Get

What Get does

GET AG is a Leipzig-based German software and data services company founded in 2000 that serves the German energy industry. It builds and operates the Cockpit platform — a modular, web-based software suite covering the complete sales cycle for energy suppliers across three modules: Cockpit Markt (market, tariff, grid-charge, and switching analysis), Cockpit Pricing (tariff development and simulation including basis, premium, dynamic, e-mobility, and heating-electricity pricing), and Cockpit Vertrieb (sales control, white-label sales portal, and tariff/offer calculators). The platform is underpinned by an Energiemarktdaten database of approximately 24 million nationwide, daily-updated data points covering tariffs, grid charges, switching data, and company/territory information, accumulated over 25+ years.

The product portfolio also includes a Service Cloud exposing REST and SOAP APIs (Pricing-API, Markt-API, Netzentgelt-API, Tarifdaten-API, Dynamic-Data-Service, Validation-Service, Simplifier) for integration into third-party billing, CRM, and BI systems, plus Gadgets to Go — embeddable data visualizations including a dynamic tariff widget fed by 15-minute EPEX SPOT day-ahead prices. An emerging AI product, GET KI, was introduced as a prototype in February 2025 as a conversational copilot for energy sales, with planned process automation. GET AG also operates Preisvergleich.de as a wholly-owned subsidiary, an established consumer-facing comparison and e-commerce portal for energy products.

Revenue is generated primarily through recurring subscriptions (Cockpit licenses, data services, Service Cloud API access, white-label sales portal) plus marketplace commissions from Preisvergleich.de. Go-to-market combines direct enterprise sales to energy suppliers and municipal utilities (Stadtwerke), a broad channel-partner network of leading German energy software vendors (cursor, epilot, kisters, schleupen, robotron, Wilken, Soptim, ivu, and others), and BEMD association membership. The company is privately held, has approximately 100 employees, and reports more than 500 customers and partners across the German energy value chain.

Name

Get

Legal name

GET AG

Website

https://get-ag.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

GET AG is a Leipzig-based German software and data services company serving energy suppliers and municipal utilities with its modular Cockpit platform for market analysis, tariff pricing, and sales control, supported by 24M+ daily-updated market data points and the Preisvergleich.de consumer comparison portal.

Ownership category

akta.pro rank

Product category

Energy Market Software and Data Services

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

ETRM/CTRM Platforms & Trade Capture (EUAGAJAA)

akta.pro secondary industry

Auto-Switching & Price Comparison Platforms (EUAGAEAD)

Keywords

• Energy market software
• Tariff management software
• Energy data services
• Utility sales platform
• Grid charge analytics

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Cockpit Software Licenses: Standard software platform licensing with modular architecture. Since 2014, Cockpit has been the core software product covering the complete sales cycle for energy providers including market, pricing, and sales control modules.
2. Energy Market Data Services: Access to energy market database with over 24 million data points updated daily. Includes tariff data, network charges, switching data, and company information.
3. Service Cloud API Access: API-based data and analysis access via REST interfaces for integration into third-party systems. Technical support, consulting, and regular updates included.
4. Preisvergleich.de Portal: Online comparison portal providing e-commerce distribution channel for energy suppliers with broad reach to consumers
5. Vertriebsportal White-Label: White-label sales portal solution for distribution partners with individual branding, available with additional modules for partner control and commissions

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

GET AG develops and sells the Cockpit modular software platform for energy suppliers, covering market analysis, tariff development and pricing, and sales control across the complete sales cycle. The platform is complemented by Energiemarktdaten (a daily-updated database of 24+ million German energy market data points) and the Service Cloud, which provides REST and SOAP APIs for integrating pricing, market data, grid charges, and tariff data into third-party billing, CRM, and BI systems.

Product overview

GET AG offers a modular software platform called Cockpit for energy suppliers, complemented by comprehensive energy market data and API services. The Cockpit platform covers the complete sales cycle across three main modules: Cockpit Markt (market analysis with tariff, grid charge, and switching analyses), Cockpit Pricing (tariff development and simulation including Basis-Pricing, Premium-Pricing, and dynamic pricing), and Cockpit Vertrieb (sales control with portal and calculator tools). The portfolio includes Energiemarktdaten (24M+ daily-updated market data points), Service Cloud (REST/SOAP APIs including Pricing-API, Markt-API, Netzentgelt-API, Tarifdaten-API), Gadgets to Go (embeddable visualizations), and the emerging GET KI AI copilot. A subsidiary, Preisvergleich.de, provides e-commerce customer acquisition channel.

