Sav-A-Life

What Sav-A-Life does

Sav-A-Life, Inc. is a private 501(c)(3) nonprofit pregnancy care ministry founded in 1980 by Wales Goebel and headquartered in Birmingham, Alabama. It serves women, men, and families facing unplanned pregnancies across the Birmingham Metro area through three service centers: the Alabama Pregnancy Test Center in Vestavia, the North Jefferson Women's Center in Fultondale, and the Alabama Pregnancy Test Center in Crestwood. The organization describes itself as the oldest and largest pregnancy care ministry in Alabama.

Its service offering is a comprehensive suite of free pregnancy-related care and counseling: free pregnancy testing, ultrasound imaging, prenatal assessment, STI/STD testing for men and women, childbirth education classes, parenting classes, a fatherhood ministry (including the Dr. Dad class, group classes, and one-on-one mentorships), crisis care, and long-term mentoring. The ministry integrates faith-based spiritual support with medical care and practical material assistance (diapers, wipes, maternity and children's clothing, cribs, strollers) to help clients choose to continue their pregnancies. There is no proprietary technology, software product, or app underlying the model.

As a nonprofit, all services are provided free of charge to clients, and the organization is funded entirely through donations. Revenue mechanics rest on individual donations, a Legacy Society planned-giving program (minimum $5,000 per calendar year, accepting property, real estate, insurance, and stock gifts), employer matching-gift programs, and in-kind donations, supplemented by fundraising events such as the Celebration of Life and Golf Fore Life. Its go-to-market is community-led, relying on at least 45 volunteers per week, church partnerships, a prayer partner network, word-of-mouth, and its website and blog. Services are delivered directly through its three appointment-based clinic locations.

Name

Sav-A-Life

Legal name

Sav-A-Life, Inc.

Website

https://savalife.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Sav-A-Life is a Birmingham, Alabama nonprofit pregnancy care ministry providing free pregnancy testing, ultrasounds, prenatal assessment, STI/STD testing, education, and fatherhood and mentoring programs to women, men, and families facing unplanned pregnancies.

Ownership category

akta.pro rank

Product category

Pregnancy Care Services

NAICS

Social Assistance (624), Other Individual and Family Services (624190), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industry

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

Keywords

• Pregnancy care services
• Crisis pregnancy support
• Ultrasound imaging services
• Prenatal assessment programs
• Fatherhood ministry

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Sav-A-Life relies solely on the generosity of individual supporters, businesses, and churches to fund three service centers. Donors can become Ministry Partners through the General Fund, established in 1980 by Wales Goebel.
2. Legacy Society (Planned Giving): Annual giving program for families desiring generational commitment. Donors contribute at least $5,000 per calendar year. Accepts gifts such as property, real estate, insurance, and stocks.
3. Matching Gifts: As a 501(c)(3) organization (Tax ID: 63-0963150), Sav-A-Life is eligible for many matching gifts programs through employers.
4. In-Kind Donations: Accepts donations of diapers, wipes, children's and maternity clothes, cribs, strollers, and other items for clients and their babies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sav-A-Life is a faith-based non-profit pregnancy care ministry that delivers free medical and support services to women, men, and families facing unplanned pregnancies. Core offerings include free pregnancy testing, ultrasound imaging, prenatal assessment, STI/STD testing for men and women, childbirth and parenting education classes, fatherhood programming, crisis counseling, and long-term mentorship. All services are provided at no charge to clients across three Birmingham Metro service centers and are funded entirely through donations.

Product overview

Sav-A-Life is a non-profit pregnancy care ministry offering a comprehensive suite of services to support women, men, and families facing unplanned pregnancies. The organization operates three service centers in the Birmingham Metro area (Alabama Pregnancy Test Centers in Vestavia and Crestwood, and North Jefferson Women's Center in Fultondale). Core services include free pregnancy testing, ultrasound imaging, prenatal assessment, STI/STD testing, childbirth education classes, parenting classes, fatherhood programming, crisis care, and long-term mentoring. The ministry integrates spiritual support with medical care and practical resources to help clients choose life for their babies.

