Aperol
- Company typePrivate
- Founded1919
- HeadquartersLombardi, Italy
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Aperol does
Aperol is an Italian aperitivo liqueur brand created in 1919 by the Barbieri brothers in Padua, today operated as a wholly-owned brand within Davide Campari-Milano N.V. (Campari Group), a publicly traded spirits conglomerate listed on the Milan Stock Exchange. The portfolio centers on the original Aperol liqueur (11% ABV, secret recipe of herbs and roots unchanged since 1919) and extends into Aperol Spritz Ready to Serve (pre-mixed with sparkling wine and soda water) and Aperol Spritz To Go (canned RTD format), plus Terrazza Aperol, a flagship experiential venue in Venice. Products are sold in 40+ countries via Campari's wholesale distribution network, on-premise hospitality channels (bars, restaurants, hotels), the brand's own localized e-commerce storefront, and event-specific activations.
The business model is a classic branded-CPG model: revenue is generated through unit sales of bottled and canned beverages to wholesalers, retailers, and on-premise accounts, with retail pricing set by individual resellers rather than the brand. Go-to-market is experiential and event-driven, anchored by recurring festival sponsorships (Coachella as Official Spritz Partner for the 4th consecutive year, Primavera Sound), a multi-market concert tour activation with Hilary Duff (8 US markets, 50 sold-out shows across 7 countries), and celebrity partnerships (Joe Jonas, Nina Dobrev) that amplify the brand's Italian aperitivo lifestyle positioning. Customer segments span adult social/entertaining consumers, hospitality venues seeking high-aperitivo-credibility cocktail SKUs, and entertainment/event partners seeking culturally relevant sponsorships. Brand-level financials are not separately disclosed, rolling up into Campari Group's consolidated reporting.
Aperol firmographics
Firmographics- Name
- Aperol
- Legal name
- Davide Campari-Milano N.V.
- Website
- https://aperol.com
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Aperol industry classification
Industry- Product category
- Spirits and Liqueurs — Italian Aperitif
- NAICS
- Distilleries (312140), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
- akta.pro secondary industry
- Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)
Keywords
Where Aperol is headquartered
LocationHeadquarters
- HQ city
- Lombardi
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Aperol business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Alcoholic Beverage Sales: Aperol generates revenue through sales of its core aperitivo liqueur products including Aperol, Aperol Spritz Ready to Serve, and Aperol Spritz To Go. Products are sold through wholesale distribution to retailers, bars, restaurants, and directly to consumers through the brand's website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Aperol liqueur available in 700ml and 1L bottles |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Aperol product offering
Product offeringCore offering
Aperol manufactures and markets the iconic Italian aperitif liqueur Aperol, created in 1919 with a secret bittersweet recipe. The product line includes the original Aperol liqueur (11% ABV) in 700ml and 1L bottles, a pre-mixed Aperol Spritz Ready to Serve bottle, and the Aperol Spritz To Go canned format, distributed globally through wholesale, hospitality, and direct-to-consumer channels.
Product overview
Aperol is a portfolio of Italian aperitif beverages and experiences, centered on the original Aperol liqueur (created in 1919) and the signature Aperol Spritz cocktail. The core product line includes the original Aperol liqueur, the pre-mixed Aperol Spritz Ready to Serve, and the newer Aperol Spritz To Go canned format. Complementing the beverage portfolio is Terrazza Aperol, a flagship bar experience in Venice. The products share a unified brand identity centered on Italian aperitivo culture, with the signature bittersweet orange-flavored liqueur as the common ingredient across offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Terrazza Aperol: The quintessential Aperol experience located in the heart of Venice, Italy. An Aperol Bar venue where joy and togetherness are always all-around.
Products and services
- Aperol (Original Italian Aperitif Liqueur) The original Italian aperitif liqueur, 11% ABV, with a bright orange color and unique bittersweet taste from a secret recipe of herbs and roots. Available in 700ml and 1L bottles for consumers of legal drinking age seeking a social aperitif.
- Aperol Spritz Ready to Serve
Quantifiable outcome
- Hilary Duff's 'luck... or something' album debuted at #3 on Billboard 200
- +1 more outcomes
Companies that use Aperol
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Aperol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Aperol partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Hilary DuffcoreAperol partnered with Hilary Duff as an official sponsor of her 'Lucky Me Tour,' bringing the brand's 'Share the Moment' campaign to life through pre-show experiences in select U.S. cities starting June 21, 2026. The partnership includes Aperol Spritz Day Club events at tour venues and local bars, plus a sweepstakes offering tickets and co-branded merch across eight U.S. markets including Florida, Georgia, Texas, California, Illinois, Tennessee, New York, and Massachusetts. The tour supports Duff's new album 'luck... or something,' which debuted at #3 on Billboard 200.
- Joe JonasminorJoe Jonas hosted a surprise party at the Aperol Day Club during Coachella festival, where the Aperol brand returned for its fourth year of festival activation. Jonas shared his party philosophy in an interview with Billboard, including his preferred drinks and a curated playlist featuring Kid Cudi's 'Pursuit of Happiness' remix. The article promotes Aperol's festival presence through Jonas's involvement and personal endorsement of the brand.
