Twiga

What Twiga does

TWIGA Communication Group is an independent Russian marketing communications holding company founded in 1993 in Moscow by Alexander Ogandzhanyan and operating under the legal entity OOO "OGGI. Reklamnaya Produktsiya." The group comprises 550+ professionals organized across 14+ wholly-owned specialized agency brands structured into five service verticals: Media (MEDIA FIRST, DIGITAL TWIGA), Creative (TWIGA TOUCH, TWIGA INTERACTIVE, ZDRAVPUNKT, NOMA), PR&SMM (TWIGA PR, TWIGA SMM), Marketing Services (MEDINFORM HC, OGGI), and Strategy & Transformation (TWIGA STRATEGY, TWIGA DATA SOLUTIONS, SENSU, М.И.Р.).

The group's core technology stack combines programmatic/RTB media buying, econometric modeling for marketing ROI forecasting, deep market research analytics, CRM integration, and IT platform development, delivered through a multi-agency model where each subsidiary addresses distinct communications challenges while sharing brand equity. Proprietary digital tools include chatbots, loyalty programs (e.g., 100,000-user program for a glucose meter market leader), and branded web applications built for individual clients. The firm also maintains official Russian representation of Cannes Lions/Lions Health and operates the "Marketing Today" industry digest authored by its president.

TWIGA earns revenue primarily through professional services fees on project, retainer, and campaign-based billing for enterprise corporations, government/public institutions, and pharmaceutical companies in Russia and CIS markets. Service pricing is quote-based and not publicly disclosed; ancillary merchandise revenue flows through TWIGASHOP, an e-commerce storefront selling branded apparel at 2,000-6,900 RUB per item. The group distributes services through direct enterprise field sales in Moscow, regional CIS offices in Yerevan (Armenia), Almaty (Kazakhstan), and Minsk (Belarus), and government/corporate tenders, with marketing channels spanning the corporate website, social media, industry awards, thought-leadership content, and a podcast ("Braver Than Me") distributed across Yandex Music, Apple Podcasts, Spotify, VK Music, and YouTube.

Name

Twiga

Legal name

ООО «ОГГИ. Рекламная продукция»

Website

https://twiga.ru

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

TWIGA Communication Group is an independent Russian marketing communications holding company founded in 1993, operating 14+ specialized agency brands across media, creative, PR, marketing services, and strategy to serve enterprise, government, and pharmaceutical clients in Russia and CIS markets with 550+ professionals.

Ownership category

akta.pro rank

Product category

Marketing Communications Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Trade Promotion Management & Optimization (TPM/TPO) (MPAAAJAH)

Keywords

• Marketing communications services
• Advertising agency services
• Media planning buying
• Digital marketing agency
• Public relations services

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Marketing Communications & Agency Services: TWIGA CG earns revenue by providing integrated marketing communications services across five verticals: Media (media planning, buying, programmatic), Creative (advertising, branding, content production), PR & SMM (public relations, social media management, influencer marketing), Marketing Services (events, promotions, BTL activations, healthcare communications), and Strategy & Transformation (brand strategy, digital strategy, consulting, market research). Revenue is generated through project fees, retainer contracts, and campaign-based billing for enterprise and government clients.
2. E-commerce Merchandise (TWIGASHOP): The group operates an e-commerce storefront (TWIGASHOP) selling branded merchandise including t-shirts, hoodies, accessories, and collaborative products. Items are priced per unit (2800-6900 RUB) and sold directly to consumers and corporate buyers via the online store, with delivery across Russia via CDEK courier service.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

TWIGA Communication Group delivers integrated marketing communications services through five verticals: Media (planning and buying), Creative (production and design), PR&SMM (public relations and social media), Marketing Services (BTL, events, merchandising), and Strategy & Transformation (consulting and data analytics). The group operates through approximately 15 specialized sub-brands and serves enterprise, mid-market, and government clients across Russia and CIS, with deep expertise in pharmaceutical and healthcare communications.

