International Technical Trading Services

What International Technical Trading Services does

International Technical Trading Services (ITTS) is a privately-held Sharjah-headquartered (Hamriyah Free Zone, UAE) industrial company that designs, manufactures, supplies, and installs diesel generator sets, switchgear, light towers, and related spare parts for customers across the UAE, GCC, the broader Middle East, and Africa. Per the most specific primary source, the company was founded around 2014 by three individuals as a generator trading and servicing operation, although one firmographic record lists 2009 — the later founding date is corroborated by the company-history timeline and is used here. The company has since built full genset assembly facilities in Hamriyah Free Zone (Sharjah) and Addis Ababa, Ethiopia, and holds Perkins distributor status for the GCC, Africa, and Middle East. End markets served include residential backup, construction contractors, telecom infrastructure, oil and gas (with Zone II certified and explosion-proof units), marine, mining, data centers, and hospitals.

The core product is the diesel generator set covering 5 KVA to 3,250 KVA, offered in canopy/soundproof, open type, super-silent (68 dB at 1 meter), mobile/trailer, containerized, telecom, Zone II certified, and explosion-proof variants. Supporting the genset line, ITTS produces switchgear (synchronization panels, transfer switch panels, built-in ATS, distribution panels, control panels) and integrates third-party components from Schneider Electric, Leroy Somer, Deep Sea Electronics (DSE), and Murphy. Engine sourcing is multi-brand — Perkins (UK/USA), Baudouin (France/China), Doosan (Korea), Volvo (Germany/Sweden), Kubota (Japan), and Cummins (India) — positioning ITTS as an integrator/assembler rather than an engine OEM. The company's revenue model combines hardware sales (generators, switchgear, spare parts, fuel tanks, digital controllers) with project-based professional services (site installation, piping, ventilation, room soundproofing, overhauling, alternator rewinding, and warranty support). No public pricing is disclosed; quotes are issued after direct field sales engagement and pre-sale site inspections.

Go-to-market runs through dedicated direct sales contacts (phone-based) and a sister-company network spanning KSA, Oman, Qatar, Kuwait, Afghanistan, Iraq, Ethiopia, Sudan, Guinea, and Jordan. The company's online presence — website (itts-me.com), Facebook, X, Instagram, YouTube, LinkedIn, and a blog of 70+ educational posts — supports top-of-funnel awareness but is not transactional. ITTS has no disclosed external funding, no parent company, no M&A history, and no management team information available in the input, indicating founder-owned, organically-financed growth across approximately a decade of operation.

Name

International Technical Trading Services

Legal name

International Technical Trading Services

Website

https://itts-me.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

ITTS is a Sharjah, UAE-based private company that designs, manufactures, supplies, and installs diesel generator sets (5–3,250 KVA), switchgear, and light towers for residential, telecom, oil and gas, marine, mining, data center, and healthcare customers across the GCC, Middle East, and Africa, operating assembly facilities in the UAE and Ethiopia.

Ownership category

akta.pro rank

Product category

Diesel Generator Manufacturing

NAICS

Turbine and Turbine Generator Set Units Manufacturing (333611), Switchgear and Switchboard Apparatus Manufacturing (335313)

SIC

Motors & Generators (3621), Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Diesel Engine Power Plants (Medium/High-Speed Reciprocating) (EUACACAB)

akta.pro secondary industries

Emergency & Standby Diesel Generator Power (Critical Facilities) (EUACACAH), High-Voltage Electrical Systems (Switchgear, Transformers, Protection & Control) (EUAEAFAA)

Keywords

• Diesel generator manufacturing
• Power generation equipment
• Switchgear systems
• Backup power solutions
• Industrial generator supply

Headquarters

HQ city

Sharjah

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Generator Sales: Sales of diesel generator sets ranging from 5 KVA to 3250 KVA, including various types: canopy/soundproof, open type, super silent, mobile/portable, containerized, telecom generators, marine generators, and mining generators.
2. Switchgear Sales: Sales of switchgear products including synchronization panels, transfer switch panels, built-in ATS, distribution panels, and control panels.
3. Spare Parts: Generator spare parts, electrical spare parts, digital controllers, and fuel tanks.
4. After Sales Services: Overhauling services, room soundproofing, site installation, maintenance, warranty support, and alternator rewinding.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ITTS designs, manufactures, supplies, and installs diesel generator sets ranging from 5 KVA to 3250 KVA, available in canopy/soundproof, open, super silent (68 dB), mobile/portable, containerized, telecom, Zone II, and explosion-proof configurations. The company also produces switchgear (synchronization panels, transfer switches, ATS, distribution and control panels), spare parts, digital controllers, and fuel tanks, and delivers complete power solutions including overhauling, site installation, soundproofing, maintenance, warranty support, and alternator rewinding.

