Verona

What Verona does

Verona (operating as "Verona Collection" and "Verona Clothes Collection") is a privately held, direct-to-consumer e-commerce retailer of modest Islamic fashion, founded in 2014 and headquartered in Richardson, Texas. It sells hijabs and modest apparel — including abayas, modest dresses, tops, blouses, cardigans, athletic wear, and pants — to fashion-conscious women seeking stylish, affordable, and comfortable clothing that aligns with modesty preferences. The assortment is anchored by seven hijab fabric families (Pure Modal, Premium Viscose, Ultra Soft Modal, Luxury Satin, Luxury Jersey, Luxury Chiffon, and Soft Chiffon), each offered in up to 30+ colorways, with hand-dyed Premium Viscose colors marketed as Verona-exclusive. The brand also sells accessories such as hijab caps and a magnetic hijab pin.

The company's commercial operations run entirely on its own infrastructure: a Shopify-powered storefront at verona-collection.com, native iOS and Android applications, email marketing with a 25%-off signup incentive, and SMS-based customer support via Heymarket. There are no physical retail locations, no wholesale or marketplace distribution, and no disclosed B2B channel. Revenue is generated exclusively through one-time product sales — hijabs are priced at $12.00-$25.99, dresses at $34.99-$49.99, and abayas at $79.99-$109.00 — with no subscription, recurring, or licensing components identified in the source data.

Company structure is lean: 11-50 employees, no disclosed institutional funding, no parent company, no subsidiaries, no acquisitions, no disclosed leadership team beyond a generic [email protected] contact channel, and no regulatory actions on record. The business is positioned as a founder-led, vertically-focused modest-fashion label relying on Instagram community engagement, owned-channel e-commerce, and price accessibility as its principal commercial levers.

Name

Verona

Legal name

Verona

Website

https://verona-collection.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Verona Collection is a US-based, direct-to-consumer e-commerce brand selling modest Islamic fashion — including hijabs, abayas, dresses, tops, and accessories — to fashion-conscious women in North America through its Shopify storefront, iOS/Android apps, and Instagram community.

Ownership category

akta.pro rank

Product category

Modest Fashion & Islamic Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Modest & Religious Apparel Retail (CRAAABAK)

Keywords

• Modest fashion
• Hijabs
• Modest clothing
• Abayas
• Islamic apparel

Headquarters

HQ city

Richardson

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales: Verona generates revenue through direct sales of modest clothing products including hijabs and apparel. All revenue comes from product transactions with no subscription or recurring revenue components.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Verona Collection is a direct-to-consumer modest Islamic fashion brand that sells hijabs and modest clothing through its own Shopify-powered e-commerce website and companion iOS/Android mobile apps. Its core assortment centers on hijabs offered across seven fabric types in 13–30+ colors (with some colorways hand-dyed and exclusive to Verona), paired with a modest apparel line including abayas, modest dresses, tops, blouses, cardigans, athletic wear, and modest pants, priced from $12.00 (sale) to $109.00 (full-price abayas).

