VoicesUK®

What VoicesUK® does

VoicesUK® is a curated, web-based two-sided marketplace that connects clients seeking voiceover talent with a pre-screened network of British (and international) voice artists. Founded in 2013 in Guildford, UK by voice artist and composer Joe Wakeford, the platform hosts 624 professional voice artists offering 5,535 demo recordings searchable by accent, vocal timbre, style, turnaround time, age range, and project type. Its product surface consists of a public searchable talent directory, a free audition request system (delivering custom audio samples, sometimes within an hour), a hands-on managed project service for casting and fee negotiation, and individual talent showcase pages supported by remote-directed-session integrations (Zoom, Source Connect, ipDTL, Cleanfeed, ISDN) and payment rails (Stripe, PayPal).

The company is independently owned and bootstrapped, operating with a remote global team of 1-10 employees. Revenue is generated through three streams: one-time talent showcase fees (£99.99 lifetime or £49.99 for a 6-month trial, neither of which rebills), a 20% platform fee added to artist rates on automated audition projects, and a 10-20% fee on platform-managed projects. Direct client-to-artist contact bypasses the commission structure entirely.

Clients include a diverse mix of large enterprises across healthcare (NHS, AstraZeneca, Pfizer), FMCG (Cadbury's, Nestle), retail (John Lewis, Argos), automotive (Jaguar Land Rover), aviation (Qatar Airways), media (SKY), technology (Google), professional services (PwC), and sports/retail (Adidas), alongside SMB production companies, podcasters, and individual creators. A sister platform, VoicesUS, extends the model to North American talent with 500+ artists. The platform has accumulated industry recognition including three consecutive One Voice Awards (2018-2020), Surrey Digital Awards (2016-2017), Theo Paphitis Small Business Sunday recognition, and a 5.0-star Trustindex rating from 405 verified reviews. Notable partnerships span audio equipment (Sontronics, Vocalzone, GSP Audio, Punchlight), software (Streak CRM, Xero, AG Watermark Generator), production services (VO-Star, io Audio), and AI audio (ElevenLabs).

Name

VoicesUK®

Legal name

VoicesUK®

Website

https://voicesuk.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

VoicesUK® is a curated web-based marketplace connecting clients with a pre-screened network of 624 British and international voiceover artists, offering searchable profiles, free auditions, and managed project services for production companies, enterprises, and individual creators.

Ownership category

akta.pro rank

Product category

Voiceover Talent Marketplace

NAICS

Other Sound Recording Industries (512290), Sound Recording Studios (51224), Independent Artists, Writers, and Performers (71151)

SIC

Services-Employment Agencies (7361), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Voiceover Recording & Production (Narration, Promo, Commercial VO) (MPAHAEAK)

akta.pro secondary industry

Dubbing & Voiceover Production (Casting, Recording, Lip-Sync) (MPAHAFAB)

Keywords

• Voiceover talent marketplace
• British voice acting
• Voice casting platform
• Online audition services
• Voice artist directory

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Talent Showcase Membership: One-time non-recurring admin fees: £99.99 lifetime membership or £49.99 for 6-month trial. No rebilling for either option. Covers hosting, marketing, and dedicated website for voice talent promotion.
2. Automated Audition System: 20% fee added to voice artist's requested fee (not taken from it) for platform services including audition request processing and talent matching.
3. Hands-on Project Management: For projects involving casting calls, audition selection, artist recommendations, and fee negotiations managed by VoicesUK, a 10-20% fee based on project scope is charged in addition to the artist's rate.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

VoicesUK® operates a curated online marketplace connecting clients with 624 pre-screened British and international voiceover artists. The platform enables clients to post project details and receive free custom audition samples within hours, then hire and pay talent directly. A managed project service adds casting, negotiation, and coordination support for clients needing hands-on assistance. Voice artists pay a one-time setup fee to host showcase profiles on the platform.

Product overview

VoicesUK® is a curated British voiceover talent marketplace operating as a unified platform combining two core services: a searchable showcase directory of 624 pre-screened professional voice artists (with 5,535+ demo recordings), and an automated free audition request system. The platform enables clients to post projects with specific requirements (accent region, vocal timbre, age range, project type) and receive custom audio samples. For hands-on project management, the Managed Project Services add-on provides casting, selection, and coordination support. Talent access is provided through two membership tiers: Lifetime Showcase (£99.99 one-time) and 6-Month Trial (£49.99 one-time), both with access to industry partner discounts exceeding £400 in value. The platform connects voice artists worldwide with production companies seeking British and international voice talent for TV, radio, commercial, animation, e-learning, audiobooks, and corporate projects.

