What Selectra Japan does

Selectra Japan Co., Ltd. (セレクトラ・ジャパン株式会社) is a Tokyo-headquartered price comparison platform operating across 8 household service categories: electricity, city gas, LP gas, fiber optic internet, home WiFi/WiMAX/pocket WiFi, budget SIM/smartphone, video streaming, auto insurance, moving services, and house cleaning. Founded in 2016 to coincide with Japan's full electricity market liberalization, the company operates as a Japanese subsidiary of the France-based Selectra Group. The platform aggregates plans, pricing, and provider information into comparison articles, ranking pages, rate simulators, and editorial guides, enabling consumers to research and select optimal utility and telecom plans for their households.

The underlying technology is a content-driven comparison website (selectra.jp) supported by SEO-optimized editorial content and affiliate-link distribution to partner providers. The site includes area-specific landing pages for each of Japan's regional electricity and gas markets (Hokkaido, Tohoku, Kanto/Tokyo, Chubu, Hokuriku, Kansai/Osaka, Chugoku, Shikoku, Kyushu, Okinawa), category-specific ranking pages (cheapest fiber, fastest home router, top cheap SIMs), and review pages for individual providers. Distribution relies on organic search, content marketing, and affiliate networks including ValueCommerce, Fan Communications, Interspace, and GMO Media, plus Amazon Japan.

Revenue is generated entirely through affiliate and referral commissions from partner service providers when users switch plans through the platform. The service is free to consumers. The company reports 100,000+ cumulative successful plan switches since founding, is featured in major Japanese media outlets (Yahoo! News, Rakuten Infoseek, Gunosy, ITmedia, HUFFPOST, Chunichi Shimbun, AMP, @DIME), and has recently added a B2B/corporate-facing page, signaling initial exploration of the commercial customer segment.

Name

Selectra Japan

Legal name

Selectra Japan Co., Ltd.

Website

https://selectra.jp

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Selectra Japan is a Tokyo-based price comparison platform, founded in 2016 as a subsidiary of France's Selectra Group, that helps Japanese consumers compare and switch electricity, city gas, LP gas, internet, mobile, streaming, insurance, and moving services via affiliate commissions.

Ownership category

akta.pro rank

Product category

Consumer Utility Price Comparison Platform

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Aggregation Services (Load Aggregation, Community Choice, Buyer Pools) (EUAGAEAC)

Keywords

• Utility price comparison
• Electricity plan switching
• Internet provider comparison
• Mobile SIM comparison
• Consumer services aggregator

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate/Referral Marketing: Selectra Japan earns revenue by referring consumers to partner utility service providers (electricity companies, gas companies, internet providers, mobile carriers, insurance companies). When users complete sign-ups or purchases through affiliate links, Selectra receives a referral fee or commission from the partner company.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Selectra Japan operates selectra.jp, a free online price comparison and switching-support platform for Japanese consumers. It aggregates providers across electricity, city gas, LP gas, fiber/optical internet, home and portable Wi-Fi routers, budget SIM and smartphone plans, video streaming subscriptions, auto insurance, and moving/house cleaning services, enabling consumers to compare rates, view rankings, access price simulators, and sign up for optimal plans via tracked affiliate links.