Product overview

TWIGA CG (Communication Group) is a diversified Russian marketing communications holding company operating since 1993 with 550+ professionals. The company offers five core service verticals: Media (MEDIA FIRST, DIGITAL TWIGA), Creative (TWIGA TOUCH, TWIGA INTERACTIVE, ZDRAVPUNKT, NOMA), PR&SMM (TWIGA PR, TWIGA SMM), Marketing Services (MEDINFORM HC, OGGI), and Strategy & Transformation (TWIGA STRATEGY, TWIGA DATA SOLUTIONS, SENSU). The group also operates TWIGASHOP, a branded merchandise e-commerce platform, and manages initiatives including the Маркетинг Сегодня industry digest and TWIGA Academy. The portfolio is structured as a multi-agency model where specialized agencies address distinct marketing and communication challenges while sharing brand equity and expertise.

Differentiator

Problem solved

Functional benefit

Brands

• DIGITAL TWIGA: Performance marketing, digital strategies, context advertising, and social media management agency
• TWIGA PR
• TWIGA TOUCH
• TWIGA INTERACTIVE
• TWIGA SMM
• TWIGA STRATEGY
• TWIGA DATA SOLUTIONS
• MEDIA FIRST
• MEDINFORM (MEDINFORM HC)
• OGGI
• NOMA
• SENSU
• М.И.Р.
• ZDRAVPUNKT
• TWIGASHOP

Products and services

• MEDIA FIRST (Media Planning and Buying) Media planning and buying services covering traditional and digital channels, including RTB/programmatic buying and econometric campaign measurement. Designed for enterprise advertisers seeking integrated media investment management.
• DIGITAL TWIGA (Digital Marketing) Performance marketing, digital advertising, social media marketing, and analytics for enterprise clients across Russia and CIS markets. Includes proprietary TWIGA.DIGITAL analytics platform.
• TWIGA PR (Public Relations) Corporate communications, public relations, media relations, and reputation management services for enterprise and government clients.
• TWIGA SMM (Social Media Marketing) Social media strategy, content creation, community management, and influencer marketing services for brands targeting Russian and CIS audiences.
• TWIGA STRATEGY (Strategy and Transformation Consulting) Marketing strategy, brand strategy, and business transformation consulting services for enterprise clients, leveraging group-wide research and analytics capabilities.
• TWIGA DATA SOLUTIONS (Data Analytics) Data analytics, market research, consumer insights, and CRM integration services supporting campaign measurement and audience targeting.
• TWIGA TOUCH (Creative Production) Creative content production, design, and production services for advertising campaigns across traditional and digital channels.
• TWIGA INTERACTIVE (Digital Production) Interactive digital content production including websites, applications, chatbots, and digital experiences for brands.
• NOMA (Brand Strategy) Brand strategy, brand identity development, and creative platform design services.
• MEDINFORM HC (Healthcare Communications) Healthcare and pharmaceutical communications services for medical institutions, pharmaceutical manufacturers, and healthcare providers. Specializes in regulated healthcare marketing.
• ZDRAVPUNKT (Pharmaceutical Marketing) Pharmaceutical marketing and communications services including medical marketing, professional communications, and pharmacy channel marketing.
• OGGI (Promotional Merchandise) Design, production, and distribution of branded promotional merchandise and corporate gifts for B2B clients.
• SENSU (Influencer Marketing) Influencer identification, campaign management, and blogger/celebrity partnership services for brands.
• TWIGASHOP (Merchandise E-commerce) Online retail store selling branded promotional merchandise and corporate gifts to individual consumers and small businesses.

