SoundBetter
SoundBetter is a Brooklyn-based online marketplace (founded 2012) that connects independent musicians and producers with mixing/mastering engineers, singers, songwriters, and beat makers for hire, earning revenue through marketplace commissions.
- Company typePrivate
- Founded2012
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What SoundBetter does
SoundBetter is an online marketplace platform that connects independent musicians and music producers with professional service providers in the music production value chain. Founded in 2012 and headquartered in Brooklyn, the platform enables users to browse, hire, and collaborate with mixing engineers, mastering engineers, singers, songwriters, producers, and beat makers. Users can either post jobs for professionals to respond to or directly find and engage pros via categorized listings. The platform also supports professional storefronts (my.soundbetter.com) where service providers can showcase their work and be discovered by potential clients.
The company's product surface extends beyond the core marketplace. It includes SoundCheck, a product for artist evaluation and feedback; Imagine Plugins, a sub-brand of music production plugins; and a separate plugins storefront at shop.soundbetter.com. The platform operates as a self-serve web application with no mobile app, categorized browse navigation across talent types, and a Tracks section for discovering work produced by platform professionals.
SoundBetter generates revenue through marketplace commissions on transactions between clients and music professionals. It targets a horizontal segmentation of individual and SMB users (independent artists and music producers) with no publicly disclosed enterprise tier. The company remains privately held with 1-10 employees and last disclosed external funding in 2015 from investors including 500 Global, Foundry Group, and Verizon Ventures. The global music collaboration platforms market in which SoundBetter operates was valued at $3.8B in 2025 (per third-party market data).
SoundBetter firmographics
Firmographics- Name
- SoundBetter
- Website
- https://soundbetter.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SoundBetter is a Brooklyn-based online marketplace (founded 2012) that connects independent musicians and producers with mixing/mastering engineers, singers, songwriters, and beat makers for hire, earning revenue through marketplace commissions.
- Ownership category
- akta.pro rank
SoundBetter industry classification
Industry- Product category
- Music Production Marketplace
- NAICS
- Sound Recording Industries (5122), Sound Recording Studios (51224)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Remote Recording & Online Session Services (MPAIAHAL)
- akta.pro secondary industries
- Sample Libraries, Loops & Sound Content Platforms (MPAIAIAF), Music & Audio Streaming Platforms (BPAMAJAC)
Keywords
Where SoundBetter is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
SoundBetter business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Marketplace Service: Revenue generated through a marketplace platform connecting artists with music professionals for hiring and collaboration services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
SoundBetter product offering
Product offeringCore offering
SoundBetter operates an online marketplace that connects independent musicians, producers, and artists with music production professionals (mixing engineers, mastering engineers, singers, songwriters, producers, beat makers) for hire. Users browse categorized professionals, post jobs, or hire directly through professional storefronts. The platform also offers the SoundCheck evaluation product and an audio plugins store under the Imagine Plugins sub-brand.
Product overview
SoundBetter operates as a marketplace platform that connects artists with a network of music professionals including mixing & mastering engineers, singers, songwriters, producers, and studio musicians. The platform consists of the core SoundBetter Marketplace (for hiring professionals), the SoundCheck product (for artist evaluation), and the Storefront offering (for professionals to showcase services). Additional offerings include the Imagine Plugins sub-brand and the Tracks section for discovering music.
Differentiator
Problem solved
Functional benefit
Brands
- SoundCheck: Product mentioned on the SoundBetter website navigation menu
- Imagine Plugins
Products and services
- SoundBetter Marketplace An online marketplace platform that connects artists with mixing and mastering engineers, singers, songwriters, producers, and studio musicians for hire. Enables artists to post jobs, browse professionals by category, and hire talent for music collaboration and production projects.
- SoundCheck A product offering available on the SoundBetter platform for artist evaluation and feedback.
- Storefront A storefront service allowing music professionals to showcase their services and be discovered by potential clients on the platform.
- Imagine Plugins A plugin product line offered through the SoundBetter ecosystem for music production and audio processing.