Product overview

Verona is a modest clothing e-commerce brand offering a focused portfolio of everyday modest fashion. The core product lines are hijabs (available in 7 distinct fabric types: Pure Modal, Premium Viscose, Ultra Soft Modal, Luxury Satin, Luxury Jersey, Luxury Chiffon, and Soft Chiffon) and clothing (including Abayas, Modest Dresses, Dresses, Modest Tops, Blouses, and accessories). The hijabs form a significant product category with dozens of color variations per fabric type, priced from $12.00 to $25.99. Clothing items include abayas ($79.99-$109.00), dresses ($34.99-$49.99), tops ($20-$25), and blouses ($24-$25). The company also offers a mobile app for iOS and Android. The brand operates through Shopify's e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Hijabs Head coverings available in multiple fabric types including Pure Modal, Luxury Viscose, Ultra Soft Modal, Luxury Satin, Luxury Jersey, Luxury Chiffon, and Soft Chiffon; offered in dozens of colors per fabric for women seeking stylish, modest head coverings.
• Pure Modal Hijab Premium modal hijab made from 100% viscose; slightly textured, lightweight, breathable, and ultra-soft with no stretch, available in 17 colors.
• Luxury Viscose Hijab Premium 100% viscose hijab marketed as the softest highest-quality hijab available, with all colors hand-dyed and exclusive to Verona, offered in 30+ colors and both maxi and basic sizing.
• Ultra Soft Modal Hijab Ultra soft faux modal hijab marketed as the softest hijab available, breathable, lightweight, dressed up or down, in 30+ colors and both maxi and basic sizing.
• Luxury Satin Hijab Medium-weight, ultra-soft satin hijab suitable for nights out, special occasions, or office wear, offered in 13 colors.
• Luxury Jersey Hijab Jersey hijab made of 95% viscose and 5% spandex; lightweight and ultra soft for almost any occasion, styled without pins, available in 5 colors, money-back guaranteed.
• Luxury Chiffon Hijab Premium chiffon hijab offered in 22 colors including Baby Blue, Strawberry, Coffee, Dusty Beige, Magenta, Navy, and others.
• Soft Chiffon Hijab Soft chiffon hijab available in 28 colors ranging across neutrals and brights (Dark Teal, Lilac, Purple Lilac, White, Nude Cream, Burgundy, Royal Blue, Mauve, Peach, etc.).
• Abayas Elegant abaya garments for women, currently including the Pleated Abaya in Black and Dusty Pink colorways.
• Modest Dresses Modest dress collection featuring the Alessia modest dress line in multiple colors for women seeking full-coverage dress options.
• Dresses Dress collection featuring named styles Splash and Twirl, Slither and Style, Sherlock, Dusty Rose and Flow, Checkerboard, and The Daily Drape.
• Modest Tops Modest long-sleeve tops for women, including the Timeless everyday long-sleeve shirt.
• Blouses Stylish blouses for women including The Angle Top, Knot your Average Basic, Sip and Stroll, and Twirl and Tie.
• Hijab Caps Under-caps designed to be worn underneath hijabs for secure, comfortable hijab wear.
• Hijab Magnet Magnetic accessory that secures hijabs in place without pins, priced at $12.00.
• Verona Collection Mobile App (iOS and Android) Native mobile application for iOS and Android that lets customers shop the Verona Collection modest fashion catalog from mobile devices.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Aab: Aab is a UK-based modest fashion brand offering premium hijabs, abayas, and clothing. It targets a similar modest fashion-conscious female demographic and overlaps with Verona in hijab depth and modest apparel breadth.
• Inayah: Inayah is a US-based modest fashion brand offering hijabs, abayas, dresses, and contemporary modest wear. It serves the same modest fashion-conscious Muslim women segment with a similar DTC e-commerce model.
• Haute Hijab: Haute Hijab is a direct US-based DTC modest fashion brand selling hijabs, athletic wear, and modest clothing online. It competes head-to-head with Verona in premium hijabs and is the most analogous peer in size, channel, and customer base.
• East Essence: East Essence is a US-based online retailer specializing in Islamic clothing including hijabs, abayas, thobes, and jilbabs. It targets a similar modest-conscious Muslim customer base with a broader men's and women's modest apparel catalog.
• Modanisa: Modanisa is a leading global modest fashion e-commerce platform headquartered in Turkey, offering hijabs, abayas, dresses, and modest clothing. It is comparable to Verona in product mix but operates at significantly larger scale across multiple geographies.
• Mizumi Hijabs: Mizumi Hijabs is a US-based hijab-focused brand offering a curated selection of modal, viscose, and chiffon hijabs. It is comparable to Verona in hijab-first product depth and US DTC distribution.
• SHUKR Islamic Clothing: SHUKR is a modest Islamic clothing brand offering hijabs, abayas, and modest everyday apparel for men and women. Comparable to Verona in modest fashion positioning and DTC online-first distribution.
• Vela Apparel: Vela Apparel is a US-based modest activewear and athleisure brand offering hijabs, swimwear, and athletic clothing. It overlaps with Verona in hijabs and modest clothing but specializes in performance/athletic modest wear.

Emerging players

• Lovely Melanie: Lovely Melanie is a modest fashion e-commerce brand offering hijabs, dresses, and modest clothing. It overlaps with Verona's modest fashion positioning but with a smaller product range and emerging market presence.

Broad incumbents

• Amazon (Modest Fashion Category): Amazon's modest fashion and hijab marketplace offers broad assortment at competing price points. While not a direct brand competitor, Amazon represents a low-price alternative that threatens Verona's DTC positioning on commodity hijab SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/CG0XiRtFL0a

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verona