Ross Optical
- Company typePrivate
- Founded1991
- HeadquartersEl Paso, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Ross Optical firmographics
Firmographics- Name
- Ross Optical
- Legal name
- Ross Optical Industries
- Website
- https://rossoptical.com
- Company type
- Private
- Founded year
- 1991
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ross Optical industry classification
Industry- Product category
- Optical Components Manufacturing
- NAICS
- Ophthalmic Goods Manufacturing (339115), Other Pressed and Blown Glass and Glassware Manufacturing (327212)
- SIC
- Ophthalmic Goods (3851), Optical Instruments & Lenses (3827), Glass Products, Made Of Purchased Glass (3231)
- akta.pro primary industry
- Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
- akta.pro secondary industries
- Optoelectronics & Photonics (LED/Laser/Optical ICs) (HDAHAAAH), Injection Molded Optical & Transparent Parts (Lenses, Light Guides) (IMANAFAL), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Eyewear Manufacturing & OEM/ODM (Frames & Sunglasses) (CRAAAKAJ)
Keywords
Where Ross Optical is headquartered
LocationHeadquarters
- HQ city
- El Paso
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ross Optical business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Catalog Optical Components Sales: One-time sales of stock optical components (lenses, prisms, mirrors, windows, polarizers, filters, beamsplitters, waveplates, etc.) via online catalog storefront with same-day shipment for in-stock items. Includes a large catalog of hard-to-find and specialty optics.
- Custom Optics Fabrication & Assembly: Project-based custom optics engineering, fabrication, coating, and assembly for OEM customers. Includes opto-mechanical design, prototyping, and production runs with full documentation for medical devices, defense, automation, semiconductor, and aerospace customers.
- Optical Coating Services: In-house optical coating services (anti-reflection, V-coating, Rmax, beamsplitters) for 250-2400 nm wavelength range, offered both for Ross Optical's own products and as a service for customers' lenses. Includes large optics coating.
- Inventory Management Programs: Recurring inventory management services including consignment programs, JIT (just-in-time) delivery, vendor-managed inventory (VMI), and blanket purchase orders that improve customer supply chain performance.
- Endoscope Testing Equipment: Sales of endoscope testing equipment (including the EndoLume line) for healthcare facilities to verify illumination and image quality of rigid and flexible endoscopes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Catalog standard optics - quote-based pricing |
| Other | Pay-as-you-go | Custom optics & assemblies - quote-based pricing |
| Other | Multi-year contract | Volume pricing & consignment inventory programs |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Ross Optical product offering
Product offeringCore offering
Ross Optical Industries manufactures, coats, and assembles precision optical components and sub-systems for OEM customers. The company runs an online catalog of stock lenses, mirrors, prisms, windows, polarizers, beamsplitters, and waveplates sourced through 21 overseas vendors, and provides custom optics design, fabrication, in-house optical coating (250-2400 nm), white-room assembly, and inventory management programs for medical device, defense, aerospace, automation, and scientific instrument customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Optics Catalog Stock optical components including lenses, windows, mirrors, prisms, beamsplitters, waveplates, filters, and polarizers, sourced from 21 overseas manufacturing partners and ready to ship, including hard-to-find and micro optics down to 1.0 mm.
- Custom Optics Custom-designed optics fabricated from under 1 mm to over 150 mm in diameter for OEMs in medical devices, automation, aerospace, and other industries, supported by in-house engineering, coating, and assembly.
- Micro Optics Catalog micro lenses with diameters from sub-millimeter to 6.0 mm, including micro prisms, micro achromats, and micro plano/bi-convex/concave lenses used in medical devices, data center communications, and augmented reality.
- Optical Coatings In-house optical coating services (anti-reflection, V-coating, Rmax, beam splitters) for wavelengths from 250 to 2400 nm delivered in as little as 3 days, applicable to Ross-supplied or customer-supplied lenses.
- Optical Assembly White-room optical assembly service covering fabrication, coatings, quality assurance, and multi-element assembly for complete optical sub-systems.
- Optical Engineering Complete optical and opto-mechanical design and engineering services, from requirements definition and reverse engineering to part elimination and performance improvement.
- Inventory Management Programs Customer optics inventory management, vendor-managed inventory, JIT delivery, and consignment programs to reduce supply chain risk and cash flow burden for OEMs.
