Depot WPF
Depot WPF is a Moscow-based, full-cycle branding agency founded in 1998 that delivers brand strategy, identity, naming, packaging, and digital design to large Russian corporates and international brands across Russia and the CIS.
- Company typePrivate
- Founded1998
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Depot WPF does
Depot WPF (legal form: OOO, registered in Moscow) is a full-cycle branding agency founded in 1998 by Alexey Andreev. It delivers end-to-end brand development services including brand strategy and research, naming and copywriting, corporate identity design, packaging design, rebranding, brand audit, and website/UX-UI design. The agency operates four service-line brands: Depot (core premium agency), Depot Creative (creative promotion strategy), Depot Digital (website and UX/UI development), and Brand Hub (an online platform for small and medium businesses at accessible price points). In 2025 it also launched AIRA, a joint initiative with ABKR (Russian Branding Association) to define ethical norms for AI usage in branding.
The firm's go-to-market is enterprise field sales targeting large Russian corporates and international brands operating in Russia and the CIS, supported by project-request web forms, phone and Telegram contact channels, and SEO-driven regional landing pages across 50+ Russian cities plus dedicated CIS sites in Kazakhstan, Uzbekistan, and Armenia. Pricing is quote-based with disclosed starting points of 400,000 rubles for copywriting, 600,000 for web/digital, 800,000 for identity and packaging, and 1,200,000 rubles for brand strategy; SMB clients below the 500,000-ruble threshold are routed to Brand Hub. The agency reports 6,000+ completed projects for 532 clients, 53+ international awards, and the #1 ranking in the Russian creativity rating for the Branding category.
Customer concentration is spread across a diversified enterprise base including Sberbank, VTB, Beeline, X5 Retail Group, Magnit, Avito, Danone, Nestle, KFC, Subway, Rostic's, INVITRO, and PEK, spanning banking, retail, FMCG, QSR, telecom, e-commerce, healthcare, and logistics. The underlying technology stack is not disclosed; the business is human-creative-services driven with no proprietary software product, patents, or AI-native systems identified beyond the AIRA governance initiative. Revenue is not publicly disclosed and the company is privately held with no parent, subsidiaries, or institutional investors identified in the source material.
Depot WPF firmographics
Firmographics- Name
- Depot WPF
- Legal name
- Depot (OOO)
- Website
- https://depotwpf.ru
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Depot WPF is a Moscow-based, full-cycle branding agency founded in 1998 that delivers brand strategy, identity, naming, packaging, and digital design to large Russian corporates and international brands across Russia and the CIS.
- Ownership category
- akta.pro rank
Where Depot WPF is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Depot WPF business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Professional Branding Services: Project-based professional services revenue from brand strategy, naming, visual identity, packaging design, and related branding consulting. Clients pay fixed project fees based on scope and complexity, with pricing tiers starting from 400,000 to 1,200,000+ rubles per service category.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Brand Strategy Services |
| One time/ perpetual license | Multi-year contract | Brand Identity and Packaging Design |
| One time/ perpetual license | Multi-year contract | Copywriting and Creative Services |
| One time/ perpetual license | Multi-year contract | Website and Digital Development |
| Other | Multi-year contract | Project Budget Categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Depot WPF product offering
Product offeringCore offering
Depot WPF is a full-cycle branding agency that creates brands from scratch and updates existing ones, delivering brand strategy and research, naming and copy, corporate identity design, packaging design, website and UX/UI design, brand audits, creative promotion strategy, and comprehensive rebranding. The agency serves large enterprises, international brands, mid-market companies, and small and medium businesses, primarily across Russia, Kazakhstan, Uzbekistan, and Armenia.
Product overview
Depot WPF is a full-cycle branding agency offering a comprehensive suite of brand development services. The core portfolio includes brand strategy and research, naming and copyright, corporate identity design, packaging design, website development with UX/UI, and creative promotion strategies. Supporting services include brand audits, design strategy, rebranding, positioning development, brandbook creation, communication strategy, and brand architecture. The agency also operates Brand Hub as a dedicated platform for small and medium businesses, and has launched AIRA as an initiative for responsible AI usage in the branding industry. Services span from initial brand conception through to retail branding, localization, financial branding, and customer experience design.
Differentiator
Problem solved
Functional benefit
Brands
- AIRA: AI Responsible Agency initiative developed jointly with ABKR to establish ethical standards for AI use in branding and design
- Depot Creative
- Depot Digital
- Brand Hub
Products and services
- Brand Strategy Research, insight discovery, brand positioning and platform development, and communication strategy services for establishing a brand's market position. Pricing starts from 1,200,000 rubles.
- Naming and Copywriting Development of brand names, slogans, and brand legends, along with creative concepts and key visuals. Pricing starts from 400,000 rubles.
- Corporate Identity and Packaging Design Logo development and system of brand-forming elements, brand identity design, and packaging solutions. Pricing starts from 800,000 rubles.