Quantifiable outcome

• TWIGA PR achieved 2nd place in NR2K (National Rating of Communications Companies) 2025
• +7 more outcomes

Named customers33 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• MOJO (Russian Chocolate Brand)minorGTM or Marketing Partner · 1 January 2024TWIGASHOP collaborated with MOJO chocolate brand to create a co-branded merchandise line featuring MOJO x TWIGA chocolate products sold through TWIGASHOP. The collaboration aligns MOJO's 'all-in-one' positioning (delicious and healthy) with TWIGA's 'Ambitiousness' value.
• TANGO NetworkminorStrategic or Co-development Partner · 1 January 2013TANGO Network (NGOs from Turkey and Armenia) partnered with TWIGA Touch for the 'Longest Handshake' project — a record-setting 43-hour continuous handshake between Turkish and Armenian citizens symbolizing reconciliation between historically estranged nations.
• Cannes Lions / Lions HealthcoreStrategic or Co-development PartnerTWIGA CG serves as the official representative of Cannes Lions and Lions Health in Russia, facilitating participation in the international creative festival and promoting Cannes Lions awards among Russian agencies.
• CDEK (Courier Delivery Service)minorChannel Partner/ Reseller/ DistributorCDEK courier service handles delivery of TWIGASHOP merchandise orders across Russia. Free self-pickup is available from TWIGA CG Moscow office.
• Delovaya Rossiya (Business Russia) — Brand Development SubcommitteecoreStrategic or Co-development PartnerAlexander Ogandjanyan, President of TWIGA CG, chairs the Brand Development Subcommittee of Delovaya Rossiya. TWIGA CG contributes thought leadership through the 'Marketing Today' digest and industry research published under this initiative.
• AKOS (Association of PR Consulting Companies)minorOthersTWIGA PR is a member of AKOS (Association of Companies-Consultants in Public Relations), the Russian PR industry association.
• ARDA (Association for the Development of Digital Agencies)minorOthersTWIGA PR is a member of ARDA (Association for the Development of Digital Agencies), supporting digital industry development in Russia.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BBDO Russia (part of Omnicom): One of Russia's largest creative and advertising agency groups, part of Omnicom's global BBDO Worldwide network. Directly comparable to TWIGA as a long-established Russian agency serving major enterprise clients with creative, media, and digital services.
• N:OW (N:OW Agency): Prominent Russian creative and digital agency serving major enterprise clients. Comparable to TWIGA's digital, creative, and PR service verticals and similar enterprise client roster across Russian market.
• Depot WPF: Leading Russian branding and creative agency specializing in brand strategy, naming, and corporate identity. Comparable to TWIGA in serving Russian enterprise clients with brand strategy work, though more narrowly focused on branding versus TWIGA's full-service model.

Broad incumbents

• Havas Moscow (Havas Group): Global communications group with Russian operations spanning creative, media, and healthcare communications. Comparable to TWIGA's multi-vertical structure and pharma/healthcare specialization (Havas Health).
• McCann Moscow (IPG): Major international advertising agency operating in Russia as part of IPG's McCann Worldgroup. Comparable to TWIGA in scale and enterprise client focus across creative, media, and digital services.
• Publicis Groupe Russia: Global advertising holding company operating creative, media, and digital agencies in Russia (Publicis, Leo Burnett, Saatchi & Saatchi, Starcom). Comparable to TWIGA's integrated multi-vertical model and enterprise client focus, though with international network backing.
• Dentsu Russia (formerly Dentsu Aegis Network Russia): Global communications holding company with significant Russian operations spanning media, creative, and digital. Directly comparable to TWIGA as a multi-vertical agency group serving Russian enterprise clients, though with broader international resources and global network access.
• Ogilvy Russia (WPP): Global creative and advertising agency operating in Russia as part of WPP. Comparable to TWIGA's creative and brand strategy capabilities and enterprise client roster, with additional international network resources.

Others

• VIDI Group (ВИДИ Группа): Russian communications and event-marketing agency group. Comparable to TWIGA's Marketing Services vertical and event activations, though narrower in scope and not a direct competitor across TWIGA's full five-vertical offering.

Regional players

• RBC (RosBusinessConsulting) Advertising / RBC Media: Major Russian media and communications group that operates advertising services alongside media properties. Comparable as a large Russian communications services provider serving enterprise clients, though with stronger media-ownership orientation.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/twiga-communication-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twiga