Deadwood Custom Cycles LLC

What Deadwood Custom Cycles LLC does

Deadwood Custom Cycles LLC is a veteran-owned, privately held American V-Twin motorcycle service and custom shop founded in 2014 by Jason, who relocated from Charleston, South Carolina (where he previously operated Jason's Garage Inc.). The company is headquartered at 10 Lee Street in Deadwood, South Dakota, one block off Historic Main Street, and operates with approximately 8 team members including a Master Technician with 37 years of Harley-Davidson experience, a second Master Technician with 20 years of prior shop ownership, a parts manager, a certified-welder fabricator, an apparel designer, and a subcontractor fabricator from Texas.

The company's core offering is full-service motorcycle repair, custom fabrication, and performance work on Harley-Davidson and other American V-Twin platforms. Service capabilities include complete engine rebuilds, diagnostic services, preventative maintenance, tire mounting and balancing, custom one-off parts fabrication (rear fenders, gas tanks, exhaust, sissy bars, motor mounts, oil tanks, handlebars, seats, speedo mounts), in-house Dynojet 200i dynamometer tuning, Bagger Nation SRT (Steam Roller Touring) 14-degree rake / 20-inch wheel conversions, and frame-up custom builds. The shop is recognized as a leading off-site Bagger Nation SRT specialist and has been selected as the builder of the 2026 Drag Specialties Old Book Cover Bike and the 2026 S&S Independence Tour Bike.

Revenue is generated through six streams: motorcycle service and repair, performance upgrades and parts installation, custom motorcycle builds and restorations, used motorcycle sales (a licensed South Dakota dealership listing Harley-Davidson Softails, FXRs, Dynas, Buells, and touring baggers from $5,499 to $65,000), parts and accessories, and branded DCC merchandise through an online storefront. An adjacent hospitality operation, The Monkey Bar (established 2018), serves customers waiting for service. Go-to-market is direct-to-consumer via the physical Deadwood shop, supplemented by a YouTube channel (JasonsGarageInc), Facebook, Instagram, the D.A.M.N. podcast, and event participation (Black Hills Rally, Daytona Bike Week, the Black Hills Motorcycle Show). The company sources specialty parts through partnerships with Bagger Nation, Feuling, Revolution Performance, Legend Suspensions, Baker Drivetrain, Bassani Exhaust, and S&S Cycles.

Name

Deadwood Custom Cycles LLC

Legal name

Deadwood Custom Cycles LLC

Website

https://deadwoodcustomcycles.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Deadwood Custom Cycles is a veteran-owned American V-Twin motorcycle shop in Deadwood, South Dakota, providing repair, custom fabrication, dyno tuning, Bagger Nation SRT conversions, and frame-up custom builds to Harley-Davidson owners, local riders, and Black Hills motorcycle tourists.

Ownership category

akta.pro rank

Headquarters

HQ city

Deadwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Motorcycle Service & Repair: Full-service motorcycle repair and maintenance including engine rebuilds, diagnostic services, troubleshooting, tire mounting and balancing, and preventative maintenance
2. Performance Upgrades: Sale and installation of performance parts including big bore kits, camshafts, suspension upgrades, handling improvements, dyno tuning, and complete drivetrain upgrades
3. Custom Motorcycle Sales: Sale of used motorcycles and custom built bikes. Currently listing Harley-Davidson models including Softails, FXRs, Dynas, Buells, and touring baggers at various price points from $5,499 to $65,000
4. Parts & Accessories: Sale of motorcycle parts and accessories from partnered manufacturers including custom one-off fabricated parts
5. DCC Merchandise: Sale of branded apparel and accessories including t-shirts and gear through their online store
6. Custom Bike Builds: Frame-up custom builds, restoration of older bikes, and complete makeovers of stock motorcycles with custom paint and powder coating

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Deadwood Custom Cycles is a single-location motorcycle service and customization shop in Deadwood, South Dakota that delivers full-service repair, custom fabrication, performance upgrades, dyno tuning, and frame-up custom builds for American V-Twin motorcycles (primarily Harley-Davidson). The business also retails used Harley-Davidson motorcycles through a licensed South Dakota dealership, sells aftermarket performance parts, operates a branded merchandise e-commerce store (DCC Gear), and runs an on-site hospitality bar (The Monkey Bar) for customers awaiting service.