Differentiator

Problem solved

Functional benefit

Products and services

• Cockpit Modular, web-based standard software platform for energy suppliers covering the entire sales cycle across three modules: Cockpit Markt (market analysis), Cockpit Pricing (tariff development and simulation), and Cockpit Vertrieb (sales control and customer acquisition). Designed for energy utilities, municipal utilities (Stadtwerke), and energy retailers in Germany.
• Energiemarktdaten Subscription-based energy market data product providing access to over 24 million nationwide, daily-updated data points covering tariff data, grid charge data, switching data, and territory/company data for the German energy market. Eliminates manual research and reporting for energy market participants.
• Service Cloud API-based product offering REST and SOAP interfaces for accessing pricing, market data, location information, grid charges, and tariff data. Includes Pricing-API, Markt-API, Ortsinfo-API, Netzentgelt-API, Tarifdaten-API, Dynamic-Data-Service, Validation-Service, and Simplifier API. OpenAPI/YAML specifications are available for client generation, with IP-whitelisted authentication. Includes technical support, consulting, and regular updates.
• Gadgets to Go Embeddable data visualizations, charts, and tools (including dynamic tariff charts with EPEX SPOT prices, foreign costs, and dynamic tariffs updated daily) that can be quickly integrated into websites or customer portals via code snippets, for energy suppliers needing ready-to-use widgets for their digital properties.
• Preisvergleich.de Online price comparison portal for electricity and gas products, operated as a wholly-owned subsidiary of GET AG. Provides an established e-commerce customer acquisition channel with broad consumer reach, connecting German energy suppliers with consumers through comparison listings.
• GET KI AI-powered copilot for the energy industry providing information retrieval through conversational dialogue. Currently in prototype/development stage and planned to expand into process automation in GET AG applications. Designed for energy sales and product teams to access structured energy market data without deep technical knowledge.
• Dynamic Data Service Automated data import service providing EEX market data and DESTATIS/GENESIS statistics via API for use in district heating pricing, market analyses, and municipal heat planning. Targeted at energy suppliers and municipal utilities working with dynamic and heating-related data.

Quantifiable outcome

• 500+ customers and partners from the energy industry use GET AG products to secure market success
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BEMD (Bundesverband der Energiemarktdienstleister)coreStrategic or Co-development PartnerMembership in BEMD strengthens the broad network of energy market service providers. GET AG actively participates in the professional association for energy market services.
• Preisvergleich.decoreChannel Partner/ Reseller/ DistributorSubsidiary company operating online price comparison portal for energy products, providing established e-commerce distribution channel with broad reach.
• Partner Network (software houses, consulting companies)minorChannel Partner/ Reseller/ DistributorClose partnership with leading software houses, consulting and service companies. Market data is presented in geo-referenced interactive maps and integrated via webservices/interfaces into billing, CRM and BI systems. Partners include cursor, epilot, finmas, gisa, hansen, hks informatik, Infas 360, itc, ivu, kisters, mxben, re_sult, robotron, schleupen, sherpa, siv, soptim, Wilken, zerio, aliado, cortility.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• epilot: epilot is a German cloud platform for utility customer processes, sales, and energy products. Listed as a GET AG partner, but competes in adjacent utility-customer experience territory with broader platform ambitions.
• finmas: finmas is a German fintech platform providing pricing, billing, and sales tools for energy suppliers. It is a GET AG partner but also addresses overlapping customer needs with partial product overlap on energy pricing/distribution.

Direct peers

• Check24: Check24 is one of Germany's largest price comparison portals, with a significant energy/Strom comparison vertical. Comparable to GET AG's Preisvergleich.de consumer portal in scope and audience.
• Wilken Software Group: Wilken provides ERP and billing software for German utilities and energy suppliers. Comparable to GET AG on the utility billing/sales stack and listed as a GET AG partner.
• Verivox: Verivox is a leading German price comparison portal for energy, telecom, and insurance products. Directly comparable to GET AG's Preisvergleich.de subsidiary on the consumer energy comparison side.
• Schleupen: Schleupen is a German vendor of business software for utilities and waste management, with billing, CRM, and energy market modules. It overlaps directly with GET AG's Cockpit Vertrieb and pricing modules and is an existing GET AG partner.
• SOPTIM: SOPTIM is a German vendor of ETRM/CTRM and energy market software for utilities and traders. Directly comparable to GET AG's Cockpit Pricing and Service Cloud modules, and listed as a GET AG partner.
• Robotron Datenbank-Software: Robotron is a German provider of data management and energy market software for utilities, including market communication, metering, and grid applications. Comparable to GET AG on energy data and utility software, and an existing GET AG partner.
• KISTERS: KISTERS is a German software vendor specializing in energy, water, and environmental data management, including ETRM, forecasting, and grid analytics for utilities. It is a direct peer to GET AG's Cockpit/Energiemarktdaten stack, also serving German Stadtwerke and energy retailers, and is listed as a GET AG integration partner.

Broad incumbents

• Microsoft (Power BI): Microsoft Power BI is a broad analytics/BI incumbent used by German utilities for energy data visualization, with documented GET AG Markt-API integration. Represents the broad-incumbent layer above which GET AG's vertical data assets compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@getag7293
• LinkedInlinkedin.com/company/get-ag
• Xx.com/imania

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get