement to democratize wine. Their mission is to make wine fun, easy, and accessible to everyone, positioning El Bandarra as the entry point to the wine world.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aperol: Campari Group's flagship low-ABV Italian aperitif, dominant in modern aperitivo moments. Broad incumbent in the wider aperitif category that competes with El Bandarra Al Fresco for aperitif-occasion share.
• Martini & Rossi: World-leading Italian vermouth brand owned by Bacardi, with global retail and on-trade distribution. Broad incumbent that defines the mass-market vermouth category and competes with El Bandarra at retail and bar scale.
• Emilio Lustau: Established Andalusian sherry producer with a vermouth line under the Lustau brand, owned within Beam Suntory's premium portfolio. Broader-portfolio player that overlaps with El Bandarra in Spanish vermouth retail and on-trade distribution.
• Cinzano: Italian vermouth brand owned by Campari Group with broad international distribution. Direct established incumbent to El Bandarra in the vermouth category across retail and on-premise channels.
• Noilly Prat: French dry vermouth brand with global presence, owned by William Grant & Sons. Broad incumbent comparable to El Bandarra in the aperitif/vermouth category with similar herbal recipe positioning.

Direct peers

• Cocchi Vermouth: Italian artisanal vermouth and aperitif producer (Giulio Cocchi) operating since 1891 with strong craft reputation. Direct international peer to El Bandarra in the small-batch heritage vermouth category with similar nostalgic and botanical positioning.
• Miró Vermut: Spanish artisanal vermouth brand with traditional positioning and distribution through Spanish bars and retail. Direct competitor to El Bandarra in the Spanish craft vermouth on-trade segment at similar price points.
• Yzaguirre: Spanish artisanal vermouth brand founded in 1884 in Catalonia, producing traditional red, white, and rosado vermouth for the Spanish on-trade. Direct competitor to El Bandarra in the traditional Spanish craft vermouth segment with comparable heritage positioning.
• Casa Mariol: Catalan artisanal vermouth producer based in Tarragona, family-run with small-batch craft positioning. Direct competitor to El Bandarra in the heritage Spanish vermouth niche and similar scale.
• Padró & Co. Catalan artisanal vermouth and wine producer founded in 1886, family-run with multi-generational production. Directly comparable to El Bandarra in artisanal positioning, family-ownership structure, and craft production methods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/elbandarra
• Facebookfacebook.com/elbandarravermut
• LinkedInlinkedin.com/company/elbandarra
• Instagraminstagram.com/elbandarravermut

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Bandarra