Product overview

Deadwood Custom Cycles is a premier aftermarket motorcycle shop offering a comprehensive suite of motorcycle services, custom builds, and parts. The company operates a single unified service model centered on motorcycle repair and service (including complete engine rebuilds, custom fabrication, dyno tuning, and performance upgrades), custom motorcycle builds, used motorcycle sales, and an online merchandise store (DCC Gear). Specialty services include Paul Yaffe's Bagger Nation SRT conversions for touring models, one-off custom parts fabrication, and a podcast (D.A.M.N.). The company also operates The Monkey Bar as an adjunct customer hospitality area. The core offering is service-based rather than a packaged software product, with all services being delivered through the physical shop in Deadwood, South Dakota, supplemented by an online store for merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• D.A.M.N: Deadwood American Motorcycle Nonsense - podcast covering motorcycle banter, shop projects, and team discussions. Available on Apple, Google, Spotify, BuzzSprout, and Pandora.

Products and services

• Motorcycle Repair and Service Full-service motorcycle repair and maintenance for American V-Twin motorcycles (primarily Harley-Davidson), including complete engine rebuilds, custom fabrication, preventative maintenance, tire mounting and balancing, diagnostic services, troubleshooting, repairs, restoration, powdercoating and paint.
• Performance Upgrades and Dyno Tuning Handling and suspension upgrades, horsepower and torque improvements including big bore kits, camshaft upgrades, ignition systems, exhaust, carburetor and EFI upgrades, and Dynojet 200i Dynamometer tuning services for V-Twin engines.
• Custom Motorcycle Builds Frame-up custom builds, complete makeovers of stock motorcycles, restoration of older bikes, and specialty builds (bagger, bobber, touring) using premium aftermarket parts from Bagger Nation, Feuling, Revolution Performance, and other manufacturers.
• Bagger Nation SRT Conversion Service Specialized installation of Paul Yaffe's Bagger Nation Steam Roller Touring (SRT) big wheel performance kit including 14° rake, 20-inch front wheels, raked triple tree kit, and performance handling upgrades for touring motorcycles.
• Used Motorcycle Sales South Dakota licensed motorcycle dealership offering pre-owned Harley-Davidson motorcycles including Softails, FXRs, Dynas, Buells, and touring bagger models, with inventory ranging from $5,499 to $65,000.
• One-off Custom Parts Fabrication In-house custom metal fabrication of one-off motorcycle parts including rear fenders, gas tanks, exhaust systems, sissy bars, motor mounts, oil tanks, handlebars, seats, speedo mounts, and miscellaneous custom parts.
• DCC Gear Online Store Branded apparel, gear, and accessories for Deadwood Custom Cycles sold through an e-commerce storefront.
• The Monkey Bar Indoor and outdoor seating and beverage service at the Deadwood Custom Cycles location for customers awaiting motorcycle service.

Quantifiable outcome

• Premier aftermarket motorcycle shop positioning in Black Hills region

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor, core and flagship.