- Doublets and Triplets (Achromats, Aplanats, Steinheil Triplets) Catalog of achromatic doublets, precision aplanats, negative achromats, laser achromats, and Steinheil triplets that cancel chromatic and spherical aberrations.
- Aspherical Lenses Aspheric lenses (ground and precision-molded) used to reduce the size, weight, cost, and spherical aberration of optical systems in mobile cameras, medical devices, illumination, and laser applications.
- Simple Lenses Standard plano-convex, bi-convex, plano-concave, bi-concave, fused silica, and ball lenses in a wide range of diameters and focal lengths.
- Cylindrical Lenses Positive cylinder, negative cylinder, and rod lenses for line-focusing applications such as laser line generators, spectroscopy, and bar-code scanning.
- Optical Windows Optical windows in BK7 precision and standard grades, fused silica, sapphire, and infrared substrates for visible through IR wavelength systems.
- Optical Mirrors Round, square, and elliptical mirrors in stock for beam steering, folding, and imaging applications.
- Prisms Stock right-angle, equilateral, dove, amici, wedge, penta prisms, and corner-cube retroreflectors for beam deviation, dispersion, and image erection.
- Beamsplitters Plate and cube beamsplitters for splitting or combining optical beams in instrumentation and laser systems.
- Waveplates Zero-order, true zero-order, and low-order waveplates (and ring holders) for polarization control of laser and broadband light.
- Polarizers Glan-Taylor, Glan-Laser, Glan-Thompson, Wollaston, and Rochon polarizers for polarization control in optical systems.
- Large Optics (100mm+ Diameter) Specialty catalog of standard large lenses 100mm and above in diameter, including achromats, plano convex, and bi-convex lenses, among the largest in-stock selections of large optics available, with diameters extending up to 300mm+.
- EndoLume Endoscope Testing Equipment Endoscope testing equipment for healthcare facilities to verify illumination and image quality of rigid and flexible endoscopes, quantitatively measuring light output of endoscopic light sources, fiberoptic light cables, and optical fibers.
- Ross Optical Calculator App Free native mobile optical calculator application published on the Apple App Store and Google Play Store for engineers performing optical design calculations.
Quantifiable outcome
- 3-day in-house coating turnaround (250-2400nm)
- +9 more outcomes
Companies that use Ross Optical
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
Ross Optical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Ross Optical partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship / parent company, sister company / strategic, core / flagship, major customer / partner (flagship case study) and notable reference customer / scientific project partner.
- Precision Optics Corporation (POCI)flagship / parent companyRoss Optical is a division of Precision Optics Corporation (POCI). The two entities share branding (Ross Optical | part of the Precision Optics Family), customer service infrastructure, and likely engineering/technical resources. POCI sister companies include Lighthouse Imaging. POCI received a $678,000 product development order for a high-end jet engine borescope from a large aerospace and defense company (Nov 2025).
- Lighthouse Imagingsister company / strategicLighthouse Imaging is a sister company under Precision Optics Corporation (POCI), focused on endoscope testing equipment (EndoLume). Ross Optical sells and promotes endoscope testing equipment via its catalog and blog (https://www.lighthouseoptics.com/), indicating close product/marketing coordination between the two POCI divisions.
- 21 Overseas Optical Manufacturing Partnerscore / flagshipRoss Optical sources from 21 optical manufacturing partners around the world to deliver hard-to-find optics that Ross does not custom-fabricate at its El Paso facility. This global network enables cost-effective catalog breadth and supply chain resilience for customers.
- Microtracmajor customer / partner (flagship case study)Multi-year strategic partnership (case study) where Ross Optical provides custom optics, optical coatings (including a dual-laser coating solution), full lens assemblies, illumination systems, and consignment inventory management for Microtrac's particle analysis instruments across two facilities. Includes joint engineering collaboration and shared quality processes.
- Keck Observatory / Caltech (KCWI instrument team)notable reference customer / scientific project partnerRoss Optical supplied a 6" coated plano-convex field lens for the guider camera on the Keck Cosmic Web Imager (KCWI) at W.M. Keck Observatory in Hawaii, in collaboration with Caltech Instrument Scientist Matt Matuszewski. Project enabled multispectral imaging of distant galaxies (e.g., Messier 3, M51 Whirlpool Galaxy).
