Grizzly Pet Products

What Grizzly Pet Products does

Grizzly Pet Products is a privately held, family-owned manufacturer of omega-based dietary supplements for dogs and cats, founded in 2001 by a scientist and headquartered in Woodinville, Washington. The company's core technology is the extraction and processing of fish oil from wild-caught marine sources — salmon, pollock, krill, and microalgae — sourced through co-location partnerships with Alaskan salmon processing plants, enabling nose-to-tail utilization of human-grade co-products that would otherwise be discarded. Its seven-product portfolio includes Salmon Plus (the flagship), Pollock Oil, Algae Plus (a vegan option), Krill Oil, Hip & Joint, Gut Health, and Senior supplements, all formulated to deliver balanced omega-3 to omega-6 ratios addressing coat, skin, joint, cardiovascular, immune, and cognitive health in companion animals. Products carry the National Animal Supplement Council (NASC) Quality Seal.

The business operates a dual-channel go-to-market: direct-to-consumer via its own e-commerce storefront at grizzlypetproducts.com and retail distribution through chains such as Pet Food Express and independent pet stores, supported by a 'Where to Buy' locator and content marketing centered on omega education. Customer acquisition is driven by organic content (blog, omega education hub), social media (Facebook, Instagram with the #GRIZZLYLIFE hashtag), and email. The company is founder-led, bootstrapped (no disclosed institutional funding), employs 11-50 people, operates an extraction/processing facility in Alaska across from partner salmon plants, and serves the USA market only. Pricing is not publicly disclosed. The core moats are upstream supply chain co-location (cost), NASC certification and 20-year brand (intangibles), and dual-channel reach (distribution).

Name

Grizzly Pet Products

Legal name

Grizzly Pet Products

Website

https://grizzlypetproducts.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Pet Nutritional Supplements

NAICS

Other Animal Food Manufacturing (311119), Animal Food Manufacturing (31111)

SIC

Fats & Oils (2070)

akta.pro primary industry

Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO)

akta.pro secondary industry

Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB)

Keywords

• Pet omega supplements
• Wild salmon oil
• Pet nutritional supplements
• Marine omega-3 products
• Pet health supplements

Headquarters

HQ city

Woodinville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Pet Omega Supplements Sales: Grizzly Pet Products generates revenue through the sale of omega-based pet supplements and treats. Products include Salmon Plus, Pollock Oil, Algae Plus, Krill Oil, Hip & Joint, Gut Health, and Senior supplements for dogs and cats. Revenue comes from direct e-commerce sales and retail distribution.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Grizzly Pet Products manufactures and sells omega-3 based nutritional supplements for dogs and cats, formulated from 100% wild-caught marine sources including Alaskan salmon, pollock, krill, and microalgae. The seven-product portfolio addresses specific pet health needs including skin and coat, hip and joint, gut health, senior vitality, and general wellness, and is sold direct-to-consumer via the company's e-commerce site and through retail pet stores.

Product overview

Grizzly Pet Products offers a portfolio of omega-based pet supplements designed to address various health needs in dogs and cats. The company produces oils from wild-caught sources including wild salmon, pollock, krill, and algae. The product line consists of seven distinct supplements: Gut Health Supplement (for digestive support), Senior Supplement (for aging pets), Salmon Plus Supplement (the flagship wild Alaskan salmon oil product), Pollock Oil Supplement, Algae Plus Supplement (plant-based/vegan option), Hip & Joint Supplement (liquid formula for joint mobility), and Krill Oil Supplement. Each product targets specific health benefits including skin and coat health, heart health, immune system support, central nervous system function, and hip and joint wellness. All products utilize 100% wild-caught fish and are formulated to provide balanced omega-3 to omega-6 ratios.

Differentiator

Problem solved

Functional benefit

Products and services

• Gut Health Supplement

Quantifiable outcome

• 40% less farmed salmon required to achieve same results as wild salmon oil
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Alaskan Fishing IndustrycoreStrategic or Co-development PartnerGrizzly developed partnerships with the Alaskan fishing industry to utilize co-products from salmon processing plants. The company set up operations across from these processing facilities to capture nutrient-rich oils from fish parts that would otherwise be discarded, enabling nose-to-tail utilization and minimizing waste.

Scale indicators2 records

Expansion highlights3 records

Direct peers

• VetriScience Laboratories: VetriScience (a division of FoodScience Corporation of Vermont) sells veterinarian-formulated pet supplements including omega fatty acid and joint products. Comparable to Grizzly in providing condition-specific nutraceuticals with veterinary endorsement and NASC-style credibility.
• Ark Naturals: Ark Naturals produces natural pet supplements and wellness products including omega and skin/coat formulations. It is comparable to Grizzly as a small, premium-positioned, naturally-sourced pet supplement brand with overlapping product and channel strategy.
• Zesty Paws: Zesty Paws is a leading direct-to-consumer pet supplement brand offering condition-specific chews and oils (joint, skin/coat, gut, calming). It is highly comparable to Grizzly in targeting health-conscious pet parents with condition-targeted supplement SKUs distributed across DTC and major retail.
• NaturVet: NaturVet is a long-established maker of pet supplements including omega-3 oils, hip and joint formulas, and senior wellness products sold through pet specialty and vet channels. It is comparable to Grizzly as a multi-condition pet supplement portfolio with overlapping product positioning.
• Nordic Naturals (Pet Omega): Nordic Naturals' pet line offers wild-caught omega-3 oil supplements for dogs and cats using the same marine-source positioning (salmon, pollock, anchovy). It is directly comparable to Grizzly in ingredient sourcing philosophy, EPA/DHA messaging, and DTC plus retail distribution.
• Pet Honesty: Pet Honesty markets condition-targeted pet supplements (skin/coat, joint, gut, allergy) primarily via DTC e-commerce and Amazon. It competes head-on with Grizzly in the same target segment of natural-ingredient pet parents seeking condition-specific supplement solutions.

Broad incumbents

• Hill's Pet Nutrition: Hill's Pet Nutrition (a Colgate-Palmolive division) is a major veterinary-recommended pet food and nutrition company with a broad line including therapeutic diets and condition-specific formulas. It is comparable as a broad incumbent operating in pet health/nutrition that has moved into condition-targeted formats adjacent to Grizzly's niche.
• Purina Pro Plan (Nestlé Purina): Nestlé Purina's Pro Plan line offers condition-targeted nutrition and supplement-adjacent products (skin/coat, joint, calming, gut). It is comparable as a large incumbent pet nutrition company with overlapping omega/condition-targeted offerings and vastly greater distribution scale.

Emerging players

• Open Farm: Open Farm is a premium, sustainability-positioned pet food and topper brand emphasizing responsibly sourced ingredients across pet and treat categories. It is comparable to Grizzly in the sustainability/sourcing narrative and premium DTC retail positioning among health-conscious pet parents.
• Real Mushrooms (Pet): Real Mushrooms sells premium mushroom-based pet supplements and human supplements emphasizing evidence-based formulation. It is comparable to Grizzly as an evidence-forward, narrow-category pet supplement brand with direct-to-consumer and specialty retail distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GrizzlyPetProducts
• Instagraminstagram.com/grizzlypetproducts
• LinkedInlinkedin.com/company/grizzly-pet-products-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grizzly Pet Products