• The Monkey BarminorOthers · 1 January 2018Adjacent bar/restaurant operated by the company at the same Deadwood location, offering indoor/outdoor seating with cheapest beer in town for motorcycle enthusiasts.
• Paul Yaffe's Bagger NationcoreTechnology or IntegrationDCC is recognized as a leading off-site Bagger Nation SRT (Steam Roller Touring) specialist, performing installations of the 14° rake and 20" wheel performance touring kits. Multiple customer bikes featured on Bagger Nation website.
• Feuling PartscoreTechnology or IntegrationFeuling performance parts are used in every performance motor built by DCC. Feuling is known for engine design and development working with major manufacturers.
• Revolution PerformancecoreTechnology or IntegrationMillennium Technologies brand providing performance options for Harley-Davidson V-Twin engines, used in DCC custom builds.
• Legend SuspensionscoreTechnology or IntegrationHigh-quality suspension systems installed on DCC custom builds including Revo-A's, Axeo, and Legend Air Suspension.
• Baker DrivetraincoreTechnology or IntegrationDCC uses Baker products including Grudge Box and OD6 overdrive transmissions in their custom builds.
• Drag SpecialtiesflagshipStrategic or Co-development PartnerDCC was selected as the builders of the 2026 Drag Specialties Old Book Cover Bike, a prestigious custom build featured in their catalog.
• S&S CyclescoreTechnology or IntegrationFeatured builder of the 2026 S&S Independence Tour Bike using S&S 143 T-Series Engine.
• Open Throttle CustomscoreStrategic or Co-development PartnerCustom paint work by Eric Malotke of Open Throttle Customs featured on the 2026 Old Book Cover Bike.
• Saloon No. 10minorOthersHistoric Deadwood establishment linked on the DCC website with cross-promotional relationship.
• Harley-DavidsonminorGTM or Marketing PartnerSponsor of the Black Hills Motorcycle Show's Veterans Only Ride In Bike Show at Outlaw Square.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Thunderbike (Germany): One of Europe's most prominent Harley-Davidson custom shops, offering frame-up custom builds, performance upgrades, and branded merchandise similar to DCC's offering. Comparable positioning as a premier V-Twin customization destination with a strong media presence and parts catalog.
• Custom Cycle Engineering: Independent V-Twin custom shop offering complete custom builds, fabrication, and performance upgrades for Harley-Davidson platforms. Closely matches DCC's frame-up build, fabrication, and dyno-tuning service mix for the same American V-Twin customer.
• Paul Yaffe / Bagger Nation: Arizona-based designer and fabricator of custom V-Twin bagger kits, including the SRT (Steam Roller Touring) platform that DCC specializes in installing. While Bagger Nation designs and sells kits, both compete for the same custom bagger-build customer and showcase work, and customer bikes are featured on Bagger Nation's site.
• Arlen Ness Motorcycles: Long-established custom V-Twin motorcycle shop founded by legendary builder Arlen Ness, specializing in aftermarket parts and custom Harley-Davidson builds. Highly comparable business model: full custom builds, performance parts, and a brand name synonymous with premium American V-Twin work.

Others

• Feuling Parts: Performance engine parts manufacturer used in every performance motor built by DCC. Functions as a key supplier in the V-Twin performance ecosystem that DCC serves, rather than as a competing service provider.
• Baker Drivetrain: Manufacturer of high-performance V-Twin transmissions (Grudge Box, OD6 overdrive) used in DCC custom builds. Sits in the same premium V-Twin aftermarket ecosystem and shares the same end customers, but supplies components rather than competing for service work.
• Drag Specialties: Major wholesale distributor of V-Twin aftermarket parts and accessories, and DCC's flagship co-development partner for the 2026 Old Book Cover Bike. Comparable in that both shape the custom V-Twin aftermarket, but operates upstream of DCC as a parts distributor rather than a service competitor.

Regional players

• Sturgis Harley-Davidson: Authorized Harley-Davidson dealership and service center located in Sturgis, SD — directly in the Black Hills motorcycle tourism corridor that DCC targets. Both serve Harley-Davidson riders and rally attendees with service, parts, and accessories, making them the closest direct regional competitor for walk-in and rally-season work.

Broad incumbents

• S&S Cycle: Established performance V-Twin engine and parts manufacturer whose components (including the 143 T-Series engine on DCC's 2026 S&S Independence Tour Bike) underpin much of the custom V-Twin aftermarket. A partner and ecosystem anchor rather than direct competitor, but defines the category in which DCC competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/JasonsGarageInc
• Facebookfacebook.com/124653050913391
• Instagraminstagram.com/deadwoodcustomcycles
• LinkedInlinkedin.com/company/deadwood-custom-cycles

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deadwood Custom Cycles LLC