Companies that use SoundBetter
Customer profileSegments2 records
Ideal customer profiles2 records
SoundBetter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SoundBetter partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
SoundBetter competitors and assessment
Company assessmentEmerging players
- Splice: Splice combines a sample/loop marketplace with creator tools for producers, with growing overlap into the broader music-production services ecosystem Splice increasingly courts. Comparable as a destination site for the same indie producer audience SoundBetter serves, though core offering differs.
- LANDR: LANDR provides AI-assisted mastering, distribution, and music production services aimed at independent artists. Overlaps SoundBetter on the mastering-engineer use case via an automated alternative and competes for the same indie artist budget.
- BandLab: BandLab is a music creation and collaboration platform with social and mobile-first producer tools, plus connections to pros. It overlaps SoundBetter on the producer/artist segment and increasingly competes for the same creator-side workflow time.
- Trackd: Trackd is a music collaboration platform that connects artists with session musicians and producers by sharing project listings. Comparable in user experience, target buyer (independent artists), and remote-collaboration value proposition.
Direct peers
- SessionLinkPRO: SessionLinkPRO is a remote session-musician marketplace connecting artists with vetted studio musicians and vocalists. Comparable to SoundBetter's vocalist/session-musician categories on a similar service model with curated talent.
- Kompoz: Kompoz is a cloud-based music collaboration platform that lets artists invite remote musicians, vocalists, and producers onto shared projects. It competes with SoundBetter in the "remote recording/collab" use case for independent artists and pros, with project-based rather than storefront-based discovery.
- Voices.com: Voices.com operates a marketplace for voice-over and vocal talent, with strong overlap to SoundBetter's singer/vocalist categories. It's the dominant vertical marketplace for a key subset of SoundBetter's professional roster.
- AirGigs: AirGigs is an online marketplace connecting musicians with remote studio pros (mixing, mastering, vocalists, session musicians). It overlaps SoundBetter head-to-head in core value proposition, target customer (independent artists/producers), and remote-service delivery model.
Broad incumbents
- Upwork: Upwork is a large horizontal freelance marketplace where music production, audio engineering, and songwriting are active categories. Comparable buyer demand and freelance service model, though broader in scope and less music-specialized than SoundBetter.
- Fiverr: Fiverr is a large horizontal freelance marketplace with active music-production categories (mixing, mastering, vocalists, producers). It competes with SoundBetter on the same buyer use cases but operates at much broader scale and lacks music-specific curation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
SoundBetter social profiles
Digital presenceSoundBetter financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoundBetter leadership team
Management profileNumber of profiles
Profiles2 records
SoundBetter funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoundBetter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoundBetter
What does SoundBetter do?
SoundBetter operates an online marketplace that connects independent musicians, producers, and artists with music production professionals (mixing engineers, mastering engineers, singers, songwriters, producers, beat makers) for hire. Users browse categorized professionals, post jobs, or hire directly through professional storefronts. The platform also offers the SoundCheck evaluation product and an audio plugins store under the Imagine Plugins sub-brand.
When was SoundBetter founded?
SoundBetter was founded in 2012. It employs 1 to 10 people.
Where is SoundBetter based?
SoundBetter is headquartered in Brooklyn, United States, in the North America region.
How does SoundBetter make money?
One revenue line is on record: marketplace Service.
Who are SoundBetter's main competitors?
Emerging players on record are Splice, LANDR, BandLab and Trackd. Direct peers are SessionLinkPRO, Kompoz, Voices.com and AirGigs. Broad incumbents are Upwork and Fiverr.
Does SoundBetter have an API?
No public API is recorded for SoundBetter.
What industry is SoundBetter in?
SoundBetter's product category is Music Production Marketplace. Its primary akta.pro industry code is MPAIAHAL, Remote Recording & Online Session Services, with a secondary code of MPAIAIAF, Sample Libraries, Loops & Sound Content Platforms. Its NAICS code is 5122 and its SIC code is 7812.