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Ross Optical competitors and assessment
Company assessmentDirect peers
- OptoSigma (Sigma Koki): Manufacturer and distributor of optical components, lenses, prisms, mirrors, and optomechanical assemblies. Directly comparable catalog + custom optics model targeting industrial, research, and OEM customers in similar niches to Ross.
- Knight Optical: UK-based custom optics and catalog components manufacturer serving medical, life sciences, aerospace, and industrial OEMs. Highly comparable in size, capability set (custom fabrication, coatings, assemblies), and target customer profile.
- Sill Optics: German manufacturer of precision optical components, large optics, and laser-grade lenses. Comparable custom optical fabrication capability with particular strength in large-format optics — directly competing with Ross's 100mm+ lens offerings.
- Edmund Optics: The largest catalog distributor and manufacturer of optical components in North America. Overlaps directly with Ross's stock catalog (lenses, filters, polarizers, mirrors), custom optics services, and broad OEM customer base across medical, industrial, and research end markets.
- Thorlabs: Vertically integrated photonics manufacturer and distributor with an extensive catalog of optical components, optomechanics, and custom fabrication capabilities. Direct overlap with Ross on lenses, prisms, waveplates, polarizers, and OEM custom optical assemblies.
Broad incumbents
- Newport / MKS Instruments: Broad photonics and optics platform offering optical components, motion control, and light sources. Overlaps with Ross on standard optics, optical assemblies, and OEM supply to industrial and research customers, though typically at much larger scale.
- CVI Laser Optics (IDEX): Specialty laser optics manufacturer (part of IDEX) producing high-precision lenses, mirrors, windows, and waveplates for laser and photonics OEMs. Comparable product overlap with Ross in laser-grade optics and IR/specialty substrates.
- Jenoptik: German photonics and optics group with strong positions in semiconductor, medical, and defense optics. Competes with Ross on custom optical assemblies and coating, though at much larger scale and with broader system-level offerings.
Emerging players
- Avantier: Custom optics manufacturer specializing in prototype-to-volume optics, lens assemblies, and coating for medical, life sciences, and industrial customers. Similar niche custom-optics positioning with comparable customer profile.
- Shanghai Optics (SOPTOD): Chinese custom optics manufacturer offering catalog and custom lenses, prisms, mirrors, and coatings for OEM customers globally. Comparable on custom optics and coatings, often positioned as a low-cost alternative that could compete with Ross's overseas-sourced catalog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ross Optical social profiles
Digital presenceRoss Optical compliance and trust
Trust signalCompliance4 records
Ross Optical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ross Optical leadership team
Management profileNumber of profiles
Profiles3 records
Ross Optical subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ross Optical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ross Optical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ross Optical
What does Ross Optical do?
Ross Optical Industries manufactures, coats, and assembles precision optical components and sub-systems for OEM customers. The company runs an online catalog of stock lenses, mirrors, prisms, windows, polarizers, beamsplitters, and waveplates sourced through 21 overseas vendors, and provides custom optics design, fabrication, in-house optical coating (250-2400 nm), white-room assembly, and inventory management programs for medical device, defense, aerospace, automation, and scientific instrument customers.
Is Ross Optical a public or private company?
Ross Optical is a private company. It is classified as corporate owned.
When was Ross Optical founded?
Ross Optical was founded in 1991. It employs 11 to 50 people.
Where is Ross Optical based?
Ross Optical is headquartered in El Paso, United States, in the North America region.
How does Ross Optical make money?
Five revenue lines are on record. Catalog Optical Components Sales are the primary driver. The others are custom Optics Fabrication & Assembly, optical Coating Services, inventory Management Programs and endoscope Testing Equipment.
Who are Ross Optical's main competitors?
Direct peers on record are OptoSigma (Sigma Koki), Knight Optical, Sill Optics, Edmund Optics and Thorlabs. Broad incumbents are Newport / MKS Instruments, CVI Laser Optics (IDEX) and Jenoptik. Emerging players are Avantier and Shanghai Optics (SOPTOD).
Does Ross Optical have an API?
No public API is recorded for Ross Optical.
What industry is Ross Optical in?
Ross Optical's product category is Optical Components Manufacturing. Its primary akta.pro industry code is HLAHAJAD, Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment), with a secondary code of HDAHAAAH, Optoelectronics & Photonics (LED/Laser/Optical ICs). Its NAICS code is 339115 and its SIC code is 3851.