Comanche Trace

What Comanche Trace does

Comanche Trace is a 1,300-acre master-planned residential golf community located in the Guadalupe River Valley just outside Kerrville, Texas, operating in the Texas Hill Country between San Antonio and Austin. The community was established in 1978 (originally as a ranch by Bobby Shelton, descendant of Captain Richard King of King Ranch), transitioned to residential development in the 1990s, and added championship golf in 2000 with an 18-hole course designed by Tom Kite, Roy Bechtol, and Randy Russell, expanded to 27 holes in 2008. The legal entity is Comanche Trace Ranch & Golf Club, LLLP, a Colorado limited liability limited partnership, owned by Legacy Golf Properties — a private real estate investment and consulting firm founded by industry veteran Steven Held (President/CEO).

Comanche Trace generates revenue across four integrated streams: (1) residential real estate sales — lots from $149,000 to luxury estates over $2M+, marketed and brokered exclusively through in-house CT Realty; (2) recurring club memberships in five tiers (Full Golf, Non-Resident, Limited, Junior Executive, Social) under a non-equity, no-assessment structure; (3) golf operations across the 27-hole championship course, including green fees, instruction, tournaments, and a pro shop that regularly hosts USGA qualifiers and PGA Tour qualifying events; and (4) hospitality and amenities including the Pinnacle Grill (fine dining, with Executive Chef Juan Roman), The Taphouse (casual golf-side), a 5,000 sq. ft. fitness center, four lighted tennis/pickleball courts, an 8-acre Guadalupe River Park, a 4-acre catch-and-release lake, 4 miles of walking trails, a Stay & Play golf villa rental program ($375-$450/night), and weddings and private-event venues.

The go-to-market is direct-to-consumer via an on-site Welcome Center, six CT Realty executives, a Membership Director, and a network of 8+ preferred builders (Sitterle Homes, Texas Living Homes, Hill Country Signature Homes, and others). The community targets affluent retirees, golf enthusiasts, families seeking Hill Country lifestyle, weekend retreat buyers, and non-resident members, with 20+ in-community social clubs driving member engagement. Comanche Trace has been recognized multiple times among '50 Best Master Planned Communities in the U.S.' and 'America's Top 100 Golf Communities' and features on Golf Digest and Golfweek top-course lists. Operating geographies are Texas-only; the company is privately held with no public ticker and revenue/financials are not disclosed.

Name

Comanche Trace

Legal name

Comanche Trace Ranch & Golf Club, LLLP

Website

https://comanchetrace.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Comanche Trace is a 1,300-acre private master-planned golf community in Kerrville, Texas, selling luxury homes and lots, private club memberships, golf, dining, fitness, and event services to affluent retirees, golf enthusiasts, and second-home buyers across the Texas Hill Country.

Ownership category

akta.pro rank

Product category

Master-Planned Residential Golf Community

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Master-planned golf community
• Private country club
• Luxury residential real estate
• Championship golf course
• Club membership

Headquarters

HQ city

Kerrville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Sales: Sale of luxury homes, garden homes, villas, and estate lots within the 1,300-acre master-planned community. Price points range from lots at $149,000 to luxury estates over $1M+. Revenue generated from both new construction and resale properties marketed exclusively through CT Realty.
2. Club Membership Dues: Private club memberships including Full Golf, Non-Resident Golf, Limited Golf, Junior Executive Golf, and Social memberships. As a non-equity club, members pay initial deposits and monthly dues without assessments. Membership provides access to all club amenities including golf, fitness, dining, and social events.
3. Food & Beverage: On-site dining at Pinnacle Grill offering fine and casual dining with chef-driven menus. The Taphouse provides casual golf-side refreshments. Revenue from restaurant sales, private event catering, and banquet services for weddings and celebrations.
4. Stay & Play Accommodations: Golf villas available for nightly and weekly rental to prospective home buyers and visitors. Includes access to club amenities during stay. Pricing ranges from $375-$450 per night depending on unit and day of week.
5. Golf Operations: Golf course access, pro shop merchandise sales, golf instruction programs, and tournament/event hosting. The 27-hole championship course hosts USGA qualifiers, PGA Tour qualifying events, and collegiate tournaments.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Comanche Trace develops and sells luxury residential real estate — single-family homes, garden homes, golf villas, and estate lots — within a 1,300-acre master-planned community in the Texas Hill Country. It also operates The Club at Comanche Trace, a private 27-hole championship golf club offering Full Golf, Limited Golf, Non-Resident, Junior Executive, and Social memberships along with dining, fitness, pickleball, tennis, and social amenities. Revenue is generated from one-time real estate sales, recurring membership dues and initiation deposits, and ancillary service fees such as Stay & Play villa rentals, food and beverage, golf operations, and event hosting.