Product overview

International Technical Trading Services (ITTS) offers a comprehensive portfolio of diesel generator products and power generation solutions. The core product is the diesel generator set with power ratings from 5 KVA to 3250 KVA, available in multiple configurations including canopy/soundproof, open type, super silent (68 dB), mobile/portable, containerized, telecom, Zone II certified, and explosion proof variants. These are complemented by a full range of switchgear products including synchronization panels, transfer switches, distribution panels, and control panels. ITTS also provides supporting services including generator overhauling, room soundproofing, site installation, maintenance, warranty support, and alternator rewinding. The company operates manufacturing facilities in Hamriyah Free Zone Sharjah (UAE) and Addis Ababa (Ethiopia), with engine components sourced from major manufacturers including Perkins (UK/USA), Baudouin (France/China), Doosan (Korea), Volvo (Germany/Sweden), Kubota (Japan), and Cummins (India).

Differentiator

Problem solved

Functional benefit

Products and services

• Diesel Generator Sets

Quantifiable outcome

• Soundproofing down to 68 dB at 1 meter for quiet applications
• +1 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Perkins EnginescoreTechnology or IntegrationITTS procures Perkins Engines from the UK and USA. They are one of the few trusted Perkins dealers in GCC and Middle East, with international warranty of 1 year for prime application and 2 years for standby application.
• BaudouincoreTechnology or IntegrationBaudouin France engines (manufactured in China) power ITTS generator sets.
• DoosancoreTechnology or IntegrationDoosan Korea engines power ITTS generator sets.
• VolvocoreTechnology or IntegrationVolvo engines from Germany and Sweden power ITTS generator sets.
• KubotacoreTechnology or IntegrationKubota Japan engines power ITTS generator sets.
• CumminscoreTechnology or IntegrationCummins India engines power ITTS generator sets.
• Leroy SomercoreTechnology or IntegrationLeroy Somer alternators and components used in ITTS generator sets.
• Schneider ElectriccoreTechnology or IntegrationSchneider Electric components used in ITTS switchgear and electrical systems.
• Deep Sea Electronics (DSE)supportingTechnology or IntegrationDSE digital controllers and control systems used in ITTS generator sets.
• MurphysupportingTechnology or IntegrationMurphy monitoring and control solutions used in ITTS generator sets.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Himoinsa (Yanmar Group): Spanish genset manufacturer owned by Yanmar, producing diesel and gas gensets with significant Middle East and Africa distribution. Competes head-to-head with ITTS in containerized, mobile and industrial gensets, often via local distributors in GCC.
• Aksa Power Generation: One of the world's largest independent genset manufacturers, headquartered in Turkey with strong presence across the Middle East, Africa and CIS. Directly competes with ITTS on diesel gensets (similar KVA ranges) and serves the same contractor, telecom and O&G customers in MEA.
• JCB Power Products: UK-based manufacturer of mobile and stationary generator sets, including light towers and rugged construction-site units. Competes with ITTS in mobile/portable gensets and light towers across the Middle East construction sector.
• FG Wilson (Caterpillar): Caterpillar's genset brand, manufacturing diesel generator sets across a wide KVA range with a strong dealer network in the Middle East and Africa. Directly competes with ITTS in commercial, industrial and telecom standby applications and represents the global OEM benchmark ITTS benchmarks itself against.
• Teksan Generator: Turkish genset manufacturer with active distribution in UAE, Saudi Arabia and other GCC markets. Produces diesel and gas gensets in overlapping KVA ranges with ITTS and serves similar telecom, construction and O&G customers.
• Atlas Copco Power & Flow: Global manufacturer of portable and stationary power solutions including diesel gensets and light towers. Directly competes with ITTS in mobile generators, light towers and construction-site power across MEA.

Broad incumbents

• Cummins Inc. Global engine and power generation OEM with its own genset manufacturing, extensive service network and significant direct presence across GCC and Africa. Overlaps with ITTS both as a key ITTS engine supplier and as a direct competitor in branded gensets.
• MTU/Rolls-Royce Power Systems (now Rolls-Royce Solutions): Premium large-KVA genset manufacturer (MTU brand) with strong presence in data centers, hospitals and mission-critical applications across the Middle East. Competes with ITTS at the upper KVA range where ITTS also bids (up to 3250 KVA).

Emerging players

• Kirloskar Electric / Kirloskar Oil Engines: Indian genset manufacturer expanding into Middle East and Africa with diesel gensets in similar KVA ranges as ITTS. Competes primarily on price in the mid-KVA tier and represents an emerging low-cost alternative in MEA.
• Shandong Hengfeng Power (and similar Chinese assemblers): Representative of low-cost Chinese diesel genset assemblers that increasingly supply MEA projects through trading companies. They compete with ITTS on price in standard 5–1000 KVA tiers and are a primary source of margin pressure in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/itts_middleeast
• YouTubeyoutube.com/channel/UCFhFz0QV3Gj7ckI-XC5JUkw
• Facebookfacebook.com/ittsmiddleeast
• LinkedInlinkedin.com/company/itts-me
• Instagraminstagram.com/ittsmeuae

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Technical Trading Services