Mr. Holland's Home Services

Name

Mr. Holland's Home Services

Legal name

Mr. Holland's Heating, Air & Electric

Website

https://mrhollandsheatingandair.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential HVAC, Plumbing, and Electrical Home Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Construction - Special Trade Contractors (1700), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Hard Services (MEP/HVAC, Electrical, Plumbing) (BPABAAAA)

Keywords

• Residential HVAC services
• Plumbing services
• Electrical services
• Home generator installation
• Indoor air quality

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. HVAC Services: Revenue generated from heating and cooling system installation, repair, and maintenance services including furnaces, boilers, heat pumps, AC units, and mini-splits. Services include diagnostic fees, labor charges, and equipment markup on installations.
2. Plumbing Services: Revenue from plumbing installation, repair, and maintenance including water heaters, drain cleaning, sewer services, repiping, sump pumps, water filtration systems, and bathroom remodeling.
3. Electrical Services: Revenue from electrical repairs, panel upgrades, wiring, lighting installation, EV charger installation, generator services, and electrical inspections.
4. Service Plans (Club 1717): Recurring revenue from Priority Club 1717 membership program offering discounted service fees, priority scheduling, yearly tune-ups, and reduced after-hours charges to residential customers.
5. Equipment and Parts Sales: Revenue from sales of HVAC equipment, plumbing fixtures, water heaters, generators, and replacement parts during service calls and installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mr. Holland's Home Services is a Southeastern Wisconsin home services contractor providing installation, repair, and maintenance for heating (furnaces, boilers, heat pumps), cooling (AC, mini-splits), plumbing (water heaters, drains, sewers, repiping), electrical (panels, wiring, EV chargers), Generac standby generators, and indoor air quality systems. The company serves residential and light commercial customers across more than 80 communities with 24/7 emergency response and a recurring Priority Club 1717 membership offering discounted service fees, yearly tune-ups, and priority scheduling.

Product overview

Mr. Holland's Home Services operates as a comprehensive home services provider offering a unified portfolio of core service categories. The company's primary offerings include Heating Services (furnaces, boilers, heat pumps, heaters), Cooling Services (AC repair, replacement, maintenance), Plumbing Services (installations, repairs, water heaters, drains, sewers, water filtration), Electrical Services (repairs, panel upgrades, wiring, EV chargers, lighting), Generator Services (Generac generators), and Air Quality Services (duct cleaning, air filtration). These services are offered as integrated home solutions supported by a membership program called Club 1717. The company also acquired the Hartlaub brand, which now operates under the Mr. Holland's name.

Differentiator

Problem solved

Functional benefit

Products and services

• Heating Services Installation, repair, and maintenance of furnaces, boilers, heat pumps, and heaters for residential and light commercial customers in Southeastern Wisconsin.
• Cooling Services Air conditioning repair, replacement, tune-ups, and maintenance, including Magicpak systems and mobile home HVAC service.
• Plumbing Services Full plumbing installation, repair, and maintenance, including bathroom remodeling, drain cleaning, hydro jetting, sewer services, repiping, sump pumps, tank and tankless water heaters, water filtration, and well pump services.
• Electrical Services Electrical repairs, inspections, panel upgrades, wiring, EV charger installation, lighting installation, surge protectors, and smoke detector services.
• Generator Services Authorized Generac dealer providing standby generator installation, maintenance, and repair, plus Priority Generator Club membership for ongoing service.
• Air Quality Services Indoor air quality solutions including air duct cleaning, dryer vent cleaning, UV light filtration, humidifiers, and dehumidifiers.
• Club 1717 Membership Annual priority membership offering discounted service fees, yearly system tune-ups, reduced after-hours fees, and guaranteed 2-day priority service or repair is free.

Quantifiable outcome

• 6,500+ five-star reviews demonstrating consistent customer satisfaction
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Hartlaub ServicesminorStrategic or Co-development PartnerHartlaub (Hartlaub Plumbing, Heating, Cooling & Electric) partnered with Mr. Holland's in 2022 and now operates under the Mr. Holland's Home Services name. This partnership expanded Mr. Holland's service capacity and geographic coverage while retaining Hartlaub's existing customer base in Milwaukee and surrounding areas.
• GeneraccoreTechnology or IntegrationAuthorized Generac dealer and installer providing Generac generator installation, maintenance, and repair services. Received Generac Hero Award recognition. Also authorized Priority Generator Club member for ongoing generator service programs.
• GoogleminorGTM or Marketing PartnerDigital marketing partner using Google Ads and Google Analytics for advertising campaigns, performance measurement, and remarketing efforts targeting homeowners in service areas.
• Meta (Facebook/Instagram)minorGTM or Marketing PartnerSocial media marketing partner for serving advertisements on Facebook and Instagram platforms to reach potential customers in Southeastern Wisconsin markets.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• ServiceTitan: ServiceTitan is a software platform serving residential HVAC, plumbing, electrical, and other home services businesses with CRM, dispatch, and field operations tooling. It is comparable to Mr. Holland's as the dominant technology backbone used by similarly sized residential mechanical contractors across the U.S.
• Nexstar Network: Nexstar Network is a membership-based business coaching and peer network organization for HVAC, plumbing, and electrical contractors. It is comparable to Mr. Holland's as an industry infrastructure provider serving the same residential mechanical services business model.

Broad incumbents

• HomeServe USA: HomeServe USA is a national home repair solutions provider offering membership-based service plans covering plumbing, electrical, and HVAC repairs to homeowners. It is comparable to Mr. Holland's through its Club 1717-style recurring membership program and multi-trade residential home services positioning.
• Roto-Rooter: Roto-Rooter is a national plumbing, drain cleaning, and water damage services brand operating across the U.S. It is comparable to Mr. Holland's as a multi-trade residential services provider delivering plumbing and related repair services directly to homeowners through field technicians.
• Comfort Systems USA: Comfort Systems USA is a national mechanical contractor delivering HVAC, plumbing, and electrical services, primarily to commercial and industrial customers. It is comparable to Mr. Holland's for its multi-trade mechanical services offering, though operating at a much larger commercial scale rather than residential.
• ARS / Rescue Rooter: ARS (American Residential Services) operates Rescue Rooter and other regional residential HVAC, plumbing, and electrical service brands across the U.S. It is comparable to Mr. Holland's as a multi-trade residential services operator with branch-based service models and recurring maintenance programs.
• Benjamin Franklin Plumbing: Benjamin Franklin Plumbing is a national residential plumbing franchise under Neighborly offering installation, repair, and maintenance services. It is comparable to Mr. Holland's for its single-trade (plumbing) residential service focus and franchise-driven local market penetration.
• One Hour Heating & Air Conditioning: One Hour Heating & Air Conditioning is a national HVAC franchise under Neighborly delivering residential heating and cooling installation, repair, and maintenance. It is comparable to Mr. Holland's for its residential HVAC service focus, emergency availability positioning, and franchise-based local operator model.
• Mr. Rooter Plumbing: Mr. Rooter Plumbing is a national residential and commercial plumbing franchise under Neighborly. It is comparable to Mr. Holland's for its plumbing service offerings, professional services revenue model, and franchise model serving local markets with company-branded technicians.
• Aire Serv: Aire Serv is a national residential HVAC, heating, and cooling franchise under Neighborly providing installation, repair, and maintenance. It is comparable to Mr. Holland's for its residential HVAC service focus, franchise-based operating model, and direct-to-consumer go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• LinkedInlinkedin.com/company/mr-holland-s-home-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Holland's Home Services