LJ Hooker Home Loans
- Company typePrivate
- Founded1998
- HeadquartersPreston, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
LJ Hooker Home Loans firmographics
Firmographics- Name
- LJ Hooker Home Loans
- Website
- https://ljhookerhomeloans.com.au
- Company type
- Private
- Founded year
- 1998
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where LJ Hooker Home Loans is headquartered
LocationHeadquarters
- HQ city
- Preston
- HQ country
- Australia
- HQ region
- Oceania
Markets served
LJ Hooker Home Loans business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
LJ Hooker Home Loans product offering
Product offeringCore offering
LJ Hooker Home Loans is an Australian financial services provider that arranges and advises on residential home loans and mortgages, complemented by real estate advice covering buying, selling, renting, and managing property. The firm operates as part of the broader LJ Hooker real estate brand network, leveraging referrals between the real estate agency side and the lending side to deliver mortgage solutions to property buyers, refinancers, and investors in Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Home Loans Brokering and arranging residential mortgage products for individual Australian homebuyers, helping them select and apply for home loan facilities from lender partners.
- Refinance Solutions Advising existing homeowners on refinancing their existing home loans to access better rates, terms, or equity release for renovations or investment purposes.
- Real Estate Advisory Advisory services related to buying, selling, renting, and managing property, supporting customers through the broader property transaction journey beyond just financing.
Companies that use LJ Hooker Home Loans
Customer profileIdeal customer profiles1 record
LJ Hooker Home Loans technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LJ Hooker Home Loans partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
LJ Hooker Home Loans competitors and assessment
Company assessmentDirect peers
- Yellow Brick Road: Australian wealth, lending and mortgage brokerage with a branch and adviser network; comparable in offering home loans alongside broader financial advice.
- Smartline Personal Mortgage Advisors: Australia-wide mortgage broker franchise owned by Suncorp; directly comparable as a branded broker network providing home loan advice to retail customers.
- 1300 Home Loan: Online-led Australian mortgage brokerage arranging home loans across a wide lender panel; a direct competitor in the same retail mortgage broking category.
- Aussie Home Loans: One of Australia's largest mortgage brokerages offering home loans, personal loans and insurance; directly comparable as a multi-channel broker serving retail borrowers across the country.
- Mortgage Choice: National Australian mortgage brokerage with a franchise network of brokers, matching LJ Hooker Home Loans' retail borrower model and panel-lender distribution approach.
Broad incumbents
- REA Group (realestate.com.au): Dominant Australian property portal with adjacent home loan and broking services; comparable as a broad incumbent operating at the intersection of property search and finance.
- Domain Group: Major Australian property listings platform owned by Nine Entertainment; comparable as a broad incumbent in property-related services with growing finance offerings.
- Commonwealth Bank of Australia (home loans): Australia's largest mortgage lender with an in-house broker-style offering; comparable as a broad incumbent competing for the same home loan customers via direct and broker channels.
Emerging players
- RateCity: Australian home loan comparison and broker platform; comparable as an emerging digital player in the retail mortgage intermediation space.
- Liberty Financial: Australian non-bank lender and broker network; comparable as an emerging player expanding broker-led distribution in the home loan market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
LJ Hooker Home Loans financial estimates
Financial estimateRevenue estimate
Valuation estimate
LJ Hooker Home Loans leadership team
Management profileNumber of profiles
Profiles1 record
LJ Hooker Home Loans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LJ Hooker Home Loans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LJ Hooker Home Loans
What does LJ Hooker Home Loans do?
LJ Hooker Home Loans is an Australian financial services provider that arranges and advises on residential home loans and mortgages, complemented by real estate advice covering buying, selling, renting, and managing property. The firm operates as part of the broader LJ Hooker real estate brand network, leveraging referrals between the real estate agency side and the lending side to deliver mortgage solutions to property buyers, refinancers, and investors in Australia.
When was LJ Hooker Home Loans founded?
LJ Hooker Home Loans was founded in 1998. It employs 11 to 50 people.
Where is LJ Hooker Home Loans based?
LJ Hooker Home Loans is headquartered in Preston, Australia, in the Oceania region.
Who are LJ Hooker Home Loans's main competitors?
Direct peers on record are Yellow Brick Road, Smartline Personal Mortgage Advisors, 1300 Home Loan, Aussie Home Loans and Mortgage Choice. Broad incumbents are REA Group (realestate.com.au), Domain Group and Commonwealth Bank of Australia (home loans). Emerging players are RateCity and Liberty Financial.
Does LJ Hooker Home Loans have an API?
No public API is recorded for LJ Hooker Home Loans.