Social Hour
- Company typePrivate
- Founded2008
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Social Hour does
Frameable, Inc., operating as Frameable and historically associated with the 'Social Hour' brand, is a San Francisco-based private company that builds a WebRTC-based virtual events platform. The core product, Frameable Events, is designed around social connection and quality face-to-face interaction rather than passive viewing, using three customizable signature layouts — Lounges (small group topic-based tables), Stages (presentations and panels), and Stages with Tables / Hybrid (simultaneous viewing and conversation). The platform also offers an add-on product suite including Whiteboard (digital workspace), MultiShare (multiple simultaneous screenshares), Overview (all-access dashboard), Anagrams (word game), and an AI Assistant targeted at Microsoft Teams users. Technical features include SSO integration, VPN/firewall compatibility, RTMP streaming support, sponsored virtual booths, background music, table topics and icebreakers, and real-time event metrics.
Social Hour firmographics
Firmographics- Name
- Social Hour
- Legal name
- Frameable, Inc.
- Website
- https://socialhour.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Social Hour industry classification
Industry- Product category
- Virtual Events Platform
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Other Amusement and Recreation Industries (7139)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA)
- akta.pro secondary industries
- Event Analytics, Attribution & ROI Measurement (Dashboards, Engagement Scoring) (THAHAOAJ), Event Monetization & Sponsorship Tech (Virtual Booth Leads, Ads, Sponsored Sessions) (THAHAOAK), Integration & Managed Services for Hybrid Events (Platform Integrations, Ops, Support) (THAHAOAO)
Keywords
Where Social Hour is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Social Hour business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Virtual Events Platform Subscription: Frameable generates revenue through subscription-based plans for its virtual events platform. The platform offers fully customizable virtual events with multi-use rooms and layouts (Lounges, Stages, Hybrid stages). Pricing tiers are available with a 'See plans' CTA pointing to a dedicated pricing page.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial tier for individual or team evaluation |
| Subscription | Annual | Enterprise tier with flexible agreements and custom branding |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Social Hour product offering
Product offeringCore offering
Frameable Events is a subscription-based virtual events platform that enables organizations and individuals to host customizable online events with purpose-built multi-room layouts (Lounges for small-group conversations, Stages for presentations, and Hybrid stages combining both). It is sold via self-serve signup and enterprise agreements with SSO, custom branding, and VPN/firewall support, and is offered alongside Microsoft Teams-integrated add-on modules (AI Assistant, Whiteboard, MultiShare, Overview dashboard, Anagrams word game).
Product overview
Frameable offers a virtual events platform with its core product being Frameable Events, supplemented by several add-on modules including AI Assistant (AI for Microsoft Teams), Whiteboard (digital workspace), MultiShare (multiple screenshare), Overview (all-access dashboard), and Anagrams (word game). The platform is designed for social connection through customizable lounges, stages, and hybrid layouts.
Differentiator
Problem solved
Functional benefit
Brands
- Whiteboard: Digital workspace for ideas
- MultiShare
- Overview
- AI Assistant
- Anagrams
- Social Hour
Products and services
- Frameable Events
Companies that use Social Hour
Customer profileSegments3 records
Ideal customer profiles3 records
Social Hour technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature14 records
Social Hour partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Microsoft TeamscoreFrameable offers a dedicated integration for Microsoft Teams, positioning its virtual events platform as a complementary tool within the Microsoft Teams ecosystem. The product menu lists a specific 'For Microsoft Teams' solution alongside AI Assistant integration for Teams.
Recent moves5 records
Social Hour competitors and assessment
Company assessmentDirect peers
- Remo: Remo is a virtual events platform famous for its table-based networking layout — conceptually the closest direct competitor to Frameable's Lounges feature. Frameable runs a 'Remo alternative' comparison page, underscoring head-to-head competition.
- Hopin: Hopin was a leading virtual and hybrid events platform offering multi-track conferences, networking, and expo features. Frameable explicitly positions against Hopin via a dedicated comparison page, indicating near-direct product overlap.
- Accelevents: Accelevents is an all-in-one virtual and hybrid event platform covering registration, ticketing, live streaming, and sponsor management. Frameable maintains a 'Frameable Events vs Accelevents' comparison page, indicating direct overlap.
- Airmeet: Airmeet provides virtual and hybrid event hosting with networking lounges, tables, and sponsor booths. Frameable explicitly competes against Airmeet, with a dedicated 'Airmeet alternative' page for SEO capture.
Emerging players
- Hubilo: Hubilo is a virtual and hybrid events platform emphasizing engagement, networking, and analytics — overlapping with Frameable's Lounges and Event Metrics features. Targets similar mid-market and enterprise event organizers.
- Bevy: Bevy is a community events platform used for virtual conferences, meetups, and community-led events — addressing similar use cases to Frameable's alumni events, networking events, and community gatherings.
Broad incumbents
- Cisco Webex Events: Webex Events (formerly Socio) provides enterprise-grade virtual event hosting integrated with the Cisco Webex collaboration suite. Competes with Frameable for enterprise deals requiring SSO, security, and integration with collaboration stacks.
- Eventbrite: Eventbrite is a large-scale event registration and ticketing platform that has expanded into virtual and hybrid event support. It serves a similar SMB and community organizer base for many of Frameable's use cases (happy hours, fundraisers, alumni events).
- Bizzabo: Bizzabo is an established B2B event experience platform offering virtual, hybrid, and in-person event management. It targets mid-market and enterprise customers in the same use cases Frameable addresses (conferences, trade shows, networking).
- Zoom Events: Zoom Events extends the dominant Zoom video platform into multi-session event hosting. Frameable competes against Zoom's events capability for both SMB and enterprise buyers, and runs a 'Zoom alternative' SEO page.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Social Hour social profiles
Digital presenceSocial Hour financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Hour leadership team
Management profileNumber of profiles
Social Hour funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Hour M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Hour
What does Social Hour do?
Frameable Events is a subscription-based virtual events platform that enables organizations and individuals to host customizable online events with purpose-built multi-room layouts (Lounges for small-group conversations, Stages for presentations, and Hybrid stages combining both). It is sold via self-serve signup and enterprise agreements with SSO, custom branding, and VPN/firewall support, and is offered alongside Microsoft Teams-integrated add-on modules (AI Assistant, Whiteboard, MultiShare, Overview dashboard, Anagrams word game).
Is Social Hour a public or private company?
Social Hour is a private company. It is classified as unknown and is currently operating.
When was Social Hour founded?
Social Hour was founded in 2008. It employs 11 to 50 people.
Where is Social Hour based?
Social Hour is headquartered in San Francisco, United States, in the North America region.
How does Social Hour make money?
One revenue line is on record: virtual Events Platform Subscription.
Who are Social Hour's main competitors?
Direct peers on record are Remo, Hopin, Accelevents and Airmeet. Emerging players are Hubilo and Bevy. Broad incumbents are Cisco Webex Events, Eventbrite, Bizzabo and Zoom Events.
Does Social Hour have an API?
No public API is recorded for Social Hour.
What industry is Social Hour in?
Social Hour's product category is Virtual Events Platform. Its primary akta.pro industry code is THAHAOAA, Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs), with a secondary code of THAHAOAJ, Event Analytics, Attribution & ROI Measurement (Dashboards, Engagement Scoring). Its NAICS code is 71132 and its SIC code is 7370.