Differentiator

Problem solved

Functional benefit

Brands

• Alabama Pregnancy Test Center, Vestavia: One of the service center locations of Sav-A-Life providing pregnancy testing and related services
• Alabama Pregnancy Test Center, Crestwood
• North Jefferson Women's Center
• Gift of Birth
• Fatherhood Ministry
• Better Together
• Legacy Society

Products and services

• Free Pregnancy Testing

Quantifiable outcome

• 132 abortion-minded women chose life for their babies (2025)
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered major and minor.

• Christ Fellowship ChurchmajorStrategic or Co-development PartnerChurch partner and Legacy Society member. Major supporter of Sav-A-Life ministry through donations and community support.
• Church of the HighlandsmajorStrategic or Co-development PartnerChurch partner and Legacy Society member. Major supporter of Sav-A-Life ministry through donations and community support.
• Green Valley Baptist ChurchmajorStrategic or Co-development PartnerChurch partner and Legacy Society member. Major supporter of Sav-A-Life ministry through donations and community support.
• Mountain Brook Community ChurchmajorStrategic or Co-development PartnerChurch partner and Legacy Society member. Major supporter of Sav-A-Life ministry through donations and community support.
• Shades Mountain Baptist ChurchmajorStrategic or Co-development PartnerChurch partner and Legacy Society member. Major supporter including hosting baby showers for Gift of Birth graduates.
• Shades Mountain Baptist ChurchmajorStrategic or Co-development PartnerHosted baby shower events for Gift of Birth graduates, providing practical items and support for new mothers.
• Mountaintop Community ChurchminorStrategic or Co-development PartnerHosted 'drive-thru' baby shower for Sav-A-Life Gift of Birth graduates Lauren, LaCharo, Jontyse, and Jennifer.
• Graysville First United Methodist ChurchminorStrategic or Co-development PartnerHosted baby shower for Sav-A-Life Fultondale class graduates including Valeria, LeTisha, Aretha, and Kayla.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Heartbeat International: World's largest network of pregnancy help organizations, with over 2,800 affiliated locations globally. Provides similar pregnancy care ministry services and serves as an umbrella for centers comparable to Sav-A-Life.
• Care Net: National network of over 1,100 pregnancy resource centers across North America, providing affiliate services, training, and shared resources to member centers like Sav-A-Life. Operates in the same pregnancy support category but at a national umbrella scale.
• Catholic Charities USA: Large national nonprofit providing a wide range of social services including pregnancy and family support, with overlapping donor base and faith-based community engagement model.

Direct peers

• CompassCare: Pregnancy resource center network providing pregnancy testing, ultrasounds, and STD testing with a similar pro-life mission and free services model, directly comparable in core offerings.
• Alpha Center: Faith-based pregnancy resource center offering free pregnancy testing, ultrasounds, and STI testing with similar community-driven, donation-funded operations and pro-life mission alignment.
• Birthright International: Volunteer-based pregnancy support organization offering free pregnancy testing, counseling, and material support — directly comparable to Sav-A-Life's service model and faith-based, donation-funded structure.
• First Care Women's Clinic: Pregnancy resource center providing free pregnancy testing, ultrasounds, and STI/STD testing with similar donation-funded, faith-based operations directly comparable to Sav-A-Life's service delivery.

Others

• National Institute of Family and Life Advocates (NIFLA): Trade association for pregnancy resource centers providing legal, medical, and operational support to member centers. Adjacent ecosystem player serving the same constituency as Sav-A-Life.

Regional players

• RAM Pregnancy Care Center: Pregnancy care center based in Mobile, Alabama, providing free pregnancy testing, ultrasounds, and parenting support — a fellow Alabama-based center serving the same state-level need as Sav-A-Life.
• Women's Resource Center of Northeast Georgia: Pregnancy resource center offering free ultrasounds, parenting classes, and material support — comparable service mix and faith-based funding model, but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/savalifebham
• Facebookfacebook.com/SavALifeInc
• LinkedInlinkedin.com/company/sav-a-life-ministries

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sav-A-Life