Hoover Electric
Hoover Electric, Plumbing, Heating & Cooling is a family-owned residential home services contractor founded in 1980 that delivers electrical, plumbing, HVAC, and sewer/drain services to homeowners across Southeast Michigan from offices in Troy and Clinton Township.
- Company typePrivate
- Founded1980
- HeadquartersClinton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hoover Electric does
Hoover Electric, Plumbing, Heating & Cooling is a family-owned residential home services contractor founded in 1980 and headquartered in Troy, Michigan, with a second office in Clinton Township. The company provides electrical, plumbing, HVAC, and sewer/drain services to homeowners across Southeast Michigan, operating across Oakland, Macomb, and Wayne counties with 24/7 emergency availability and same-day dispatch. Its service catalog spans core repair and installation work (breaker panel replacement, water heater and tankless water heater installation, sewer line repair and trenchless pipe lining, AC and furnace replacement) and higher-growth adjacent categories including EV charger installation, smart home integration, and indoor air quality systems (UV germicidal lights, HEPA filtration, whole-house humidification). Service delivery is field-based: licensed technicians dispatched to customer homes via phone scheduling, online booking, or walk-in inquiry. The business operates without proprietary software platforms, relying on industry-standard tools and licensed expertise, and holds Michigan state licenses for plumbing (#8004330), electrical (#4100014), and mechanical/HVAC (#7117904) work.
The company monetizes through two streams: one-time service fees for repairs, installations, and replacements, and a recurring VIP Membership that bundles priority scheduling, waived call-out fees, bi-annual HVAC inspections, discounts on repairs and parts, and a 10-year parts and labor warranty. Financing for larger equipment purchases is facilitated through partnerships with Michigan Saves (energy-efficiency program) and Wells Fargo (revolving consumer credit). Go-to-market is direct-to-consumer, primarily through the callhoover.com website, Google Business Profile (4.8-star rating across 5,586 reviews), location-specific SEO landing pages, and a dedicated inbound phone line (586-315-5268). The company remains privately held under family ownership with no disclosed institutional capital, M&A activity, or public listing.
Hoover Electric firmographics
Firmographics- Name
- Hoover Electric
- Legal name
- Hoover Electric, Plumbing, Heating, Cooling
- Website
- https://callhoover.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hoover Electric, Plumbing, Heating & Cooling is a family-owned residential home services contractor founded in 1980 that delivers electrical, plumbing, HVAC, and sewer/drain services to homeowners across Southeast Michigan from offices in Troy and Clinton Township.
- Ownership category
- akta.pro rank
Hoover Electric industry classification
Industry- Product category
- Residential Home Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822)
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Drain Cleaning (Residential) (HSAOABAA)
Keywords
Where Hoover Electric is headquartered
LocationHeadquarters
- HQ city
- Clinton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hoover Electric business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Home Services Repairs & Installations: One-time service fees for electrical, plumbing, HVAC repairs and installations including air conditioning, furnaces, water heaters, sewer/drain services, and electrical upgrades.
- VIP Membership Subscription: Annual membership program offering priority scheduling, waived call-out fees, bi-annual HVAC inspections, discounts on repairs and parts, and complimentary plumbing and electrical inspections. Benefits include 10-year parts and labor warranty on repairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | AC Maintenance & Safety Check |
| Unit Pricing | Pay-as-you-go | Tankless Water Heater Flush Discount |
| Unit Pricing | Pay-as-you-go | Drain Evaluation |
| Unit Pricing | Pay-as-you-go | HVAC System Discount |
| Unit Pricing | Pay-as-you-go | Water Heater Discount |
| Unit Pricing | Pay-as-you-go | Sewer Replacement Discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hoover Electric product offering
Product offeringCore offering
Hoover Electric provides residential electrical, plumbing, HVAC, and sewer & drain services to homeowners across Southeast Michigan. The company dispatches licensed technicians to perform diagnostics, repairs, installations, and preventive maintenance, supported by 24/7 emergency availability and an annual VIP Membership program that offers priority scheduling and member discounts.