- Website Development and UX/UI Design Development of corporate websites, landing pages, creative and promo sites, e-commerce stores, No/Low-code solutions, and interface design. Pricing starts from 600,000 rubles.
- Brand Audit Diagnostic analysis of brand key parameters and characteristics to understand future development paths and provide rebranding recommendations.
- Design Strategy Visual identification system including color palette, fonts, corporate graphics, photo style, and communication element analysis.
- Creative Promotion Strategy Creative strategy development for brand promotion across various communication channels, delivered through Depot Creative.
- Rebranding Comprehensive rebranding services for existing brands including strategy, visual identity, and packaging updates.
- Brand Hub Online service for small and medium businesses offering brand development solutions at accessible price points, to which Depot refers SMB clients with budgets under 500,000 rubles.
Quantifiable outcome
- Over 6,000 successful projects completed
- +2 more outcomes
Companies that use Depot WPF
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Depot WPF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Depot WPF partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- GLBA (Global Branding Alliance)coreInternational branding alliance providing global support to Depot. The alliance offers access to international expertise, cross-border collaboration opportunities, and global branding standards.
- EPDA (European Packaging Design Association)coreEuropean packaging design association providing expertise and recognition in packaging design. Depot is a member and participates in EPDA events including EPDA Vienna, EPDA Paris, and EPDA Madrid projects.
- ABKR (Russian Branding Association)coreRussian Branding Association with which Depot jointly forms norms for ethics in AI usage in branding. The partnership focuses on establishing responsible AI practices in the industry.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Depot WPF competitors and assessment
Company assessmentDirect peers
- Landor & Fitch: Global brand consultancy offering brand strategy, naming, corporate identity, and packaging design across multiple industries. Closest international analog to Depot's full-cycle branding offering, with similar enterprise client focus and end-to-end service model.
- Interbrand: Global brand consultancy providing brand strategy, naming, visual identity, and packaging design to enterprise clients worldwide. Directly comparable to Depot in service mix, client tier, and project-based pricing for Fortune-class brands.
- FutureBrand: International brand consultancy delivering brand strategy, corporate identity, and packaging design across consumer and B2B sectors. Comparable to Depot in scope of services and emphasis on strategy-led creative execution for large enterprises.
- MetaDesign: Global branding and design agency with strong expertise in corporate identity and packaging design, headquartered in Europe with offices worldwide. Comparable to Depot's integrated brand-and-packaging offering and multi-industry client base.
- Wolff Olins: Global brand consultancy offering brand strategy, visual identity, and brand experience design for enterprise clients. Directly comparable service portfolio to Depot with similar emphasis on strategy-led, award-recognized creative work.
- Dragon Rouge: International branding agency specializing in brand creation, packaging design, and brand strategy for consumer goods and retail clients. Closely comparable to Depot's packaging-heavy portfolio and consumer-brand focus (FMCG, retail).
- Saffron Brand Consultants: Global brand consultancy focused on brand strategy, naming, and identity for ambitious enterprises. Comparable to Depot in strategy-first creative process and enterprise client orientation.
- Siegel+Gale: Global brand strategy and design firm offering naming, identity, and brand experience services. Comparable to Depot's naming and identity strengths (962 brand names created) and strategy-led creative approach.
- Elmwood: Brand design consultancy specializing in consumer brand identity and packaging design across global markets. Comparable to Depot's packaging-heavy portfolio (4,468 packaging designs) and consumer-brand client mix.
Regional players
- Getbrand: Russian branding agency offering brand strategy, naming, corporate identity, and packaging design for Russian enterprise clients. Most direct Russian-market competitor to Depot, competing for the same enterprise RFPs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Depot WPF social profiles
Digital presenceDepot WPF financial estimates
Financial estimateRevenue estimate
Valuation estimate
Depot WPF leadership team
Management profileNumber of profiles
Profiles1 record
Depot WPF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Depot WPF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Depot WPF
What does Depot WPF do?
Depot WPF is a full-cycle branding agency that creates brands from scratch and updates existing ones, delivering brand strategy and research, naming and copy, corporate identity design, packaging design, website and UX/UI design, brand audits, creative promotion strategy, and comprehensive rebranding. The agency serves large enterprises, international brands, mid-market companies, and small and medium businesses, primarily across Russia, Kazakhstan, Uzbekistan, and Armenia.
When was Depot WPF founded?
Depot WPF was founded in 1998. It employs 11 to 50 people.
Where is Depot WPF based?
Depot WPF is headquartered in Moscow, Russia, in the Europe region.
How does Depot WPF make money?
One revenue line is on record: professional Branding Services.
Who are Depot WPF's main competitors?
Direct peers on record are Landor & Fitch, Interbrand, FutureBrand, MetaDesign, Wolff Olins, Dragon Rouge, Saffron Brand Consultants, Siegel+Gale and Elmwood. Getbrand is listed as a regional player.
Does Depot WPF have an API?
No public API is recorded for Depot WPF.