- Coachella Valley Music and Arts FestivalcoreAperol returned to the Coachella Valley Music and Arts Festival for its fourth consecutive year as the Official Spritz Partner, debuting a new Aperol Day Club immersive experience at the heart of the festival grounds.
- Nina DobrevminorAperol announced its first-ever 'Aperholidays' campaign to promote its Italian aperitivo culture during the holiday season, including merchandise, seasonal content, and experiences across New York City. The campaign features collaborations with Nina Dobrev and offers limited-edition products and recipes to encourage holiday gatherings.
- Consulate General of Italy (Australia)minorThe Consulate General of Italy partnered with Aperol Spritz to promote it as the 'Official Taste of Italian Summer' in Australia. The partnership appears to be a promotional effort focused on cultural and beverage branding.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Aperol competitors and assessment
Company assessmentDirect peers
- Cinzano: Cinzano is an Italian vermouth and sparkling wine brand with a long heritage directly comparable to Aperol's. It competes in the same on-premise aperitivo occasion and overlapping retail channels across European and Latin American markets.
- Campari: Campari is the namesake Italian bitter aperitif from the same parent company (Campari Group). It directly competes with Aperol in the Italian aperitivo category, sharing the on-premise bitter/spritz occasion and overlapping marketing channels.
- Lillet: Lillet is a French aromatized aperitif wine (Pernod Ricard) that competes with Aperol in the pre-dinner aperitif occasion. Both brands target style-conscious adult consumers and rely on heritage storytelling and cocktail culture for positioning.
- Select Aperitivo: Select Aperitivo is a Venetian bitter aperitif (Stock Group) that directly competes with Aperol in the Italian spritz occasion. Both brands are positioned around Italian aperitivo heritage and are commonly consumed in the same 3-2-1 spritz format.
- St-Germain: St-Germain is a French elderflower liqueur (Bacardi-owned) that competes with Aperol in the premium cocktail-ingredient occasion. Both brands monetize through cocktail serves (St-Germain Spritz vs Aperol Spritz) and share a similar heritage-led, lifestyle-driven positioning.
- Cynar: Cynar is an artichoke-based Italian bitter aperitif also owned by Campari Group. It directly competes with Aperol in the on-premise bitter aperitivo occasion and shares parent-company distribution infrastructure — an intra-portfolio peer with the closest distribution overlap.
- Pimm's: Pimm's is a British fruit-based aperitif/cup (Diageo) that competes with Aperol for social, occasion-driven consumption — particularly outdoor events, festivals, and summer gatherings — using a similar mixable-beverage consumption pattern.
- Luxardo: Luxardo is an Italian liqueur and aperitivo producer with overlapping product formats (aperitivo, bitters, liqueurs) and a similar Italian-heritage positioning. It competes with Aperol in the premium aperitivo and craft cocktail channels.
- Martini & Rossi: Martini & Rossi is an iconic Italian vermouth and sparkling wine brand (Bacardi-owned) that competes head-to-head with Aperol in the aperitivo/spritz occasion, particularly in European markets where vermouth-based spritz variants compete for the same consumer.
- Cocchi Americano: Cocchi Americano is an Italian aromatized aperitif wine that directly competes with Aperol in the vermouth/aperitivo category. Both brands target the same pre-dinner cocktail occasion and are commonly featured in craft-cocktail bar programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Aperol social profiles
Digital presenceAperol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aperol leadership team
Management profileNumber of profiles
Aperol subsidiaries and ownership
Company hierarchySubsidiaries1 record
Aperol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aperol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aperol
What does Aperol do?
Aperol manufactures and markets the iconic Italian aperitif liqueur Aperol, created in 1919 with a secret bittersweet recipe. The product line includes the original Aperol liqueur (11% ABV) in 700ml and 1L bottles, a pre-mixed Aperol Spritz Ready to Serve bottle, and the Aperol Spritz To Go canned format, distributed globally through wholesale, hospitality, and direct-to-consumer channels.
Is Aperol a public or private company?
Aperol is a private company. It is classified as corporate owned and is currently operating.
When was Aperol founded?
Aperol was founded in 1919. It employs 1,001 to 5,000 people.
Where is Aperol based?
Aperol is headquartered in Lombardi, Italy, in the Europe region.
How does Aperol make money?
One revenue line is on record: alcoholic Beverage Sales.
Who are Aperol's main competitors?
Direct peers on record are Cinzano, Campari, Lillet, Select Aperitivo, St-Germain, Cynar, Pimm's, Luxardo, Martini & Rossi and Cocchi Americano.
Does Aperol have an API?
No public API is recorded for Aperol.
What industry is Aperol in?
Aperol's product category is Spirits and Liqueurs — Italian Aperitif. Its primary akta.pro industry code is CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic), with a secondary code of AFAIAGAF, Beverage Concentrates, Syrups & Mixers Wholesale. Its NAICS code is 312140 and its SIC code is 2080.