Product overview

Selectra Japan operates a multi-category life service fee comparison platform covering 8 categories: electricity/gas (electricity, city gas, LP gas), telecom (fiber internet, home WiFi routers, WiMAX, pocket WiFi, budget SIM/smartphone), streaming video services, auto insurance, moving services, and house cleaning. The core offering is a comparison and switching support service that helps users evaluate and switch to optimal plans across utility and telecom providers. The platform includes comparison tools, ranking articles, rate calculators, provider reviews, and a call center support service. Selectra earns revenue through affiliate marketing partnerships with service providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Electricity and City Gas Comparison Service (電気・都市ガス比較サービス) Comparison service enabling Japanese consumers to evaluate electricity and city gas rate plans from multiple providers across all regions of Japan, with regional area pages, rate simulators, and provider rankings to identify optimal plans.
• LP Gas / Propane Comparison Service (プロパンガス（LPガス）比較サービス) Propane / LP gas rate comparison service that helps Japanese households find fair-priced LP gas providers and switch to better plans, supported by nationwide and regional average-pricing references and a prefecture-by-prefecture supplier directory.
• Fiber Optic / Home Internet Comparison (光回線・インターネット比較) Comparison of fiber-optic internet and home Wi-Fi router providers, plans, speeds, and pricing across Japan, including cheapest-rank rankings, no-contract-term options, 10 Gbps guidance, and cash-back campaign coverage.
• Home Wi-Fi Router Rankings (ホームWi-Fiルーターランキング) Ranking service comparing home (plug-and-play) Wi-Fi router providers based on price, real-world measured speed, no-contract options, and current cash-back campaigns for Japanese households.
• WiMAX Portable Wi-Fi Comparison (WiMAXプロバイダー比較) Comparison and ranking of WiMAX portable Wi-Fi and mobile router providers, including pricing rankings and plan analysis for Japanese users seeking mobile broadband.
• Pocket / Portable Wi-Fi Comparison (ポケット型Wi-Fi比較) Comparison service covering pocket-size and portable Wi-Fi device providers and plans for Japanese consumers needing mobile internet access.
• Budget SIM / Smartphone Plan Comparison (格安SIM・スマホ比較) Comparison service for budget SIM (MVNO) and smartphone plans across Japanese carriers, covering data caps, pricing, MNP campaigns, unlimited-data plans, and provider reputation reviews for brands such as UQ Mobile, Y!mobile, Rakuten Mobile, ahamo, povo, LINEMO, BIGLOBE Mobile, OCN Mobile ONE, and mineo.
• Video Streaming Service Comparison (動画配信サービス比較) Comparison service for major Japanese video-on-demand platforms including Netflix, Disney+, Hulu, and Amazon Prime Video, allowing consumers to evaluate content libraries, pricing, and plan features.
• Auto Insurance Comparison (自動車保険比較) Comparison service for Japanese auto insurance coverage options and premiums across providers, helping consumers evaluate and switch car insurance plans.
• Moving / Relocation Service (引っ越しサービス) Guide service covering utility setup procedures (electricity, gas, water, internet) at new residences and supporting provider comparison for Japanese consumers undertaking a household move.
• House Cleaning Comparison (ハウスクリーニング比較) Comparison service for Japanese house-cleaning providers, including air-conditioner cleaning and general housekeeping, with provider reviews and pricing comparisons.
• Enepi (エネピ) LP Gas Switching Support Partner-integrated LP gas price comparison and switching support service operated by Zigexn (株式会社じげん), offered via referral from Selectra Japan to help users transition to fair-priced propane providers.

Quantifiable outcome

• 100,000人以上の累計乗り換え実績

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Two partnerships are on record, tiered core.

• Electricity and Gas ProviderscoreChannel Partner/ Reseller/ DistributorSelectra Japan partners with electricity companies, gas companies (都市ガス and プロパンガス/LPガス), and energy providers across Japan, earning affiliate fees when users sign up for services through the platform. The company serves as a distribution channel for these utility providers.
• Internet and Mobile Service ProviderscoreChannel Partner/ Reseller/ DistributorPartnerships with internet providers (光回線, WiMAX, ホームルーター), mobile carriers, and MVNOs for affiliate distribution. Selectra drives customer acquisition for these providers through comparison content.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Choose Energy: US-based electricity and natural gas price-comparison platform owned by Red Ventures. Closely comparable to Selectra Japan's energy-switching core, using content/SEO to drive affiliate conversions with US retail energy providers.
• ENECHANGE: Japanese energy-switching platform operating EneRoute and EneFit (electricity and gas comparison/switching). Directly competes with Selectra Japan's flagship electricity and gas categories and monetizes via affiliate and switching fees from new-retail providers.
• Uswitch: UK consumer comparison service spanning energy, broadband, mobile, and insurance, part of RVU. Comparable multi-category affiliate-driven switching model with deep overlap in energy and telecom verticals.
• kakaku.com: Japan's leading horizontal price-comparison platform spanning consumer electronics, telecom, finance, travel, and utilities. Most directly comparable to Selectra Japan given overlapping categories, affiliate-driven revenue, and SEO-led content acquisition model.
• Verivox: Germany's leading independent comparison platform for energy, telecom, insurance, and finance, owned by ProSiebenSat.1. Closely comparable to Selectra Japan in energy/switching focus, affiliate revenue model, and content-led acquisition.
• MoneySupermarket Group: UK-listed price-comparison platform covering energy, insurance, banking, and home services. Directly comparable to Selectra Japan's multi-vertical comparison + switching model and affiliate-driven monetisation.
• Selectra (Selectra Group): France-based parent operating the same energy and telecom price-comparison/switching model across ~15 countries. Closest functional and structural analogue to Selectra Japan, with shared operating playbook, product, and brand.

Broad incumbents

• Check24: Germany's largest general comparison portal covering insurance, energy, telecom, travel, and finance. A broad incumbent competitor; significantly larger scale than Selectra Japan but operates a comparable comparison-plus-affiliate model with overlap in energy and telecom.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FannySelectraJP

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selectra Japan