Differentiator

Problem solved

Functional benefit

Brands

• VoicesUS: North American voice talent platform serving US and Canadian markets

Products and services

• Voice Artist Showcase Platform
• Free Audition System
• Managed Project Services
• Lifetime Showcase Membership
• 6-Month Trial Membership
• Talent Partnership Programme

Quantifiable outcome

• Free audition system allows clients to receive custom audio samples within the hour
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor.

• SontronicsminorOthersBritish-designed microphones and preamps that combine professional sound and build quality with affordability. Partnership provides exclusive discounts to VoicesUK talent for equipment purchases.
• VocalzoneminorOthersVocalzone Throat Pastilles were created over 100 years ago by ENT surgeon Mr William Lloyd for Enrico Caruso. Still manufactured to original formulation. Partnership offers discounts for voice talent.
• GSP AudiominorOthersGSP Audio comprises three audio engineers well-known for producing components with analogue sound and superb stereo imaging. Established 1998, synonymous with great sounding preamps and audio devices.
• VO-StarminorStrategic or Co-development PartnerVoicereel production facility in North London. Working with actors and voiceover artists since 2006 to produce bespoke showreels and voice-reels. Run by Guy Michaels.
• VocalBoothToGominorOthersInventor and producer of acoustic sound blankets and portable Carry-on Vocal booth. Partnership provides discounted products for voice talent recording setups.
• Working With VoiceminorStrategic or Co-development PartnerCommunication coaching service specializing in vocal delivery, posture, and mindset. Coaches people at all levels to communicate with presence and charisma.
• PunchlightminorOthersRecording Lamp USB - a small plexiglass light unit that automatically indicates Recording start/stop and record ready. Useful tool for recording setups.
• XerominorOthersCloud accounting software. VoicesUK voice talent get 90% off Xero for 6 months. Platform offers financial management tools to talent members.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Bodalgo: European-based voiceover marketplace with strong presence in German and international accents; comparable curated talent directory and audition-based monetization model, positioned closer geographically to VoicesUK than US-based peers.
• Bunny Studio: Voiceover and audio production marketplace combining a talent directory with end-to-end production services; directly competes with VoicesUK's managed-project offering on the buyer side.
• Voices.com: Largest global voiceover marketplace connecting professional voice talent with buyers; directly competes with VoicesUK across talent listings, audition workflows, and managed-project services, though with broader geographic coverage across many accent markets.
• Edge Studio: Long-standing voiceover services provider combining a talent directory, demo production, and education; comparable in its curated marketplace orientation and adjacent services such as demo production via VO-Star.
• Voice123 (now Voices123): Online voiceover marketplace offering searchable talent profiles and audition tools; comparable product surface and self-serve audition flow to VoicesUK, with similar take-rate model on managed projects.
• VoicesUS: Sister platform to VoicesUK focused on North American talent; operates the same curated-directory and free-audition model in the US/Canadian accent market and is operated by the same management team.

Broad incumbents

• Fiverr: Large horizontal freelance marketplace with a substantial voiceover category; competes for the same buyer budget but with a much wider scope of services and lower curation/quality controls than VoicesUK's pre-screened model.
• Upwork: Generalist freelance marketplace hosting significant voiceover talent; addresses overlapping buyer need via a vastly broader services catalog and lacks VoicesUK's curation of British-accent pre-screened artists.

Emerging players

• ACX / Audible: Audiobook-focused voice talent marketplace operated by Audible/Amazon; narrower specialization but offers audiobook narrators a similar audition-and-managed-project flow that overlaps with VoicesUK's audiobook use case.
• SoundBetter: Audio services marketplace covering voiceover alongside music production, mixing, and mastering; serves overlapping buyer needs in the broader audio production category though with less focus on curated British accent talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VoicesUKtweets
• Facebookfacebook.com/VoicesUKonline
• LinkedInlinkedin.com/company/voicesuk
• Instagraminstagram.com/voicesus

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VoicesUK®