Product overview
Hoover Electric, Plumbing, Heating & Cooling is a family-owned home services company serving Southeast Michigan since 1980. The company operates as a single-source provider offering four core service categories: HVAC Services (including air conditioning, furnaces, heating, indoor air quality, mini-split systems, and thermostats), Plumbing Services (including backflow prevention, emergency plumbing, water heaters, tankless water heaters, sump pumps, and water treatment), Sewer & Drains Services (including camera inspections, drain cleaning, hydro jetting, sewer line repair, pipe lining, and trenchless repair), and Electrical Services (including 240-volt outlets, breaker panel replacement, EV chargers, generators, and smart home installation). The company also offers a VIP Membership program providing ongoing maintenance benefits and priority service. The company does not operate a unified software platform; instead, it provides discrete service offerings delivered by licensed technicians to residential customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Electrical Services
- Residential Plumbing Services
- Residential HVAC Services
- Residential Sewer & Drain Services
Companies that use Hoover Electric
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Hoover Electric technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hoover Electric partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights5 records
Hoover Electric competitors and assessment
Company assessmentBroad incumbents
- F.H. Furr: Large Mid-Atlantic residential HVAC, plumbing, and electrical company with a strong membership program. Comparable multi-trade residential services model at greater scale, with similar VIP/subscription-style offerings.
- One Hour Heating & Air Conditioning: National franchise network providing residential HVAC, plumbing, and electrical services. Comparable residential service categories with broader geographic reach via franchise model.
- Power Home Remodeling (Power Home Services): Large national residential home services company (formerly PHRG) with electrical, HVAC, and related offerings. Larger, scaled competitor operating across multiple states with overlapping residential service categories.
Regional players
- A.J. Danboise Mechanical: Michigan-based (Metro Detroit) HVAC, plumbing, and mechanical contractor. Most direct geographic overlap with Hoover, serving the same Southeast Michigan residential market with comparable trade categories.
- Neighborhood Plumbing & Heating: Southeast Michigan-based plumbing and HVAC contractor serving residential customers. Operates in the same geographic footprint with overlapping service categories.
Direct peers
- CoolToday: Residential HVAC, plumbing, and electrical services provider serving the Southeast U.S. Comparable full-service residential trades business with similar service categories and direct-to-consumer motion.
- Service Wizard: Residential HVAC, plumbing, and electrical contractor in Texas. Comparable multi-trade licensed contractor serving residential homeowners with a similar full-service offering.
- Mr. Holland's Home Services: Residential HVAC, plumbing, and electrical services company serving Michigan and surrounding areas. Direct competitor in the same regional market with similar multi-trade service model.
- Horizon Services: Multi-trade residential home services company (plumbing, heating, cooling, electrical) operating across multiple Mid-Atlantic markets. Highly comparable multi-trade, multi-location residential service model with similar subscription-style membership offerings.
Others
- Michigan Saves: Non-profit energy-efficiency financing partner explicitly mentioned in Hoover's data. Relevant ecosystem participant (financing) rather than direct competitor, included to reflect Hoover's go-to-market ecosystem.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Hoover Electric social profiles
Digital presenceHoover Electric compliance and trust
Trust signalCompliance3 records
Hoover Electric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hoover Electric leadership team
Management profileNumber of profiles
Hoover Electric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hoover Electric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hoover Electric
What does Hoover Electric do?
Hoover Electric provides residential electrical, plumbing, HVAC, and sewer & drain services to homeowners across Southeast Michigan. The company dispatches licensed technicians to perform diagnostics, repairs, installations, and preventive maintenance, supported by 24/7 emergency availability and an annual VIP Membership program that offers priority scheduling and member discounts.
Is Hoover Electric a public or private company?
Hoover Electric is a private company. It is classified as family owned and is currently operating.
When was Hoover Electric founded?
Hoover Electric was founded in 1980. It employs 11 to 50 people.
Where is Hoover Electric based?
Hoover Electric is headquartered in Clinton, United States, in the North America region.
How does Hoover Electric make money?
Two revenue lines are on record. Home Services Repairs & Installations are the primary driver. The others are VIP Membership Subscription.
Who are Hoover Electric's main competitors?
Broad incumbents on record are F.H. Furr, One Hour Heating & Air Conditioning and Power Home Remodeling (Power Home Services). Regional players are A.J. Danboise Mechanical and Neighborhood Plumbing & Heating. Direct peers are CoolToday, Service Wizard, Mr. Holland's Home Services and Horizon Services. Michigan Saves is listed as an others.
Does Hoover Electric have an API?
No public API is recorded for Hoover Electric.
What industry is Hoover Electric in?
Hoover Electric's product category is Residential Home Services. Its primary akta.pro industry code is HSAOABAA, Drain Cleaning (Residential). Its NAICS code is 23822 and its SIC code is 1731.