Drag Specialties
Drag Specialties is a U.S. distributor and seller of aftermarket parts and accessories for motorcycles and powersports vehicles. Founded in 1968 and based in Janesville, Wisconsin, it serves enthusiasts, motorcyclists, and the racing community under the LeMans Corps. umbrella alongside Parts Unlimited.
- Company typePrivate
- Founded1968
- HeadquartersJanesville, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Drag Specialties does
Drag Specialties is a U.S. distributor and seller of aftermarket parts, upgrades, and accessories for motorcycles and powersports vehicles. Founded in 1968 and headquartered in Janesville, Wisconsin, the company operates as a branded business unit under the LeMans Corps. umbrella, alongside its sister company Parts Unlimited, one of the largest distributors in the U.S. powersports aftermarket. Its commercial offering is centered on replacement and upgrade components for motorcycles and other powersports vehicles, sold to enthusiasts, motorcyclists, and the racing community through dealer channels and its own website.
The company's go-to-market combines distributor-style channel reach (via the LeMans/Parts Unlimited network) with brand-led marketing aimed at enthusiast buyers, anchored by the 'From our garage to yours' positioning and ongoing motorsports event sponsorship, including naming rights at 2026 AMA Flat Track events such as ThrottleFest at Maryland and the DuQuoin Mile in Illinois. Pricing models and detailed product catalog information are not publicly disclosed. The customer base spans individual enthusiasts and the AMA Flat Track racing community, with the latter addressed through event sponsorship and equipment support rather than direct retail.
Financially, Drag Specialties is a privately held, for-profit entity with 11-50 employees and no disclosed revenue. There are no records of funding rounds, M&A, or leadership changes in the provided data. As a long-tenured niche brand within a larger powersports distribution group, its strategic role appears to be brand-led demand generation and category coverage that complements Parts Unlimited's broader distribution platform.
Drag Specialties firmographics
Firmographics- Name
- Drag Specialties
- Website
- https://dragspecialties.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Drag Specialties is a U.S. distributor and seller of aftermarket parts and accessories for motorcycles and powersports vehicles. Founded in 1968 and based in Janesville, Wisconsin, it serves enthusiasts, motorcyclists, and the racing community under the LeMans Corps. umbrella alongside Parts Unlimited.
- Ownership category
- akta.pro rank
Drag Specialties industry classification
Industry- Product category
- Powersports Aftermarket Parts
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)
Keywords
Where Drag Specialties is headquartered
LocationHeadquarters
- HQ city
- Janesville
- HQ country
- United States
- HQ region
- North America
Markets served
Drag Specialties business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Drag Specialties product offering
Product offeringCore offering
Drag Specialties distributes and sells aftermarket parts, upgrades, and accessories for motorcycles and powersports vehicles. Operating under the LeMans Corps. umbrella alongside sister company Parts Unlimited, the company supplies products to the powersports enthusiast, motorcyclist, and racing communities, with a tagline of "From our garage to yours."
Product overview
Drag Specialties is a parts and accessories company serving the powersports and motorcycle industry, operating under the LeMans Corps. umbrella alongside Parts Unlimited. The company offers a range of aftermarket parts and products for motorcycles and powersports vehicles, though detailed product catalog information is not available in the provided source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Aftermarket Parts and Accessories A range of aftermarket parts, upgrades, and accessories for motorcycles and powersports vehicles, supplied to enthusiasts, motorcyclists, and the racing community.
Companies that use Drag Specialties
Customer profileSegments2 records
Ideal customer profiles2 records
Drag Specialties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Drag Specialties partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AMA Flat TrackcoreDrag Specialties, along with sister company Parts Unlimited (both under LeMans Corps. umbrella), serves as a named sponsor for two AMA Flat Track events in the 2026 season. The sponsorship includes naming rights for ThrottleFest at Maryland and the DuQuoin Mile in Illinois. This partnership provides brand visibility within the motorsports racing community.
Recent moves2 records
Expansion highlights3 records
Drag Specialties competitors and assessment
Company assessmentDirect peers
- Parts Unlimited: Sister company under the LeMans Corps. umbrella; the largest distributor of powersports aftermarket parts, serving the same motorcycle and powersports dealer network with overlapping product categories.
- Tucker Rocky / BikerHiway: Major wholesale distributor of powersports aftermarket parts, accessories, and apparel to dealers across the U.S., directly comparable to Drag Specialties' dealer-channel distribution model.
- Kuryakyn: Designs and markets aftermarket parts and accessories for V-twin motorcycles; comparable in target customer (cruiser/touring enthusiasts) and product category to Drag Specialties.
- Roland Sands Design: Performance and lifestyle aftermarket brand for motorcycles, overlapping with Drag Specialties on V-twin parts, accessories, and racing-inspired product positioning.
- Saddlemen: Manufacturer and marketer of motorcycle seats, luggage, and accessories; serves the same cruiser and touring aftermarket customer as Drag Specialties.
- Vance & Hines: Performance aftermarket brand for V-twin motorcycles focused on exhaust, fuel, and drivetrain components; comparable in enthusiast target market and Flat Track racing heritage.
- J&P Cycles: Retailer and distributor of aftermarket motorcycle parts, accessories, and gear with strong V-twin and cruiser focus, overlapping with Drag Specialties' core product mix.
- Arlen Ness: Iconic aftermarket brand for custom V-twin parts and accessories, deeply embedded in the same enthusiast and racing subculture that Drag Specialties targets.
Broad incumbents
- RevZilla: Large online-first retailer of motorcycle gear, parts, and accessories; competes for the same end-consumer and dealer-channel dollars but with a direct-to-consumer e-commerce model rather than distribution.
Emerging players
- Mid-USA Cycle Parts: Independent distributor of replacement and aftermarket parts for American V-twin motorcycles; a smaller, niche competitor in the same Harley-Davidson and cruiser aftermarket segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Drag Specialties social profiles
Digital presenceDrag Specialties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drag Specialties leadership team
Management profileNumber of profiles
Drag Specialties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drag Specialties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drag Specialties
What does Drag Specialties do?
Drag Specialties distributes and sells aftermarket parts, upgrades, and accessories for motorcycles and powersports vehicles. Operating under the LeMans Corps. umbrella alongside sister company Parts Unlimited, the company supplies products to the powersports enthusiast, motorcyclist, and racing communities, with a tagline of "From our garage to yours."
Is Drag Specialties a public or private company?
Drag Specialties is a private company. It is classified as corporate owned and is currently operating.
When was Drag Specialties founded?
Drag Specialties was founded in 1968. It employs 11 to 50 people.
Where is Drag Specialties based?
Drag Specialties is headquartered in Janesville, United States, in the North America region.
Who are Drag Specialties's main competitors?
Direct peers on record are Parts Unlimited, Tucker Rocky / BikerHiway, Kuryakyn, Roland Sands Design, Saddlemen, Vance & Hines, J&P Cycles and Arlen Ness. RevZilla is listed as a broad incumbent. Mid-USA Cycle Parts is listed as an emerging player.
Does Drag Specialties have an API?
No public API is recorded for Drag Specialties.
What industry is Drag Specialties in?
Drag Specialties's product category is Powersports Aftermarket Parts. Its primary akta.pro industry code is CRAOANAK, Motorcycle, powersports & ATV parts and accessories distribution. Its NAICS code is 42312 and its SIC code is 5010.