Product overview

Comanche Trace is a 1,300-acre master-planned golf community offering a comprehensive portfolio of luxury real estate and lifestyle services. The core product portfolio centers on three interconnected offerings: (1) 27-hole championship golf across three nine-hole courses (The Valley, The Hills, The Creeks), (2) diverse real estate options including single-family homes, garden homes, golf villas, and estate lots ranging from $500s to $2M+, and (3) private club memberships providing access to resort-style amenities. Supporting services include the Pinnacle Grill restaurant, The Taphouse casual dining, a 5,000 sq. ft. fitness center with wellness programs, pickleball and tennis facilities, and comprehensive event planning for weddings and private functions. The community is operated by Legacy Golf Properties and marketed through CT Realty.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Courses (The Valley, The Hills, The Creeks) 27-hole championship golf course comprising three nine-hole courses (The Valley, The Hills, The Creeks) co-designed by PGA Tour veteran Tom Kite, Roy Bechtol, and Randy Russell. Hosted USGA qualifiers, Valero Texas Open qualifiers, and PGA section events. Open to members, residents, and guests with tee time bookings via the Clubhouse Online portal.
• Private Club Memberships Private club memberships in five tiers — Full Golf, Non-Resident Golf, Limited Golf, Junior Executive Golf, and Social — providing access to golf, practice facilities, tennis, pickleball, fitness, pool, dining, and social events. Operates as a non-equity club with initial deposits plus monthly dues and no member assessments.
• Residential Real Estate (Homes and Lots) Luxury residential real estate within the 1,300-acre master-planned community, including single-family homes, garden homes, golf villas, and estate lots. Prices range from lots starting at $209,000 to luxury estates over $1 million. Sold exclusively through the in-house CT Realty brokerage with optional custom construction via the Preferred Builder Network.
• Pinnacle Grill On-site restaurant at The Club at Comanche Trace serving seasonal, chef-driven menus with locally sourced ingredients, garden-fresh produce, and premium steaks. Offers panoramic Hill Country views from the clubhouse and caters weddings and private events under Executive Chef Juan Roman.
• The Taphouse Member-only casual dining venue next to the practice facility and putting green, offering draft and canned beer, wine, sodas, snacks, and a relaxed atmosphere for golfers and members.
• Fitness Center and Wellness Programs 5,000 sq ft fitness center with Freemotion strength training and cardio equipment, group fitness classes, personal training sessions, yoga, and wellness programming. Includes Movement Studio for classes.
• Pickleball and Tennis Facilities Four lighted pickleball and tennis courts with year-round programming, including clinics, tournaments, and weekly play for all skill levels.
• Clubs Within a Club (Social Organizations) Member social clubs and activity groups including Ladies Golf Association, Men's Golf Association, Lady 9ers, Book Club, Bridge Club, Pickleball Group, Fly Fishing, Hiking Club, Wine Tasting, and more.
• Stay & Play Villa Accommodations Nightly and weekly golf villa rentals (3 bedroom, 3 bath) at 3005 Club House Rd with access to tennis courts, fitness center, swimming pool, and river park. Weeknights (Sunday–Thursday) at $375/night and weekends/holidays (Friday, Saturday, holidays) at $425–$450/night. Designed for prospective home buyers to experience the community.
• Weddings and Private Events Event venue services for weddings, rehearsal dinners, milestone celebrations, and corporate gatherings. Offers indoor and outdoor event spaces with full catering by Executive Chef Juan Roman and panoramic Hill Country views from the clubhouse.

Quantifiable outcome

• Named one of '50 Best Master Planned Communities in the U.S.' multiple times
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Legacy Golf PropertiescoreOthersLegacy Golf Properties is the owner and operator of Comanche Trace. It is a real estate investment and consulting firm specializing in club and resort assets. Comanche Trace is their flagship property that transformed their portfolio to expand from private clubs to include residential resort communities.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Omni Barton Creek Resort & Spa: Established Texas Hill Country luxury golf resort near Austin with championship courses, real estate, and full-service hospitality. Larger incumbent with overlapping Hill Country golf/resort market but broader luxury resort positioning.

Direct peers

• Cordillera Ranch: Master-planned golf community in Boerne, TX (Texas Hill Country) with Jack Nicklaus-designed golf, custom homes, and club amenities. Directly comparable Hill Country luxury golf community model.
• The Dominion Country Club: Premier private golf and country club in San Antonio, TX founded by Steven Held (Comanche Trace CEO) through The Dominion Golf Group. Closely aligned operator with shared leadership DNA and similar San Antonio/Hill Country market.
• Cimarron Hills Golf & Country Club: Texas Hill Country luxury master-planned golf community in Georgetown, TX. Featured alongside Comanche Trace in Troon Magazine's Spring 2024 premier Texas Hill Country Communities feature. Same business model combining championship golf, real estate, and club membership.
• Tapatio Springs Hill Country Resort: Texas Hill Country golf resort community in Boerne, TX with golf, real estate, and resort amenities. Comparable Hill Country golf community/recreational land business; Comanche Trace GM Rob Alcorn previously worked here.
• Boot Ranch: Luxury private golf community in Fredericksburg, TX in the Texas Hill Country. Offers championship golf, custom homes, estate lots, and club memberships in a comparable master-planned resort setting.
• Fair Oaks Ranch Golf & Country Club: Texas Hill Country private golf club and residential community near San Antonio. Multiple Comanche Trace executives previously worked here (Director of Golf Tony Re, GM Rob Alcorn, Executive Chef Juan Roman), reflecting direct operational comparability.
• Kissing Tree Golf Club: 55+ master-planned golf community in San Marcos, TX (Texas Hill Country). Comparable residential golf community model targeting retirees/empty nesters with similar home/lot product mix.

Regional players

• Traditions Club and Country Club: Private golf club and residential community in Bryan/College Station, TX. Regional Texas private golf community with comparable member-based operating model, though different geographic submarket from Hill Country.
• Palmilla Beach Resort and Golf Community: Golf and residential resort community on the Texas Gulf Coast. Comparable business model combining golf, real estate, and resort amenities; Comanche Trace GM Rob Alcorn previously served here as GM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks2 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/ComancheTrace
• Facebookfacebook.com/comanchetrace
• Instagraminstagram.com/comanchetracetx

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comanche Trace